SMX West 2020 Agenda
Wednesday, February 19, 2020 |
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| 7:00-9:00 | Breakfast and Registration |
| 9:00-9:20 | Welcome - Show Overview and Highlights - SEL and SMX Team |
| 9:20-9:50 | Keynote |
| 9:50-10:05 | Break |
| Time | SEO | SEM/PPC | Digital Commerce Marketing | Solutions | SMX Theater | ||
| 10:05-10:50 | Site Speed Is A Crucial Ranking Factor. Here's What You Need To Know Jessica Bowman - Owner, SEO In-house, Editor at Large, Search Engine Land Site Speed Is A Crucial Ranking Factor. Here's What You Need To KnowOverviewComing soon.Speakers
Owner, SEO In-house, Editor at Large, Search Engine Land @jessicabowman Moderator
Chris Sherman Partner & VP Event Programming, Third Door Media, Inc., @CJSherman |
Future-Proof Your Sites For Google Core Updates | Why And How To Run Top-Of-Funnel (Search) Campaigns: KPIs, Expectations | The Art Of Structuring Campaigns | Shopping Actions, Structure, Bids & Formats: How To Get The Most From Google Shopping Ads | Sponsored Session #1 | |
| 10:50-11:30 | Break and Expo Hall Opens |
10:55-11:10am Bruce Clay - TBA  11:15-11:30am Theater #2 |
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| 11:30-12:15 | In-house SEO Strategy: From Big Picture To Implementation | The New NoFollow And Snippet Rules | SEM/PPC Roundtable | Conversion Rate Optimization Tips From The Pros | Digital Commerce Marketing Insights | Sponsored Session #2 | SEO Site Clinic |
| 12:15-1:15 |
Lunch and Expo Time - Lunch Presentation in Main Stage
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| 1:15-2:00 | When Team Members Aren't Playing Well Together | Behind The Scenes With Google Search Console And Bing Webmaster Tools Sandhya Guntreddy - Microsoft, Principal Program Manager Daniel Waisberg - Google, Search Advocate Behind The Scenes With Google Search Console And Bing Webmaster ToolsOverviewComing soon.Speakers
Microsoft, Principal Program Manager @guntreddy_05 
Google, Search Advocate @danielwaisberg Moderator
Barry Schwartz Contributing Editor, Search Engine Land and Owner, RustyBrick, @rustybrick |
How To Optimize Facebook Campaigns That Deliver Qualified Leads | Ad Testing In An Automation World | Driving Profitable Sales With Amazon Search Ads | Bruce Clay - TBA |
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| 2:00-2:20 | Break | 2:05-2:20pm Theater #3 |
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| 2:20-3:05 | Google BERT: What SEOs and Marketers Need to Know | Solving Complex JavaScript Issues And Leveraging Semantic HTML5 | How To Manage And Optimize B2B PPC Accounts | Genius-level Microsoft Ads, Google Ads Optimization | Optimize Your Holiday Plans To Beat The Competition | Sponsored Session #4 | Amazon SEO Clinic |
| 3:05-3:45 | Networking + Expo Time |
3:10-3:25pm Theater #4 3:30-3:45pm Theater #5 |
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| 3:45-4:30 | Revisiting Google's Quality Raters Guidelines | Optimizing For Voice Search: How Brands And Agencies Are Seeing Real Results | LinkedIn Ads: Advanced Strategies and Tactics for B2B | Understanding And Analyzing The Customer Journey | SEO For E-commerce Category, Product Detail Pages | Sponsored Session #5 | Google Analytics Clinic |
| 4:30-4:50 | Break |
4:35-4:50pm Theater #6 |
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| 4:50-5:35 | How Link Building Has Changed: What You Need To Do Now | Leveraging Schema And Structured Data For Maximum Effect | Deep Dive Into Data Flow Aaron Levy - Tinuiti, Director, SEM Deep Dive Into Data FlowOverviewComing soon.Speakers
Tinuiti, Director, SEM @bigalittlea Moderator
Brad Geddes Co-Founder, AdAlysis - SMX Programming Team, @bgTheory |
Automation: How To Push Forward; When To Push Back | Selling With Video | Sponsored Session #6 | |
| 5:35-6:35 |
Networking Reception + Expo Time
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5:40-5:55pm Theater #7 6:00-6:15pm Theater #8 6:20-6:35pm Theater #9 |
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Thursday, February 20, 2020 |
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| 7:00-9:00 | Breakfast and Registration | ||||||
| Time | SEO | SEM/PPC | Digital Commerce Marketing | Solutions | SMX Theater | ||
| 9:00-9:45 | Ranking In AnswerBox/People Also Ask | What SEOs Need To Know About Changes To Its Crawling Directives And The New Evergreen GoogleBot | SEM/PPC Hot Topic | Getting Reports Right | Tackling Rising CPAs On Facebook And Instagram | Sponsored Session #7 | |
| 9:45-10:25 | Break and Expo Hall Opens | Sponsored Session #8 |
9:50-10:05am Theater #10 10:10-10:25am Theater #11 |
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| 10:25-11:10 | UX And E-A-T, More Connected Than You Think | Google My Business: Optimizing Images, Content And Q&A For Ranking Visibility And Engagement | SEM/PPC Hot Topic | Optimizing Your Day, Optimizing Your Month - Roadmap Of What You Look At When | Social Commerce Beyond Facebook: Drive Sales With Snap, Pinterest And Other Channels | Sponsored Session #9 | Technical SEO For Digital Commerce Clinic |
| 11:10-11:30 | Break |
11:15-11:30am Theater #12 |
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| 11:30-12:15 | SEO Insights | What's Next For Maps? What Search Marketers Need To Know. | SEM/PPC Insights | How To Understand and Beat Your Competitors | Digital Commerce Marketing Insights | Sponsored Session #10 | SEM/PPC Clinic |
| 12:15-1:30 | |||||||
| Time | Full-Team (SEO/SEM) | SEO | SEM/PPC | Digital Commerce Marketing | Solutions | SMX Theater |
| 1:30-2:15 | Making Your Case For More Budget, New Tests: How To Communicate What Matters And Get Buy-In | Video And YouTube In Google Search: It's A Really Big Deal | Tactical Tips For Creating More Persuasive Ads | When Your Inventory Changes: SEO Tips For Changing Product Pages | Sponsored Session #11 | Content Clinic |
| 2:15-2:30 | Break | |||||
| 2:30-3:15 | SEO and SEM teams: Why Sharing Your Data Matters | What Does "Great" Content Really Mean? And How Do You Create It | Landing Page Clinic | Multi-Channel Attribution And Reporting For Digital Commerce | ||
| 3:15-3:30 | Break | |||||
| 3:30-4:15 | Experts Tips For Creating Killer Cross-Channel Reports Benu Aggarwal - Milestone, INC, President Experts Tips For Creating Killer Cross-Channel ReportsOverviewComing soon.Speakers
Milestone, INC, President @benuaggarwal Moderator
Jessica Bowman Editor at Large, Search Engine Land, Owner, SEO In-house, @jessicabowman |
SEO Insights | SEM/PPC Insights | Future-Forward Tactics For Digital Commerce | ||
| 4:15-4:30 | Break | |||||
| 4:30-5:30 | SMX Highlights: 30 Ideas In 30 minutes | |||||
Friday, February 21, 2020 |
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| 9:00-5:00 | |
Editorial & Sponsored Sessions
Most of the conference sessions at Search Marketing Expo are "editorial" in nature, where speakers have been selected based on the quality of their content. These sessions are organized by the SMX programming team. Editorial sessions do not have paid spots, no speaking slots are sold. Solution Spotlights are brief paid introductions given by sponsors and exhibitors.
Sessions in both the Classroom and Solutions Tracks are paid speaking slots. The content is produced by the sponsor. These sessions are open to attendees with All Access passes and those with Expo+ passes.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.
