Learn the Search Marketing Basics
Search Engine Marketing (SEM) can be overwhelming when you are just starting out. That’s why we created Search Marketing Boot Camp — a one-day conference experience featuring:
- Sessions that will prepare you to implement traffic and revenue-boosting techniques… right away
- Networking opportunities that will introduce you to others in the industry who will become professional resources and personal friends, including in-person networking activities
You can attend Search Marketing Boot Camp for an incredibly low price! Keep reading to learn more.
Attend All Day & Receive A Certificate of Completion
Attend each of the four Boot Camp sessions and you’ll receive your Certificate of Completion to take home with you.
In order to receive your certificate, you’ll have to your attendance validated at the end of each session. Only those who demonstrate they’ve attended all Boot Camp sessions will receive their certificates.
Search Marketing Boot Camp Agenda – Friday, February 1, 2019
10:45AM – 12:00PM: Keyword Research & Copywriting For Search Success
The first step to success with any successful marketing campaign is to know your message. With search marketing that means understanding the search terms being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages!
This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic – and also pleases your human visitors.
1:30PM – 2:45PM: Search Engine Friendly Web Design
“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. The reality, however, is that search engines are the starting point for most internet users, and if your site is difficult for Google, Bing or other engines to “read”, it’s never going to work for your human visitors either.
Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.
3:15PM – 4:30PM: Paid Search Fundamentals
Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) or pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.
4:45PM – 5:45PM: Link Building Fundamentals
Ever since Google created PageRank more than a decade ago, every good search marketer’s motto has been “I link, therefore I am.” Though linking seems easy, it’s a far more subtle art than most realize, and there are right and wrong ways to conduct your linking campaign.
In this session, we’ll look at how to reach out and get quality links, how to craft anchor text to build authority, and how to avoid commonplace mistakes that will hurt your web credibility (and search engine rankings).
Note: Times and agenda are subject to change.
Rates For Search Marketing Boot Camp:
Want to register by phone or have questions?
Call (877) 242-5242 Monday through Friday from 9:00AM – 5:00PM Eastern time. Or email us at firstname.lastname@example.org.