Obsessed With SEO & SEM

March 13-15, 2018 | San Jose Convention Center

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SMX West – Tuesday, March 13, 2018

Time SEO SEM Digital Marketing Boot Camp Plus Sessions
7:00 AM-9:00 AM (2 hr) Breakfast & Registration
9:00 AM-10:00 AM (1 hr) Keynote: TBA
10:00 AM-10:45 AM (45 min) Refreshments, Expo Hall & SMX Theater Opens
10:45 AM-12:00 PM (1 hr 15 min) ADVANCEDSEO Ranking Factors In 2018: What's Important, What's Not
Focus: SEO


ALLThinking Outside the SEM Box
Focus: SEM


ADVANCEDMan + Machine: The Exploding Brave New Universe For Today's Online Marketers
Focus: All


BEGINNERKeyword Research & Copywriting for Search Success
Focus: SEO


Noon-1:30 PM (1 hr 30 min) Lunch, Expo Hall & SMX Theater Opens
1:30 PM-2:45 PM (1 hr 15 min) ADVANCEDSEO For Google's Mobile-First Index & Mobile-Friendly World
Focus: SEO


ALLThe Art & Science Of Crafting Successful Ads
Focus: SEM


ALLHow Cisco Harnesses The Power Of SEO For Digital Transformation
Focus: All


ALLTBA


BEGINNERLink Building Fundamentals
Focus: SEO


2:45 PM-3:15 PM (30 min) Refreshments & Expo Hall Time
3:15 PM-4:30 PM (1 hr 15 min) ALLAMPing Up Your SEO Game
Focus: SEO


ALLBeyond Text: Mastering Other Ad Formats
Focus: SEM


ALLUsing Search Ads & Social To Deliver The Ultimate Knockout Punch
Focus: All


BEGINNERFundamentals of SEM
Focus: SEM


4:30 PM-4:45 PM (15 min) Break
4:45 PM-6:00 PM (1hr 45min) ALLAMP: Do Or Die?
Focus: SEO


ALLPerfect Your SEM Testing: How & Why To Evaluate Everything
Focus: SEM


ALLTBA


ALLMaximizing Performance Of Local Ads
Focus: SEM


BEGINNERSearch Engine-Friendly Web Design
Focus: SEO


6:00 PM - 7:00 PM (1 hr)
Expo Hall Reception

SMX West – Wednesday, March 14, 2018

Time SEO SEM Analytics & Conversion Plus Sessions
7:00 AM-9:00 AM (2 hr) Breakfast & Registration
9:00 AM-10:15 AM (1 hr 15 min) ADVANCEDOptimizing Content For Voice Search & Virtual Assistants
Focus: SEO


ALLB2B SEM: Meeting Specific Challenges With Really Smart Tactics
Focus: SEM


ALLConversion Optimization: Turning Quick Wins Into Winning Streaks
Focus: SEM


10:15 AM-10:45 AM (30 min) Refreshments, Expo Hall & SMX Theater Opens
10:45 AM-12:00 PM (1 hr 15 min) ADVANCEDEnterprise SEOs, Unite!
Focus: SEO


ALLUnleashing The Power Of Online Video Ads
Focus: SEM


ALLMust-Have Reports For Search Advertisers
Focus: SEM


Noon-1:30 PM (1 hr 30 min) Lunch & Expo Hall Time
1:30 PM-2:45 PM (1 hr 15 min) ADVANCEDJavaScript & PWAs: What SEOs Need to Know
Focus: SEO


ALLThe Great SEM Toolbox Roundup
Focus: SEM


ADVANCEDHow To Develop Multichannel Attribution Models That Move The Needle
Focus: SEM


2:45 PM - 3:30 PM (45 min) Refreshments & Expo Hall Time
3:30 PM-4:45 PM (1 hr 15 min) ADVANCEDSuccessful SEO Using Markup & Structured Data
Focus: SEO


ALLAll Google Manual Penalties Explained
Focus: SEO


ADVANCEDHow To Maximize & Measure Performance On The Google Display Network
Focus: SEM


ALLAnalytics Clinic
Focus: All


4:45 PM-5:00 PM (15 min) Break
5:00 PM-6:00 PM (1 hr) TBA
9:00 PM-11:00 PM (2 hr) SMX After Dark

SMX West – Thursday, March 15, 2018

Time SEO SEM Retail & E-Commerce Clinic
7:30 AM-9:00 AM (1 hr 30 min) Breakfast & Registration
9:00 AM-10:15 AM (1 hr 15 min) ADVANCEDSolving SEO Issues In A World Of Constant Change
Focus: SEO


ADVANCEDAdvanced Audience Targeting & Management Tactics
Focus: SEM


ALLYour Mission: Increase Sales, Cut Costs, Maximize Profits
Focus: SEM


ALLSEM Tune-Up Clinic With The SMX Mechanics
Focus: SEM


10:15 AM-10:45 AM (30 min) Refreshments
10:45 AM-12:00 PM (1 hr 15 min) ADVANCEDThe Latest In Advanced Technical SEO
Focus: SEO


ALLFaster & Smarter: Moving From Manual to Automated SEM Campaign Management
Focus: SEM


ALLShopping Campaigns That Keep Paying Off
Focus: SEM


ALLSEO Site Clinic
Focus: SEO


Noon-1:00 PM (1hr) Lunch
1:00 PM-2:00 PM (1 hr) ALLAMA With Google Search
Focus: SEO


ALLCompetitive Research For SEM
Focus: SEM


ALLDriving Sales On Social Media
Focus: SEM


ALLLink Building Clinic
Focus: SEO


2:00 PM-2:15 PM (15 min) Break
2:15 PM-3:15 PM (1 hr) ADVANCEDMeet The SEOs
Focus: SEO


ADVANCEDUnderstanding Offline Targeting And Attribution
Focus: All


ALLWinning More Customers With E-commerce Offer Testing
Focus: SEM


ALLSocial Media Clinic
Focus: All


3:15 PM-3:30 PM (15 min) Break
3:30 PM-4:15 PM (45 min) TBA

Focus alerts you to the topic categories of each session:

  • "SEO" sessions focus on using search engine optimization (SEO) to generate traffic from the "free," "organic," "natural" or "editorial" listings.
  • "SEM" sessions focus on generating traffic through paid search advertising, sometimes also called PPC (pay-per-click) advertising.
  • "BOTH" are sessions are about issues applicable generally to search marketing overall, covering both SEO and SEM issues.

Level indicates how much knowledge you need to benefit most from the session:

"ANY" sessions are suitable for those with any skill level in SEM. Beginners will understand what's explained, but the sessions are also helpful to intermediate and advanced people.

"INTERMEDIATE" sessions are designed for those with working experience in search marketing. Don't feel you're intermediate level? If you've attended sessions in the SMX Boot Camp track, you'll be better prepared for intermediate sessions.

"EXPERT" sessions are for experienced search marketing pros. These sessions assume a high level of knowledge and don't stop to explain the basics.

Tell me more about SMX West!

Get insider announcements, exclusive offers and breaking news.

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