Search Marketing Training Agenda
Welcome to SMX! Click the “Watch Session” buttons below to begin learning. All December 8-9 sessions are now available for viewing on-demand (community meetups not included). Still have to register? Click here to get started.
Tuesday — December 8th, 2020
1:1 Networking With SMX Connect
Keynote Presentation
TRACK
Keynote
What The Future Holds For SEO And The SEO Community
What The Future Holds For SEO And The SEO Community
Apple
Gmail
Outlook Desktop
Outlook.com
Yahoo Mail
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Areej AbuAli
SEO Manager, Zoopla
Moderator:
Ginny Marvin, Ads Product Liaison, Google
Speaker
Areej AbuAli
SEO Manager, Zoopla
Areej is SEO Manager of Zoopla and the founder of the Women in Tech SEO community, a global support network that helps mentor, amplify and empower women in the industry. Armed with a BSc in Computer Engineering and an MBA in Information Technology, Areej has been in the SEO industry for 7+ years. She's spoken in conferences such as BrightonSEO and MozCon and is a UK Search Awards & Global Search Awards judge.
Moderator
Ginny Marvin
Ads Product Liaison, Google
As Google's Ads Product Liaison, Ginny Marvin helps connect marketers and Google's ads teams. She regularly engages with the marketing community to answer questions about how ads products and policies work and brings marketer's insights and perspectives back into Google. As former Editor-in-Chief of Search Engine Land, Ginny covered the industry for many years. She got her start in search and digital advertising in 2005 and has worked as a consultant and held both in-house and agency management roles. You can find her on Twitter at @AdsLiaison.
What The Future Holds For SEO And The SEO Community
Session Overview
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SMX will kick off with a keynote fireside chat between Search Engine Land's Ginny Marvin and Areej AbuAli, SEO Manager of Zoopla and the founder of the Women in Tech SEO community, a global support network that helps mentor, amplify and empower women in the industry.
Areej is a deeply experienced SEO and data analyst who has worked with both agency and in-house teams -- tackling everything from on-site SEO to highly technical work with developers. She and Ginny will share a wide-ranging discussion on all-things SEO, specifically diversity in the SEO community, as well as the evolution of SERPs and the skills that will be critical for future SEO success.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Areej AbuAli
SEO Manager, Zoopla @areej_abuali
Moderator
Ginny Marvin
Ads Product Liaison, Google @ginnymarvin
[Overtime] Audience Q&A With Areej and Ginny
[Overtime] Audience Q&A With Areej and Ginny
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please add the session details manually.
[Overtime] Audience Q&A With Areej and Ginny
Session Overview
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The learning isn’t over when presentations end! Stick around for Overtime -- an interactive Q&A with the speakers and moderator for each session. Don't miss this exclusive opportunity to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Here's how it works: At the conclusion of an editorial session, we'll move into a Q&A format where the presenter(s) and moderator will be answering questions from the audience. Overtime will run for up to 15 minutes, depending on the number of questions that are asked.
If your calendar provider is not listed,
please add the session details manually.
Break
Sessions and Overtime
TRACK
Organic
Google Algorithms And Google Penalties, Explained By An Ex-Googler
Google Algorithms And Google Penalties, Explained By An Ex-Googler
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please add the session details manually.
Pedro Dias
Head of SEO, Reach PLC
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Pedro Dias
Head of SEO, Reach PLC
Pedro Dias is an SEO Consultant and one of the few ex-Google Search Quality team members working in Digital Marketing. He holds deep knowledge in Google Search and a solid experience of the Online Industry across South America and Europe. While at Google he worked not only in fighting SPAM across over 5 languages, but also in tools development, debugging search ranking issues and Webmaster outreach. Currently Pedro is Partner and Managing Director at apis3, a Brazil-based consulting agency focused in Digital Marketing working with national and international renowned brands.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Google Algorithms And Google Penalties, Explained By An Ex-Googler
Session Overview
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Whether you've lost rankings with a Google core update, been hit by a Google penalty in the past, or want to future-proof against Google penalties moving forward, this session is for you. Join ex-Google employee Pedro Dias for a behind-the-scenes look at the impact of algorithmic updates, how Google applies penalties, and how you can best position your website for smooth sailing in the SERPs.
After this session, you'll be able to:
- Explain the difference between algorithmic issues and manual actions
- Appreciate what "quality" means to Google and how quality issues arise
- Understand why and how algorithmic updates may impact your Google rankings
- Discuss the scope of manual actions and how Google applies penalties
- Prepare for and recover from algorithmic updates and penalties
- Future-proof your website in Google organic search
If your calendar provider is not listed,
please add the session details manually.
Speakers
Pedro Dias
Head of SEO, Reach PLC @pedrodias
Moderator
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
[Overtime] Audience Q&A With Pedro And Barry
[Overtime] Audience Q&A With Pedro And Barry
If your calendar provider is not listed,
please add the session details manually.
[Overtime] Audience Q&A With Pedro And Barry
Session Overview
Still have to register? Get started here.
The learning isn’t over when presentations end! Stick around for Overtime -- an interactive Q&A with the speakers and moderator for each session. Don't miss this exclusive opportunity to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Here's how it works: At the conclusion of an editorial session, we'll move into a Q&A format where the presenter(s) and moderator will be answering questions from the audience. Overtime will run for up to 15 minutes, depending on the number of questions that are asked.
If your calendar provider is not listed,
please add the session details manually.
TRACK
Paid
An Epic Ads Automation Debate: RSAs vs ETAs
An Epic Ads Automation Debate: RSAs vs ETAs
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please add the session details manually.
Brad Geddes
Co-Founder, Adalysis
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Moderator:
Ginny Marvin, Ads Product Liaison, Google
Speaker
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Speaker
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.
Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019.
He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.
Follow him on Twitter @siliconvallaeys.
Moderator
Ginny Marvin
Ads Product Liaison, Google
As Google's Ads Product Liaison, Ginny Marvin helps connect marketers and Google's ads teams. She regularly engages with the marketing community to answer questions about how ads products and policies work and brings marketer's insights and perspectives back into Google. As former Editor-in-Chief of Search Engine Land, Ginny covered the industry for many years. She got her start in search and digital advertising in 2005 and has worked as a consultant and held both in-house and agency management roles. You can find her on Twitter at @AdsLiaison.
An Epic Ads Automation Debate: RSAs vs ETAs
Session Overview
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Automation is having a dramatic effect on how PPC pros set up, manage and measure their campaigns. Join paid search all-stars Brad Geddes and Frederick Vallaeys for an exciting debate about Google's ad automation, responsive search ads and advice for how advertisers should be adapting.
After this session, you'll be able to:
- Explain the pros and cons of Google automation
- Know what to consider when applying Google automation in your own accounts
- Execute strategies for running, measuring and optimizing RSAs
- Start future-proofing your ads strategy
If your calendar provider is not listed,
please add the session details manually.
Speakers
Brad Geddes
Co-Founder, Adalysis @bgTheory
Frederick Vallaeys
Co-founder & CEO, Optmyzr @SiliconVallaeys
Moderator
Ginny Marvin
Ads Product Liaison, Google @ginnymarvin
[Overtime] Audience Q&A With Brad, Frederick And Ginny
[Overtime] Audience Q&A With Brad, Frederick And Ginny
If your calendar provider is not listed,
please add the session details manually.
[Overtime] Audience Q&A With Brad, Frederick And Ginny
Session Overview
Still have to register? Get started here.
The learning isn’t over when presentations end! Stick around for Overtime -- an interactive Q&A with the speakers and moderator for each session. Don't miss this exclusive opportunity to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Here's how it works: At the conclusion of an editorial session, we'll move into a Q&A format where the presenter(s) and moderator will be answering questions from the audience. Overtime will run for up to 15 minutes, depending on the number of questions that are asked.
If your calendar provider is not listed,
please add the session details manually.
TRACK
Solutions One
Unbranded Search: How Agencies And Multi-Location Businesses Can Win New Customers
Unbranded Search: How Agencies And Multi-Location Businesses Can Win New Customers
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please add the session details manually.
Kelly Benish
VP Strategic Partnerships, North America, Uberall
Speaker
Kelly Benish
VP Strategic Partnerships, North America, Uberall
Starting in finance and finding her way to the interwebs by chance, Kelly Benish has always had a keen eye on networking and learning new business models. Her experience in sales, marketing and business development specialization around media clients spans IYP’s, publishers, newspapers, agencies and vertical industries. Benish has a BA in English and Criminal Justice, graduating with honors from the University of North Carolina.
Unbranded Search: How Agencies And Multi-Location Businesses Can Win New Customers
Session Overview
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Google reports that over 940 billion local searches happen every year, creating a huge opportunity for small businesses and multi-location brands to acquire new customers. Agencies can increase online visibility and in-store traffic for their clients simply by optimizing for unbranded search. By efficiently managing business listings and online reputation, enterprises and their partner agencies can win over the 90% of consumers who aren't sure what brand they want when they begin their search (a.k.a. when they're on Google). Join Uberall’s VP of Strategic Partnerships, Kelly Benish, to learn how to source new leads for your clients from this critical search channel.
After this session, you'll be able to:
- Understand what the Age of ‘Near Me’ means for the customer journey and why it's here to stay
- Implement tactical tips to maximize client visibility and bottom line through unbranded search
- Leverage data-driven ROI to makes the case for location marketing and third-party management
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Speakers
Kelly Benish
VP Strategic Partnerships, North America, Uberall @lokellsearch
Sponsored by: Uberall
Uberall empowers some of the world’s biggest agencies and brands to deliver a memorable ‘Near Me’ Brand Experience (NMBX) — transforming online engagement into offline sales for multi-location businesses. NMBX consists of all the online touchpoints that a consumer has with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer. Uberall’s solutions enable multi-location businesses to easily manage search and discovery, engagement and conversion in real-time on all online platforms — mobile, voice and desktop — across websites, mobile apps, store locators, search engines, maps, social platforms and advertising networks. Uberall is headquartered in Berlin, with additional offices in San Francisco, London, Paris, Amsterdam, Montreal, Detroit, and Cape Town. Its clients include Fortune 500 companies and industry leaders from all over the world. Learn more at www.uberall.com.
TRACK
Technical
Optimizing Code For Semantic HTML5, CSS3 And JavaScript
Optimizing Code For Semantic HTML5, CSS3 And JavaScript
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Detlef Johnson
Owner, SearchReturn
Speaker
Detlef Johnson
Owner, SearchReturn
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies and agencies who service them. Detlef has a strong understanding of Technical SEO and a passion for Web programming to provide advice and special services that often includes source code.
Optimizing Code For Semantic HTML5, CSS3 And JavaScript
Session Overview
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Developers need to know how to meet a list of requirements for success with search engine indexing. Unfortunately, they usually stop there and miss out on the important SEO considerations regarding valuable structured content necessary for search engines and social media crawlers. Don't miss out on learning about Accessibility, Semantic HTML, CSS3, and JavaScript’s role in the mix.
After this session, you'll be able to:
- Go beyond basic indexing factors to provide semantics in your markup
- Use markup styling tactics to provide excellent experiences to people with visual impairments
- Understand how JavaScript can negatively or positively impact your success with search engines
If your calendar provider is not listed,
please add the session details manually.
Speakers
Detlef Johnson
Owner, SearchReturn @deckarts
[Overtime] Audience Q&A With Detlef and Hamlet Batista
[Overtime] Audience Q&A With Detlef and Hamlet Batista
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please add the session details manually.
[Overtime] Audience Q&A With Detlef and Hamlet Batista
Session Overview
Still have to register? Get started here.
The learning isn’t over when presentations end! Stick around for Overtime -- an interactive Q&A with the speakers and moderator for each session. Don't miss this exclusive opportunity to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Here's how it works: At the conclusion of an editorial session, we'll move into a Q&A format where the presenter(s) and moderator will be answering questions from the audience. Overtime will run for up to 15 minutes, depending on the number of questions that are asked.
If your calendar provider is not listed,
please add the session details manually.
TRACK
Solutions Two
Scaling SEO: Optimizing Organic Search For The Enterprise
Scaling SEO: Optimizing Organic Search For The Enterprise
If your calendar provider is not listed,
please add the session details manually.
Leslie Ramey
SEO Solutions Consultant, Botify
Speaker
Leslie Ramey
SEO Solutions Consultant, Botify
Leslie is an SEO Solutions Consultant at Botify, the leader in enterprise SEO solutions. With 18 years of experience, Leslie is as well-versed in SEO as she is passionate. Leslie enjoys spending her free time honing her skills in amateur photography, hoping to use her art to make the world a better place.
Scaling SEO: Optimizing Organic Search For The Enterprise
Session Overview
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Best practices aren’t always one-size-fits-all. Optimizing search for an enterprise-level company has its own unique challenges... but when it's done well, the benefits are, frankly, invaluable. Join us to learn best practice tactics, techniques and metrics for managing millions of visitors, URLs and dollars. Enterprise brands won't want to miss this exclusive presentation!
After this session, you'll be able to:
- Understanding the importance of scaling SEO
- Define the challenges and opportunities you'll encounter when you scale
- Take the first steps to a successful scaling effort
If your calendar provider is not listed,
please add the session details manually.
Speakers
Leslie Ramey
SEO Solutions Consultant, Botify @LeslieBRamey
Sponsored by: Botify
Botify, the leading enterprise SEO solution platform, helps you uncover missed opportunities on your enterprise website and turn them into profitable business outcomes. Botify is the only complete SEO solution that’s built for the size, scale, and complexity of your site, allowing you to unlock its true hidden potential to realize greater revenue and ROI.
Be Feared And Loved: Ranking Content The Michael Scott Way
Be Feared And Loved: Ranking Content The Michael Scott Way
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Michael Johnson
Partnerships Development Manager, Page One Power
Speaker
Michael Johnson
Partnerships Development Manager, Page One Power
Michael Johnson has been in the SEO Industry for over eight years. He's developed hundreds of successful SEO campaigns and strategies for a variety of companies, ranging from small businesses to Fortune 500 brands. As the Partnerships Development Manager at Page One Power, Michael provides actionable link building and content creation advice for people in the SEO industry as well as outside of it, and helps brands find solutions for the problems they face in their SEO efforts.
Be Feared And Loved: Ranking Content The Michael Scott Way
Session Overview
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Join Michael Johnson from Page One Power as he reviews the pitfalls that prevent brands from getting their content to rank, all through the lens of Michael Scott and The Office.
Michael will provide real-life examples and real-life solutions to the challenges brands face with keyword research, on-page optimization and link building. The goal is to help you take your Toby Flenderson content (low-performing) and make Google love it more than Michael Scott loves Holly Flax (which is a lot!). So, if you're frustrated with how your content is performing or feel like there’s some untapped potential there, then don't miss the actionable takeaways in this talk.
After this session, you'll be able to:
- Perform better keyword research to inform your content strategy
- Improve the on-page optimization of your content
- Earn quality backlinks with your content
If your calendar provider is not listed,
please add the session details manually.
Speakers
Michael Johnson
Partnerships Development Manager, Page One Power @pageonepower
Sponsored by: Page One Power
Page One Power is an SEO agency specializing in sustainable link building and strategic content creation. We create custom campaigns for brands committed to winning in search — designed to capture authority, improve rankings, and grow traffic.
We provide full transparency and consistent communication throughout all our campaigns because you need a partner you can trust with the experience, expertise, and commitment to doing search right. With over ten years of experience, we have the proven ability to build pages that earn visibility and links online, with stable processes to secure the links your pages deserve.
Better Links. Better Content. Better Results.
Break
Sessions and Overtime
TRACK
Organic
Quality And Relevance: Understanding The Complexity Of Google’s Broad Core Algorithm Updates
Quality And Relevance: Understanding The Complexity Of Google’s Broad Core Algorithm Updates
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Glenn Gabe
SEO Consultant, G-Squared Interactive
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Glenn Gabe
SEO Consultant, G-Squared Interactive
Glenn Gabe is an SEO consultant at G-Squared Interactive (GSQi) and has over 25 years of experience in digital marketing. Glenn currently helps clients with algorithm update recovery, technical SEO audits, SEO for website redesigns and migrations, and SEO training. During his career, Glenn has helped companies across a wide range of industries including publishing, e-commerce, health and medical, finance, startups, military, education, non-profits, real estate, affiliate marketing, and more.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Quality And Relevance: Understanding The Complexity Of Google’s Broad Core Algorithm Updates
Session Overview
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Google releases many updates each year, but it only pushes what it calls “broad core updates” three to four times per year. Broad core algorithm updates can cause significant volatility for many sites across the web (as Google reassesses relevance and quality). Join Glenn Gabe to learn about broad core updates, how to know you’ve been impacted by one and the various factors that Google is assessing algorithmically. You'll also discover what you can do to help your site recover from broad core updates and how to limit volatility during future broad core updates.
After this session, you will be able to:
- Understand what broad core updates are and how they roll out
- Determine why a broad core update might impact your rankings
- Identify if your site was impacted by a broad core update
- Review how other sites have recovered from broad core updates (and how you can too)
- Limit volatility during future core updates
If your calendar provider is not listed,
please add the session details manually.
Speakers
Glenn Gabe
SEO Consultant, G-Squared Interactive @glenngabe
Moderator
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
[Overtime] Audience Q&A With Glenn And Barry
[Overtime] Audience Q&A With Glenn And Barry
If your calendar provider is not listed,
please add the session details manually.
[Overtime] Audience Q&A With Glenn And Barry
Session Overview
Still have to register? Get started here.
The learning isn’t over when presentations end! Stick around for Overtime -- an interactive Q&A with the speakers and moderator for each session. Don't miss this exclusive opportunity to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Here's how it works: At the conclusion of an editorial session, we'll move into a Q&A format where the presenter(s) and moderator will be answering questions from the audience. Overtime will run for up to 15 minutes, depending on the number of questions that are asked.
If your calendar provider is not listed,
please add the session details manually.
TRACK
Paid
Emerging Channels For Digital Commerce
Emerging Channels For Digital Commerce
If your calendar provider is not listed,
please add the session details manually.
Elizabeth Marsten
Senior Director, Strategic Marketplace Services, Tinuiti
Moderator:
Ginny Marvin, Ads Product Liaison, Google
Speaker
Elizabeth Marsten
Senior Director, Strategic Marketplace Services, Tinuiti
Elizabeth is the Senior Director of Strategic Marketplaces Services at Tinuiti, where she works with teams in advancing cross-functional strategic enterprise services through program development, advertising and sales support on emerging marketplaces, such as Walmart, Target, Instacart, Kroger and Criteo Retail Media. She is also responsible for delivering a holistic ecommerce strategy across these channels in product and services. With more than 14 years of ecommerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading search conferences in North America -- including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a regular contributor to Search Engine Journal, a Lynda.com course author, and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." When she’s not sharing her professional expertise, Elizabeth likes to practice Kendo, a Japanese martial art.
Moderator
Ginny Marvin
Ads Product Liaison, Google
As Google's Ads Product Liaison, Ginny Marvin helps connect marketers and Google's ads teams. She regularly engages with the marketing community to answer questions about how ads products and policies work and brings marketer's insights and perspectives back into Google. As former Editor-in-Chief of Search Engine Land, Ginny covered the industry for many years. She got her start in search and digital advertising in 2005 and has worked as a consultant and held both in-house and agency management roles. You can find her on Twitter at @AdsLiaison.
Emerging Channels For Digital Commerce
Session Overview
Still have to register? Get started here.
Well... that escalated quickly. The offerings from retailers and marketplaces have been plentiful, to say the least, from eCommerce grocery in 2020 having a "moment" to drones and new loyalty programs. So, how do you choose what's next either as a brand to allocate budget to or as a marketer doing media mix planning? You want to make sure you don't miss an opportunity, but don't want to over-invest either, especially with data points being so sparse. In this session, we'll cover opportunities with Walmart, Target, Instacart, Kroger, Criteo and others -- and how to evaluate what's best for your brand.
After this session, you'll be able to:
- Understand the platforms and programs of all the major retailers
- Evaluate what channels make sense for you or your brand
- Formulate your 2021 test and learn plan per channel
If your calendar provider is not listed,
please add the session details manually.
Speakers
Elizabeth Marsten
Senior Director, Strategic Marketplace Services, Tinuiti @ebkendo
Moderator
Ginny Marvin
Ads Product Liaison, Google @ginnymarvin
[Overtime] Audience Q&A With Elizabeth And Ginny
[Overtime] Audience Q&A With Elizabeth And Ginny
If your calendar provider is not listed,
please add the session details manually.
[Overtime] Audience Q&A With Elizabeth And Ginny
Session Overview
Still have to register? Get started here.
The learning isn’t over when presentations end! Stick around for Overtime -- an interactive Q&A with the speakers and moderator for each session. Don't miss this exclusive opportunity to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Here's how it works: At the conclusion of an editorial session, we'll move into a Q&A format where the presenter(s) and moderator will be answering questions from the audience. Overtime will run for up to 15 minutes, depending on the number of questions that are asked.
If your calendar provider is not listed,
please add the session details manually.
TRACK
Solutions One
A Fireside Chat With Microsoft Advertising's David Pann
A Fireside Chat With Microsoft Advertising's David Pann
If your calendar provider is not listed,
please add the session details manually.
Ginny Marvin
Ads Product Liaison, Google
David Pann
Vice President Global Advertising Team, Microsoft
Speaker
Ginny Marvin
Ads Product Liaison, Google
As Google's Ads Product Liaison, Ginny Marvin helps connect marketers and Google's ads teams. She regularly engages with the marketing community to answer questions about how ads products and policies work and brings marketer's insights and perspectives back into Google. As former Editor-in-Chief of Search Engine Land, Ginny covered the industry for many years. She got her start in search and digital advertising in 2005 and has worked as a consultant and held both in-house and agency management roles. You can find her on Twitter at @AdsLiaison.
Speaker
David Pann
Vice President Global Advertising Team, Microsoft
David Pann is VP responsible for Microsoft’s Global Advertising Team as well as the Search and Audience Networks businesses and financial planning. David and his team develop the Network strategy and monetization, Global marketing data analytics and insights management and expanding 3rd party Microsoft Search and Audience network partners. His teams support the product and sales organizations, and marketing to Advertisers, Agencies and Partners.
David’s career in the computer software industry spans over 30 years at various private and publicly held technology companies. Prior to joining Microsoft David was at Yahoo where he was most recently the Vice President and GM of the North American Search Advertising Marketplace.
Prior to joining Yahoo!, David held several senior roles at NetIQ Corporation, a leading provider of comprehensive IT systems and security management solutions. This included a stint as Vice President and General Manager of the VoIP Business Unit, where he was responsible for the division’s products, marketing and strategic relationships. He also held the roles of Vice President of Strategic Alliances, and Vice President Product Marketing, Management and Business Development.
David began his online career at Netscape as the product manager for Netscape’s Windows NT web server. David has extensive experience across product management, product marketing, online advertising and monetization.
He received his degree in Computer Science and Business Administration from the University of Vermont.
A Fireside Chat With Microsoft Advertising's David Pann
Session Overview
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Join Search Engine Land's Ginny Marvin as she sits down with David Pann, VP responsible for Microsoft’s Global Advertising Team, to talk about timely SEM topics and how to grow your business in 2021. Together, they'll discuss essential skills search engine marketers will need in 2021, how consumer behavior will change SEM going forward, privacy regulations and changes to data collection, recognizing search's role in inclusion, and what are some growth solutions from Microsoft Advertising to help you get more volume and find new audiences, more efficiently. Don't miss this informative interview.
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Speakers
Ginny Marvin
Ads Product Liaison, Google @ginnymarvin
David Pann
Vice President Global Advertising Team, Microsoft @MSFTAdvertising
Sponsored by: Microsoft
Represent your brand at its best with advertising solutions guided by an uncompromising respect for privacy, brand safety, and data security. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, including Verizon Media properties (AOL, Yahoo), platforms like Amazon and Apple, and on Microsoft services like Windows, Office and Microsoft Edge. Extend your reach and campaign performance with Microsoft Audience Network, high-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge, and select publisher partner properties. Only Microsoft Advertising offers LinkedIn Profile targeting on search and native to help you find highly relevant audiences based on their company, job function and industry. With Microsoft Advertising, gain access to in-depth insights, intelligent advertising tools that use AI to improve campaign performance and audience targeting solutions to create more personalized advertising experiences. Microsoft Advertising. Intelligent connections.
TRACK
Technical
A Deep Dive Into SEO Tactics For Modern Javascript Frameworks
A Deep Dive Into SEO Tactics For Modern Javascript Frameworks
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Hamlet Batista
CEO, RankSense
Moderator:
Detlef Johnson, Owner, SearchReturn
Speaker
Hamlet Batista
CEO, RankSense
Hamlet Batista is CEO and founder of RankSense, an agile SEO platform for online retailers and manufacturers. He holds U.S. patents on innovative SEO technologies, started doing SEO as a successful affiliate marketer back in 2002, and believes great SEO results should not take 6 months.
Moderator
Detlef Johnson
Owner, SearchReturn
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies and agencies who service them. Detlef has a strong understanding of Technical SEO and a passion for Web programming to provide advice and special services that often includes source code.
A Deep Dive Into SEO Tactics For Modern Javascript Frameworks
Session Overview
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Optimizing for the most popular JavaScript frameworks is a must for modern SEOs. Whether the site is built in React, Angular, or Vue, there are an increasing number of gotchas to consider. In this session, we're going to discuss everything that is required to deliver application shells that perform well in Google and Bing. Plus, we’ll take a close look at client-side hydration in all major frameworks, and the optimal configurations for SEO and page speed. Has evergreen Googlebot and Bingbot lived up to their promise? Let's find out with some cool experiments!
After this session, you'll be able to:
- Set up JavaScript-based frameworks for success
- Ship SEO-optimized app shells using popular Next/Nuxt frameworks for React and Vue
- Discover exciting edge-based CDN solutions and opportunities using “serverless” architecture
If your calendar provider is not listed,
please add the session details manually.
Speakers
Hamlet Batista
CEO, RankSense @hamletbatista
Moderator
Detlef Johnson
Owner, SearchReturn @deckarts
[Overtime] Audience Q&A With Hamlet And Detlef
[Overtime] Audience Q&A With Hamlet And Detlef
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[Overtime] Audience Q&A With Hamlet And Detlef
Session Overview
Still have to register? Get started here.
The learning isn’t over when presentations end! Stick around for Overtime -- an interactive Q&A with the speakers and moderator for each session. Don't miss this exclusive opportunity to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Here's how it works: At the conclusion of an editorial session, we'll move into a Q&A format where the presenter(s) and moderator will be answering questions from the audience. Overtime will run for up to 15 minutes, depending on the number of questions that are asked.
If your calendar provider is not listed,
please add the session details manually.
TRACK
Solutions Two
The Power Of UGC: How Your Customers Can Help Build Brand Reputation And Increase Conversions
The Power Of UGC: How Your Customers Can Help Build Brand Reputation And Increase Conversions
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Brian Merritt
Vice President New Business and Customer Success, Trustpilot
Speaker
Brian Merritt
Vice President New Business and Customer Success, Trustpilot
Brian Merritt is the VP of New Business and Customer Success at Trustpilot. He is responsible for all North American customers. His prime focus is ensuring Trustpilot’s 150,000+ North American customers successfully adopt Trustpilot’s technology and, more importantly, see a return on their investment in customer reviews, including increased CTRs, customer retention, brand loyalty, improved search engine results, and a steady drumbeat of actionable customer feedback. Brian has over 15 years of experience in Customer Success and client-facing roles. Under his leadership, Trustpilot’s Customer Success boasts a client retention rate of over 95 percent and supports thousands of clients annually, from enterprises such as Western Union, JustFab, HomeBridge, TripAdvisor and Blue Apron to SMBs across the globe.
The Power Of UGC: How Your Customers Can Help Build Brand Reputation And Increase Conversions
Session Overview
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Join us to discover actionable ways to leverage user-generated content as social proof to build your reputation and increase conversions across the buyer journey. We'll also explore new research on why UGC works and specific steps to integrate it into your campaigns for maximized business success.
After this session, you'll be able to:
- Understand why UGC has such a high impact on customers
- Know which factors impact trust in your brand
- Build customer confidence throughout the shopping journey
- Take steps to improve brand reputation with user-generated content
If your calendar provider is not listed,
please add the session details manually.
Speakers
Brian Merritt
Vice President New Business and Customer Success, Trustpilot @Trustpilot
Sponsored by: Trustpilot, Inc.
Trustpilot is the world’s most powerful review platform - free and open to all. With more than 92 million reviews of over 400,000 domains, Trustpilot gives people a place to share and discover reviews of businesses, and we give every company the tools to turn consumer feedback into business results. Our mission is to bring people and businesses closer together to create ever-improving experiences for everyone. Trustpilot reviews are seen more than 2.5 billion times each month by consumers worldwide. With offices in Copenhagen, London, Edinburgh, New York, Denver, Berlin, Melbourne, Vilnius, Trustpilot's 800 employees represent more than 40 different nationalities. For more information, visit https://www.trustpilot.com/
Break
Sessions and Overtime
TRACK
Organic
Building Backlinks And Brand Authority In Uncertain Times
Building Backlinks And Brand Authority In Uncertain Times
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Amanda Milligan
Marketing Director, Fractl
Thenuka Karunaratne
CEO, Flixed
Moderator:
George Nguyen, Editor, Search Engine Land
Speaker
Amanda Milligan
Marketing Director, Fractl
Amanda Milligan is the Marketing Director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike build backlinks, awareness, and authority in their space. Throughout her content marketing career, she’s directly managed the creation of 200+ content campaigns and led the strategy for 20+ clients. She also hosts Fractl’s Cashing In On Content Marketing podcast and has spoken at multiple SMX and Pubcon conferences. Her content marketing advice has appeared in Entrepreneur, Forbes, Moz, The Next Web, Tech Crunch, Search Engine Land, Content Marketing Institute, Contently, Semrush, MarketingProfs, and more.
Speaker
Thenuka Karunaratne
CEO, Flixed
Thenuka is the founder of Flixed, a platform that helps consumers navigate the streaming landscape.
Moderator
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Building Backlinks And Brand Authority In Uncertain Times
Session Overview
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In an era where trust is hard-won, building your brand’s authority is crucial. One of the most effective ways to do this is through content marketing and digital PR. Join Amanda Milligan to explore how relevant on-site content and "tangential" off-site content work together to amplify trust in your brand, earn high-quality backlinks and secure top-tier media coverage.
After this session, you'll be able to:
- Know what type of on-site content that builds your authority by ranking in the SERPs
- Understand what "tangential" content is and how it can earn you links from the web’s top publishers, like NBC News, CNN, USA Today and more
- Plan a content strategy that builds authority by using both of these types of content, which complement and amplify each other
If your calendar provider is not listed,
please add the session details manually.
Speakers
Amanda Milligan
Marketing Director, Fractl @millanda
Thenuka Karunaratne
CEO, Flixed
Moderator
George Nguyen
Editor, Search Engine Land
[Overtime] Audience Q&A With Amanda, Thenuka And George
[Overtime] Audience Q&A With Amanda, Thenuka And George
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[Overtime] Audience Q&A With Amanda, Thenuka And George
Session Overview
Still have to register? Get started here.
The learning isn’t over when presentations end! Stick around for Overtime -- an interactive Q&A with the speakers and moderator for each session. Don't miss this exclusive opportunity to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Here's how it works: At the conclusion of an editorial session, we'll move into a Q&A format where the presenter(s) and moderator will be answering questions from the audience. Overtime will run for up to 15 minutes, depending on the number of questions that are asked.
If your calendar provider is not listed,
please add the session details manually.
TRACK
Paid
Losing Your Cookies: CCPA, The Cookiepocalypse And IDFA Deprecation
Losing Your Cookies: CCPA, The Cookiepocalypse And IDFA Deprecation
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please add the session details manually.
Simon Poulton
VP, Digital Intelligence, Wpromote
Abigail Matchett
Associate Director, Enterprise Analytics, Bounteous
Moderator:
Greg Sterling, Contributing Editor , Search Engine Land
Speaker
Simon Poulton
VP, Digital Intelligence, Wpromote
Simon has had a passion for finding creative ways to measure real-world scenarios from an early age, combining a love of psychology, statistics, and digital marketing. In his current role as the VP of Digital Intelligence, Simon actively engages with business leaders to simplify digital marketing analytics challenges and allow organizations to make confident data-backed decisions. Simon regularly speaks at industry events, including SMX Advanced, SMX East, SMX West, Cleveland Research Group's eCommerce Catalyst for Change & Wpromote's Challenger Summit on a variety of topics related to Data-Driven Digital Marketing.
Speaker
Abigail Matchett
Associate Director, Enterprise Analytics, Bounteous
Uncovering actionable takeaways and insights from data is Abby's passion. Most days, you can find Abby collaborating with clients and businesses to solve their most complex, strategic questions. There’s no objective too broad for a defined measurement strategy! While at Bounteous, Abby has steered several clients towards data-driven change, and strives to uncover insights and areas for improvement for multiple Fortune 500 companies. She also develops and conducts Google Analytics, Tag Manager, Data studio and BigQuery workshops across the country, and leads the charge for evangelizing upcoming technologies. Prior to landing at Bounteous, Abby has held leadership positions in finance, strategy, and operations for both large organizations and start-up businesses. As a perpetual student, she holds a BS in International Business & Operations from New York University Stern School of Business, and a Masters of Science in Information Technology from Carnegie Mellon University.
Moderator
Greg Sterling
Contributing Editor , Search Engine Land
Greg Sterling is the VP of Market Insights for Uberall. He is a recognized expert on a range of digital marketing topics and a contributing editor for Search Engine Land. Previously, Sterling was VP of Strategy for LSA (now Localogy). Before that he held various analyst and executive roles at Opus Research, The Kelsey Group, Allbusiness.com and TechTV. Sterling is also a former attorney.
Losing Your Cookies: CCPA, The Cookiepocalypse And IDFA Deprecation
Session Overview
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Multiple tracking and attribution challenges are confronting the search marketing industry. Apple IDFA deprecation has been pushed back to 2021... but it’s coming. Third-party cookies will be entirely gone by 2022 and California’s CPRA will expand rights and obligations under CCPA. Join us for a discussion about these crucial issues and how marketers can respond to ensure campaign effectiveness and measurability.
After this session, you'll be able to:
- Develop and deploy alternative methodologies for targeting and tracking and in a post-IDFA world
- More effectively build consent-based customer relationships for long-term success
- Generate improved campaign outcomes and revenue across cookieless environments
If your calendar provider is not listed,
please add the session details manually.
Speakers
Simon Poulton
VP, Digital Intelligence, Wpromote @SPoulton
Abigail Matchett
Associate Director, Enterprise Analytics, Bounteous @abbymatch
Moderator
Greg Sterling
Contributing Editor , Search Engine Land @gsterling
[Overtime] Audience Q&A With Abby, Simon And Greg
[Overtime] Audience Q&A With Abby, Simon And Greg
If your calendar provider is not listed,
please add the session details manually.
[Overtime] Audience Q&A With Abby, Simon And Greg
Session Overview
Still have to register? Get started here.
The learning isn’t over when presentations end! Stick around for Overtime -- an interactive Q&A with the speakers and moderator for each session. Don't miss this exclusive opportunity to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Here's how it works: At the conclusion of an editorial session, we'll move into a Q&A format where the presenter(s) and moderator will be answering questions from the audience. Overtime will run for up to 15 minutes, depending on the number of questions that are asked.
If your calendar provider is not listed,
please add the session details manually.
TRACK
Solutions One
Using Conversation Intelligence To Maximize Your SEM Campaigns
Using Conversation Intelligence To Maximize Your SEM Campaigns
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Bill Hyatt
Sr. Director, Enterprise Sales Engineering, Invoca, Inc.
Speaker
Bill Hyatt
Sr. Director, Enterprise Sales Engineering, Invoca, Inc.
Bill Hyatt is the senior director of sales engineering for Invoca. Bill's credentials include a decade of Marketing analytics and Call Tracking solution design.
Using Conversation Intelligence To Maximize Your SEM Campaigns
Session Overview
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Many marketers lack visibility into the true performance of their Google Ads and Microsoft Ads campaigns because of an inability to track and attribute phone-based conversions at a granular level. Without this data, marketers are wasting budget on under-performing campaigns, ignoring high-performing and cost-effective keywords, or targeting customers that have already converted. Go inside Invoca’s active conversation intelligence platform to understand how new advancements in AI and call tracking can help drive maximum impact from your SEM budget.
After this session, you'll be able to:
- Measure true paid search performance by attributing purchases and other conversions happening over the phone back to individual user sessions
- Make automated, in-the-moment optimizations to your campaigns to reduce wasted spend and ensure that your media budget delivers measurable results
- Enhance consumer profiles with AI-powered conversational data to personalize digital touchpoints, from ad copy to website content
If your calendar provider is not listed,
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Speakers
Bill Hyatt
Sr. Director, Enterprise Sales Engineering, Invoca, Inc. @Invoca
Sponsored by: Invoca
Invoca’s Active Conversation Intelligence platform enables marketing, eCommerce, sales, and customer experience teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, PODS, and SunTrust Bank.
TRACK
Technical
Google Search #2020: What’s New That Matters To SEOs
Google Search #2020: What’s New That Matters To SEOs
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please add the session details manually.
John Mueller
Webmaster Trends Analyst, Google
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
John Mueller
Webmaster Trends Analyst, Google
John Mueller is the Senior Webmaster Trends Analyst at Google. He’s been working at Google since September of 2007.
Before joining Google, he owned a software company in Switzerland for more than 12 years.
At the time, he created a site maps generator (shortly after sitemaps were introduced). He then started being active in the original help forums from Google trying to figure out how search engines work.
Got a question about BERT, E-A-T, schema, or anything Google search-related?
John Mueller might’ve already answered it for you on either Twitter, Reddit, a Google Webmaster Hangout or his #AskGoogleWebmasters video series.
John has been doing a great job of connecting webmasters and SEO professionals to the engineers within Google, always trying to improve things for search.
While he’s probably been asked more SEO questions than anyone else, John doesn’t seem to get tired of answering them. Instead, he encourages people to keep asking questions.
He’s incredibly giving of his time and knowledge to help people solve their website and SEO issues – and he deserves to be known more for his significant contributions to the search industry.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Google Search #2020: What’s New That Matters To SEOs
Session Overview
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2020 has been an interesting and pivotal year for the world and with that, a lot has changed with Google Search. John Mueller, lead of Google’s search developer relations team, will go through some of the big changes in Google Search throughout 2020 and what is coming in 2021 that SEOs should care about. This includes the approaching mobile-indexing deadline, the upcoming Page Experience update with core web vitals and more, passage indexing, some Search Console changes and maybe even the nofollow change.
After this session, you’ll be able to:
- Prepare yourself for the mobile-indexing deadline
- Get your website ready for the Google page experience update
- Understand the Search Console changes
- Better understand what has changed in Google Search that matter to SEOs
If your calendar provider is not listed,
please add the session details manually.
Speakers
John Mueller
Webmaster Trends Analyst, Google @JohnMu
Moderator
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
[Overtime] Audience Q&A With John And Barry
[Overtime] Audience Q&A With John And Barry
If your calendar provider is not listed,
please add the session details manually.
[Overtime] Audience Q&A With John And Barry
Session Overview
Still have to register? Get started here.
The learning isn’t over when presentations end! Stick around for Overtime -- an interactive Q&A with the speakers and moderator for each session. Don't miss this exclusive opportunity to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Here's how it works: At the conclusion of an editorial session, we'll move into a Q&A format where the presenter(s) and moderator will be answering questions from the audience. Overtime will run for up to 15 minutes, depending on the number of questions that are asked.
If your calendar provider is not listed,
please add the session details manually.
TRACK
Solutions Two
SEO + Accessibility In 2021: Your Roadmap For A Stronger User Experience
SEO + Accessibility In 2021: Your Roadmap For A Stronger User Experience
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Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove
Speaker
Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove
Diane Kulseth is the Senior SEO Consultant and Trainer at Siteimprove, where she leads SEO education for the US team and works with customers and prospective customers in building a stronger SEO strategy. Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, CaringBridge.org. With over 10 years of cross-vertical experience, including Fortune 500 brands, e-Commerce, Healthcare, and Government, Diane enjoys digging into and solving complex digital marketing problems that customers face, enabling them to connect with qualified audiences and increase their brand reach. She is a frequent speaker on SEO & digital marketing with recent appearances at the Digital Summit and SMX Next.
SEO + Accessibility In 2021: Your Roadmap For A Stronger User Experience
Session Overview
Still have to register? Get started here.
Nearly 57 million people in the U.S. (20% of the population) have some form of disability that prevents them from accessing standard web content. With Google poised to launch a user experience update in 2021, how can you be assured that your website will perform well if you’re not addressing the 20% of potential visitors unable to access your content? Join us for a deep dive into the overlap between SEO and accessibility -- and why it's more important than ever to include accessibility in your SEO arsenal.
After this session, you'll be able to:
- Articulate the importance of accessibility on your website from a search engine perspective
- Determine what web resources are negatively impacting your user experience
- Provide accessible content that still supports SEO initiatives
If your calendar provider is not listed,
please add the session details manually.
Speakers
Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove @dianekulseth
Sponsored by: Siteimprove
Siteimprove empowers marketing teams to optimize their content for accessibility, user experience, and marketing performance, so they can expand their brand's reach, exceed their marketing goals, and work towards a future with purpose.
Siteimprove instills confidence in marketing teams by setting them up for success throughout their workflow, automating time-consuming tasks, and providing a single place where teams can look at the same data and collaborate. That allows marketing teams to trust their work, trust each other, and prioritize the work that makes the biggest impact.
Over 7,000 companies use Siteimprove to optimize their content for every outcome—and the experts have taken notice. Forrester Consulting found that our customers get 275% ROI when using Siteimprove and we’re regularly recognized as a G2 leader across the board.
How AI Can Make Your Website And Ad Campaigns Smarter
How AI Can Make Your Website And Ad Campaigns Smarter
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please add the session details manually.
Jake DelHagen
Co-Founder & CTO, SherloQ, Inc.
Jim Fitzgerald
Co-Founder & CMO, SherloQ, Inc.
Speaker
Jake DelHagen
Co-Founder & CTO, SherloQ, Inc.
As co-founder & CTO of SherloQ, Inc. with IBM Watson, Jacob DelHagen holds multiple national and international patents in machine learning and digital advertising technologies using AI.
Speaker
Jim Fitzgerald
Co-Founder & CMO, SherloQ, Inc.
James Fitzgerald is co-founder and CMO of SherloQ, Inc. with IBM Watson. James is a graduate of The Institute of Advanced Advertising Studies in NYC and has built a thought-leading digital agency with a national reputation prior to starting SherloQ.
How AI Can Make Your Website And Ad Campaigns Smarter
Session Overview
Still have to register? Get started here.
Websites haven’t fundamentally changed since the introduction of content management systems. This, coupled with the fact that major platforms continue to remove critical information from their systems, significantly reduces visibility and insights of marketers into their data and performance. What’s a marketer to do?! Hint: The answer is within you.
After this session, you'll be able to:
- Appreciate the impact of the current environment on marketers visibility
- Understand the importance of utilizing first-party customer data and automation
- Explain how and why AI is giving marketers control once again
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jake DelHagen
Co-Founder & CTO, SherloQ, Inc. @SherloQApp
Jim Fitzgerald
Co-Founder & CMO, SherloQ, Inc. @SherloQApp
Sponsored by: SherloQ, Inc.
SherloQ™ with IBM Watson is the world's first AI Smart Core℠ for websites and ad campaigns. The platform allows marketers and agencies to seamlessly integrate artificial intelligence, machine learning data, automation, and marketing compliance into their websites and ad campaigns, both at a local and global scale.
Break
Sessions and Overtime
TRACK
Organic
Creating A Content Marketing Program From Scratch (And Diversifying Your Traffic Sources)
Creating A Content Marketing Program From Scratch (And Diversifying Your Traffic Sources)
If your calendar provider is not listed,
please add the session details manually.
Johan Mengesha
Sr. Director, Content, Slickdeals
Moderator:
George Nguyen, Editor, Search Engine Land
Speaker
Johan Mengesha
Sr. Director, Content, Slickdeals
Johan Mengesha has 13+ years of experience creating content and implementing strategies to drive audience growth and revenue. He has managed editorial, social media and video teams to create content for O&O sites as well as sponsored partnerships. He has a deep understanding of SEO best practices and how to do the research to increase your chance of growing search traffic. At Slickdeals he's had the opportunity to build out an editorial business from scratch and grow it to what's now a meaningful audience acquisition channel that also monetizes well.
Moderator
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Creating A Content Marketing Program From Scratch (And Diversifying Your Traffic Sources)
Session Overview
Still have to register? Get started here.
In five years, Slickdeals went from having no editorial presence to attracting over 20 million new, unique visitors through its editorial content -- generating millions of dollars in revenue along the way. Join Johan Mengesha, Senior Director of Content at Slickdeals, as he shares the successful search and social strategies he used to achieve these results... as well as the failures he learned from in order to build Slickdeals’ audience.
After this session, you'll be able to:
- Assemble the right team to accomplish your content marketing goals
- Appreciate the importance of playing to your site's strengths when it comes to SEO
- Keep trying new things to discover what tactics pay off and take your brand to the next level
If your calendar provider is not listed,
please add the session details manually.
Speakers
Johan Mengesha
Sr. Director, Content, Slickdeals @ventiicedswede
Moderator
George Nguyen
Editor, Search Engine Land @geochingu
[Overtime] Audience Q&A With Johan And George
[Overtime] Audience Q&A With Johan And George
If your calendar provider is not listed,
please add the session details manually.
[Overtime] Audience Q&A With Johan And George
Session Overview
Still have to register? Get started here.
The learning isn’t over when presentations end! Stick around for Overtime -- an interactive Q&A with the speakers and moderator for each session. Don't miss this exclusive opportunity to dig deeper into the material presented, hear what your SMX community has to say, and get your questions answered!
Here's how it works: At the conclusion of an editorial session, we'll move into a Q&A format where the presenter(s) and moderator will be answering questions from the audience. Overtime will run for up to 15 minutes, depending on the number of questions that are asked.
If your calendar provider is not listed,
please add the session details manually.
TRACK
Paid
Small Budget Tactics That Pack A Serious Punch
Small Budget Tactics That Pack A Serious Punch
If your calendar provider is not listed,
please add the session details manually.
Amalia Fowler
Director of Marketing Services, Snaptech Marketing
Moderator:
Ginny Marvin, Ads Product Liaison, Google
Speaker
Amalia Fowler
Director of Marketing Services, Snaptech Marketing
Amalia Fowler is the Director of Marketing Services at Snaptech Marketing in Vancouver, BC and a part-time studies Digital Marketing instructor at the British Columbia Institute of Technology. She firmly believes that every client, regardless of size or budget, deserves to have a thoughtfully designed digital marketing strategy. Passionate about client growth and education, ethics in marketing, and avoiding wasted ad spend, Amalia helps her clients understand how to meet their goals by using the budget that is at their disposal. After helping hundreds of smaller clients meet their marketing goals, she's committed to the belief that you don't need massive budgets to make an impact When she isn't diving into the latest in search marketing, you can find Amalia paddleboarding on the Fraser River or curled up with a great book and strong cup of coffee.
Moderator
Ginny Marvin
Ads Product Liaison, Google
As Google's Ads Product Liaison, Ginny Marvin helps connect marketers and Google's ads teams. She regularly engages with the marketing community to answer questions about how ads products and policies work and brings marketer's insights and perspectives back into Google. As former Editor-in-Chief of Search Engine Land, Ginny covered the industry for many years. She got her start in search and digital advertising in 2005 and has worked as a consultant and held both in-house and agency management roles. You can find her on Twitter at @AdsLiaison.
Small Budget Tactics That Pack A Serious Punch
Session Overview
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There are so many strategies and best practices out there for advertisers spending thousands on ad platforms. But what do you do if you have a smaller budget for your ads? Join us for actionable tactics you can implement for your smaller budget accounts that drive great results.
After this session, you’ll be able to:
- Adjust your ad campaigns to make your small budget go further
- Solve familiar issues without adding additional ad spend
- Create a strategic plan for navigating the ever-changing world of pay-per-click
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