Obsessed With SEO & SEM
SMX West 2020 Agenda
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Full Conference Agenda - Wednesday, February 19th
7:00 AM-9:00 AM
Breakfast and Registration
9:00 AM-9:20 AM
Welcome - Show Overview and Highlights - SEL and SMX Team
Keynote
CloseFocus
Track
General
Overview
Coming soon.
Moderator
SMX West Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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9:50 AM-10:05 AM
Break
Site Speed Is A Crucial Ranking Factor. Here's What You Need To Know
CloseFocus
Track
SEO
Overview
Coming soon.
Speakers
Jessica Bowman
Owner, SEO In-house, Editor at Large, Search Engine Land , @jessicabowmanModerator
SMX West Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX West Co-Moderator:
,
SMX West Speaker:
Jessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
SMX West Speaker:
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SMX West Plus Session Presenter:
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Future-Proof Your Sites For Google Core Updates
CloseFocus
Track
SEO
Overview
Coming soon.
Speakers
Mordy Oberstein
Rank Ranger, CMO , @MordyOberstein
Lily Ray
Path Interactive, Director, SEO , @lilyraynycModerator
SMX West Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX West Co-Moderator:
,
SMX West Speaker:
Over his broad career, Mordy has been described as a wordsmith, an educator, and a lot of other things that can’t be repeated here. He's also the Chief Marketing Officer at Rank Ranger.
Day in and day out Mordy jumps into the deep end of the SEO industry writing about a plethora of search industry topics. Breaking only for breakfast, numerous cups of coffee, brunch, lunch, and an afternoon nap, Mordy strives to uncover new insights to help the search industry better understand the ever-changing SEO environment. He has a special place in his heart for Google’s SERP features and sees them as a way of interpreting Google’s language and strategy.
SMX West Speaker:
Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
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SMX West Plus Session Presenter:
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Why And How To Run Top-Of-Funnel (Search) Campaigns: KPIs, Expectations
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX West Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
,
SMX West Speaker:
Rank Ranger, CMO
@MordyObersteinOver his broad career, Mordy has been described as a wordsmith, an educator, and a lot of other things that can’t be repeated here. He's also the Chief Marketing Officer at Rank Ranger.
Day in and day out Mordy jumps into the deep end of the SEO industry writing about a plethora of search industry topics. Breaking only for breakfast, numerous cups of coffee, brunch, lunch, and an afternoon nap, Mordy strives to uncover new insights to help the search industry better understand the ever-changing SEO environment. He has a special place in his heart for Google’s SERP features and sees them as a way of interpreting Google’s language and strategy.
SMX West Speaker:
Path Interactive, Director, SEO
@lilyraynycLily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
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SMX West Plus Session Presenter:
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SMX West Plus Session Presenter:
The Art Of Structuring Campaigns
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX West Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Co-Moderator:
,
SMX West Speaker:
Rank Ranger, CMO
@MordyObersteinOver his broad career, Mordy has been described as a wordsmith, an educator, and a lot of other things that can’t be repeated here. He's also the Chief Marketing Officer at Rank Ranger.
Day in and day out Mordy jumps into the deep end of the SEO industry writing about a plethora of search industry topics. Breaking only for breakfast, numerous cups of coffee, brunch, lunch, and an afternoon nap, Mordy strives to uncover new insights to help the search industry better understand the ever-changing SEO environment. He has a special place in his heart for Google’s SERP features and sees them as a way of interpreting Google’s language and strategy.
SMX West Speaker:
Path Interactive, Director, SEO
@lilyraynycLily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
SMX West Speaker:
SMX West Speaker:
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SMX West Plus Session Presenter:
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SMX West Plus Session Presenter:
Shopping Actions, Structure, Bids & Formats: How To Get The Most From Google Shopping Ads
CloseFocus
Track
Digital Commerce Marketing
Overview
Coming soon.
Moderator
SMX West Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX West Co-Moderator:
,
SMX West Speaker:
Rank Ranger, CMO
@MordyObersteinOver his broad career, Mordy has been described as a wordsmith, an educator, and a lot of other things that can’t be repeated here. He's also the Chief Marketing Officer at Rank Ranger.
Day in and day out Mordy jumps into the deep end of the SEO industry writing about a plethora of search industry topics. Breaking only for breakfast, numerous cups of coffee, brunch, lunch, and an afternoon nap, Mordy strives to uncover new insights to help the search industry better understand the ever-changing SEO environment. He has a special place in his heart for Google’s SERP features and sees them as a way of interpreting Google’s language and strategy.
SMX West Speaker:
Path Interactive, Director, SEO
@lilyraynycLily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
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10:50 AM- 11:30 AM
Break & Expo Hall Opens
In-house SEO Strategy: From Big Picture To Implementation
CloseFocus
Track
SEO
Overview
Coming soon.
Moderator
SMX West Moderator:
Jessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
SMX West Co-Moderator:
,
SMX West Speaker:
Rank Ranger, CMO
@MordyObersteinOver his broad career, Mordy has been described as a wordsmith, an educator, and a lot of other things that can’t be repeated here. He's also the Chief Marketing Officer at Rank Ranger.
Day in and day out Mordy jumps into the deep end of the SEO industry writing about a plethora of search industry topics. Breaking only for breakfast, numerous cups of coffee, brunch, lunch, and an afternoon nap, Mordy strives to uncover new insights to help the search industry better understand the ever-changing SEO environment. He has a special place in his heart for Google’s SERP features and sees them as a way of interpreting Google’s language and strategy.
SMX West Speaker:
Path Interactive, Director, SEO
@lilyraynycLily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
The New NoFollow And Snippet Rules
CloseFocus
Track
SEO
Overview
Coming soon.
Moderator
SMX West Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX West Co-Moderator:
,
SMX West Speaker:
Rank Ranger, CMO
@MordyObersteinOver his broad career, Mordy has been described as a wordsmith, an educator, and a lot of other things that can’t be repeated here. He's also the Chief Marketing Officer at Rank Ranger.
Day in and day out Mordy jumps into the deep end of the SEO industry writing about a plethora of search industry topics. Breaking only for breakfast, numerous cups of coffee, brunch, lunch, and an afternoon nap, Mordy strives to uncover new insights to help the search industry better understand the ever-changing SEO environment. He has a special place in his heart for Google’s SERP features and sees them as a way of interpreting Google’s language and strategy.
SMX West Speaker:
Path Interactive, Director, SEO
@lilyraynycLily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
SMX West Speaker:
SMX West Speaker:
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SEM/PPC Roundtable
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX West Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Co-Moderator:
,
SMX West Speaker:
Rank Ranger, CMO
@MordyObersteinOver his broad career, Mordy has been described as a wordsmith, an educator, and a lot of other things that can’t be repeated here. He's also the Chief Marketing Officer at Rank Ranger.
Day in and day out Mordy jumps into the deep end of the SEO industry writing about a plethora of search industry topics. Breaking only for breakfast, numerous cups of coffee, brunch, lunch, and an afternoon nap, Mordy strives to uncover new insights to help the search industry better understand the ever-changing SEO environment. He has a special place in his heart for Google’s SERP features and sees them as a way of interpreting Google’s language and strategy.
SMX West Speaker:
Path Interactive, Director, SEO
@lilyraynycLily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Ad Testing In An Automation World
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
SMX West Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Co-Moderator:
,
SMX West Speaker:
Michael Crimmins
Firmidable, Digital Manager
SMX West Speaker:
Path Interactive, Director, SEO
@lilyraynycLily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
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SMX West Moderator:
Co-Founder, AdAlysis - SMX Programming Team
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Co-Moderator:
,
SMX West Speaker:
Firmidable, Digital Manager
SMX West Speaker:
Path Interactive, Director, SEO
@lilyraynycLily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
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SEO Site Clinic
CloseFocus
Track
Clinic
Overview
Coming soon.
Moderator
SMX West Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX West Co-Moderator:
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SMX West Speaker:
Firmidable, Digital Manager
SMX West Speaker:
Path Interactive, Director, SEO
@lilyraynycLily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
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SMX West Plus Session Presenter:
12:15 PM- 1:15 PM
Lunch and Expo Time - Lunch Presentation in Main Stage
When Team Members Aren't Playing Well Together
CloseFocus
Track
SEO
Overview
Coming soon.
Moderator
SMX West Moderator:
Jessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
SMX West Co-Moderator:
,
SMX West Speaker:
Firmidable, Digital Manager
SMX West Speaker:
Path Interactive, Director, SEO
@lilyraynycLily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
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Behind The Scenes With Google Search Console And Bing Webmaster Tools
CloseFocus
Track
SEO
Overview
Coming soon.
Speakers
Sandhya Guntreddy
Microsoft, Principal Program Manager , @guntreddy_05
Daniel Waisberg
Google, Search Advocate , @danielwaisbergModerator
SMX West Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX West Co-Moderator:
,
SMX West Speaker:
Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Daniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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SMX West Plus Session Presenter:
How To Optimize Facebook Campaigns That Deliver Qualified Leads
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX West Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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Conversion Rate Optimization Tips From The Pros
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX West Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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Driving Profitable Sales With Amazon Search Ads
CloseFocus
Track
Digital Commerce Marketing
Overview
Coming soon.
Moderator
SMX West Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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2:00 PM- 2:20 PM
Break
SMX West Moderator:
Editor-in-Chief, Search Engine Land
@ginnymarvinGinny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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SMX West Plus Session Presenter:
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SMX West Plus Session Presenter:
Solving Complex JavaScript Issues And Leveraging Semantic HTML5
CloseFocus
Track
SEO
Overview
Coming soon.
Moderator
SMX West Moderator:
Detlef Johnson is Editor at Large for Third Door Media. He writes a column for Search Engine Land entitled "Technical SEO for Developers." Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef has a strong understanding of Technical SEO and a passion for Web programming. As a noted technology moderator at our SMX conference series, Detlef will continue to promote SEO excellence combined with marketing-programmer features and webmaster tips.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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How To Manage And Optimize B2B PPC Accounts
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX West Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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Genius-level Microsoft Ads, Google Ads Optimization
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX West Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
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Optimize Your Holiday Plans To Beat The Competition
CloseFocus
Track
Digital Commerce Marketing
Overview
Coming soon.
Moderator
SMX West Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
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SMX West Plus Session Presenter:
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SMX West Moderator:
Editor-in-Chief, Search Engine Land
@ginnymarvinGinny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
SMX West Speaker:
,
SMX West Speaker:
SMX West Speaker:
, ,
SMX West Speaker:
, ,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
3:05 PM-3:45 PM
Networking + Expo Time
Revisiting Google's Quality Raters Guidelines
CloseFocus
Track
SEO
Overview
Coming soon.
Moderator
SMX West Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
SMX West Speaker:
,
SMX West Speaker:
SMX West Speaker:
, ,
SMX West Speaker:
, ,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Optimizing For Voice Search: How Brands And Agencies Are Seeing Real Results
CloseFocus
Track
SEO
Overview
Coming soon.
Moderator
Sterling Market Intelligence, Owner - Search Engine Land Contributing Editor , @gsterling
SMX West Moderator:
Greg Sterling
Owner - Search Engine Land Contributing Editor, Sterling Market Intelligence
@gsterlingGreg Sterling is a Contributing Editor to Search Engine Land the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
SMX West Speaker:
,
SMX West Speaker:
SMX West Speaker:
, ,
SMX West Speaker:
, ,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
LinkedIn Ads: Advanced Strategies and Tactics for B2B
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX West Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
SMX West Speaker:
,
SMX West Speaker:
SMX West Speaker:
, ,
SMX West Speaker:
, ,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Automation: How To Push Forward; When To Push Back
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX West Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
SMX West Speaker:
,
SMX West Speaker:
SMX West Speaker:
, ,
SMX West Speaker:
, ,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SEO For E-commerce Category, Product Detail Pages
CloseFocus
Track
Digital Commerce Marketing
Overview
Coming soon.
Moderator
SMX West Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
SMX West Speaker:
,
SMX West Speaker:
SMX West Speaker:
, ,
SMX West Speaker:
, ,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
SMX West Speaker:
,
SMX West Speaker:
SMX West Speaker:
, ,
SMX West Speaker:
, ,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
4:30 PM-4:50 PM
Break
How Link Building Has Changed: What You Need To Do Now
CloseFocus
Track
SEO
Overview
Coming soon.
Moderator
SMX West Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
SMX West Speaker:
,
SMX West Speaker:
SMX West Speaker:
, ,
SMX West Speaker:
, ,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Leveraging Schema And Structured Data For Maximum Effect
CloseFocus
Track
SEO
Overview
Coming soon.
Moderator
SMX West Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX West Co-Moderator:
,
SMX West Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
SMX West Speaker:
,
SMX West Speaker:
SMX West Speaker:
, ,
SMX West Speaker:
, ,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Deep Dive Into Data Flow
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
SMX West Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Co-Moderator:
,
SMX West Speaker:
Aaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
SMX West Speaker:
,
SMX West Speaker:
SMX West Speaker:
, ,
SMX West Speaker:
, ,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Understanding And Analyzing The Customer Journey
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX West Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Co-Moderator:
,
SMX West Speaker:
Tinuiti, Director, SEM
@bigalittleaAaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
SMX West Speaker:
,
SMX West Speaker:
SMX West Speaker:
, ,
SMX West Speaker:
, ,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Selling With Video
CloseFocus
Track
Digital Commerce Marketing
Overview
Coming soon.
Moderator
SMX West Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX West Co-Moderator:
,
SMX West Speaker:
Tinuiti, Director, SEM
@bigalittleaAaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
SMX West Speaker:
,
SMX West Speaker:
SMX West Speaker:
, ,
SMX West Speaker:
, ,
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
5:35 PM-6:35 PM
Networking Reception + Expo Time
Full Conference Agenda - Thursday, February 20th
7:00 AM-9:00 AM
Breakfast and Registration
Ranking In AnswerBox/People Also Ask
CloseFocus
Track
SEO
Overview
Coming soon.
Moderator
SMX West Moderator:
Jessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
SMX West Co-Moderator:
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SMX West Speaker:
Tinuiti, Director, SEM
@bigalittleaAaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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SMX West Plus Session Presenter:
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
What SEOs Need To Know About Changes To Its Crawling Directives And The New Evergreen GoogleBot
CloseFocus
Track
SEO
Overview
Coming soon.
Moderator
SMX West Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX West Co-Moderator:
,
SMX West Speaker:
Tinuiti, Director, SEM
@bigalittleaAaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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SMX West Plus Session Presenter:
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SMX West Moderator:
Contributing Editor, Search Engine Land and Owner, RustyBrick
@rustybrickBarry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX West Co-Moderator:
,
SMX West Speaker:
Tinuiti, Director, SEM
@bigalittleaAaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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SMX West Plus Session Presenter:
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SMX West Plus Session Presenter:
Getting Reports Right
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX West Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX West Co-Moderator:
,
SMX West Speaker:
Tinuiti, Director, SEM
@bigalittleaAaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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SMX West Plus Session Presenter:
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SMX West Plus Session Presenter:
Tackling Rising CPAs On Facebook And Instagram
CloseFocus
Track
Digital Commerce Marketing
Overview
Coming soon.
Moderator
SMX West Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX West Co-Moderator:
,
SMX West Speaker:
Tinuiti, Director, SEM
@bigalittleaAaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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SMX West Plus Session Presenter:
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SMX West Plus Session Presenter:
9:45 AM-10:25 AM
Break and Expo Opens
UX And E-A-T, More Connected Than You Think
CloseFocus
Track
SEO
Overview
Coming soon.
Moderator
SMX West Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX West Co-Moderator:
,
SMX West Speaker:
Tinuiti, Director, SEM
@bigalittleaAaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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SMX West Plus Session Presenter:
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SMX West Plus Session Presenter:
Google My Business: Optimizing Images, Content And Q&A For Ranking Visibility And Engagement
CloseFocus
Track
SEO
Overview
Coming soon.
Moderator
Sterling Market Intelligence, Owner - Search Engine Land Contributing Editor , @gsterling
SMX West Moderator:
Greg Sterling
Owner - Search Engine Land Contributing Editor, Sterling Market Intelligence
@gsterlingGreg Sterling is a Contributing Editor to Search Engine Land the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.
SMX West Co-Moderator:
,
SMX West Speaker:
Tinuiti, Director, SEM
@bigalittleaAaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Moderator:
Owner - Search Engine Land Contributing Editor, Sterling Market Intelligence
@gsterlingGreg Sterling is a Contributing Editor to Search Engine Land the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.
SMX West Co-Moderator:
,
SMX West Speaker:
Tinuiti, Director, SEM
@bigalittleaAaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
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SMX West Plus Session Presenter:
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SMX West Plus Session Presenter:
Optimizing Your Day, Optimizing Your Month - Roadmap Of What You Look At When
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX West Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Co-Moderator:
,
SMX West Speaker:
Tinuiti, Director, SEM
@bigalittleaAaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX West Speaker:
Google, Search Advocate
@danielwaisbergDaniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX West Speaker:
SMX West Speaker:
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SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
SMX West Plus Session Presenter:
Social Commerce Beyond Facebook: Drive Sales With Snap, Pinterest And Other Channels
CloseFocus
Track
Digital Commerce Marketing
Overview
Coming soon.
Moderator
SMX West Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.