Obsessed With SEO & SEM

February 19-20, 2020
San Jose Convention Center

Search Marketing Boot Camp

Friday, February 1, 2019 

Learn the Search Marketing Basics

Search marketing can be overwhelming when you are just starting out. That’s why we created Search Marketing Boot Camp — a one-day conference experience (happening Friday, February 1) featuring:

  • Sessions that will prepare you to implement traffic and revenue-boosting techniques… right away
  • Networking opportunities that will introduce you to others in the industry who will become professional resources and personal friends, including in-person networking activities

You can attend Search Marketing Boot Camp for an incredibly low price! Keep reading to learn more.

Attend All Day & Receive A Certificate of Completion

Attend each of the four Boot Camp sessions and you’ll receive your Certificate of Completion to take home with you.



Search Marketing Boot Camp Agenda – Friday, February 1, 2019

Note: This preliminary agenda is subject to change.

9:00AM – 10:15AM: Keyword Research & Copywriting For Search Success

The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic which also pleases your human visitors.

10:45AM – 12:00PM: Link Building Fundamentals
Ever since Google created PageRank, every good search marketer’s motto has been “I link, therefore I am.” They’re important! Though linking seems easy, it’s a far more subtle art than most realize, and there are right and wrong ways to conduct your linking campaign. In this session, we’ll look at how to reach out and get quality links, how to craft anchor text to build authority, and how to avoid commonplace mistakes that will hurt your web credibility (and search engine rankings).

1:30PM – 2:45PM: Paid Search Fundamentals
Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.

3:30PM – 4:45PM: Search Engine Friendly Web Design
“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. The reality, however, is that search engines are the starting point for most internet users these days, and if your site is difficult for Google, Bing or other search engines to “read”, it’s never going to work for your human visitors, either. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.


Rates For Search Marketing Boot Camp:

Want to register by phone or have questions?

Call (877) 242-5242 Monday through Friday from 9:00AM – 5:00PM Eastern time. Or email us at registration@searchmarketingexpo.com.

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