SMX West 2020 Agenda
The all-new agenda has been redesigned into three search marketing lanes with no learning limits: You’ll get all the SEO and SEM training SMX is famous for, plus two days of sessions on the hottest topic in search – digital commerce marketing – all programmed by the experts at Search Engine Land, the industry publication of record.
Wednesday, February 19, 2020
|7:30-8:45||Breakfast and Registration|
|9:00-9:50||Keynote Presentation - How The Rise Of Digital Commerce Is Reshaping Search And Performance Marketing|
Ginny Marvin - Editor-in-Chief, Search Engine Land
Dana Tan - Sr. Manager, Global SEO, Under Armour
Benjamin Spiegel - Chief Digital Officer, Global Beauty, Procter & Gamble
Friday, February 21, 2020
Editorial & Sponsored Sessions
Most of the conference sessions at Search Marketing Expo are "editorial" in nature, where speakers have been selected based on the quality of their content. These sessions are organized by the SMX programming team. Editorial sessions do not have paid spots, no speaking slots are sold. Solution Spotlights are brief paid introductions given by sponsors and exhibitors.
Sessions in both the Classroom and Solutions Tracks are paid speaking slots. The content is produced by the sponsor. These sessions are open to attendees with All Access passes and those with Expo+ passes.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.