Obsessed With SEO & SEM

February 19-20, 2020
San Jose Convention Center

SMX West 2020 Agenda

Wednesday, February 19, 2020

7:00-9:00 Breakfast and Registration
9:00-9:10 Welcome - Show Overview and Highlights - SEL and SMX Team
9:10-9:50 Keynote
9:50-10:05 Break
Time SEO SEM/PPC Digital Commerce Marketing Solutions SMX Theater
10:05-10:50 Site Speed Is A Crucial Ranking Factor. Here's What You Need To Know

Future-Proof Your Sites For Google Core Updates

Why And How To Run Top-Of-Funnel (Search) Campaigns: KPIs, Expectations

The Art Of Structuring Campaigns

Shopping Actions, Structure, Bids & Formats: How To Get The Most From Google Shopping Ads

10:50-11:30 Break and Expo Hall Opens
Bruce Clay - TBA
Bruce Clay, Inc.
11:30-12:10 In-house SEO Strategy: From Big Picture To Implementation

The New NoFollow And Snippet Rules

SEM/PPC Roundtable

Ad Testing In An Automation World

Digital Commerce Marketing Insights

SEO Site Clinic

Lunch and Expo Time - Lunch Presentation in Main Stage
1:10-2:00 When Team Members Aren't Playing Well Together

Behind The Scenes With Google Search Console And Bing Webmaster Tools

How To Optimize Facebook Campaigns That Deliver Qualified Leads

Conversion Rate Optimization Tips From The Pros

Driving Profitable Sales With Amazon Search Ads

Bruce Clay - TBA
Bruce Clay, Inc.
2:00-2:20 Break
2:20-3:05 SEO Hot Topic

Solving Complex JavaScript Issues And Leveraging Semantic HTML5

How To Manage And Optimize B2B PPC Accounts

Genius-level Microsoft Ads, Google Ads Optimization

Optimize Your Holiday Plans To Beat The Competition

Amazon SEO Clinic

3:05-3:45 Networking + Expo Time
3:45-4:25 Revisiting Google's Quality Raters Guidelines

Optimizing For Voice Search: How Brands And Agencies Are Seeing Real Results

LinkedIn Ads: Advanced Strategies and Tactics for B2B

Automation: How To Push Forward; When To Push Back

SEO For E-commerce Category, Product Detail Pages

Google Analytics Clinic

4:25-4:45 Break
4:45-5:30 How Link Building Has Changed: What You Need To Do Now

Leveraging Schema And Structured Data For Maximum Effect

Deep Dive Into Data Flow

Understanding And Analyzing The Customer Journey

Selling With Video

Networking Reception + Expo Time

Thursday, February 20, 2020

7:00-9:00 Breakfast and Registration
Time SEO SEM/PPC Digital Commerce Marketing Solutions SMX Theater
9:00-10:00 Ranking In AnswerBox/People Also Ask

What SEOs Need To Know About Changes To Its Crawling Directives And The New Evergreen GoogleBot

SEM/PPC Hot Topic

Getting Reports Right

Tackling Rising CPAs On Facebook And Instagram

10:00-10:40 Break and Expo Hall Opens
10:40-11:20 UX And E-A-T, More Connected Than You Think

Google My Business: Optimizing Images, Content And Q&A For Ranking Visibility And Engagement

SEM/PPC Hot Topic

Optimizing Your Day, Optimizing Your Month - Roadmap Of What You Look At When

Social Commerce Beyond Facebook: Drive Sales With Snap, Pinterest And Other Channels

Technical SEO For Digital Commerce Clinic

11:20-11:40 Break
11:40-12:20 SEO Insights

What's Next For Maps? What Search Marketers Need To Know.

SEM/PPC Insights

How To Understand and Beat Your Competitors

Digital Commerce Marketing Insights

SEM/PPC Clinic

Lunch and Expo Time - Lunch Presentation on Main Stage (Expo Hall closes at 2pm)
Time Full-Team (SEO/SEM) SEO SEM/PPC Digital Commerce Marketing Solutions SMX Theater
1:35-2:25 Making Your Case For More Budget, New Tests: How To Communicate What Matters And Get Buy-In

Video And YouTube In Google Search: It's A Really Big Deal

Tactical Tips For Creating More Persuasive Ads

When Your Inventory Changes: SEO Tips For Changing Product Pages

Content Clinic

2:25-2:40 Break
2:40-3:25 SEO and SEM teams: Why Sharing Your Data Matters

What Does "Great" Content Really Mean? And How Do You Create It

Landing Page Clinic

Multi-Channel Attribution And Reporting For Digital Commerce

3:25-3:40 Break
3:40-4:20 Experts Tips For Creating Killer Cross-Channel Reports

SEO Insights

SEM/PPC Insights

Future-Forward Tactics For Digital Commerce

4:20-4:35 Break
4:35-5:05 SMX Highlights: 30 Ideas In 30 minutes

Friday, February 21, 2020


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