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February 19-20, 2020
San Jose Convention Center

All SMX Next sessions are now available on-demand... click to watch!

All SMX Next sessions are now available on-demand... click to watch!

SMX West 2020 Agenda

Build your own agenda! Click "Add To My Agenda", then enter your email in the My Agenda box at the bottom of the page to have your selections emailed to you.

Calendar

Full Conference Agenda - Wednesday, February 19th

7:30 AM-8:45 AM

Breakfast and Registration

8:45 AM-9:00 AM

Welcome Address


Kick off SMX West with an overview of what's in store and the different ways you can customize your agenda for maximum learning. Search Engine Land's George Nguyen will highlight the different tracks, sessions, and networking events - and introduce you to the programming team behind the scenes.

9:00 AM-9:50 AM

Keynote Presentation - How The Rise Of Digital Commerce Is Reshaping Search And Performance Marketing

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    General

Overview

Which third-party platforms are marketers using to promote and sell their goods? What are the biggest advertising challenges and opportunities of 2020? What does the future hold for digital commerce and how can marketers stay competitive in an ever-shifting ecosystem? Get the answers to these and more crucial questions in this opening keynote, hosted by Search Engine Land Editor-in-Chief, Ginny Marvin:

  • Hear new data from Marketing Land's Digital Commerce Advertising Survey that shows just how marketers are spending on platforms like Amazon. You'll gain an invaluable overview of where we are now and actionable insights to prepare for what's next.
  • Be the first to see the 2020 Periodic Table of Digital Commerce Marketing, a new tool from Search Engine Land that marketers can use to navigate the many elements of marketing products online. This must-have resource will empower you to create compelling digital commerce campaigns and optimize existing ones.
  • Explore the intersection of SEO, PPC and social in regards to increasing digital commerce sales during a candid, fireside chat with Dana Tan, Global SEO Manager at Under Armour and Benjamin Spiegel, Chief Digital Officer, Global Beauty, for Procter & Gamble. You'll gain first-hand knowledge from these market leaders who know what it takes to succeed and are ready to share.

Speakers

Ginny Marvin

Search Engine Land, Editor-in-Chief , @ginnymarvin

Dana Tan

Under Armour, Sr. Manager, Global SEO

Benjamin Spiegel

Procter & Gamble, Chief Digital Officer, Global Beauty, , @benjaminspiegel

Moderator

Ginny Marvin
Search Engine Land, Editor-in-Chief , @ginnymarvin

9:50 AM-10:05 AM

Break

10:05 AM- 10:50 AM

Site Speed Is A Crucial Ranking Factor. Here's What You Need To Know

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    SEO

Overview

After this session, you'll be able to:

  • Understand why it's not one number, but a time continuum, that Google cares about
  • Walk through each metric and describe what they each mean
  • Audit your page speed by replicating specific examples
  • Successfully talk to developers and product managers about page speed

Speakers

Jessica Bowman

SEO In-house, Owner , @jessicabowman

Moderator

Chris Sherman
Third Door Media, Inc., Partner & VP Event Programming , @CJSherman

Future-Proof Your Sites For Google Core Updates

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    SEO

Overview

After this session, you'll be able to:

  • Understand why you shouldn't diverge from your site's core profile
  • Determine how the tone of your website impacts your authority and true intentions
  • Think more holistically about authority and consider the overall alignment of purpose, use of UI elements, and so on to deal with Google's new approach to content

Speakers

Lily Ray

Path Interactive, Director, SEO , @lilyraynyc

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick

Why And How To Run Effective Top-Of-Funnel Search Campaigns

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    SEM⁄PPC

Overview

After this session, you'll be able to:

  • Understand how to run effective top-of-funnel (TOFU) search marketing campaigns get your products and services in front of new customers early in their consideration process
  • Know when to leverage TOFU paid search campaigns
  • Implement strategies and best practices for setting up and managing TOFU campaigns
  • Know what to expect for performance and how to measure it
  • Understand attribution models across the sales funnel

Speakers

Amy Bishop

Cultivative, LLC, Owner , @hoffman8

Moderator

Matt Van Wagner
Find Me Faster, President , @mvanwagner

The Pros And Cons Of Automation: An Honest Roundtable Discussion

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    SEM⁄PPC

Overview

During this lively roundtable session, you'll be able to:

  • Have an honest discussion about how marketers are using automation, when and why they have abandoned it, and how they are creating their own systems.
  • Discuss why these two sentiments are common when discussing PPC automation: Automation is great, we should automate more. Automation isn't working and we've had to stop it.
  • Ask questions - this is an open roundtable discussion, so all your questions are welcome!

Speakers

Aaron Levy

Tinuiti, Director, SEM , @bigalittlea

Robert Brady

Righteous Marketing, Founder , @robert_brady

Purna Virji

Microsoft, Senior Manager, Global Engagement, , @purnavirji

Moderator

Brad Geddes
AdAlysis, Co-Founder , @bgTheory