Get Your Boss Onboard!

We see it happen all the time: You’re excited to attend SMX… but convincing your boss can be a challenge. Whether it’s the monetary investment, taking time away from the office, or the classic “What will you actually get out of it?”, we can help you make the case easily, efficiently, and effectively.

Keep scrolling for resources designed to get your boss on board!

Talking Points

“This won’t break the bank: An All Access pass only costs $249!”

This year has been crazier than most and you may be juggling more financial priorities than usual. But no matter your budget, you deserve access to quality, affordable, expert-led training. We’ve dramatically lowered the cost of an All Access ticket to make it easier than ever for you to attend. You’ll get the complete SMX agenda — all sessions, keynotes, and networking opportunities happening December 8-9 — for just $249.

Hungry for more? Bundle your All Access pass with a two-day search marketing workshop for a total of just $479! (Workshops take place online December 15-16.)

Rates increase as we get closer to the event — so book now to save big.  Check out the different rates and pass options to find the right one for your goals and budget.

“It’s 100% virtual, so travel and lodging expenses aren’t an issue.” 

That’s right! It’s actually the largest virtual SMX ever, featuring 45+ tactic-rich sessions, empowering keynotes, and invaluable community networking — all programmed by the Search Engine Land experts and streamed directly to your computer. No plane ticket, no hotel reservation, no extra expenses.

Whether you couldn’t justify travel costs in the past or quite literally couldn’t make the trip from your corner of the world, we’re thrilled to host you now in this welcoming, digital environment. Tune in from your office, kitchen, couch — wherever!

“All sessions will be available on-demand, so I can train when it’s convenient.” 

Many marketers are working harder than ever, given the current global events. Taking two days off for a training seminar may not be feasible — which is why we’re making all sessions and keynotes available for on-demand viewing immediately following their live broadcast. That means you’ll be able to watch and rewatch all of the SMX programming when it fits your schedule.

Different time zone? No problem. Had to take an important meeting? Fear not. Can’t tune in until after work? We get it. With everything on-demand, you can design your own agenda and train at your convenience.

“This is a great opportunity to prepare for what’s next in search.” 

The Search Engine Land experts are programming dozens of sessions that will equip you with the essential intelligence you need to succeed in the “new normal” of 2020 and beyond — where budgets are crunched, organic reach is more important and cost-effective than ever, and major changes to how Google handles content puts findability at risk.

You’ll train on the latest paid, organic, and technical search topics and trends including the upcoming Page Experience update, on-SERP SEO, Google My Business, social ads optimization, omnichannel targeting, mobile-first indexing, and much more.

“I’ll be able to grow my professional network without leaving the office.”

Networking has always been a cornerstone of the SMX experience. We’re still committed to giving you the opportunity to connect with fellow marketers — even if you can’t be face-to-face. Every session will feature live Q&A with the speakers so you can learn even more. Still have questions? Stick around for Overtime live video meetings to engage in deeper, valuable discussions. Chat with like-minded attendees during our community meetups. Try out our 1:1 networking experience, SMX Connect, which randomly pairs you with fellow attendees for a series of casual, bite-sized meeting. Talk shop, swap ideas, trade advice, and have fun!

(Looking for more talking points? Check out the top 10 reasons to attend!)

Customizable Letter

If your supervisor needs some more convincing, we’ve prepared this letter to help you. Just copy the content to e-mail, customize as you see fit, and send it on for approval.

Attending Search Marketing Expo - SMX

Dear [NAME],

Please consider approving my request to attend Search Marketing Expo - SMX, online December 8-9, 2020.

Attending this conference is a worthwhile investment. Here's why:

• I'll get two days (four with a two-day, post-conference workshop!) of sessions loaded with actionable tactics and best practices we will implement to drive awareness, traffic, and conversions.
• It's extremely affordable - just $249 for an All Access pass. And I can add on a post-conference workshop for a total of $479.
• It's 100% virtual, so we don't have to worry about travel expenses. 
• It's available live or on-demand, so I don't have to take time out of the workday if I want to attend.
• SMX covers all of the search marketing tactics we are now using or should consider, including organic, paid, and technical search.
• I'll learn from dozens of market-leading solution providers, so I can easily and efficiently evaluate time-saving tools and services. 
• SMX will give me the opportunity to meet other search marketers and learn how they're tackling the business challenges we're currently working to solve.
• SMX is programmed by the editors of Search Engine Land and Marketing Land. They are independent experts so the content will be unbiased and authoritative. The conference is managed and run by Third Door Media who have been running search marketing conferences for more than 15 years!

I can get all of this for just $249 -- and add on a two-day workshop for a total of just $479. 
 
Thank you for considering this request.

[YOUR NAME HERE]