Kick off SMX West with an overview of what's in store and the different ways you can customize your agenda for maximum learning. Search Engine Land's George Nguyen will highlight the different tracks, sessions, and networking events – and introduce you to the programming team behind the scenes.
Keynote Presentation - How The Rise Of Digital Commerce Is Reshaping Search And Performance Marketing
Overview
Which third-party platforms are marketers using to promote and sell their goods? What are the biggest advertising challenges and opportunities of 2020? What does the future hold for digital commerce and how can marketers stay competitive in an ever-shifting ecosystem? Get the answers to these and more crucial questions in this opening keynote, hosted by Search Engine Land Editor-in-Chief, Ginny Marvin:
Hear new data from Marketing Land's Digital Commerce Advertising Survey that shows just how marketers are spending on platforms like Amazon. You'll gain an invaluable overview of where we are now and actionable insights to prepare for what's next.
Be the first to see the 2020 Periodic Table of Digital Commerce Marketing, a new tool from Search Engine Land that marketers can use to navigate the many elements of marketing products online. This must-have resource will empower you to create compelling digital commerce campaigns and optimize existing ones.
Explore the intersection of SEO, PPC and social in regards to increasing digital commerce sales during a candid, fireside chat with Dana Tan, Global SEO Manager at Under Armour and Benjamin Spiegel, Chief Digital Officer, Global Beauty, for Procter & Gamble. You'll gain first-hand knowledge from these market leaders who know what it takes to succeed and are ready to share.
Understand why you shouldn't diverge from your site's core profile
Determine how the tone of your website impacts your authority and true intentions
Think more holistically about authority and consider the overall alignment of purpose, use of UI elements, and so on to deal with Google's new approach to content
Why And How To Run Effective Top-Of-Funnel Search Campaigns
Overview
After this session, you'll be able to:
Understand how to run effective top-of-funnel (TOFU) search marketing campaigns get your products and services in front of new customers early in their consideration process
Know when to leverage TOFU paid search campaigns
Implement strategies and best practices for setting up and managing TOFU campaigns
Know what to expect for performance and how to measure it
Understand attribution models across the sales funnel
The Pros And Cons Of Automation: An Honest Roundtable Discussion
Overview
During this lively roundtable session, you'll be able to:
Have an honest discussion about how marketers are using automation, when and why they have abandoned it, and how they are creating their own systems.
Discuss why these two sentiments are common when discussing PPC automation: Automation is great, we should automate more. Automation isn't working and we've had to stop it.
Ask questions - this is an open roundtable discussion, so all your questions are welcome!
Turn 4X More Ad Clicks into Conversions with Post-Click Automation™
Overview
The biggest inefficiency in the $273B digital advertising industry is turning ad clicks into conversions. Today, fewer than 4.5% of ad clicks convert into leads or customers, leaving billions of dollars wasted on advertising. This is unacceptable in today's age of data and information.
Instapage CEO Tyson Quick will show you how he has used Post-Click Automation to optimize 1:1 ad-to-page personalization for every visitor, creating a cohesive journey from ad to post-click experience. He'll show you how to use advertising data-the same data each of you already possess-to drive growth and acquire new users. Discover how to hack the same targeted experience you provide in your advertising and use it during the conversion process with examples of successful digital advertising campaigns. Improving ROI, reducing ad spend, and delivering more conversions is as easy as making visitors feel like you're talking directly to them, one-on-one.
Postclick is the leader in post-click automation. Our visionary team uses cutting-edge personalization techniques and conversion intelligence to deliver ad-to-page relevancy-giving you the confidence that your advertising investment will yield the highest possible return.
Bruce Clay’s innovative search marketing methodology allows businesses of all sizes around the world to reach their target markets online with speed and efficiency. Founded in 1996 by Bruce M. Clay, known as “The Father of SEO,” Bruce Clay Inc. is a world leader in SEO training, proprietary SEO tools, and fully customized, ROI-driven search marketing campaigns. Their proprietary technology and methodology have been utilized by thousands of companies and top name brands worldwide. Bruce Clay Inc. is headquartered in Los Angeles with offices in Japan, Australia, India, and the U.A.E. For more information, visit www.bruceclay.com.
How To Survive In E-commerce In A Zero-Click Google World
Overview
Fact: Google is making it harder for E-commerce websites to profit in search with Zero-Click organic search results and paid ad formats practices that increasingly put users into a Google walled garden. The good news: there are some simple tactics you can use today to get more users back to your site - and give your site a huge advantage over your competitors.
Find out:
How to find and test keywords in E-commerce that don't get lost to the growing Zero-Click pandemic
How to run Text Ads to higher converting multi-product pages to beat your competitors' Shopping Ads 2-to-1
In this short presentation by one of Google's earliest Google Ad Product Specialists, Andreas Dzumla.
Longtail UX is the only automation platform for Paid and Organic Search. Co-founded and created by an ex-Googler, Longtail UX has invented an entirely new way to automatically generate landing pages at scale. Our aim is to answer each user’s question and connect customers to products in just one click. By creating scalable landing pages for every long tail keyword related to your products, our technology guarantees a perfect match for every keyword searched by your potential customers. As well as boosting your traffic and conversions, we also ensure your SEO investment is 100% measurable, providing detailed analytics that demonstrates results down to a keyword level.
The Art Of Structuring Search And Shopping Campaigns
Overview
After this session you will be able to:
Know the pros and cons of popular structures like alpha/beta, SKAG, and GriP
Understand how your structure impacts the performance of modern automations like Smart Bidding from Google
Deploy free automations that help maintain your target structure in a dynamic environment
Work with free tools from the search engines to analyze data in a way that makes sense to your business, even when your account structure doesn't follow those same patterns
Digital Commerce Insight 1: How To Find & Fix eCommerce Keyword Cannibalization Issues (11:30am-11:41am)
Overview
After this session, you'll be able to:
Understand what keyword cannibalization is and why is it such a problem for eCommerce SEOs
Recognize the most common types of cannibalization seen on eCommerce stores and how to identify these using Google Search Console and Data Studio
Solve cannibalization issues including 301 redirects, canonicalization, content consolidation and re-optimizing pages
Change workflows to prevent such problems happening in the future by working through a simple checklist when launching new products, categories or blog posts
What 'Near Me' Brand Experience Means To Your Customers
Overview
With 60% of Google searches coming from mobile devices, "near me" queries and local search have grown explosively. Smartphones are now the primary way customers discover businesses and make buying decisions. And the modern consumer journey creates new competitive challenges for multi-location brands and local businesses alike.
In this session you'll learn about:
the rise of local-intent search (and how most of it is "unbranded")
the fragmentation of attention and technology
the central role of social validation today
a holistic approach to marketing to near me searchers
Uberall's Kelly Benish provides a personal and data-driven look at how marketers can win by creating an outstanding 'Near Me' Brand Experience.
Uberall delivers a memorable ‘Near Me’ Brand Experience for SMB and enterprise resellers to offer clients along every step of today’s customer journey — from online interactions to offline sales.
Resellers can establish new, powerful revenue streams by helping clients stand out in a highly fragmented online space and giving consumers a seamless digital to brick and mortar experience.
Uberall solutions enable businesses to easily manage search and discovery, engagement and conversion in real-time on all online platforms — mobile, voice and desktop — across websites, mobile apps, store locators, search engines, maps, social platforms and advertising networks.
Uberall is headquartered in Berlin, with additional offices in San Francisco, London, Paris, Amsterdam, and Cape Town. Its clients include Fortune 500 companies and industry leaders from all over the world.
Lunch Presentation in Main Stage - Unlock Your Potential on Google Search
Overview
Reaching your potential in Google Ads is an ongoing cycle of analysis, expansion, and optimization. Come hear from Thibault Oberlin, Global Product Lead, about how Google thinks about growing your accounts responsibly. Learn how to use new features and the right approach to automation to unlock peak performance with Google Search.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com.
Come learn about SEO siloing from the person who invented it. This powerful "ranking factor" is often overlooked or implemented incorrectly. Attendees will learn the concepts and approaches to designing a silo architecture and the steps in the process.
Bruce Clay’s innovative search marketing methodology allows businesses of all sizes around the world to reach their target markets online with speed and efficiency. Founded in 1996 by Bruce M. Clay, known as “The Father of SEO,” Bruce Clay Inc. is a world leader in SEO training, proprietary SEO tools, and fully customized, ROI-driven search marketing campaigns. Their proprietary technology and methodology have been utilized by thousands of companies and top name brands worldwide. Bruce Clay Inc. is headquartered in Los Angeles with offices in Japan, Australia, India, and the U.A.E. For more information, visit www.bruceclay.com.
Fantastic Links And Where To Find Them - Page One Power
Overview
Michael Johnson takes you on a magical journey through the (admittedly, not-so-magical) process of earning a quality backlink. In his presentation, Michael will demonstrate how to create and leverage linkable assets, identify relevant link opportunities, and communicate with other site owners in a way that compels them to link to your website.
Page One Power is a link-focused and content creation SEO company that delivers customized SEO services to match the needs of our partners. We help our clients get more from search as a business acquisition channel through strategic content and sustainable link building.
We also offer content marketing, keyword research, link building training, SEO auditing, and SEO consulting services. Our campaigns are designed to make the most of our clients’ SEO investment, improving rankings, growing traffic, and driving better results from their search presence.
Our organic search solutions are as unique as your business.
Solving Complex JavaScript Issues And Leveraging Semantic HTML5
Overview
After this session, you'll be able to:
Understand that Google's index before render is important in the face of JavaScript-driven websites and apps (e.g. React, Angular, Vue)
Avoid indexing problems by knowing how Google applies filters and limitations before rendering
Deliver different HTML per page, even other page attributes (page URL, title, canonical, etc.), since Google won't render pages with limited differences
Understand your potential customer by stepping out of the digital marketer silo and talking with your sales and customer service teams
Ask time-tested questions that provide answers you can quickly apply to messaging and targeting
Think beyond search to audience-focused targeting, in order to zero in on precise B2B audiences
Go beyond bottom funnel targeting to build demand at the top
Use tools such as Answer the Public, internal site search, competitor keywords, RLSA + broad match, organic search queries in Search Console and more to fine better keyword ideas for niche B2B terms
Digital PR Playbook - The Convergence Of Search, Social, And Your Website
Overview
How do you shape the search landscape in your favor? Exults, 15-year industry veteran and pioneer, will teach you the nitty-gritty on our Digital PR paradigm. From building relevance to breaking relationships in the SERPS, this Digital PR crash-course will teach you what you need to know to compete in today's digital marketplace.
Learn about the best ways influence, optimize, and evolve the search landscape by leveraging the individual components of Digital PR- Search Engine Optimization, Social Media, Sponsored Ads, and Website Architecture. Get the official road map to a better SERP for your brand with Exults and Digital PR.
DigitalPR by Exults is a full service marketing agency that specializes in digital. As a boutique agency, we focus on unparalleled customer service. Our emphasis on client communication means we never deny a meeting, delay a report, or shy away from feedback. Every day we strive to ensure we are ahead of the curve; in order for our clients to stay at the top of their game, we must stay at the top of ours.
Optimizing Your Google Ads Campaign By Reducing Click Fraud
Overview
PPC click fraud affects nearly all who advertise on Google. ClickCease's click-fraud detection, prevention, and protection service software helps advertise combat this issue and get the most out of their paid ad campaigns.
ClickCease is a click-fraud detection, prevention, and protection service software. Our anti click-fraud service protects our customers who use Google Adwords and Bing by using our industry-leading detection algorithms. ClickCease™ blocks fraudulent IPs automatically. ClickCease™ is not affiliated with any search engine and is an independent provider.
Collective Intelligence Marketing - What Optimization Can Learn From Nature
Overview
Multi-location businesses face unique challenges with local marketing. Often, there is a lack of statistical data from their campaigns to make strategic decisions about performance and something as simple as measuring ROI can seem impossible. Find out how Adplorer's Collective Intelligence Marketing solves these problems by drawing examples from nature's animal groups, who form together as a whole to make better decisions and keep together, rather than leaving each individual to fend for themselves.
Adplorer is the world’s first all-inclusive digital marketing automation platform built specifically to help you manage local marketing campaigns. Our technology enables you to scale marketing campaigns across thousands of SMBs, Franchise Locations, and Enterprises all over the world. Agencies and internal marketing departments use Adplorer to automate the creation and management of campaigns on Google, Bing, and Facebook, as well as manage their Social Media platforms and Reporting all in one platform!
Hacking The Customer Journey Through Behavioral Economics
Overview
After this session, you'll be able to:
Understand behavioral economics and how it can be applied to digital advertising
Use certain channels such as display, online video and others to 'prime' a user, build awareness and continuously touch a potential customer along their journey
Activate a customer when it is time to buy through 'prompting'
Improve creative and timing of ad placement to prompt users at the time that matters most
Understand the key differences between (1) on-page SEO for product pages and (2) product detail page SEO for e-commerce sites like Amazon, Walmart, and others
Apply best practices gleaned from original, large-scale research on the real-world viability of ranking for e-commerce categories, faceted search and product detail pages
Apply actionable tactics for each key SEO factor to help achieve optimal product detail page SEO and show up in search against big e-commerce competitors
Linkgraph is an award-winning, full-service SEO, digital marketing, and design agency. We specialize in technical SEO, link building, and conversion rate optimization. We also offer free SEO software that's built in house and engineered to help you grow. We use math, not magic, to make your rankings soar! Data-driven strategy for dramatic search engine results, that's our guarantee.
Differentiate between TrueView In-stream and TrueView Discovery Ads
Understand what actions users can take while ads are playing, what creative works, and what conversions you can push for each format
Test different messages depending on video creative, audience targets, and ad formats
Utilize companion banners, TrueView for Shopping, TrueView for Action, Ad Sequencing, Earned Actions, and more to build next-step strategies to push more conversions
How To Dominate In The Ever Changing SERP Landscape
Overview
The search results continue to evolve with more and more new features being tested by Google and with these featured taking up more and more of the SERPs. This creates challenges, but also plenty of new opportunities. Come to this session to learn what the SERP landscape looks like and strategies to gain an advantage for your business.
Perficient Digital, is an award-winning full-service digital agency with a diverse client base that includes Fortune 500 companies. Perficient Digital provides a broad range of SEO, content marketing, analytics, conversion optimization, paid media, and social media marketing services. We have one goal and that is to help our clients beat their competition. By leveraging our in-depth industry expertise and proprietary tools, we produce results that drive success.
Our accolades include 2018 US Search Awards’ “Best Large SEO Agency of the Year” and 2018 Interactive Marketing Awards’ “Best Interactive Marketing – B2B” and “Best Use of Video.”
Morning Mindfulness: Start The Day Fresh And Focused
Overview
Room LL21D (The Solutions Track Room)
Take some time to learn how mindfulness can improve your focus — both at SMX and in your everyday life. Janet Flouts will walk you through mindful micro-practices that will help you get the most out of the conference and make deeper connections with those you meet here. Take your networking to the next level and be ready to absorb everything in store. (You'll have time to grab some breakfast before or after this morning session.)
Janet Fouts, NearlyMindful.com
Janet brings a mindful approach to emotional intelligence to enhance the way we live and work. As a facilitator, she supports people with personal growth, leadership, team dynamics, collaboration, diversity and inclusion, and compassionate communication through one-on-one coaching, workshops, and retreats.
Her journey combines 25 years as an entrepreneur in digital marketing with extensive training in mindfulness, emotional intelligence and positive psychology from UCLA's Mindful Awareness Research Center, Stanford's Center for Compassion and Altruism Research and the Search Inside Yourself Leadership Institute (founded at Google).
What SEOs Need To Know About The New Evergreen Googlebot & Bingbot
Overview
After this session, you'll be able to:
Understand how search engines are evolving from a crawl to a push model by adopting Bing's content submission API, which crawls both top websites and content management systems
Plan for the new evergreen Bingbot, which is now rendering all webpages using the same underlying technology already used today by Googlebot, Google Chrome, and other Chromium-based browsers
Understand limits with crawling and rendering JavaScript– including with the new evergreen Rendering Engines from Bing and Google
Minimize CPCs with audience sizes, including tips for using CBO appropriately, placements and structure that can improve CPCs, and effective audience building
Maximize CTR to improve CPCs with creative optimizations proven to drive more engagement including learnings around animation, persuasive copy, and iterating off of proven winners
Maximize CVR with strong audience-destination alignment, clearly highlighted value props, and balancing educational information with distractions that impact conversions
Get your buzzers ready, and formulate your answer as a question please: come along with TransPerfect's global digital marketing team for a quiz-themed trek behind the curtain of what makes or can break an international website.
Translations.com, part of the TransPerfect family of companies is the world leader in multilingual technology solutions for global business servicing 90% of the Fortune 500; partnering with agencies, consultancies, and systems integrators. Over 4,000 organizations employ Translations.com’s globalization management tool, GlobalLink®, via integrated model or proxy solution. GlobalLink offers seamless website localization, getting content to market 20% faster and reducing spend by 40%. Translations.com’s team of in-market strategists then optimize localized content to drive traffic and conversion. Constantly innovating, Translations.com rolled out a MAM and AI-powered Speech to Text to enhance its customers’ voice search results. Translations.com is ISO certified.
Find Your PPC A-Game In 2020: Your 5 Biggest Google Ads Challenges & How To Solve Them
Overview
To successfully navigate the paid search landscape marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their PPC 'A-game' (A for automation). Attend this session to discover the five top Google Ads challenges and the solutions that will help you get better results and make your life easier. Learn:
Why the 'machine' is not your enemy
How to stay on top of your CPAs for a clearer picture
The importance of keeping data fresh
Why Google's Response Search Ads are your friend
How to get your dollar to move further with sustainable wins
Founded in 2012, Adthena is The Ultimate Search Intelligence Solution, processing over 10 terabytes of new data, while indexing 500 million advertisements and 200 million keywords in 15 different languages every day. Powered by its AI-driven Whole Market View data set, Adthena’s carefully designed solutions of Market Entry, Campaign Optimization, Strategic Advantage and Brand Protection help marketers target and reach consumers that matter most to their business objectives. Globally, Adthena works with more than 250 clients across 184 different business sectors, including finance, education, gaming, automotive and technology. Brand customers include Autotrader, Air New Zealand, Atlassian, Citibank, Burberry, Toyota, and Volvo. Agency customers include media specialists like GroupM and channel-specific paid search experts like iProspect. In addition, Adthena is the winner of several leading industry awards — including the Search Engine Land Awards, Stevie® Award for Customer Service, and European Search Awards, among others.
Define Peter Morville's UX Honeycomb and understand why it crucial
Understand how E-A-T directly corresponds with specific parts of the UX Honeycomb
Implement actionable tactics that support overlapping E-A-T & UX Honeycomb items
Implement tactics to improve your site's overall E-A-T and user experience
Create a web presence that is positive for both the searcher (user) and by extension, the search results provider (Google)
Know the importance of (1) being up front with who you are and what you can provide (expertise), (2) only providing information your user needs and wants on topics you can cover authoritatively (authority), and (3) spotlighting feedback from real people (trust)
When Your Inventory Changes: SEO Tips For Changing Product Pages
Overview
After this session, you'll be able to:
Use step-by-step procedures to prepare your digital store to accommodate shifts in inventory
Future-proof your product listings and their informational silos by understanding the pros and cons of nested brand/category URLs, and the importance of logical navigational paths to the success of product-category and brand-category pages
Optimize product-category and brand-category pages to accommodate shifts in inventory by creating experiences around topics and creating "evergreen" product and category pages that help with the retention of rankings and traffic while guiding users along their product discovery journey
Content Strategies To Drive Massive SEO Gains In 2020 And Beyond
Overview
Google's algorithm updates over the past 18 months have focused more than ever on finding the best content to deliver to people who click on search results. As marketers, if we implement content strategies that maximize value to our target audiences, we can expect to see our traffic soar. Come to this session to learn how to use content to drive your SEO to new heights!
Perficient Digital, is an award-winning full-service digital agency with a diverse client base that includes Fortune 500 companies. Perficient Digital provides a broad range of SEO, content marketing, analytics, conversion optimization, paid media, and social media marketing services. We have one goal and that is to help our clients beat their competition. By leveraging our in-depth industry expertise and proprietary tools, we produce results that drive success.
Our accolades include 2018 US Search Awards’ “Best Large SEO Agency of the Year” and 2018 Interactive Marketing Awards’ “Best Interactive Marketing – B2B” and “Best Use of Video.”
BASE is an SEO agency that specializes in premium white hat link building services. Through our content-driven guest posting, we have developed relationships with sites in all industries that accept our content without requiring payment.
Our link building campaigns have proven to boost SEO rankings for over 100+ businesses, driving more traffic to their sites. Try BASE and discover the phrase, “Link Building Made Easy."
Digital Commerce Insight 2: How Brands Can Stand Out And Sell More (11:45am-11:57am)
Overview
After this session, you'll be able to:
Understand consumers' motivations when using a product: their functional, emotional and social needs
Realize why most strategies are not strategies at all: they are either project plans towards a goal or superficial marketing slogans that add little value
Be able to create a digital strategy that avoids leaving products or services vulnerable to customers who cannot distinguish them from competitor offerings
Google is Hogging Half Your Traffic: How to Get It Back
Overview
As of 2019, Google is now websites' #1 competitor in Search. Both in SEO, where on-SERP distractions above the fold push organic results into oblivion; and in PPC, where Google Carousels and Widgets in everything from Hotels to Online Retail are threatening to turn websites into mere suppliers for Google, competing on price and price only.
The threat of Google's competition to websites is only increased by major recent core algorithm updates, such as BERT.
Luckily, there are simple solutions you can implement in days, not months. Andreas Dzumla, who started as a Google Product Specialist Team Leader in 2004, will share solutions he's been implementing for the past 7 years for leading ecommerce businesses with his company, Longtail UX.
In this presentation, you'll learn:
How to beat your competitors to the punch, being the first to track and regain from losses due to Zero-Click searches
How to run your PPC in a way that goes around Google's on-SERP distractions and increases your conversion rates with minimal effort
How to test thousands of new keywords in SEO at zero extra cost in development or marketing resources
How to measure your website's losses to Google and other on-SERP competitors with a brand new tool - and how to use this data to gain incremental revenue from search at scale
Longtail UX is the only automation platform for Paid and Organic Search. Co-founded and created by an ex-Googler, Longtail UX has invented an entirely new way to automatically generate landing pages at scale. Our aim is to answer each user’s question and connect customers to products in just one click. By creating scalable landing pages for every long tail keyword related to your products, our technology guarantees a perfect match for every keyword searched by your potential customers. As well as boosting your traffic and conversions, we also ensure your SEO investment is 100% measurable, providing detailed analytics that demonstrates results down to a keyword level.
Ensure everyone knows why and how to leverage features, benefits and calls to action throughout the buying funnel
Evaluate search results to highlight what you competition is up to so you can address the strengths and weaknesses with your ads
Create ads that fit with advanced ad options, such as if/default ads or with sophisticated targeting such as demographics, in-market and various audience lists
Social Commerce Beyond Facebook: Drive Sales With Pinterest And Snapchat Advertising
Overview
After this session, you'll be able to:
Run A/B tests on Pinterest shown to scale a D2C brand to $50,000/month in ad spend
Get access to the Pinterest Propel team and understand the Pinterest community to help you scale your efforts and stay ahead of the pack as you test next ad formats and launch shopping campaigns.
Evaluate Snapchat's opportunities for commerce marketing, including feedbased Shoppable Snap Ads
Avoid Google penalties by understanding the metrics to consider when measuring backlinks.
Nab featured snippets and "People Also Ask" results in Google using Internet Marketing Ninjas Featured Snippet optimization tool - yours free for attending
Evaluate the services that Jim's Ninjas offer in the area of content creation and content marketing.
Internet Marketing Ninjas (IMN) has been a pioneer in search engine optimization ever since industry leader Jim Boykin founded the company in 1999. Since that time, SEO has grown and evolved, the rules have changed, but no matter what, IMN has always stayed ahead of the game. Throughout the companies history they've never strayed from their mission to bring their clients the best and most relevant traffic using safe, white-hat methods. IMN help clients increase their organic search traffic by using the latest best practices and most ethical and fully-integrated search engine optimization (SEO) techniques. They analyze your site and then work with you to turn your website into the ultimate industry resource on the Web. Then they market your website to those places that need to know about your site in order to help searchers find you - so that your website receives the search visibility it deserves.
Don't leave before it's over! We've compiled some of the most fascinating takeaways from SMX West into an entertaining and highly-informative closing session. A handful of our speakers will share their top ideas, tips and techniques to remember as you return to the office and implement the knowledge you gained at the show. It's the perfect way to wrap up two incredible days of learning!
Most of the conference sessions at Search Marketing Expo are "editorial" in nature, where speakers have been selected based on the quality of their content. These sessions are organized by the SMX programming team. Editorial sessions do not have paid spots, no speaking slots are sold. Solution Spotlights are brief paid introductions given by sponsors and exhibitors.
Sessions in both the Classroom and Solutions Tracks are paid speaking slots. The content is produced by the sponsor. These sessions are open to attendees with All Access passes and those with Expo+ passes.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.
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