Obsessed With SEO & SEM

February 19-20, 2020
San Jose Convention Center

SMX West 2020 Agenda

Wednesday, February 19, 2020

7:00-9:00Breakfast and Registration
9:00-9:20Welcome - Show Overview and Highlights - SEL and SMX Team
9:20-9:50Keynote
9:50-10:05Break
Time SEO SEM/PPC Digital Commerce Marketing Solutions SMX Theater
10:05-10:50Site Speed Is A Crucial Ranking Factor. Here's What You Need To Know
Jessica Bowman - Owner, SEO In-house, Editor at Large, Search Engine Land  


Future-Proof Your Sites For Google Core UpdatesWhy And How To Run Top-Of-Funnel (Search) Campaigns: KPIs, ExpectationsThe Art Of Structuring CampaignsShopping Actions, Structure, Bids & Formats: How To Get The Most From Google Shopping Ads
10:50-11:30Break and Expo Hall Opens
Bruce Clay - TBA
Bruce Clay, Inc.
11:30-12:15In-house SEO Strategy: From Big Picture To ImplementationThe New NoFollow And Snippet RulesSEM/PPC RoundtableConversion Rate Optimization Tips From The ProsDigital Commerce Marketing InsightsSEO Site Clinic
12:15-1:15
Lunch and Expo Time - Lunch Presentation in Main Stage
1:15-2:00When Team Members Aren't Playing Well TogetherBehind The Scenes With Google Search Console And Bing Webmaster Tools
Sandhya Guntreddy - Microsoft, Principal Program Manager  

Daniel Waisberg - Google, Search Advocate  


How To Optimize Facebook Campaigns That Deliver Qualified LeadsAd Testing In An Automation WorldDriving Profitable Sales With Amazon Search AdsBruce Clay - TBA
Bruce Clay, Inc.
2:00-2:20Break
2:20-3:05Google BERT: What SEOs and Marketers Need to KnowSolving Complex JavaScript Issues And Leveraging Semantic HTML5How To Manage And Optimize B2B PPC AccountsGenius-level Microsoft Ads, Google Ads OptimizationOptimize Your Holiday Plans To Beat The CompetitionAmazon SEO Clinic
3:05-3:45Networking + Expo Time
3:45-4:30Revisiting Google's Quality Raters GuidelinesOptimizing For Voice Search: How Brands And Agencies Are Seeing Real ResultsLinkedIn Ads: Advanced Strategies and Tactics for B2BUnderstanding And Analyzing The Customer JourneySEO For E-commerce Category, Product Detail PagesGoogle Analytics Clinic
4:30-4:50Break
4:50-5:35How Link Building Has Changed: What You Need To Do NowLeveraging Schema And Structured Data For Maximum EffectDeep Dive Into Data Flow
Aaron Levy - Tinuiti, Director, SEM  


Automation: How To Push Forward; When To Push BackSelling With Video
5:35-6:35
Networking Reception + Expo Time

Thursday, February 20, 2020

7:00-9:00Breakfast and Registration
Time SEO SEM/PPC Digital Commerce Marketing Solutions SMX Theater
9:00-9:45Ranking In AnswerBox/People Also AskWhat SEOs Need To Know About Changes To Its Crawling Directives And The New Evergreen GoogleBotSEM/PPC Hot TopicGetting Reports RightTackling Rising CPAs On Facebook And Instagram
9:45-10:25Break and Expo Hall Opens
10:25-11:10UX And E-A-T, More Connected Than You ThinkGoogle My Business: Optimizing Images, Content And Q&A For Ranking Visibility And EngagementSEM/PPC Hot TopicOptimizing Your Day, Optimizing Your Month - Roadmap Of What You Look At WhenSocial Commerce Beyond Facebook: Drive Sales With Snap, Pinterest And Other ChannelsTechnical SEO For Digital Commerce Clinic
11:10-11:30Break
11:30-12:15SEO InsightsWhat's Next For Maps? What Search Marketers Need To Know.SEM/PPC InsightsHow To Understand and Beat Your CompetitorsDigital Commerce Marketing InsightsSEM/PPC Clinic
12:15-1:30
Lunch and Expo Time - Lunch Presentation on Main Stage (Expo Hall closes at 2pm)
Time Full-Team (SEO/SEM) SEO SEM/PPC Digital Commerce Marketing Solutions SMX Theater
1:30-2:15Making Your Case For More Budget, New Tests: How To Communicate What Matters And Get Buy-InVideo And YouTube In Google Search: It's A Really Big DealTactical Tips For Creating More Persuasive AdsWhen Your Inventory Changes: SEO Tips For Changing Product PagesContent Clinic
2:15-2:30Break
2:30-3:15SEO and SEM teams: Why Sharing Your Data MattersWhat Does "Great" Content Really Mean? And How Do You Create ItLanding Page ClinicMulti-Channel Attribution And Reporting For Digital Commerce
3:15-3:30Break
3:30-4:15Experts Tips For Creating Killer Cross-Channel Reports
Benu Aggarwal - Milestone, INC, President  


SEO InsightsSEM/PPC InsightsFuture-Forward Tactics For Digital Commerce
4:15-4:30Break
4:30-5:30SMX Highlights: 30 Ideas In 30 minutes

Friday, February 21, 2020

9:00-5:00

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