Obsessed With SEO & SEM

February 19-20, 2020
San Jose Convention Center

SMX West 2020 Agenda

Build your own agenda! Click "Add To My Agenda", then enter your email in the My Agenda box at the bottom of the page to have your selections emailed to you.

Calendar

Full Conference Agenda - Wednesday, February 19th

7:00 AM-9:00 AM

Breakfast and Registration

9:00 AM-9:20 AM

Welcome - Show Overview and Highlights - SEL and SMX Team

9:20 AM-9:50 AM

Keynote

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  Added To My Agenda
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    General

Overview

Coming soon.

Moderator

Chris Sherman
Third Door Media, Inc., Partner & VP Event Programming , @CJSherman

9:50 AM-10:05 AM

Break

10:05 AM- 10:50 AM

Site Speed Is A Crucial Ranking Factor. Here's What You Need To Know

+ Learn More
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  Added To My Agenda
  • Focus

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    SEO

Overview

Coming soon.

Speakers

Jessica Bowman

Owner, SEO In-house, Editor at Large, Search Engine Land , @jessicabowman

Moderator

Chris Sherman
Third Door Media, Inc., Partner & VP Event Programming , @CJSherman

Future-Proof Your Sites For Google Core Updates

+ Learn More
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  Added To My Agenda
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    SEO

Overview

Coming soon.

Moderator

Barry Schwartz
RustyBrick, Contributing Editor, Search Engine Land and Owner , @rustybrick

Why And How To Run Top-Of-Funnel (Search) Campaigns: KPIs, Expectations

+ Learn More
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  Added To My Agenda
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    SEM⁄PPC

Overview

Coming soon.

Moderator

Matt Van Wagner
Find Me Faster - SMX Programming Team, President , @mvanwagner

The Art Of Structuring Campaigns

+ Learn More
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  Added To My Agenda
  • Focus

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    SEM⁄PPC

Overview

Coming soon.

Moderator

Brad Geddes
AdAlysis - SMX Programming Team, Co-Founder , @bgTheory

Shopping Actions, Structure, Bids & Formats: How To Get The Most From Google Shopping Ads

+ Learn More
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  Added To My Agenda
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    Digital Commerce Marketing

Overview

Coming soon.

Moderator

Ginny Marvin
Search Engine Land, Editor-in-Chief , @ginnymarvin

10:50 AM- 11:30 AM

Break & Expo Hall Opens

11:30 AM- 12:15 PM

In-house SEO Strategy: From Big Picture To Implementation

+ Learn More
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  Added To My Agenda
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    SEO

Overview

Coming soon.

Moderator

Jessica Bowman
Owner, SEO In-house, Editor at Large, Search Engine Land , @jessicabowman

The New NoFollow And Snippet Rules

+ Learn More
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  Added To My Agenda
  • Focus

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    SEO

Overview

Coming soon.

Moderator

Barry Schwartz
RustyBrick, Contributing Editor, Search Engine Land and Owner , @rustybrick

SEM/PPC Roundtable

+ Learn More
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  Added To My Agenda
  • Focus

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    SEM⁄PPC

Overview

Coming soon.

Moderator

Brad Geddes
AdAlysis - SMX Programming Team, Co-Founder , @bgTheory

Ad Testing In An Automation World

+ Learn More
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  Added To My Agenda
  • Focus

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    SEM⁄PPC

Overview

Coming soon.

Moderator

Brad Geddes
AdAlysis - SMX Programming Team, Co-Founder , @bgTheory

Digital Commerce Marketing Insights

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  Added To My Agenda
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    Digital Commerce Marketing

Overview

Coming soon.

SEO Site Clinic

+ Learn More
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    Clinic

Overview

Coming soon.

Moderator

Chris Sherman
Third Door Media, Inc., Partner & VP Event Programming , @CJSherman

12:15 PM- 1:15 PM

Lunch and Expo Time - Lunch Presentation in Main Stage

1:15 PM- 2:00 PM

When Team Members Aren't Playing Well Together

+ Learn More
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  Added To My Agenda
  • Focus

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    SEO

Overview

Coming soon.

Moderator

Jessica Bowman
Owner, SEO In-house, Editor at Large, Search Engine Land , @jessicabowman

Behind The Scenes With Google Search Console And Bing Webmaster Tools

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  • Focus

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    SEO

Overview

Coming soon.

Speakers

Sandhya Guntreddy

Microsoft, Principal Program Manager , @guntreddy_05

Daniel Waisberg

Google, Search Advocate , @danielwaisberg

Moderator

Barry Schwartz
RustyBrick, Contributing Editor, Search Engine Land and Owner , @rustybrick

How To Optimize Facebook Campaigns That Deliver Qualified Leads

+ Learn More
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  Added To My Agenda
  • Focus

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    SEM⁄PPC

Overview

Coming soon.

Moderator

Ginny Marvin
Search Engine Land, Editor-in-Chief , @ginnymarvin

Conversion Rate Optimization Tips From The Pros

+ Learn More
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  Added To My Agenda
  • Focus

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    SEM⁄PPC

Overview

Coming soon.

Moderator

Matt Van Wagner
Find Me Faster - SMX Programming Team, President , @mvanwagner

Driving Profitable Sales With Amazon Search Ads

+ Learn More
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  Added To My Agenda
  • Focus

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    Digital Commerce Marketing

Overview

Coming soon.

Moderator

Ginny Marvin
Search Engine Land, Editor-in-Chief , @ginnymarvin

2:00 PM- 2:20 PM

Break

2:20 PM- 3:05 PM

Google BERT: What SEOs and Marketers Need to Know

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  Added To My Agenda
  • Focus

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    SEO

Overview

Coming soon.

Solving Complex JavaScript Issues And Leveraging Semantic HTML5

+ Learn More
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  Added To My Agenda
  • Focus

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    SEO

Overview

Coming soon.

Moderator

Detlef Johnson
Owner, Search Return, Editor at Large, Search Engine Land , @deckarts

How To Manage And Optimize B2B PPC Accounts

+ Learn More
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  Added To My Agenda
  • Focus

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    SEM⁄PPC

Overview

Coming soon.

Moderator

Brad Geddes
AdAlysis - SMX Programming Team, Co-Founder , @bgTheory

Genius-level Microsoft Ads, Google Ads Optimization

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEM⁄PPC

Overview

Coming soon.

Moderator

Matt Van Wagner
Find Me Faster - SMX Programming Team, President , @mvanwagner

Optimize Your Holiday Plans To Beat The Competition

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    Digital Commerce Marketing

Overview

Coming soon.

Moderator

Ginny Marvin
Search Engine Land, Editor-in-Chief , @ginnymarvin

Amazon SEO Clinic

+ Learn More
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  Added To My Agenda
  • Focus

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    Clinic

Overview

Coming soon.

3:05 PM-3:45 PM

Networking + Expo Time

3:45 PM-4:30 PM

Revisiting Google's Quality Raters Guidelines

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEO

Overview

Coming soon.

Moderator

Barry Schwartz
RustyBrick, Contributing Editor, Search Engine Land and Owner , @rustybrick

Optimizing For Voice Search: How Brands And Agencies Are Seeing Real Results

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEO

Overview

Coming soon.

Moderator

Greg Sterling
Sterling Market Intelligence, Owner - Search Engine Land Contributing Editor , @gsterling

LinkedIn Ads: Advanced Strategies and Tactics for B2B

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEM⁄PPC

Overview

Coming soon.

Moderator

Ginny Marvin
Search Engine Land, Editor-in-Chief , @ginnymarvin

Automation: How To Push Forward; When To Push Back

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEM⁄PPC

Overview

Coming soon.

Moderator

Matt Van Wagner
Find Me Faster - SMX Programming Team, President , @mvanwagner

SEO For E-commerce Category, Product Detail Pages

+ Learn More
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  Added To My Agenda
  • Focus

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    Digital Commerce Marketing

Overview

Coming soon.

Moderator

Chris Sherman
Third Door Media, Inc., Partner & VP Event Programming , @CJSherman

Google Analytics Clinic

+ Learn More
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  Added To My Agenda
  • Focus

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    Clinic

Overview

Coming soon.

4:30 PM-4:50 PM

Break

4:50 PM-5:35 PM

How Link Building Has Changed: What You Need To Do Now

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEO

Overview

Coming soon.

Moderator

Barry Schwartz
RustyBrick, Contributing Editor, Search Engine Land and Owner , @rustybrick

Leveraging Schema And Structured Data For Maximum Effect

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEO

Overview

Coming soon.

Moderator

Chris Sherman
Third Door Media, Inc., Partner & VP Event Programming , @CJSherman

Deep Dive Into Data Flow

+ Learn More
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  Added To My Agenda
  • Focus

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    SEM⁄PPC

Overview

Coming soon.

Speakers

Aaron Levy

Tinuiti, Director, SEM , @bigalittlea

Moderator

Brad Geddes
AdAlysis - SMX Programming Team, Co-Founder , @bgTheory

Understanding And Analyzing The Customer Journey

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEM⁄PPC

Overview

Coming soon.

Moderator

Brad Geddes
AdAlysis - SMX Programming Team, Co-Founder , @bgTheory

Selling With Video

+ Learn More
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  Added To My Agenda
  • Focus

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    Digital Commerce Marketing

Overview

Coming soon.

Moderator

Ginny Marvin
Search Engine Land, Editor-in-Chief , @ginnymarvin

5:35 PM-6:35 PM

Networking Reception + Expo Time

Calendar

Full Conference Agenda - Thursday, February 20th

7:00 AM-9:00 AM

Breakfast and Registration

9:00 AM-9:45 AM

Ranking In AnswerBox/People Also Ask

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEO

Overview

Coming soon.

Moderator

Jessica Bowman
Owner, SEO In-house, Editor at Large, Search Engine Land , @jessicabowman

What SEOs Need To Know About Changes To Its Crawling Directives And The New Evergreen GoogleBot

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEO

Overview

Coming soon.

Moderator

Barry Schwartz
RustyBrick, Contributing Editor, Search Engine Land and Owner , @rustybrick

SEM/PPC Hot Topic

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEM⁄PPC

Overview

Coming soon.

Getting Reports Right

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEM⁄PPC

Overview

Coming soon.

Moderator

Matt Van Wagner
Find Me Faster - SMX Programming Team, President , @mvanwagner

Tackling Rising CPAs On Facebook And Instagram

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    Digital Commerce Marketing

Overview

Coming soon.

Moderator

Ginny Marvin
Search Engine Land, Editor-in-Chief , @ginnymarvin

9:45 AM-10:25 AM

Break and Expo Opens

10:25 AM-11:10 AM

UX And E-A-T, More Connected Than You Think

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEO

Overview

Coming soon.

Moderator

Barry Schwartz
RustyBrick, Contributing Editor, Search Engine Land and Owner , @rustybrick

Google My Business: Optimizing Images, Content And Q&A For Ranking Visibility And Engagement

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEO

Overview

Coming soon.

Moderator

Greg Sterling
Sterling Market Intelligence, Owner - Search Engine Land Contributing Editor , @gsterling

SEM/PPC Hot Topic

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEM⁄PPC

Overview

Coming soon.

Optimizing Your Day, Optimizing Your Month - Roadmap Of What You Look At When

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    SEM⁄PPC

Overview

Coming soon.

Moderator

Brad Geddes
AdAlysis - SMX Programming Team, Co-Founder , @bgTheory

Social Commerce Beyond Facebook: Drive Sales With Snap, Pinterest And Other Channels

+ Learn More
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  Added To My Agenda
  • Focus

  • Track

    Digital Commerce Marketing

Overview

Coming soon.

Moderator

Ginny Marvin
Search Engine Land, Editor-in-Chief , @ginnymarvin

Technical SEO For Digital Commerce Clinic

+ Learn More
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  Added To My Agenda
  • Focus

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    Clinic