Obsessed With SEO & SEM

February 19-20, 2020
San Jose Convention Center

SMX West 2020 Agenda

Wednesday, February 19, 2020

7:00-9:00 Breakfast and Registration
9:00-9:20 Welcome - Show Overview and Highlights - SEL and SMX Team
9:20-9:50 Keynote
9:50-10:05 Break
Time SEO SEM/PPC Digital Commerce Marketing Solutions SMX Theater
10:05-10:50 Site Speed Is A Crucial Ranking Factor. Here's What You Need To Know
Jessica Bowman - Owner, SEO In-house, Editor at Large, Search Engine Land  


Future-Proof Your Sites For Google Core Updates Why And How To Run Top-Of-Funnel (Search) Campaigns: KPIs, Expectations The Art Of Structuring Campaigns Shopping Actions, Structure, Bids & Formats: How To Get The Most From Google Shopping Ads Sponsored Session #1
10:50-11:30 Break and Expo Hall Opens 10:55-11:10am
Bruce Clay - TBA
Bruce Clay, Inc.

11:15-11:30am
Theater #2
11:30-12:15 In-house SEO Strategy: From Big Picture To Implementation The New NoFollow And Snippet Rules SEM/PPC Roundtable Conversion Rate Optimization Tips From The Pros Digital Commerce Marketing Insights Sponsored Session #2 SEO Site Clinic
12:15-1:15
Lunch and Expo Time - Lunch Presentation in Main Stage
1:15-2:00 When Team Members Aren't Playing Well Together Behind The Scenes With Google Search Console And Bing Webmaster Tools
Sandhya Guntreddy - Microsoft, Principal Program Manager  

Daniel Waisberg - Google, Search Advocate  


How To Optimize Facebook Campaigns That Deliver Qualified Leads Ad Testing In An Automation World Driving Profitable Sales With Amazon Search Ads Bruce Clay - TBA
Bruce Clay, Inc.
2:00-2:20 Break 2:05-2:20pm
Theater #3
2:20-3:05 Google BERT: What SEOs and Marketers Need to Know Solving Complex JavaScript Issues And Leveraging Semantic HTML5 How To Manage And Optimize B2B PPC Accounts Genius-level Microsoft Ads, Google Ads Optimization Optimize Your Holiday Plans To Beat The Competition Sponsored Session #4 Amazon SEO Clinic
3:05-3:45 Networking + Expo Time 3:10-3:25pm
Theater #4

3:30-3:45pm
Theater #5
3:45-4:30 Revisiting Google's Quality Raters Guidelines Optimizing For Voice Search: How Brands And Agencies Are Seeing Real Results LinkedIn Ads: Advanced Strategies and Tactics for B2B Understanding And Analyzing The Customer Journey SEO For E-commerce Category, Product Detail Pages Sponsored Session #5 Google Analytics Clinic
4:30-4:50 Break 4:35-4:50pm
Theater #6
4:50-5:35 How Link Building Has Changed: What You Need To Do Now Leveraging Schema And Structured Data For Maximum Effect Deep Dive Into Data Flow
Aaron Levy - Tinuiti, Director, SEM  


Automation: How To Push Forward; When To Push Back Selling With Video Sponsored Session #6
5:35-6:35
Networking Reception + Expo Time
5:40-5:55pm
Theater #7

6:00-6:15pm
Theater #8

6:20-6:35pm
Theater #9

Thursday, February 20, 2020

7:00-9:00 Breakfast and Registration
Time SEO SEM/PPC Digital Commerce Marketing Solutions SMX Theater
9:00-9:45 Ranking In AnswerBox/People Also Ask What SEOs Need To Know About Changes To Its Crawling Directives And The New Evergreen GoogleBot SEM/PPC Hot Topic Getting Reports Right Tackling Rising CPAs On Facebook And Instagram Sponsored Session #7
9:45-10:25 Break and Expo Hall Opens Sponsored Session #8 9:50-10:05am
Theater #10

10:10-10:25am
Theater #11
10:25-11:10 UX And E-A-T, More Connected Than You Think Google My Business: Optimizing Images, Content And Q&A For Ranking Visibility And Engagement SEM/PPC Hot Topic Optimizing Your Day, Optimizing Your Month - Roadmap Of What You Look At When Social Commerce Beyond Facebook: Drive Sales With Snap, Pinterest And Other Channels Sponsored Session #9 Technical SEO For Digital Commerce Clinic
11:10-11:30 Break 11:15-11:30am
Theater #12
11:30-12:15 SEO Insights What's Next For Maps? What Search Marketers Need To Know. SEM/PPC Insights How To Understand and Beat Your Competitors Digital Commerce Marketing Insights Sponsored Session #10 SEM/PPC Clinic
12:15-1:30
Lunch and Expo Time - Lunch Presentation on Main Stage (Expo Hall closes at 2pm)
Time Full-Team (SEO/SEM) SEO SEM/PPC Digital Commerce Marketing Solutions SMX Theater
1:30-2:15 Making Your Case For More Budget, New Tests: How To Communicate What Matters And Get Buy-In Video And YouTube In Google Search: It's A Really Big Deal Tactical Tips For Creating More Persuasive Ads When Your Inventory Changes: SEO Tips For Changing Product Pages Sponsored Session #11 Content Clinic
2:15-2:30 Break
2:30-3:15 SEO and SEM teams: Why Sharing Your Data Matters What Does "Great" Content Really Mean? And How Do You Create It Landing Page Clinic Multi-Channel Attribution And Reporting For Digital Commerce
3:15-3:30 Break
3:30-4:15 Experts Tips For Creating Killer Cross-Channel Reports
Benu Aggarwal - Milestone, INC, President  


SEO Insights SEM/PPC Insights Future-Forward Tactics For Digital Commerce
4:15-4:30 Break
4:30-5:30 SMX Highlights: 30 Ideas In 30 minutes

Friday, February 21, 2020

9:00-5:00

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