Obsessed With SEO & SEM
SMX West 2019 Agenda
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Full Conference Agenda - Wednesday, January 30th
8:00 AM-9:00 AM
Breakfast/Registration
Keynote with Google: Assistance: The New Frontier
CloseFocus
AllTrack
General
Overview
Ready for some crystal ball gazing? Search is no longer limited to text on a computer screen - it's often voice activated and happens across mobile and internet of things devices like smart home speakers. In this keynote talk, our speaker from the Google Assistant team will take you on a roller coaster ride from where we are today to what the future holds, including how some future tech is already here and having a significant impact on marketing campaigns.
SMX West Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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SMX West Speaker:
Marco leads the North American Global Partnerships team for the Google Assistant. Marco is also the Global Lead for Partner Discovery, helping developers succeed throughout their journey on the Assistant.
Prior to joining the Assistant Team, Marco spent more than 6 years at Google leading the Business Development and Emerging Market Teams across 3 continents and more than 20 countries building monetization partnerships with large web publishers and app developers.
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9:45 AM-10:00 AM
Break
Machine vs. Man: What Really Matters For SEO Success
CloseFocus
SEOTrack
SEO
Overview
When it comes to presenting the best results for any given query, Google favors generalized algorithmic improvements over band-aids that address specific problems. Yet Google also employs a team of search quality raters to evaluate and provide feedback on search results.
As an SEO, should you be meticulously analyzing search ranking algorithm updates or carefully studying each word of the 164-page Google quality raters guidelines?
In this session, you'll learn what you should focus on and what really matters for SEO success in today's algorithmically-driven yet human-mediated ranked environment.
Speakers
Lily Ray
Director, SEO, Path Interactive, @lilyraynyc
Dave Davies
CEO, Beanstalk Internet Marketing, @beanstalkim
Frédéric Dubut
Senior Program Manager, Bing, @CoperniX
Nagu Rangan
Senior Program Manager, Bing, @nagu_ranganModerator
SMX West Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX West Co-Moderator:
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SMX West Speaker:
Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
SMX West Speaker:
Dave Davies is the CEO of Beanstalk Internet Marketing. Dave and his wife Mary started Beanstalk in 2004 and have grown it from a purely organic SEO firm to one offering a full range of services including SEO, SEM, social media and training and consulting. Dave is a regular author on Search Engine Land, the Beanstalk blog as well as other industry publications. He also hosts a weekly radio show on WebmasterRadio.fm and has spoken at a number conferences over the years from SMX Advanced all the way across the pond to SMX London.
With over 15 years of experience in internet marketing Dave has seen a lot of SEO strategies come and go but never has there been more rapid evolution that since the introduction of machine learning into the search algorithms.
Beanstalk Internet Marketing has been offering SEO and PPC services since 2004. They are also pleased to offer consulting, training and link building services as well as paid search management. Keeping up with the latest trends and learning from experience which are likely to bare fruit, Beanstalk helps steer client in the directions that will produce the highest ROI for their business.
SMX West Speaker:
Frederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
I am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
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The Text Ad Reboot: How To Evaluate & Manage Your Current Options
CloseFocus
SEMTrack
SEM
Overview
In the past year, Google has shaken things up for advertisers. It has introduced new products such as Responsive Search Ads and expanded the number of headlines and descriptions in standard text ads. These longer ads offer more real estate, but do they deliver better results or just create complexity?
This session delivers best practices for evaluating the effectiveness and managing the choices text ads offer. It will answer your questions including "Is running three headlines more effective than using two?" or "Are two descriptions are better than one?"
Speakers
Sean Murphy
Senior Associate, Red Ventures, @ppc_sean
Mark Irvine
Sr Data Scientist, WordStream, @MarkIrvine89Moderator
SMX West Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Co-Moderator:
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Sean is a paid media leader at Red Ventures, a full-funnel customer acquisition firm based in North Carolina. Sean is responsible for driving the paid media performance for RV's largest partner and developing his team to excel technically and professionally.
Outside of digital marketing execution, his passion is team development. He created and leads the onboarding process for the dozens of new paid media analysts each summer for the last 3 years. Further, he has organized the Training and Development Academy (TADA), a weekly program to improve the technical and business skills of paid media analysts at Red Ventures.
SMX West Speaker:
Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Bing Ads, and Facebook. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the country, such as SMX, Social Media Week, and Pubcon. His work has also been featured on CNET, The Washington Post, MSNBC, BBC and CNN. In 2017, Mark was named the 5th most influential PPC Experts by PPC Hero.
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
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Maximize Conversions with Audience Targeting and 1-to-1 Ad-to-Page Personalization
CloseFocus
Track
Solutions
Presented by:
Overview
Advertisers have long moved away from generic ads that target broad audiences. With the proliferation of data, advertisers are maximizing their click-through rates by creating personalized ads for targeted audiences. Yet their conversion rates haven't kept pace.
96% of ad clicks don't convert. Advertisers are wasting billions of dollars generating clicks that don't bring real value. Thanks to 1:1 post-click personalization, advertisers can bring the same personalized audience targeting they do to their ads to their post-click experience. Tyson will provide specific and actionable examples of how advertisers can leverage advertising audience data to maximize conversions-not just clicks. As a bonus, he'll share a sneak peek into what the future of personalization will look like in 2019 and beyond.
Speakers
Tyson Quick
Founder & CEO, InstapageSMX West Moderator:
Co-Founder, AdAlysis
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Co-Moderator:
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SMX West Speaker:
Sean is a paid media leader at Red Ventures, a full-funnel customer acquisition firm based in North Carolina. Sean is responsible for driving the paid media performance for RV's largest partner and developing his team to excel technically and professionally.
Outside of digital marketing execution, his passion is team development. He created and leads the onboarding process for the dozens of new paid media analysts each summer for the last 3 years. Further, he has organized the Training and Development Academy (TADA), a weekly program to improve the technical and business skills of paid media analysts at Red Ventures.
SMX West Speaker:
Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Bing Ads, and Facebook. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the country, such as SMX, Social Media Week, and Pubcon. His work has also been featured on CNET, The Washington Post, MSNBC, BBC and CNN. In 2017, Mark was named the 5th most influential PPC Experts by PPC Hero.
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
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Tyson Quick
Founder & CEO, Instapage
Tyson Quick is a digital marketing and advertising wiz who's addicted to creating amazing user experiences and laser-focused on perfecting the landing page creation and optimization process. As the founder and CEO of Instapage, the post-click optimization platform for advertisers and marketers, Tyson brings a lifetime's worth of entrepreneurial experience and has built an organization that is poised to revolutionize digital advertising through personalized audience targeting.
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11:00 AM-11:15 AM
Break
Mobile First Indexing & Mobile Friendly SEO
CloseFocus
SEOTrack
SEO
Overview
Not focused on delivering a great user experience to mobile users? You are missing a huge and growing opportunity.
Start by understanding the difference between mobile-first indexing and mobile-friendly SEO. Though linked at the hip, they are not the same. Mobile-first indexing means that Google's crawlers now primarily see your web pages as they are rendered by a smartphone. SEO for the mobile-first index is different from traditional SEO.
In this session, you'll learn how to construct a mobile-friendly SEO site for search engines that delivers exceptional user experiences for your human visitors.
Speakers
Eric Enge
General Manager, Stone Temple Consulting, now a part of Perficient Digital, @stonetemple
Max Prin
Head of Technical SEO, Merkle Inc., @maxxeightModerator
SMX West Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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Eric was named 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including this year's Pubcon Las Vegas in a joint keynote with Gary Illyes, and at State of Search. Eric is lead co-author of The Art of SEO (http://shop.oreilly.com/product/0636920032908.do), and also writes columns in sites such as Search Engine Land, and Moz.
Eric is a General Manager at Perficient Digital, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts, and Perficient Digital offers content marketing, SEO, PPC, conversion optimization, and more services. Perficient Digital's clients include some of the world's largest e-tail sites and brands.
SMX West Speaker:
Max Prin is the Head of Technical SEO at Merkle. The SEO technical team ensures the accuracy, feasibility and scalability of the agency's technical recommendations. Max supports Merkle's SEO department by developing SEO best practices, tools and processes through research and testing. Max is also in charge of developing and publishing TechnicalSEO.com.
http://marketingland.com/author/max-prin
https://maxxeight.com
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
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Starting Fresh With Match Types & Account Structures
CloseFocus
SEMTrack
SEM
Overview
Just when you thought you had built the perfect campaign structure to silo inbound SEM traffic by match-type to meet your ROAS goals with perfectly tuned bids and ads, everything changed. Updates to Google Ads and Bing Ads matching rules have upended many time-tested and reliable account structures.
In this session, you'll get a fresh take on the effectiveness of traditional account structures, how and when to consider a complete rebuild and what new hybrid account structures you should be considering to keep your campaigns competitive in the new world of SEM.
SMX West Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
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SMX West Speaker:
Adam Seybold is an award-winning digital strategist specializing in media planning and buying for large, regional retailers to ecommerce start-ups. Focused on continuing the growth and maturity of digital advertising industry and using the power of the internet to fuel growth for all sized of businesses.
Specializing in pay per click advertising (Google Ads, Bing Ads, Facebook Ads, Twitter Advertising, LinkedIn Advertising, Remarketing, Programmatic Display, etc) for clients across multiple verticals. Adam Seybold's knowledge for pay per click tactics that generate real business results has worked for ecommerce, energy, retail, home services, insurance, and financial services clients.
In 2018, Adam Seybold was honored to win a Gold KCDMA AMBIT for Paid Search Marketing (PPC) for his work with an ecommerce start-up. The award-winning work that led to the honor was over doubling return on ad spend for the client's same media budget over the course of an entire year.
SMX West Speaker:
Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers. SEMCopilot is an innovative and rapidly evolving software platform dedicated to making PPC account managers successful, and much of it is focused on solving problems that Ted has personally encountered (particularly his own mistakes he’s learned from) managing many dozens of AdWords accounts over the years.
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
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Mastering SEO Silos
CloseFocus
Track
Solutions
Presented by:
Overview
Come learn about SEO siloing from the person who invented it. This powerful "ranking factor" is often overlooked or implemented incorrectly. Attendees will learn the concepts and approaches to designing a silo architecture and the steps in the process.
You will learn:
- What is a silo, and why does it matter?
- Examples of successful results using silos
- Essential steps in the siloing process
- Effective internal linking structures
- How to create physical and virtual silos
Speakers
Bruce Clay
Founder & President, Bruce Clay, Inc.SMX West Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
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SMX West Speaker:
Adam Seybold is an award-winning digital strategist specializing in media planning and buying for large, regional retailers to ecommerce start-ups. Focused on continuing the growth and maturity of digital advertising industry and using the power of the internet to fuel growth for all sized of businesses.
Specializing in pay per click advertising (Google Ads, Bing Ads, Facebook Ads, Twitter Advertising, LinkedIn Advertising, Remarketing, Programmatic Display, etc) for clients across multiple verticals. Adam Seybold's knowledge for pay per click tactics that generate real business results has worked for ecommerce, energy, retail, home services, insurance, and financial services clients.
In 2018, Adam Seybold was honored to win a Gold KCDMA AMBIT for Paid Search Marketing (PPC) for his work with an ecommerce start-up. The award-winning work that led to the honor was over doubling return on ad spend for the client's same media budget over the course of an entire year.
SMX West Speaker:
Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers. SEMCopilot is an innovative and rapidly evolving software platform dedicated to making PPC account managers successful, and much of it is focused on solving problems that Ted has personally encountered (particularly his own mistakes he’s learned from) managing many dozens of AdWords accounts over the years.
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
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SMX West Plus Session Presenter:
Bruce Clay
Founder & President, Bruce Clay, Inc.
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.
SMX West Plus Session Presenter:
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12:15 PM-1:15 PM
Lunch
Why Search Marketers Make Great Video Marketers
CloseFocus
Track
Solutions
Presented by:
Overview
Eighty percent of shoppers say they typically switch between online search and video when researching products to buy. This behavior demands a marketing approach that connects with customers across search and video. YouTube Product Manager Amy Vaduthalakuzhy will share new insights and features to help search marketers drive results on YouTube.
Speakers
Amy Vaduthalakuzhy
Product Manager, Video Ads, GoogleSMX West Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
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SMX West Speaker:
Adam Seybold is an award-winning digital strategist specializing in media planning and buying for large, regional retailers to ecommerce start-ups. Focused on continuing the growth and maturity of digital advertising industry and using the power of the internet to fuel growth for all sized of businesses.
Specializing in pay per click advertising (Google Ads, Bing Ads, Facebook Ads, Twitter Advertising, LinkedIn Advertising, Remarketing, Programmatic Display, etc) for clients across multiple verticals. Adam Seybold's knowledge for pay per click tactics that generate real business results has worked for ecommerce, energy, retail, home services, insurance, and financial services clients.
In 2018, Adam Seybold was honored to win a Gold KCDMA AMBIT for Paid Search Marketing (PPC) for his work with an ecommerce start-up. The award-winning work that led to the honor was over doubling return on ad spend for the client's same media budget over the course of an entire year.
SMX West Speaker:
Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers. SEMCopilot is an innovative and rapidly evolving software platform dedicated to making PPC account managers successful, and much of it is focused on solving problems that Ted has personally encountered (particularly his own mistakes he’s learned from) managing many dozens of AdWords accounts over the years.
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
,
SMX West Plus Session Presenter:
Amy Vaduthalakuzhy
Product Manager, Video Ads, Google
Amy Vaduthalakuzhy is a Product Manager for YouTube performance ads, focused on building ad solutions for YouTube's search and discovery experiences, including the YouTube Home feed and YouTube Search. Amy graduated with a B.S. in Electrical Engineering from Georgia Tech and with an MBA from Duke Fuqua School of Business.
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SEO Site Clinic
CloseFocus
SEOTrack
SEO
Overview
Even the most knowledgeable SEOs are stumped sometimes, and everyone could use a regular SEO tuneup.
In this session, you'll have the opportunity to volunteer your site, describe the issues you are facing, and our SEO rockstars will diagnose your challenges in real time and offer specific actionable advice to repair or enhance your performance.
Speakers
Dave Davies
CEO, Beanstalk Internet Marketing, @beanstalkim Lily Ray
Director, SEO, Path Interactive, @lilyraynycModerator
SMX West Moderator:
Jessica is the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
Jessica writes for Search Engine Land and other search marketing publications, is an international speaker, and works with companies who want to do SEO in house but need the assistance of outside help for extra manpower, senior experience and guidance for building an in house SEO program that runs like a well-oiled machine.
SMX West Co-Moderator:
,
SMX West Speaker:
Dave Davies is the CEO of Beanstalk Internet Marketing. Dave and his wife Mary started Beanstalk in 2004 and have grown it from a purely organic SEO firm to one offering a full range of services including SEO, SEM, social media and training and consulting. Dave is a regular author on Search Engine Land, the Beanstalk blog as well as other industry publications. He also hosts a weekly radio show on WebmasterRadio.fm and has spoken at a number conferences over the years from SMX Advanced all the way across the pond to SMX London.
With over 15 years of experience in internet marketing Dave has seen a lot of SEO strategies come and go but never has there been more rapid evolution that since the introduction of machine learning into the search algorithms.
Beanstalk Internet Marketing has been offering SEO and PPC services since 2004. They are also pleased to offer consulting, training and link building services as well as paid search management. Keeping up with the latest trends and learning from experience which are likely to bare fruit, Beanstalk helps steer client in the directions that will produce the highest ROI for their business.
SMX West Speaker:
Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Ad Testing In A Multi-Format World
CloseFocus
SEMTrack
SEM
Overview
The functionality of ad groups has evolved. Groups now include Responsive Search Ads, two headline text ads, three headline text ads and more. In addition, ad rendering on various devices is constantly changing as Google refines and updates formats. Only sophisticated ad testing can assure you're getting maximum performance from your campaigns. In this session, you'll get a deep dive into constructing, conducting and evaluating ad tests when you blend ad formats in groups. You'll walk away with new approaches, best practices and the know-how to use timeless testing techniques to drive campaign success.
Speakers
Brad Geddes
Co-Founder, Adalysis, @bgTheory
Cara deBeer
Partner, Paid Search Director, Catalyst, @CatalystSEMModerator
SMX West Moderator:
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
SMX West Co-Moderator:
,
SMX West Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Speaker:
Cara deBeer is a Paid Search Director at Catalyst. Based in Catalyst’s Boston office, she has over 12 years of experience in the search marketing industry. Cara has worked on the both agency side and client side with some of the largest and best known brands in the world. She has run managed paid search campaigns across a wide of verticals, ranging from legal (most expensive CPCs in the industry, $300+) to tech to CPG and pharma. In addition to paid search, Cara also has SEO and paid social experience.
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
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SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Link Building Secrets SEOs Won't Share: How To Build A Link Profile That Rank
CloseFocus
Track
Solutions
Presented by:
Overview
Kevin Rowe, CEO, of PureLinq, will share his secrets to developing a high-performing and scalable link building program that drives ranking. Attendees will leave with an understanding of how to build a scalable, efficient, and high-impact link building program.
Rowe will also briefly demo PureLinq's proprietary technology that allows SEO's, content marketers, and digital marketers to drive links at an unprecedented predictable and scalable rate.
This actionable session will cover:
- Building relationships and tools for link building
- Focusing on contextual links
- Advanced metrics to evaluate sites (where should you links be placed)
- Where to point links: articles or product/service pages?
Speakers
Kevin Rowe
Founder & CEO, PureLinqSMX West Moderator:
Editor-in-Chief, Third Door Media, Inc.
@ginnymarvinGinny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
SMX West Co-Moderator:
,
SMX West Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Speaker:
Cara deBeer is a Paid Search Director at Catalyst. Based in Catalyst’s Boston office, she has over 12 years of experience in the search marketing industry. Cara has worked on the both agency side and client side with some of the largest and best known brands in the world. She has run managed paid search campaigns across a wide of verticals, ranging from legal (most expensive CPCs in the industry, $300+) to tech to CPG and pharma. In addition to paid search, Cara also has SEO and paid social experience.
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Plus Session Presenter:
Kevin Rowe
Founder & CEO, PureLinq
Kevin Rowe is the founder of PureLinq, a contextual link building solution. Kevin has worked with some of the hottest Silicon Valley startups, as well as fortune 100 companies, to create enterprise-class innovative and sophisticated programs in search marketing that out perform industry standards.
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
2:15 PM-2:30 PM
Break
Google's New Dynamic Rendering Workaround: A Must For JavaScript-Heavy Sites
CloseFocus
SEOTrack
SEO
Overview
Developers love JavaScript for its flexibility and capabilities. But search engines still find it difficult to process JavaScript successfully. Google recently released a new SEO workaround, called dynamic rendering, that will support modern sites with JavaScript and sites that have a strong social media presence.
This session dives into the promise and reality of dynamic rendering. You'll get insights into how to implement this new process of switching between client-side rendering and pre-rendered content, and an up-close look at how dynamic rendering provides positive benefits for sites that rely heavily on JavaScript.
Speakers
Mark Munroe
CEO, SEORadar, @markemunroe
Bartosz Goralewicz
Co-Founder, Head of SEO, Elephate, @ElephateSEOModerator
SMX West Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX West Co-Moderator:
,
SMX West Speaker:
Mark Munroe is the founder of SEORadar.com after spending 10 years an in-house SEO working websites that included Trulia, UsedCars.com, EverydayHealth, Wine.com and Sidestep (acquired by Kayak). He specializes in large complex sites, with millions of pages and dealing with the indexing, performance and technical issues common to those types of sites. He frequently writes on SEO topics for SearchEngineLand, SearchEngineJournal and other publications and can bee seen speaking at SMX & Pubcon.
Mark started SEORadar in 2015 to address the all too-common problem of unplanned changes wreaking havoc to SEO initiatives. The product monitors websites for changes that can have an impact and generates the appropriate alarms to eliminate risk and prevent SEO disasters.
SMX West Speaker:
Bartosz Goralewicz is the co-founder of Elephate Agency, where daily tasks revolve around deep technical optimization of large, international structures. He leads a small, highly specialized team of technical SEO experts working hand in hand with clients' developers. Elephae believes in paving new ways in the SEO industry through bold, precise SEO campaigns for clients, SEO experiments and SEO case studies. Technical SEO is not only his job, but one of his biggest passions. He spends much of his time traveling around the world to share this passion with like-minded SEO folks.
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Getting Tactical With Google & Bing Audiences
CloseFocus
SEMTrack
SEM
Overview
Google and Bing continue to introduce new audience development features that you can use to increase the reach and profitability of your paid search and display ad campaigns.
In this session, you'll learn new ways to build, optimize and capitalize on your audience targeting tactics.
Speakers
Christi Olson
Search Evangelist, Microsoft, @christijolson
Brooke Osmundson
Senior Digital Manager, NordicClick Interactive, @BrookeOsmundsonModerator
SMX West Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
,
SMX West Speaker:
Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017 and 2016 and 2015. She's spoken all over the globe on voice search, organic search and paid search.
SMX West Speaker:
Brooke serves as a senior digital manager with over 6 years experience, helping her clients grow their digital strategies using tactics from paid search to social media marketing. With her experience and passion in digital marketing, analytics, and strategic planning, she helps clients deliver relevant customer experiences at every stage of the user funnel.
Brooke has been featured in the Search Engine Journal, contributing to the "28 Experts On The Top 2019 PPC Trends" and her client strategy contributed to NordicClick's 2018 US Search Awards for "Best Use of Video in a Search Campaign."
When not working, you can find her playing with her corgi and cat, enjoying a round of (novice) golf, or catching up on the latest season of Law & Order SVU.
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Rising Above the Pack: Content Marketing that Crushes It in 2019
CloseFocus
Track
Solutions
Presented by:
Overview
Content marketing is more important than ever, but the field is getting more and more crowded. Further, machine learning at the search engines is changing how they evaluate it. What's a poor overworked marketer supposed to do? Come to this session to find out!
Speakers
Eric Enge
General Manager, Perficient Digital
Mark Traphagen
Content Strategy Director, Perficient DigitalSMX West Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
,
SMX West Speaker:
Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017 and 2016 and 2015. She's spoken all over the globe on voice search, organic search and paid search.
SMX West Speaker:
Brooke serves as a senior digital manager with over 6 years experience, helping her clients grow their digital strategies using tactics from paid search to social media marketing. With her experience and passion in digital marketing, analytics, and strategic planning, she helps clients deliver relevant customer experiences at every stage of the user funnel.
Brooke has been featured in the Search Engine Journal, contributing to the "28 Experts On The Top 2019 PPC Trends" and her client strategy contributed to NordicClick's 2018 US Search Awards for "Best Use of Video in a Search Campaign."
When not working, you can find her playing with her corgi and cat, enjoying a round of (novice) golf, or catching up on the latest season of Law & Order SVU.
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Plus Session Presenter:
Eric Enge
General Manager, Perficient Digital
Eric Enge is a general manager of Perficient Digital a full-service, award-winning digital marketing agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that's known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land's Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.
His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals. In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).
Perficient Digital is a 350+ division of Perficient with a broad, diverse client base that includes Fortune 500 companies. Perficient Digital is a full-service digital marketing agency that provides a broad range of SEO, content marketing, analytics, conversion optimization, and social media marketing services.
Follow Eric on Twitter at @stonetemple or connect with him on LinkedIn at https://www.linkedin.com/in/ericenge/
SMX West Plus Session Presenter:
Mark Traphagen
Content Strategy Director, Perficient Digital
Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
3:30 PM-4:00 PM
Refreshment Break
How Digital Agencies Are Changing
CloseFocus
Track
Solutions
Presented by:
Overview
As marketing and technology evolve, digital agencies are in a state of transformation. Nobody said it was going to be easy. In this session, Search Engine Land Editor-in-Chief Ginny Marvin will share the results of our 2019 Digital Agencies Survey, highlighting key challenges and opportunities facing agency marketers.
Speakers
Ginny Marvin
Editor-in-Chief, Third Door Media, Inc.SMX West Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
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SMX West Speaker:
Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017 and 2016 and 2015. She's spoken all over the globe on voice search, organic search and paid search.
SMX West Speaker:
Brooke serves as a senior digital manager with over 6 years experience, helping her clients grow their digital strategies using tactics from paid search to social media marketing. With her experience and passion in digital marketing, analytics, and strategic planning, she helps clients deliver relevant customer experiences at every stage of the user funnel.
Brooke has been featured in the Search Engine Journal, contributing to the "28 Experts On The Top 2019 PPC Trends" and her client strategy contributed to NordicClick's 2018 US Search Awards for "Best Use of Video in a Search Campaign."
When not working, you can find her playing with her corgi and cat, enjoying a round of (novice) golf, or catching up on the latest season of Law & Order SVU.
SMX West Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
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SMX West Plus Session Presenter:
Ginny Marvin
Editor-in-Chief, Third Door Media, Inc.
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Optimizing Content For Voice Search & Virtual Assistants
CloseFocus
SEOTrack
SEO
Overview
Apple's Siri, Amazon's Alexa, Microsoft's Cortana and Google Assistant are accelerating the use of voice search. That means forward-thinking SEOs must now prepare for a future where voice search and virtual assistants play a significant -- and in some cases, principal -- role in content discovery and conversions.
This advanced-level session explores how to use SEO tactics to optimize your content and user experience for a future in which half or more of all queries will be spoken.
Speakers
Upasna Gautam
Manager, SEO, Ziff Davis, @upasnagautam
Benu Aggarwal
President & Founder, Milestone, Inc, @benuaggarwal
Stephan Spencer
Founder, Science of SEO, @sspencerModerator
SMX West Moderator:
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.
SMX West Co-Moderator:
,
SMX West Speaker:
Upasna, more commonly referred to as Pas, is the Manager of SEO at Ziff Davis, where she architects and executes the organic search strategies for Mashable and PCMag. Holding a degree in Biomedical Laboratory Diagnostics from Michigan State University, she started her career as a Research Scientist, but her love for data drew her into the field of SEO several years ago.
Pas' expertise within the search discipline is in technical search as they apply to crafting holistic strategies that encompass the entire digital ecosystem. Most recently, she' working on machine learning to build a predictive analysis product to more accurately define consumer behaviors and need states throughout the path-to-purchase cycle. By combining her love for data science and organic search, Upasna works to increase web visibility and authority while maintaining brand integrity to drive greater conversion for her clients.
Prior to Mashable and PCMag, Pas has worked on building and executing the search strategies for brands including Ford Motor Company, Valvoline, Mars, Mars Petcare brands, Intel, American Eurocopter, Banfield Pet Hospitals, Dave and Busters, Dr Pepper Snapple Group, Kimberly-Clark, Kroger, Daltile, MetroPCS, Domino's Pizza, and Unilever.
Pas' unique experience in mathematics, science and search has allowed her to bring a truly logical and analytical approach to digital marketing. Her greatest strength is in the ability to process a complex topic, distill it down to the simplest form, and translate it so it can be understood by anyone.
SMX West Speaker:
Benu Aggarwal, founder and president of Milestone, is an expert in internet marketing strategies for the travel industry. An award-winning internet marketing firm, Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Benu works with clients every step of the way to ensure their success.
Benu has penned several articles on Search Engines Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating “can do” attitude, Benu has the ability to communicate technical ideas into tangible practice through step by step instruction. Benu’s speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Benu has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nation wise conferences on travel, search engines and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express.
SMX West Speaker:
Stephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.
Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to paid and organic search software/services agency Covario, which was in turn acquired in 2014 by ad agency conglomerate Dentsu Aegis. Stephan invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. After completing his earn-out in 2010, Stephan continued in the online marketing, ecommerce, and SEO space as a highly sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quiksilver, Bed Bath & Beyond, and Chanel, to name a few.
Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, among others.
Stephan is also the creator of the three-day SEO seminar Traffic Control, founder of the three-day professional development seminar Passions into Profits, and the host of two highly acclaimed podcast shows, The Optimized Geek and Marketing Speak.
Stephan is on the board of Impact Network, a 501c3 nonprofit which builds and operates schools in Zambia. He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Plus Session Presenter:
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SMX West Plus Session Presenter:
Aligning Your Marketing With Your Customer's Journey
CloseFocus
SEMTrack
SEM
Overview
In today's fragmented marketing landscape, aligning messaging across channels, segmenting top performing audiences, and creating cohesive journey-mapping -- from awareness through the sale -- are critical for success. The task is especially challenging because getting it right requires closely collaborating and coordinating with multiple stakeholders with differing agendas and goals.
This session explores how to get in step with you customer (and your team) as they follow their own paths towards interest, engagement and conversion.
Speakers
Amanda Farley
Partner + Director of Digital Strategy, SS Digital Media, @afriedt
Seth Meisel
Senior Digital Marketing Manager, Thrift Books Global, LLC, @SethMeiselModerator
SMX West Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Co-Moderator:
,
SMX West Speaker:
I wear many hats, but my favorite hat is helping grow and nurture the SS Digital team and partners. I am one of three partners at my integrated digital marketing and advertising agency in Michigan. I lead our top accounts in communicating client visions, developing specific, measurable campaign objectives and establishing integrated marketing plans. I also enjoy educating others through speaking engagements and workshops.
SMX West Speaker:
Currently a Digital Marketing Manager at Thriftbooks.com where he is manages Paid Search, Affiliates, Social Media & Remarketing efforts. Previously, Seth Meisel was on the in-house Marketing Team for drugstore.com/beauty.com (now a Walgreens company) for 10 years.
Seth has previously spoken at SMX Advanced 2014 on “Maximizing the Synergy of Paid Search & Social” and Click Z Live Chicago 2014 “"Follow, Reach, Convert: Innovative Retargeting/Remarketing.”
SMX West Speaker:
Founder, Science of SEO
@sspencerStephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.
Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to paid and organic search software/services agency Covario, which was in turn acquired in 2014 by ad agency conglomerate Dentsu Aegis. Stephan invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. After completing his earn-out in 2010, Stephan continued in the online marketing, ecommerce, and SEO space as a highly sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quiksilver, Bed Bath & Beyond, and Chanel, to name a few.
Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, among others.
Stephan is also the creator of the three-day SEO seminar Traffic Control, founder of the three-day professional development seminar Passions into Profits, and the host of two highly acclaimed podcast shows, The Optimized Geek and Marketing Speak.
Stephan is on the board of Impact Network, a 501c3 nonprofit which builds and operates schools in Zambia. He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
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SMX West Speaker:
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Conversational Commerce Is Coming. Is Your Local Brand Ready?
CloseFocus
Track
Solutions
Presented by:
Overview
A conversation is beginning will change the course of retail marketing. Not a conversation among marketers like us-but a direct dialogue between shoppers and your brand about what, where, when and how to buy. The conversation will be powered through emerging technology like Apple's Business Chat and Google's RCS, and they will finally weaponize voice tools like Siri, Google Voice and Alexa-along with your website, store locators and a legion of AI-powered chat apps that leverage high-traffic channels like text/SMS, Facebook Messenger, Talk, WeChat and WhatsApp. Forward-thinking brands are already laying the infrastructure for Conversational Commerce: creating an ecosystem of data-rich customer touchpoints that will encourage chats between their brand and potential consumers.
Join Vendasta's Brendan King, Co-Founder and CEO, and Uberall's Tehsin Daya, VP of Business Development, as they share research from Uberall's recent survey on conversational commerce survey, offer a blueprint for how brands can present the highest quality data in a structured way for voice and text queries that will lead naturally to instant engagement and voice-led, revenue-driving communication between shoppers and your brand.
Speakers
Tehsin Daya
VP Business Development NA, Uberall
Brendan King
Co-Founder and CEO, VendastaSMX West Moderator:
Co-Founder, AdAlysis
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Co-Moderator:
,
SMX West Speaker:
I wear many hats, but my favorite hat is helping grow and nurture the SS Digital team and partners. I am one of three partners at my integrated digital marketing and advertising agency in Michigan. I lead our top accounts in communicating client visions, developing specific, measurable campaign objectives and establishing integrated marketing plans. I also enjoy educating others through speaking engagements and workshops.
SMX West Speaker:
Currently a Digital Marketing Manager at Thriftbooks.com where he is manages Paid Search, Affiliates, Social Media & Remarketing efforts. Previously, Seth Meisel was on the in-house Marketing Team for drugstore.com/beauty.com (now a Walgreens company) for 10 years.
Seth has previously spoken at SMX Advanced 2014 on “Maximizing the Synergy of Paid Search & Social” and Click Z Live Chicago 2014 “"Follow, Reach, Convert: Innovative Retargeting/Remarketing.”
SMX West Speaker:
Founder, Science of SEO
@sspencerStephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.
Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to paid and organic search software/services agency Covario, which was in turn acquired in 2014 by ad agency conglomerate Dentsu Aegis. Stephan invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. After completing his earn-out in 2010, Stephan continued in the online marketing, ecommerce, and SEO space as a highly sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quiksilver, Bed Bath & Beyond, and Chanel, to name a few.
Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, among others.
Stephan is also the creator of the three-day SEO seminar Traffic Control, founder of the three-day professional development seminar Passions into Profits, and the host of two highly acclaimed podcast shows, The Optimized Geek and Marketing Speak.
Stephan is on the board of Impact Network, a 501c3 nonprofit which builds and operates schools in Zambia. He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
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SMX West Plus Session Presenter:
Tehsin Daya
VP Business Development NA, Uberall
Tehsin joins Uberall with more than 10 years of experience in location marketing. Before joining Uberall, Tehsin spent six years in a variety of roles including Sr. Director for ReachLocal's partner channel business, and prior to that, on the corporate strategy team, where he lead key ecosystem and strategic partnerships, including Facebook. Tehsin holds a BA from Indiana University, and an MBA from the Pepperdine University.
SMX West Plus Session Presenter:
Brendan King
Co-Founder and CEO, Vendasta
Intense, boisterous, imaginative. Brendan King, co-founder and CEO of Vendasta is the innovative force of the company. Always in discussion with the partners who provide Vendasta's solution to over a quarter million local businesses, Brendan is constantly coming up with new ways to help enhance brand awareness, increase revenue and drive down cost of acquisition. It is his ability to look at the big picture while maintaining quality on the finest details that ensures Vendasta's success.
Vendasta is a white-label product & sales machine for agencies to grow recurring revenue and be the go-to marketing experts for local businesses. The company has been recognized for its steady growth by Deloitte Fast 50 (Canada), Deloitte Fast 500 (North America), Profit 500 and Branham 300 programs and as a Local Visionary in marketing by Street Fight Magazine.
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
5:00 PM-6:00 PM
Networking ReceptionSponsored by:
Sponsored by:
6:00 PM-7:00 PM
Technical SEO for Developers Community Meetup - Eric Enge, General Manager, Perficient
Enterprise SEO for In-housers Community Meetup - Jessica Bowman, Founder, SEOinhouse.com
Full Conference Agenda - Thursday, January 31st
8:00 AM-9:00 AM
Breakfast/Registration
Keynote with Microsoft: The Quest For Intelligent Search
CloseFocus
AllTrack
General
Overview
In this keynote conversation you'll hear holistically about what's new with search at Microsoft and what future developments and opportunities are coming to Bing and Bing Ads. In this keynote, you'll hear directly about how AI is emerging as a key force in the evolving search landscape and the move from keywords towards intent and audiences.
Speakers
Christi Olson
Search Evangelist, Microsoft, @christijolson
Junaid Ahmed
Partner Group Engineering Manager for Microsoft Bing, MicrosoftModerator
SMX West Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX West Co-Moderator:
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SMX West Speaker:
Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017 and 2016 and 2015. She's spoken all over the globe on voice search, organic search and paid search.
SMX West Speaker:
Junaid Ahmed
Partner Group Engineering Manager for Microsoft Bing, Microsoft
Junaid co-designed, developed, and is currently managing at Bing, the Microsoft’s web data and knowledge stack. Junaid leads the team crawling, processing and indexing at Bing, dealing with the hundreds of billions of new or updated web pages every day. This platform powers Bing, Cortana and all Microsoft products which depend on understanding of the web, consisting of the core data sets and the associated AI which translates raw data to deep knowledge.
SMX West Speaker:
Founder, Science of SEO
@sspencerStephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.
Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to paid and organic search software/services agency Covario, which was in turn acquired in 2014 by ad agency conglomerate Dentsu Aegis. Stephan invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. After completing his earn-out in 2010, Stephan continued in the online marketing, ecommerce, and SEO space as a highly sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quiksilver, Bed Bath & Beyond, and Chanel, to name a few.
Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, among others.
Stephan is also the creator of the three-day SEO seminar Traffic Control, founder of the three-day professional development seminar Passions into Profits, and the host of two highly acclaimed podcast shows, The Optimized Geek and Marketing Speak.
Stephan is on the board of Impact Network, a 501c3 nonprofit which builds and operates schools in Zambia. He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
9:45 AM-10:00 AM
Break
Solving Complex SEO Problems When Standard Fixes Don't Apply
CloseFocus
SEOTrack
SEO
Overview
Most technical audit presentations cover tools and theory, but few help you piece it all together or sort out the issues when standard fixes have been implemented and are not performing as expected.
In this session, our speakers share the metrics that indicate significant SEO problems. And they'll offer strategies and tactics that work when standard technical SEO fixes do not.
Speakers
Arsen Rabinovich
Founder/Director of SEO, TopHatRank.com LLC, @tophatarsen
Sam Marsden
SEO & Content Manager, DeepCrawl, @sam_marsdenModerator
SMX West Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX West Co-Moderator:
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SMX West Speaker:
Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.
In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.
The company is now ten people strong with offices in Sherman Oaks and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology startups.
Arsen was born in Odessa, Ukraine and immigrated to the US with his family in 1991 at the age of 10. He is a self-proclaimed SEO junkie with a passion for food, animals, science, technology and everything that has to do with digital marketing.
SMX West Speaker:
SMX West Speaker:
Founder, Science of SEO
@sspencerStephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.
Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to paid and organic search software/services agency Covario, which was in turn acquired in 2014 by ad agency conglomerate Dentsu Aegis. Stephan invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. After completing his earn-out in 2010, Stephan continued in the online marketing, ecommerce, and SEO space as a highly sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quiksilver, Bed Bath & Beyond, and Chanel, to name a few.
Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, among others.
Stephan is also the creator of the three-day SEO seminar Traffic Control, founder of the three-day professional development seminar Passions into Profits, and the host of two highly acclaimed podcast shows, The Optimized Geek and Marketing Speak.
Stephan is on the board of Impact Network, a 501c3 nonprofit which builds and operates schools in Zambia. He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Driving Sales with Advanced Facebook & YouTube Tactics
CloseFocus
SEMTrack
SEM
Overview
YouTube and Facebook offer unprecedented reach and sophisticated targeting options for advertisers.
In this session, our expert speakers share successful YouTube and Facebook video ad tactics, along with tips for driving results with other Facebook ad formats. They'll cover audience development and targeting, creative options, measurement and reporting. And you'll walk away with actionable information for generating qualified leads and conversions from Facebook and YouTube ads.
Speakers
Joe Martinez
Director of Client Strategy, Clix Marketing, @MilwaukeePPC
Michelle Morgan
Director of Client Services, Clix Marketing, @michellemsemModerator
SMX West Moderator:
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
SMX West Co-Moderator:
,
SMX West Speaker:
Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube.
He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.
SMX West Speaker:
Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
SMX West Speaker:
Founder, Science of SEO
@sspencerStephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.
Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to paid and organic search software/services agency Covario, which was in turn acquired in 2014 by ad agency conglomerate Dentsu Aegis. Stephan invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. After completing his earn-out in 2010, Stephan continued in the online marketing, ecommerce, and SEO space as a highly sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quiksilver, Bed Bath & Beyond, and Chanel, to name a few.
Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, among others.
Stephan is also the creator of the three-day SEO seminar Traffic Control, founder of the three-day professional development seminar Passions into Profits, and the host of two highly acclaimed podcast shows, The Optimized Geek and Marketing Speak.
Stephan is on the board of Impact Network, a 501c3 nonprofit which builds and operates schools in Zambia. He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Protecting Your Clicks In A Highly Competitive Auction.
CloseFocus
Track
Solutions
Presented by:
Overview
Consumers searching for your brand or trademarked term are twice as likely to convert. Not surprisingly, 98% of your competitors bid on your brand terms in an attempt to steal those easy clicks and divert web traffic intended for you. By brand bidding, competitors are poaching conversions and damaging brand equity. This commonplace practice goes largely unchecked, unquantified and is extremely difficult to monitor at scale...without help.
Join Ashley Fletcher, Adthena - VP of Marketing, and take the first steps toward reclaiming your brand equity.
- Understand the challenges of brand bidding and trademark infringements
- See your competitive landscape in its entirety
- Build a defense strategy using AI to monitor your brand at scale
- Learn how brands have reduced the impact of brand bidding by 50%
- Top Tips for reacting to a competitive auction
Speakers
Ashley Fletcher
VP Marketing, AdthenaSMX West Moderator:
Editor-in-Chief, Third Door Media, Inc.
@ginnymarvinGinny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
SMX West Co-Moderator:
,
SMX West Speaker:
Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube.
He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.
SMX West Speaker:
Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
SMX West Speaker:
Founder, Science of SEO
@sspencerStephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.
Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to paid and organic search software/services agency Covario, which was in turn acquired in 2014 by ad agency conglomerate Dentsu Aegis. Stephan invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. After completing his earn-out in 2010, Stephan continued in the online marketing, ecommerce, and SEO space as a highly sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quiksilver, Bed Bath & Beyond, and Chanel, to name a few.
Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, among others.
Stephan is also the creator of the three-day SEO seminar Traffic Control, founder of the three-day professional development seminar Passions into Profits, and the host of two highly acclaimed podcast shows, The Optimized Geek and Marketing Speak.
Stephan is on the board of Impact Network, a 501c3 nonprofit which builds and operates schools in Zambia. He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Plus Session Presenter:
Ashley Fletcher
VP Marketing, Adthena
Ashley's career has been honed in search for over ten years. Starting out agency-side as the Head of Online Marketing at Coast Digital, then to BeatThatQuote.com (bought by Google in 2011) leading their in-house marketing team. At Google, Ashley led the marketing of its finance and insurance comparison products across global markets. Continuing his experience in Product Marketing Ashley moved to Criteo, launching the Predictive Search product, an automated performance solution for Google Shopping in UK, US and France.
Now Adthena's VP Marketing, Ashley is responsible for marketing Adthena to a rapidly growing global audience. With an MSc in Global Marketing from the London School of Business and Finance, Ashley is also a graduate of the Google Marketing Academy program at The Wharton School, University of Pennsylvania.
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
11:00 AM-11:15 AM
Break
Everything You Need To Know To Execute A Successful Site Migration
CloseFocus
SEOTrack
SEO
Overview
Are you planning on switching to HTTPS, introducing a new CMS, changing hosting providers or relaunching your templates? Beware. Many things can go wrong. And the consequences can be severe.
Don't worry. We've got you covered! You'll leave this session with a comprehensive strategy for executing an error-free site migration that will deliver all the benefits you expect with none of the headaches. You'll get hands-on advice on how you should plan your relaunch from speakers who have executed dozens of successful migrations on a variety of types of sites around the world.
Speakers
Patrick Stox
Technical SEO, IBM, @patrickstox
Bastian Grimm
CEO & Director Organic Search, Peak Ace AG, @basgrModerator
SMX West Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX West Co-Moderator:
,
SMX West Speaker:
Patrick Stox is a SEO Specialist for IBM. He writes for Search Engine Land and is an organizer of the Raleigh SEO Meetup (the most successful in the US). He was founder of the Technical SEO Slack group and was a judge for the 2017 US Search Awards and 2017 UK Search Awards.
SMX West Speaker:
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
SMX West Speaker:
Founder, Science of SEO
@sspencerStephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.
Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to paid and organic search software/services agency Covario, which was in turn acquired in 2014 by ad agency conglomerate Dentsu Aegis. Stephan invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. After completing his earn-out in 2010, Stephan continued in the online marketing, ecommerce, and SEO space as a highly sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quiksilver, Bed Bath & Beyond, and Chanel, to name a few.
Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, among others.
Stephan is also the creator of the three-day SEO seminar Traffic Control, founder of the three-day professional development seminar Passions into Profits, and the host of two highly acclaimed podcast shows, The Optimized Geek and Marketing Speak.
Stephan is on the board of Impact Network, a 501c3 nonprofit which builds and operates schools in Zambia. He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Leveraging Amazon Ads & Other Product Marketplace Opportunities
CloseFocus
SEMTrack
SEM
Overview
For marketers selling on Amazon, getting your products to show up in search results is imperative... especially now that Amazon is the third biggest digital ad seller behind Google and Facebook. Yet, while Amazon's ad platform has made strides, it still lacks the sophisticated functionality of its competitors.
In this session, you'll learn tactics and best practices for leveraging Sponsored Products, Sponsored Brands, Product Display Ads as well as Amazon's other advertising offerings. You'll also understand the broader e-commerce marketplace landscape and where our expert speakers see opportunities.
Speakers
Todd Bowman
Senior Director, Amazon and eRetail, Merkle, @ToddBowman68
Bryant Garvin
Sr Director of ECommerce & Brand Advertising, Pattern, @bryantgarvinModerator
SMX West Moderator:
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
SMX West Co-Moderator:
,
SMX West Speaker:
Todd is the Senior Director, Amazon & Product Marketplaces at Merkle. With over 10 years of digital marketing experience, Todd has worked closely with multiple IR 500 clients to effectively grow their PPC, PLA, and Amazon programs. He founded and leads the Feed, Amazon & Product Marketplaces team to ensure that Merkle clients receive industry-leading service through proper feed optimization and management. Todd is a recognized thought-leader on PLAs and Amazon Search management through his multiple Merkle Roadshows and SMX conference presentations.
SMX West Speaker:
Bryant has over 13 years of Digital Marketing & Ecommerce experience, and his keen insight on harnessing the power of paid advertising have seen him tagged #PPCDictator amongst the PPC chat community, and curiously #HoneyBadgerOfTheInterwebz, along with #PegasusWhisperer.
Most recently Bryant was dubbed the #ThePurpleWizard as he started and lead the advertising team at Purple that has helped garner over a Billion Video views in 2.5 years and many good nights of sleep provided to the masses.
He has worked in-house for Fortune 500 companies like Choice Hotels, as well as up and coming media companies like Purch. He also enjoys consulting for advertisers, including GreenDot, KuruFootwear, Rhone, Groove Rings, and more, where Bryant quietly insists on doing his own stunts.
Bryant is like the Bob Ross of advertising and conversion rate optimization. "Without the right messaging and design when a user gets to a landing page, you are essentially throwing money down the drain" he says. Just happy little conversions everywhere.
Bryant is Head of Advertising at Pattern where he leads the advertising team to grow partner brands like Skullcandy, Kong, Yogi, PopSockets and more across Amazon and other marketplaces. Pattern is the exclusive partner of premier brands who seek to maximize revenue through ecommerce channels (including Amazon and other marketplaces) as well as monitor and enforce MAP compliance across thousands of websites.
All of these things has caused several people to wonder quietly to themselves, "is Bryant Garvin actually Dr. Emmett Brown?".
SMX West Speaker:
Founder, Science of SEO
@sspencerStephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.
Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to paid and organic search software/services agency Covario, which was in turn acquired in 2014 by ad agency conglomerate Dentsu Aegis. Stephan invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. After completing his earn-out in 2010, Stephan continued in the online marketing, ecommerce, and SEO space as a highly sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quiksilver, Bed Bath & Beyond, and Chanel, to name a few.
Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, among others.
Stephan is also the creator of the three-day SEO seminar Traffic Control, founder of the three-day professional development seminar Passions into Profits, and the host of two highly acclaimed podcast shows, The Optimized Geek and Marketing Speak.
Stephan is on the board of Impact Network, a 501c3 nonprofit which builds and operates schools in Zambia. He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Bridging the Gap Between Technical SEO and Keyword Rankings
CloseFocus
Track
Solutions
Presented by:
Overview
In what capacity does technical SEO impact real rankings? In this talk, Botify VP of Professional Services Frank Vitovitch illuminates how and why crucial technical indicators determine visibility in the SERPs. Learn how to come full circle in 2019 with technical SEO, content, and real rankings to boost your strategic pages by optimizing every step in the organic search process.
Speakers
Frank Vitovich
Vice President Professional Services, BotifySMX West Moderator:
Editor-in-Chief, Third Door Media, Inc.
@ginnymarvinGinny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
SMX West Co-Moderator:
,
SMX West Speaker:
Todd is the Senior Director, Amazon & Product Marketplaces at Merkle. With over 10 years of digital marketing experience, Todd has worked closely with multiple IR 500 clients to effectively grow their PPC, PLA, and Amazon programs. He founded and leads the Feed, Amazon & Product Marketplaces team to ensure that Merkle clients receive industry-leading service through proper feed optimization and management. Todd is a recognized thought-leader on PLAs and Amazon Search management through his multiple Merkle Roadshows and SMX conference presentations.
SMX West Speaker:
Bryant has over 13 years of Digital Marketing & Ecommerce experience, and his keen insight on harnessing the power of paid advertising have seen him tagged #PPCDictator amongst the PPC chat community, and curiously #HoneyBadgerOfTheInterwebz, along with #PegasusWhisperer.
Most recently Bryant was dubbed the #ThePurpleWizard as he started and lead the advertising team at Purple that has helped garner over a Billion Video views in 2.5 years and many good nights of sleep provided to the masses.
He has worked in-house for Fortune 500 companies like Choice Hotels, as well as up and coming media companies like Purch. He also enjoys consulting for advertisers, including GreenDot, KuruFootwear, Rhone, Groove Rings, and more, where Bryant quietly insists on doing his own stunts.
Bryant is like the Bob Ross of advertising and conversion rate optimization. "Without the right messaging and design when a user gets to a landing page, you are essentially throwing money down the drain" he says. Just happy little conversions everywhere.
Bryant is Head of Advertising at Pattern where he leads the advertising team to grow partner brands like Skullcandy, Kong, Yogi, PopSockets and more across Amazon and other marketplaces. Pattern is the exclusive partner of premier brands who seek to maximize revenue through ecommerce channels (including Amazon and other marketplaces) as well as monitor and enforce MAP compliance across thousands of websites.
All of these things has caused several people to wonder quietly to themselves, "is Bryant Garvin actually Dr. Emmett Brown?".
SMX West Speaker:
Founder, Science of SEO
@sspencerStephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.
Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to paid and organic search software/services agency Covario, which was in turn acquired in 2014 by ad agency conglomerate Dentsu Aegis. Stephan invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. After completing his earn-out in 2010, Stephan continued in the online marketing, ecommerce, and SEO space as a highly sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quiksilver, Bed Bath & Beyond, and Chanel, to name a few.
Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, among others.
Stephan is also the creator of the three-day SEO seminar Traffic Control, founder of the three-day professional development seminar Passions into Profits, and the host of two highly acclaimed podcast shows, The Optimized Geek and Marketing Speak.
Stephan is on the board of Impact Network, a 501c3 nonprofit which builds and operates schools in Zambia. He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Plus Session Presenter:
Frank Vitovich
Vice President Professional Services, Botify
Frank is a Digital Marketer with over 10 years of experience in Search Marketing. Frank joined Botify from GroupM where he was practice director of SEO. At Botify, Frank is responsible for helping customers extract the maximum value from the partnership with Botify and deliver impact to their organizations.
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
12:15 PM-1:15 PM
Lunch
Enterprise SEOs, Unite!
CloseFocus
SEOTrack
SEO
Overview
Implementing SEO for large organizations requires specialized skills:
- maintaining multiple websites
- getting different content management systems to play nice together
- juggling the unique requirements of countries and languages
- domain management
to name just a few.
Being responsive to the needs and opinions of internal stakeholders (including top management) further compounds the complexity.
In this session, our panel of enterprise SEOs delivers a needed sanity check along with the latest tactical and technical issues that are especially relevant to large enterprise implementations.
Speakers
Eli Schwartz
Director of Growth, SurveyMonkey, @5le
Jordan Silton
Director, SEO Marketing, Apartments.com (Costar Group), @jsilton
Sharon Conner
Manager – Search & CRO, Autodesk, @anemptyroadModerator
SMX West Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX West Co-Moderator:
,
SMX West Speaker:
Eli Schwartz is the Director of SEO and Growth for SurveyMonkey, the world’s leading People Powered Data platform enabling curious individuals and companies – including 99% of the Fortune 500 – to have conversations at scale with the people who matter most. He oversees SurveyMonkey’s SEO, ASO and viral product strategies for the entire product portfolio of SurveyMonkey, Wufoo, SurveyMonkey Apply, and Tech Validate. Prior to his current role, Eli was the Director of APAC Marketing for SurveyMonkey based out of Singapore. In this role, he oversaw a significant expansion of SurveyMonkey’s user penetration all across the Asia and Oceania regions. Eli is also a frequent speaker at marketing and growth conferences and a regular author for popular business and marketing publications.
SMX West Speaker:
Jordan Silton is Director, SEO Marketing at CoStar Group, where he leads the search engine optimization (SEO) practice for the Apartments.com Network of rental marketplaces including Apartments.com™, ForRent.com®, Apartment Finder™, ApartmentHomeLiving.com™, Apartamentos.com™, WestsideRentals.com™, ForRentUniversity.com®, AFTER55.com™ and CorporateHousing.com™.
An accomplished digital marketing professional, Jordan previously crafted and executed SEO and digital media strategies for clients such as Alston & Bird, AT&T U-verse, Atlanta Ballet, Ashton Woods Homes, Cartoon Network, GameStop, Kimberly-Clark, Lowe’s, NASCAR and Zaxby’s. Jordan holds degrees in Marketing and Organization & Management from Emory University’s Goizueta Business School and Theater Studies from Emory College.
SMX West Speaker:
With over 10 years of experience in SEO and digital marketing, Sharon Conner is passionate about helping big brands succeed in organic search. At Autodesk, she leads a team of SEOs and analysts that drive organic strategy and conversion rate optimization. She owns global SEO strategy for key products, including AutoCAD, Maya, 3ds Max, Inventor, and Fusion 360. She and her team also lead technical SEO for over 38 international eCommerce websites. In 2019, one of her primary focuses will be developing data science skills within her team to enhance data-driven decision making.
Sharon and her family live in California with their two German Shepherds. In her spare time, Sharon enjoys CrossFit, boxing, and coaching youth soccer.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SEM Tune-Up Clinic With The SMX Mechanics
CloseFocus
SEMTrack
SEM
Overview
Just like your favorite classic car, your paid advertising campaigns require a tune-up every now and then to keep them running well.
In this hands-on clinic, our certified (and certifiable!) SMX SEM Mechanics will offer you their nest expert advice on your PPC ads, bidding tactics, and anything else on your mind. Bring your toughest paid search questions! Based loosely on the hilarious jovial NPR radio show, "Car Talk," this session is guaranteed to be as fun as it is informative.
Speakers
Brad Geddes
Co-Founder, AdAlysis, @bgTheory Brooke Osmundson
Senior Digital Manager, NordicClick Interactive, @BrookeOsmundson
Frederick Vallaeys
CEO, Optmyzr, Inc., @siliconvallaeysModerator
SMX West Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
,
SMX West Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Speaker:
Brooke serves as a senior digital manager with over 6 years experience, helping her clients grow their digital strategies using tactics from paid search to social media marketing. With her experience and passion in digital marketing, analytics, and strategic planning, she helps clients deliver relevant customer experiences at every stage of the user funnel.
Brooke has been featured in the Search Engine Journal, contributing to the "28 Experts On The Top 2019 PPC Trends" and her client strategy contributed to NordicClick's 2018 US Search Awards for "Best Use of Video in a Search Campaign."
When not working, you can find her playing with her corgi and cat, enjoying a round of (novice) golf, or catching up on the latest season of Law & Order SVU.
SMX West Speaker:
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Leveraging Quora Ads in 2019: How to Find Your Audience and Drive Results
CloseFocus
Track
Solutions
Presented by:
Overview
Looking to expand beyond the Google and Facebook duopoly? With over 300 million unique monthly visitors, people come to Quora to ask questions, read insightful answers, and learn more about the world. This includes people looking for reliable information about your company, products, competitors, and industry. In this session, learn what makes the Quora Ads platform unique, how to find and target potential customers, and how to incorporate it to your 2019 marketing mix. JD will walk you through the exact steps you need to take to walk away with immediately implementable strategies.
Speakers
JD Prater
Quora Ads Evangelist, QuoraSMX West Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
,
SMX West Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Speaker:
Brooke serves as a senior digital manager with over 6 years experience, helping her clients grow their digital strategies using tactics from paid search to social media marketing. With her experience and passion in digital marketing, analytics, and strategic planning, she helps clients deliver relevant customer experiences at every stage of the user funnel.
Brooke has been featured in the Search Engine Journal, contributing to the "28 Experts On The Top 2019 PPC Trends" and her client strategy contributed to NordicClick's 2018 US Search Awards for "Best Use of Video in a Search Campaign."
When not working, you can find her playing with her corgi and cat, enjoying a round of (novice) golf, or catching up on the latest season of Law & Order SVU.
SMX West Speaker:
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Speaker:
,
SMX West Plus Session Presenter:
JD Prater
Quora Ads Evangelist, Quora
JD Prater is the Quora Ads Evangelist. In 2018, he was voted by PPC Hero as one the most influential PPC experts and named a top three Top Demand Gen Hero by Drift. He's built his career as a digital media strategist with a passion for organizing data into actionable stories. His expertise is in crafting marketing strategies and campaigns that drive acquisition, retention, and engagement across the customer lifecycle.
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
2:15 PM-2:30 PM
Break
Maximizing Visual Search Potential
CloseFocus
SEOTrack
SEO
Overview
With recent improvements in both camera phones and search engine image feature detection capabilities, people are increasingly turning to visual search for finding products, planning travel and other activities. Optimizing for visual search can drive more traffic and significantly enhance user experience and conversion rates. This session explores the important techniques to fully leverage visual search.
Speakers
Amy Balliett
CEO, Co-Founder, & Chief Swiss Army Knife, Killer Infographics, @topinfographics
Kristopher Jones
Founder / CEO, LSEO.com, @krisjonescomModerator
SMX West Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX West Co-Moderator:
,
SMX West Speaker:
Amy Balliett has been using digital media to grow her own companies since she was 17, when she took on ownership of an arcade/penny candy store, a venture that paid her way through college. She subsequently built a successful career in SEO and marketing before utilizing both her entrepreneurial spirit and her inner artist to team up with Nick Grant and co-found Killer Infographics, a firm leading the way in visual communication for some of the world's largest brands. As CEO, co-founder and Chief Swiss Army Knife of Killer Infographics, Balliett's roles include new product development, marketing, and speaking at such events as Adobe MAX and SXSW V2V. Pulling from her past and present digital strategies, she now enables clients worldwide to use visual communication in order to grow their brands, connect with customers, and design multi-faceted campaigns that harness the full potential of visual content.
SMX West Speaker:
Kristopher B. Jones is a veteran digital marketer, entrepreneur, and best-selling author. Kris was the founder and former CEO of digital marketing and affiliate network Pepperjam, which he sold to eBay Enterprise in 2009. Kris has founded numerous start-ups, including APPEK Mobile Apps, French Girls App, ReferLocal, Special Guest App, and LSEO.com. LSEO is an award winning SEO and digital marketing company recognized for several consecutive years as a top SEO and PPC agency. In 2008 Kris wrote "SEO Visual Blueprint" for Wiley Publishing - the book is in its 3rd edition and has sold over 100,000 copies. LSEO works with medium to large enterprise and publicly traded companies to scale technical SEO, link building, and paid digital marketing.
SMX West Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Competitive Analysis: Inside Out & Outside In
CloseFocus
SEMTrack
SEM
Overview
Success often hinges on how well your campaigns are set up and run, as well as on how well you respond to competitors. Attend this session for advanced account auditing tactics that identify strengths and weaknesses, and gather tips for identifying opportunities and competitive threats. This highly tactical session will deliver actionable methods and tools designed to significantly improve your competitive edge.
Speakers
Sean Murphy
Senior Associate, Red Ventures, @ppc_sean
Andrew Ramm
President and General Manager, Alexa.com, @arammalexaModerator
SMX West Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
,
SMX West Speaker:
Sean is a paid media leader at Red Ventures, a full-funnel customer acquisition firm based in North Carolina. Sean is responsible for driving the paid media performance for RV's largest partner and developing his team to excel technically and professionally.
Outside of digital marketing execution, his passion is team development. He created and leads the onboarding process for the dozens of new paid media analysts each summer for the last 3 years. Further, he has organized the Training and Development Academy (TADA), a weekly program to improve the technical and business skills of paid media analysts at Red Ventures.
SMX West Speaker:
Andrew Ramm is President and General Manager of Alexa.com, the marketing analytics subsidiary of Amazon. He is responsible for building and developing the executive team, establishing the company’s culture, setting overall direction and driving day-to-day decision making.
During the past 25 years, Andrew has driven significant growth for some of the most well-known and widely respected product lines in the areas of data analytics, digital design, digital music, VR and video technology – including positions at Avid Technology and Autodesk. With Alexa, Andrew has refocused the business on audience and content analytics, leveraging the company’s 20-year history of big data and machine learning expertise to deliver unique insights to marketers and brand builders trying to connect with and engage a broader user base. An industry speaker, Andrew's most recent talk discussed "Context is King: The Secret Sauce for Data Driven Decisions."
Outside of work, Andrew is an accomplished guitarist and an avid reader of books on astrophysics and quantum mechanics. He lives and works in San Francisco.
SMX West Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Why Attribution Marketers Get Paid More (And How To Become One)
CloseFocus
Track
Solutions
Presented by:
Overview
Search marketers often drive the majority of traffic and leads, but we don't always get credited for the true amount of leads we're generating. That's a problem, both for us and for the companies we're marketing. It's no wonder that the most highly sought-after skillset in Marketing today is multi-touch, multi-channel attribution. New tools are making it simpler than ever to prove our value as marketers--but they're only helpful if we understand how they work.
In this session, I'll go over how multi-touch attribution can transform your marketing career. You'll learn how to begin collecting & analyzing attribution data, which attribution models make the most sense for your business, and how to leverage inexpensive and powerful new technologies to become the elite, highly paid attribution marketer companies are looking for.
Speakers
Mark Sullivan
Director, Demand Generation, CallRailSMX West Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
,
SMX West Speaker:
Sean is a paid media leader at Red Ventures, a full-funnel customer acquisition firm based in North Carolina. Sean is responsible for driving the paid media performance for RV's largest partner and developing his team to excel technically and professionally.
Outside of digital marketing execution, his passion is team development. He created and leads the onboarding process for the dozens of new paid media analysts each summer for the last 3 years. Further, he has organized the Training and Development Academy (TADA), a weekly program to improve the technical and business skills of paid media analysts at Red Ventures.
SMX West Speaker:
Andrew Ramm is President and General Manager of Alexa.com, the marketing analytics subsidiary of Amazon. He is responsible for building and developing the executive team, establishing the company’s culture, setting overall direction and driving day-to-day decision making.
During the past 25 years, Andrew has driven significant growth for some of the most well-known and widely respected product lines in the areas of data analytics, digital design, digital music, VR and video technology – including positions at Avid Technology and Autodesk. With Alexa, Andrew has refocused the business on audience and content analytics, leveraging the company’s 20-year history of big data and machine learning expertise to deliver unique insights to marketers and brand builders trying to connect with and engage a broader user base. An industry speaker, Andrew's most recent talk discussed "Context is King: The Secret Sauce for Data Driven Decisions."
Outside of work, Andrew is an accomplished guitarist and an avid reader of books on astrophysics and quantum mechanics. He lives and works in San Francisco.
SMX West Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Plus Session Presenter:
Mark Sullivan
Director, Demand Generation, CallRail
Mark Sullivan leads the demand generation team at CallRail, which has generated 50% year over year new customer acquisition growth for the past four years. His background includes working on the organic search product at Yodle, starting his own growth consultancy, writing about search for publications like VentureBeat and CMO.com, speaking at various marketing conferences, and not least of which--living in a small Nicaraguan surf town for five years where he worked on marketing for several real estate, transportation, and development projects.
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
3:30 PM-4:00 PM
Refreshment Break
The New Realities Of Local Search
CloseFocus
BOTHTrack
SEO
Overview
While traditional SEO techniques are integral in achieving local SEO success, many other factors play a significant role in effective geotargeting. Your results will improve by focusing on reviews, questions & answers, knowledge panel management and other organic tactics, as well as taking full advantage of the functions of Google My Business.
But you'll also have to keep an eye on new options for local advertising: Product listing and map ads, location extensions, local inventory ads -- the list goes on.
Join out expert speakers for an exploration of the rapidly evolving local marketing landscape and discover how you can best leverage new opportunities.
Speakers
Conrad Saam
President, Mockingbird, @conradsaam
Damian Rollison
VP Product, Brandify, @damianrollison
Dana DiTomaso
President & Partner, Kick Point Inc., @danaditomasoModerator
SMX West Moderator:
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.
SMX West Co-Moderator:
,
SMX West Speaker:
After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird, an online marketing agency focused exclusively on the legal market. Called the “Gary V of Legal”, Conrad is the author of The FindLaw Jailbreak Guide, a Google Small Business Advisor and has held positions for various ABA’s Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry. Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers willing to pay a $700 annual subscription to a plaque.
SMX West Speaker:
With a background in teaching and technology, Damian has focused his career on building innovative products that help businesses large and small get noticed online. His interest in the space has led to writing and speaking engagements with Street Fight, The Local Search Association, Venture Beat, BIA/Kelsey, SMX, Social Media Strategies, State of Search, and others. Damian is VP of Product at Brandify.
SMX West Speaker:
Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).
Dana was born in a steel mill but overcame these humble beginnings to move to Edmonton in 2010. In her spare time, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
SMX West Speaker:
,
SMX West Speaker:
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SMX West Speaker:
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SMX West Speaker:
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Who You Gonna Trust? SEM Expert Roundtable
CloseFocus
SEMTrack
SEM
Overview
When it comes to feedback and opinions on your ad campaigns, there's no shortage of advice from a multitude of sources:
- The search engines publish best practice guidelines.
- Google and Bing interfaces offer recommendations from inside your account.
- And if you have a larger account, you'll get suggestions from your reps.
Sadly, all too often these recommendations contradict one another. Some are good. Some you may disagree with. And others leave you scratching your head.
This session's roundtable discussion will give you a candid look at what's working, what's not and how to evaluate your options. You'll learn to distinguish solid advice from dubious suggestions and understand the critical factors you should consider before blindly implementing changes to your campaigns.
Speakers
Aaron Levy
Manager of Client Strategy, Elite SEM, @bigalittlea
Robert Brady
Founder, Righteous Marketing, @robert_brady Michelle Morgan
Director of Client Services, Clix Marketing, @michellemsemModerator
SMX West Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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SMX West Speaker:
Aaron has been in digital for a decade, starting when he was "given the keys to the car", managing Paid Search for DuPont as a college junior. He's worked in verticals ranging from local adoption agencies & small retailers to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of two dozen. Now a Sr. Account Executive at Elite SEM, he leads relationships and teams overseeing some of the largest B2C brands in the world.
In addition to his duties in the digital media world, Aaron's an adjunct instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a homebrewer, hockey player, slow cyclist and claims to be the industry's top chef.
SMX West Speaker:
Robert is a PPC wizard and conversion optimization extraordinaire. He has worked on PPC accounts of all sizes across many industries and has a soft spot for helping small businesses succeed with paid search.
Robert also loves to share his expertise with others by blogging regularly on PPC topics on the Clix Marketing blog, Search Engine People & his personal blog, Righteous Marketing. You'll also find his posts on SmallBizTrends.com, PPC Hero, 3QDigital.com and PracticalEcommerce.com among others. He is also an active participant in #PPCchat on Twitter.
Recreationally, Robert loves playing ultimate frisbee & basketball, riding his mountain bike and downhill skiing. He loves making new friends, so feel free to reach out on Twitter - @robert_brady
SMX West Speaker:
Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
SMX West Speaker:
Senior Program Manager, Bing
@nagu_ranganI am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
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Editorial & Sponsored Sessions
Sessions on this agenda fall into two main categories: "editorial" and "sponsored".
Most sessions at SMX are editorial - meaning speakers have been selected solely based on the quality of their content. These sessions are organized by the SMX programming team and Search Engine Land editors - they do not have paid spots and no speaking slots are sold. Editorial sessions are only open to All Access pass holders.
Sponsored sessions, like those on our Solutions Track, are paid speaking slots. The content is produced by the sponsor. Solution Spotlights are brief paid introductions given by sponsors and exhibitors. Sponsored sessions are open to all pass holders.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.
