Obsessed With SEO & SEM

January 30-31, 2019
San Jose Convention Center

Wednesday, January 30, 2019

8:00-9:00 Breakfast & Registration
9:00-9:45 Keynote with Google: Assistance: The New Frontier
Marco Lenoci - Google  
9:45-10:00 Break
Sponsored by   
10:00-11:00 Machine vs. Man: What Really Matters For SEO Success
Dave Davies - Beanstalk Internet Marketing 

Frédéric Dubut - Bing 

Nagu Rangan - Bing 

Lily Ray - Path Interactive 

The Text Ad Reboot: How To Evaluate & Manage Your Current Options
Mark Irvine - WordStream 

Sean Murphy - Red Ventures 

Maximize Conversions with Audience Targeting and 1-to-1 Ad-to-Page Personalization
11:00-11:15 Break
11:15-12:15 Mobile First Indexing & Mobile Friendly SEO
Eric Enge - Stone Temple Consulting, now a part of Perficient Digital 

Max Prin - Merkle Inc. 

Starting Fresh With Match Types & Account Structures
Ted Ives - SEMCopilot LLC 

Adam Seybold - DEG 

Mastering SEO Silos
Bruce Clay, Inc.
Why Search Marketers Make Great Video Marketers
1:15-2:15 SEO Site Clinic
Dave Davies - Beanstalk Internet Marketing 

Lily Ray - Path Interactive 

Ad Testing In A Multi-Format World
Cara deBeer - Catalyst 

Brad Geddes - Adalysis 

Link Building Secrets SEOs Won't Share: How To Build A Link Profile That Rank
2:15-2:30 Break
2:30-3:30 Google's New Dynamic Rendering Workaround: A Must For JavaScript-Heavy Sites
Bartosz Goralewicz - Elephate 

Mark Munroe - SEORadar 

Getting Tactical With Google & Bing Audiences
Christi Olson - Microsoft 

Brooke Osmundson - NordicClick Interactive 

Rising Above the Pack: Content Marketing that Crushes It in 2019
Stone Temple – Now Part of Perficient Digital
3:30-4:00 Refreshment Break
How Digital Agencies Are Changing
Marketing Land
4:00-5:00 Optimizing Content For Voice Search & Virtual Assistants
Benu Aggarwal - Milestone, Inc 

Upasna Gautam - Ziff Davis 

Stephan Spencer - Science of SEO 

Aligning Your Marketing With Your Customer's Journey
Amanda Farley - SS Digital Media 

Seth Meisel - Thrift Books Global, LLC 

Conversational Commerce Is Coming. Is Your Local Brand Ready?
Uberall Inc.
Networking Reception
Sponsored by:
Technical SEO for Developers Community Meetup - Eric Enge, General Manager, Perficient

Enterprise SEO for In-housers Community Meetup - Jessica Bowman, Founder, SEOinhouse.com

Thursday, January 31, 2019

8:00-9:00 Breakfast & Registration
9:00-9:45 Keynote with Microsoft: The Quest For Intelligent Search
Junaid Ahmed - Microsoft  

Christi Olson - Microsoft  
Sponsored by   
10:00-11:00 Solving Complex SEO Problems When Standard Fixes Don't Apply
Sam Marsden - DeepCrawl 

Arsen Rabinovich - TopHatRank.com LLC 

Driving Sales with Advanced Facebook & YouTube Tactics
Joe Martinez - Clix Marketing 

Michelle Morgan - Clix Marketing 

Protecting Your Clicks In A Highly Competitive Auction.
11:00-11:15 Break
11:15-12:15 Everything You Need To Know To Execute A Successful Site Migration
Bastian Grimm - Peak Ace AG 

Patrick Stox - IBM 

Leveraging Amazon Ads & Other Product Marketplace Opportunities
Todd Bowman - Merkle 

Bryant Garvin - Pattern 

Bridging the Gap Between Technical SEO and Keyword Rankings
1:15-2:15 Enterprise SEOs, Unite!
Sharon Conner - Autodesk 

Eli Schwartz - SurveyMonkey 

Jordan Silton - Apartments.com (Costar Group) 

SEM Tune-Up Clinic With The SMX Mechanics
Brad Geddes - AdAlysis 

Brooke Osmundson - NordicClick Interactive 

Frederick Vallaeys - Optmyzr, Inc. 

Leveraging Quora Ads in 2019: How to Find Your Audience and Drive Results
Quora Inc.
2:15-2:30 Break
2:30-3:30 Maximizing Visual Search Potential
Amy Balliett - Killer Infographics 

Kristopher Jones - LSEO.com 

Competitive Analysis: Inside Out & Outside In
Sean Murphy - Red Ventures 

Andrew Ramm - Alexa.com 

Why Attribution Marketers Get Paid More (And How To Become One)
3:30-4:00 Refreshment Break
4:00-5:00 The New Realities Of Local Search
Dana DiTomaso - Kick Point Inc. 

Damian Rollison - Brandify 

Conrad Saam - Mockingbird 

Who You Gonna Trust? SEM Expert Roundtable
Robert Brady - Righteous Marketing 

Aaron Levy - Elite SEM 

Michelle Morgan - Clix Marketing 

Friday, February 1, 2019


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