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February 19-20, 2020
San Jose Convention Center

SMX West 2020 Agenda

The all-new agenda has been redesigned into three search marketing lanes with no learning limits: You’ll get all the SEO and SEM training SMX is famous for, plus two days of sessions on the hottest topic in search – digital commerce marketing – all programmed by the experts at Search Engine Land, the industry publication of record.

Wednesday, February 19, 2020

7:30-8:45Breakfast and Registration
8:45-9:00Welcome Address
9:00-9:50Keynote Presentation - How The Rise Of Digital Commerce Is Reshaping Search And Performance Marketing

Ginny Marvin - Editor-in-Chief, Search Engine Land  

Dana Tan - Sr. Manager, Global SEO, Under Armour  

Benjamin Spiegel - Sr. Manager, Chief Digital Officer, Global Beauty, Procter & Gamble  
9:50-10:05Break
Time SEO
Sponsored by
SEM/PPC Digital Commerce Marketing Solutions SMX Theater
10:05-10:50Site Speed Is A Crucial Ranking Factor. Here's What You Need To Know
Jessica Bowman - SEO In-house, Owner  


Future-Proof Your Sites For Google Core Updates
Mordy Oberstein - Rank Ranger, CMO  

Lily Ray - Path Interactive, Director, SEO  


Why And How To Run Effective Top-Of-Funnel Search Campaigns
Amy Bishop - Cultivative, LLC, Owner  


The Pros And Cons Of Automation: An Honest Roundtable Discussion
Robert Brady - Righteous Marketing, Founder  

Aaron Levy - Tinuiti, Director, SEM  

Purna Virji - Microsoft, Senior Manager, Global Engagement  


How To Keep Your Job As Shopping Ads Get More Automated
Kirk Williams - ZATO, Owner  


Turn 4X More Ad Clicks into Conversions with Post-Click Automation™
Instapage
10:50-11:30Break and Expo Hall Opens 10:55-11:10am
Bruce Clay SEO for WordPress
Bruce Clay, Inc.


11:15-11:30am
How To Survive In E-commerce In A Zero-Click Google World
Longtail UX
11:30-12:15In-house SEO Strategy: From Big Picture To Implementation
Heather Mezzetta - The Gap, Director of SEO  

Masaki Okazawa - AutoZone, SEO Specialist  


The New NoFollow And Snippet Rules
Patrick Stox - Ahrefs, Product Advisor, Technical SEO, & Brand Ambassador  


The Art Of Structuring Search And Shopping Campaigns
Frederick Vallaeys - Optmyzr, Inc., CEO  


Build And Test Powerful Landing Pages: Tips From The Pros
Stoney deGeyter - Stoney deGeyter, Digital Marketing Consultant  

Jeremy Epperson - Conversion Guides, Growth Consultant and Startup Advisor  


Digital Commerce Insight 1: How To Find & Fix eCommerce Keyword Cannibalization Issues (11:30am-11:41am)
James Brockbank - Digitaloft, Managing Director & Founder  


Digital Commerce Insight 2: Set Your Products Up For Success By Understanding Amazon
Nancy McLaughlin - Tinuiti, Director, Marketplace Search  


Digital Commerce Insight 3: How Search is Driving Real World Product Innovation (12:00pm-12:12pm)
Benjamin Spiegel - Procter & Gamble, Chief Digital Officer, Global Beauty  


What 'Near Me' Brand Experience Means To Your Customers
Uberall
SEO Site Clinic
Christine Churchill - KeyRelevance, President  

Chris Silver Smith - Argent Media, Founder & CEO  


12:15-1:15
Lunch and Expo Time
Lunch Presentation in Main Stage - TBA
Google
1:15-2:00Improving Relationships between SEO and Web Developers
Jenny Jiang - Autodesk, SEO Developer  


Behind The Scenes With Google Search Console And Bing Webmaster Tools
Sandhya Guntreddy - Microsoft, Principal Program Manager  

Daniel Waisberg - Google, Search Advocate  


How To Optimize Facebook Campaigns That Deliver Qualified Leads
Julia Vyse - Vizeum, Digital Media Manager  


Ad Testing In An Automated World
Michael Crimmins - Sunpro Solar, Director of Search and Digital  

Jonathan Kagan - MARC USA|Cogniscient Media, Sr Director of Search and Biddable Media  


Driving Profitable Sales With Amazon Search Ads
Kaitlin McGrew - PMG Digital Agency, Senior SEM Manager  


Mastering SEO Silos - Bruce Clay
Bruce Clay, Inc.
2:00-2:20Break2:05-2:20pm
Fantastic Links and Where To Find Them - Page One Power
Page One Power
2:20-3:05Google BERT: What SEOs and Marketers Need to Know
Dawn Anderson - Bertey, Managing Director  


Solving Complex JavaScript Issues And Leveraging Semantic HTML5
Hamlet Batista - RankSense Inc, CEO  

Russ Jeffery - Duda, Director of Strategic Integrations  


How To Manage And Optimize B2B PPC Accounts
Robert Brady - Righteous Marketing, Founder  

Tim Jensen - Clix Marketing, Campaign Manager  


Genius-level Microsoft Ads, Google Ads Optimization
Mark Irvine - WordStream, Senior Data Scientist  

Frederick Vallaeys - Optmyzr, Inc., CEO  


Optimizing For Seasonality: How To Sell More In Your Peak Periods
Genevieve Head-Gordon - Metric Theory, Senior Director of Account Services  

Michelle Stinson Ross - Apogee Results, Marketing Operations Director  


Digital PR Playbook - The Convergence Of Search, Social, And Your Website
Exults
Amazon SEO Clinic
Brittany Page - 3Q Digital, Assoc. Director of SEO  

Tony Verre - The Integer Group, VP of eCommerce  


3:05-3:45Networking + Expo Time 3:10-3:25pm
Optimizing Your Google Ads Campaign By Reducing Click Fraud
ClickCease


3:30-3:45pm
Adplorer - TBA
Adplorer
3:45-4:30Revisiting Google's Quality Raters Guidelines
Jennifer Slegg - The SEM Post, Editor  


Optimizing For Voice Search: How Brands And Agencies Deliver Real Results
Sathya Krishnamurthy - Milestone Inc., VP of Product  

Sam Ruchlewicz - Warschawski, Vice President - Digital Strategy & Analytics  


LinkedIn Ads: Advanced Strategies and Tactics for B2B
Michelle Morgan - Clix Marketing, Director of Client Services  


Hacking The Customer Journey Through Behavioral Economics
Justin Freid - CMI/Compas, EVP, Growth and Innovation  


SEO For E-commerce Category, Product Detail Pages
Jill Kocher Brown - JumpFly, Director of SEO  

Tony Verre - The Integer Group, VP of eCommerce  


Sponsored Session # 5
Search Marketing Expo
Google Analytics Clinic
Samantha Barnes - Bounteous, Inc, Associate Director of Data Analytics  

Colleen Harris - CDK Global, Product Manager for Business Intelligence  


4:30-4:50Break 4:35-4:50pm
Theater #6
Search Marketing Expo
4:50-5:35How Link Building Has Changed: What You Need To Do Now
Jim Boykin - Internet Marketing Ninjas, CEO, SEO, and Founder  


Leveraging Schema And Structured Data For Maximum Effect
Abby Hamilton - Merkle Inc., SEO Associate Manager  

Cata Milos - Microsoft, Principal Program Manager  


Deep Dive Into Data Flow
Aaron Levy - Tinuiti, Director, SEM  


Automation: How To Push Forward; When To Push Back
Natalie Barreda - T-Mobile, Sr. Manager, Media  

Andrew Goodman - Page Zero Media, President  


Selling With Video
Joe Martinez - Clix Marketing, Director of Client Strategy  


Sponsored Session # 6
Search Marketing Expo
5:35-6:35
Expo Hall Reception

SPONSORED BY:

5:40-5:55pm
How To Dominate In The Ever Changing SERP Landscape
Perficient Digital


6:00-6:15pm
Theater #8
Search Marketing Expo


6:20-6:35pm
Theater #9
Search Marketing Expo

Thursday, February 20, 2020

7:30-9:00Breakfast and Registration
7:30-8:15Morning Mindfulness: Start The Day Fresh And Focused
Time SEO
Sponsored by
SEM/PPC Digital Commerce Marketing Solutions SMX Theater
9:00-9:45Optimize Ranking In AnswerBox/People Also Ask
Paxton Gray - 97th Floor, Executive Vice President of Operations  


What SEOs Need To Know About The New Evergreen Googlebot & Bingbot
Fabrice Canel - Bing, Principal Program Manager  

Brian Ussery - SapientRazorfish, Director of SEO  


How To Audit Your Google Ads Campaigns
Brad Geddes - AdAlysis, Co-Founder  


Getting Reports Right
Samantha Barnes - Bounteous, Inc, Associate Director of Data Analytics  

Abigail Matchett - Bounteous, Manager, Analytics & Insight  


Tackling Rising CPAs On Facebook And Instagram
Madeline Fitzgerald - 3Q Digital, Sr. Strategy Development Manager  


Sponsored Session # 7
Search Marketing Expo
9:45-10:25Break and Expo Hall Opens Sponsored Session # 8
Search Marketing Expo
9:50-10:05am
Theater #10
Search Marketing Expo


10:10-10:25am
Theater #11
Adthena
10:25-11:10UX And E-A-T: More Connected Than You Think
Mary Davies - Beanstalk Internet Marketing, President  

Shari Thurow - Omni Marketing Interactive, Founder & SEO Director  


Google My Business: Optimizing Images, Content And Q&A For Ranking Visibility And Engagement
Greg Gifford - SearchLab Chicago, Vice President of Search  

Niki Mosier - Two Octobers, Sr. SEO Manager and SEO Practice Lead  


Professional Development Roundtable: Carving Out Time For Personal And Professional Growth
Benu Aggarwal - Milestone, Inc, President & Founder  

Dawn Anderson - Bertey, Managing Director  

Genevieve Head-Gordon - Metric Theory, Senior Director of Account Services  

JD Prater - Quora, Evangelist  


How To Understand and Beat Your Competitors
Ayat Shukairy - Invesp, Co-founder, CCO  

Purna Virji - Microsoft, Senior Manager, Global Engagement  


When Your Inventory Changes: SEO Tips For Changing Product Pages
Arsen Rabinovich - TopHatRank.com LLC, Director of SEO / Founder  

Aleyda Solis - Orainti, International SEO Consultant  


Sponsored Session # 9
Search Marketing Expo
Technical SEO For Digital Commerce Clinic
Matthew Edgar - Elementive, Consultant & Partner  

Dan Leibson - Local SEO Guide Inc., Vice President of Search  


11:10-11:30Break 11:15-11:30am
Theater #12
Search Marketing Expo
11:30-12:15SEO Insight: SERPs: Your Most Under-Utilized Conversion Tool (11:30am-11:41am)
Stoney deGeyter - Stoney deGeyter, Digital Marketing Consultant  


SEO Insight: Get More Organic Traffic And Visibility With Image Optimization (11:43am-11:54am)
Romain Damery - Path Interactive, Senior Strategist/Technical SEO Lead  


SEO Insight: Optimizing Your Videos For Google's Video Carousel and Beyond (11:56am-12:07pm)
Joey Daoud - New Territory Media, CEO  


Maps, Verticalization And Spam: What Local Search Marketers Need To Know
Ben Fisher - Steady Demand, Co-Founder  

Damian Rollison - Brandify, VP Product Strategy  


SEM/PPC Insight 1: Data vs. Creativity: The True Performance Driver (11:30am-11:41am)
Zenia Johnson - 3Q Digital, Account Lead  


SEM/PPC Insight 2: 3 Paid Tactics You Can Execute This Month To Increase ROI
Garrett Mehrguth - Directive , CEO  


SEM/PPC Insight 3: Enterprise PPC - Managing Paid Search At Scale (12:00pm-12:12pm)
Bob Tripathi - Digital Sparx Marketing, CEO  


Optimizing Your Day, Optimizing Your Month - Roadmap Of What You Look At When
Robert Brady - Righteous Marketing, Founder  


Digital Commerce Insight 1: Scaling Google's Latest Discovery Ad Formats (11:30am-11:41am)
Duane Brown - Take Some Risk Inc., Founder & Head of Strategy  


Digital Commerce Insight 2: How Brands Can Stand Out And Sell More (11:45am-11:57am)
Ayat Shukairy - Invesp, Co-founder, CCO  


Digital Commerce Insight 3: Get Up to Speed On Walmart's Advertising Offerings (12:00pm-12:12pm)
Elizabeth Marsten - Tinuiti, Senior Director, Strategic Marketplace Services  


Sponsored Session # 10
Search Marketing Expo
SEM/PPC Clinic
Andrew Goodman - Page Zero Media, President  

Julia Vyse - Vizeum, Digital Media Manager  


12:15-1:30
Lunch and Expo Time - Lunch Presentation on Main Stage (Expo Hall closes at 2pm)
Google is Hogging Half Your Traffic: How to Get It Back
Longtail UX
Time Full-Team (SEO/SEM) SEO
Sponsored by
SEM/PPC Digital Commerce Marketing Solutions SMX Theater
1:30-2:15Making Your Case For More Budget, New Tests: How To Communicate What Matters And Get Buy-In
Khalid Saleh - Invesp, CEO  


Video And YouTube In Google Search: It's A Really Big Deal
Joey Daoud - New Territory Media, CEO  

Aleyda Solis - Orainti, International SEO Consultant  


Tactical Tips For Creating More Persuasive Ads
Brad Geddes - AdAlysis - SMX Programming Team, Co-Founder  


Social Commerce Beyond Facebook: Drive Sales With Pinterest and Snapchat Advertising
Duane Brown - Take Some Risk Inc., Founder & Head of Strategy  


Featured Snippet Optimization & Backlink Analysis
Internet Marketing Ninjas
Content Clinic
Paxton Gray - 97th Floor, Executive Vice President of Operations  

Ashley Segura - TopHatRank, VP of Operations  


2:15-2:30Break
2:30-3:15SEO And SEM Teams: Why Sharing Your Data Matters
Sinead Hultman - PMG, SEM Lead  

Corey Morris - Voltage, Vice President of Marketing  


What Does "Great" Content Really Mean? And How Do You Create It
Stoney deGeyter - Stoney deGeyter, Digital Marketing Consultant  

Ashley Segura - TopHatRank, VP of Operations  


Landing Page Clinic
Jeremy Epperson - Conversion Guides, Growth Consultant and Startup Advisor  

Khalid Saleh - Invesp, CEO  


Multi-Channel Attribution And Reporting For Digital Commerce
Josh Dreller - Kenshoo, Director of Content Marketing  

Colleen Harris - CDK Global, Product Manager for Business Intelligence  


3:15-3:30Break
3:30-4:15Experts Tips For Creating Killer Cross-Channel Reports
Benu Aggarwal - Milestone, INC, President  


SEO Insight 1: (3:30pm-3:42pm)

SEO Insight 2: Entities: The Single Most Important Concept In Search (3:45pm-3:57pm)
Dave Davies - Beanstalk Internet Marketing, CEO  


SEO Insight 3: Create High Quality Product Detail Pages That Rank Well (4:00pm-4:12pm)
Brian Ussery - SapientRazorfish, Director of SEO  


SEM/PPC Insight 1: Everybody’s Hands Go Up! How To Win Offline Purchasers Online (3:30pm-3:42pm)
Anthony Tedesco - DWA Media, A Merkle Company, Sr. SEM Program Manager  


SEM/PPC Insight 2: Evolve Your Social Commerce Strategy: Thinking Beyond Facebook (3:45pm-3:57pm)
Greg Hayes - Catalyst, Associate Director, Paid Social  


SEM/PPC Insight 3: How To Leverage Smart Bidding In B2B (4:00pm-4:12pm)
Julia Muller - Just Media, Supervisor, Search  


Future-Forward Tactics For Digital Commerce
Madeline Fitzgerald - 3Q Digital, Sr. Strategy Development Manager  

Elizabeth Marsten - Tinuiti, Senior Director, Strategic Marketplace Services  

Ayat Shukairy - Invesp, Co-Founder  

Tony Verre - The Integer Group, VP of eCommerce  


4:15-4:30Break
4:30-5:00SMX Highlights: 30 Ideas In 30 minutes
5:30-7:00 After Hours @ Paper Plane

Friday, February 21, 2020

9:00-5:00

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