Obsessed With SEO & SEM

January 30-31, 2019
San Jose Convention Center

Wednesday, January 30, 2019

8:00-9:00 Breakfast & Registration
9:00-9:45 Keynote with Google: Age Of Assistance
Marco Lenoci - Google  
9:45-10:00 Break
Time SEO SEM
Sponsored by   
Solutions
10:00-11:00 Machine vs. Man: What Really Matters For SEO Success

The Text Ad Reboot: How To Evaluate & Manage Your Current Options

Maximize Conversions with Audience Targeting and 1-to-1 Ad-to-Page Personalization
Instapage
11:00-11:15 Break
11:15-12:15 Mobile First Indexing & Mobile Friendly SEO

Starting Fresh With Match Types & Account Structures

Mastering SEO Silos
Bruce Clay, Inc.
12:15-1:15
Lunch
Why Search Marketers Make Great Video Marketers
YouTube
1:15-2:15 SEO Site Clinic

Ad Testing In A Multi-Format World

Link Building Secrets SEOs Won't Share: How To Build A Link Profile That Rank
PureLinq
2:15-2:30 Break
2:30-3:30 Google's New Dynamic Rendering Workaround: A Must For JavaScript-Heavy Sites

Getting Tactical With Google & Bing Audiences

Rising Above the Pack: Content Marketing that Crushes It in 2019
Stone Temple – Now Part of Perficient Digital
3:30-4:00 Refreshment Break
How Digital Agencies Are Changing
Marketing Land
4:00-5:00 Optimizing Content For Voice Search & Virtual Assistants

Aligning Your Marketing With Your Customer's Journey

Conversational Commerce Is Coming. Is Your Local Brand Ready?
Uberall Inc.
5:00-6:00
Networking Reception
Sponsored by:
6:00-7:00
Technical SEO for Developers Community Meetup - Eric Enge, General Manager, Perficient

Enterprise SEO for In-housers Community Meetup - Jessica Bowman, Founder, SEOinhouse.com

Thursday, January 31, 2019

8:00-9:00 Breakfast & Registration
9:00-9:45 Keynote with Microsoft: The Quest For Intelligent Search
Junaid Ahmed - Microsoft  

Christi Olson - Microsoft  
9:45-10:00
Break
Time SEO SEM
Sponsored by   
Solutions
10:00-11:00 Solving Complex SEO Problems When Standard Fixes Don't Apply

Driving Sales with Advanced Facebook & YouTube Tactics

Protecting Your Clicks In A Highly Competitive Auction.
Adthena
11:00-11:15 Break
11:15-12:15 Everything You Need To Know To Execute A Successful Site Migration

Leveraging Amazon Ads & Other Product Marketplace Opportunities

Bridging the Gap Between Technical SEO and Keyword Rankings
Botify
12:15-1:15
Lunch
1:15-2:15 Enterprise SEOs, Unite!

SEM Tune-Up Clinic With The SMX Mechanics

Leveraging Quora Ads in 2019: How to Find Your Audience and Drive Results
Quora Inc.
2:15-2:30 Break
2:30-3:30 Maximizing Visual Search Potential

Competitive Analysis: Inside Out & Outside In

Why Attribution Marketers Get Paid More (And How To Become One)
CallRail
3:30-4:00 Refreshment Break
4:00-5:00 The New Realities Of Local Search

Who You Gonna Trust? SEM Expert Roundtable

Friday, February 1, 2019

9:00-5:00

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