James Brockbank is Managing Director and Founder at Digitaloft, a UK-based SEO and content marketing agency who specialize in driving organic growth for brands in competitive sectors such as retail eCommerce, travel and finance.

With a 12 year SEO career behind him, James is a growth-focused marketer with a personal focus upon eCommerce; having taken responsibility for executing an organic strategy for fast-growing stores in fast fashion, homeware and children’s toys.

James has previously spoken at conferences including BrightonSEO, YoastCon, Learn Inbound and Ungagged, with a confirmed session at PubCon Florida in 2020, and is a regular contributor to industry publications including Search Engine Journal and Search Engine Watch.

Originally from South Africa, Nancy has both agency and brand management experience. She’s a results-oriented leader and has directed strategy for digital natives, emerging brands, and Fortune 500 companies. Nancy specializes in digital marketplaces, and currently leads a senior team of Marketplace Analysts at Tinuiti where she develops and drives forward new business lines like Amazon’s DSP and Walmart.

Nancy is a dynamic speaker and has led sessions at many top industry events, including SearchLove, HeroConf, Glossy, AdNYC, Elite SEM Summit, Outdoor Retailer, and Ad Diego. She’s frequently cited as an Amazon expert and has been featured in Vox, Glossy, and the Tinuiti blog.

Genevieve oversees the client base, recruitment and growth of the Account Management team in Metric Theory’s NYC office. She has grown the team from 3 people to 20 over the course of 3 years and is responsible for the development and career progression of those team members.

Over the course of 7 years in paid advertising, Genevieve has managed several of Metric Theory’s larger enterprise accounts, in both the B2B and B2C spaces. She was awarded Search Engine Land’s SEM Female Marketer of the Year 2017 for her work in account management and her experience with management and people development.

Prior to Metric Theory, Genevieve worked as a Publicity Coordinator for Allied-THA Regional Marketing, an entertainment publicity company, where she was responsible for organizing and executing events, publicity and promotions for several major studios, including Screen Gems, Open Road Films, Universal Home Entertainment, IFC Films and 20th Century Fox.

Genevieve received her Bachelors of Arts in Sociology from the University of California, Berkeley.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

With over 12 years of SEO, eCommerce, and multi-discipline digital marketing experience under his belt, I’m working to help to pave the future of eCommerce and digital marketing at The Integer Group, currently heading up eCommerce for ExxonMobil, Helen of Troy, and others.

My passion, knowledge, and relentless quest for “better” in digital marketing and eCommerce drive the work. I’ve helped to build the search strategy and digital shelf practice from the ground-up for global brands like Unilever, Kimberly-Clark, Mars Pet Foods, and Conagra.

I spend my free time practicing the art of husbandry, being a dad to three amazing daughters, and reading and writing poetry and philosophy in the early hours of the morning.

In the 14 years I’ve been in the SEO business, I’ve worked with Fortune 100 companies and small businesses alike. I’ve headed up the SEO practice at consulting firms like IBM iX, digital agencies like ResourceAmmirati, and SEO agencies like Stephen Spencer’s Netconcepts. But I've also been the client – as the SEO manager at Groupon and the webmaster at Intel – so I know what it's like to try to implement sometimes-unrealistic agency recommendations. SEO is my passion: I married an SEO director, I’ve written the SEO articles at PracticalEcommerce.com for 10 years, and I’ve edited SEO books for O’Reilly – including “The Art of SEO.”

Ecommerce is my wheelhouse: I love the scalable performance improvement that makes ecommerce SEO a particularly valuable form of SEO. Page-by-page manual content optimization definitely has its place in ecommerce SEO, but scalable optimization provides large-scale opportunity for growth. For me, the overlap between scalable and technical SEO strategies is an exciting bonus.

Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube.

He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.

In the 14 years I’ve been in the SEO business, I’ve worked with Fortune 100 companies and small businesses alike. I’ve headed up the SEO practice at consulting firms like IBM iX, digital agencies like ResourceAmmirati, and SEO agencies like Stephen Spencer’s Netconcepts. But I've also been the client – as the SEO manager at Groupon and the webmaster at Intel – so I know what it's like to try to implement sometimes-unrealistic agency recommendations. SEO is my passion: I married an SEO director, I’ve written the SEO articles at PracticalEcommerce.com for 10 years, and I’ve edited SEO books for O’Reilly – including “The Art of SEO.”

Ecommerce is my wheelhouse: I love the scalable performance improvement that makes ecommerce SEO a particularly valuable form of SEO. Page-by-page manual content optimization definitely has its place in ecommerce SEO, but scalable optimization provides large-scale opportunity for growth. For me, the overlap between scalable and technical SEO strategies is an exciting bonus.

In the 14 years I’ve been in the SEO business, I’ve worked with Fortune 100 companies and small businesses alike. I’ve headed up the SEO practice at consulting firms like IBM iX, digital agencies like ResourceAmmirati, and SEO agencies like Stephen Spencer’s Netconcepts. But I've also been the client – as the SEO manager at Groupon and the webmaster at Intel – so I know what it's like to try to implement sometimes-unrealistic agency recommendations. SEO is my passion: I married an SEO director, I’ve written the SEO articles at PracticalEcommerce.com for 10 years, and I’ve edited SEO books for O’Reilly – including “The Art of SEO.”

Ecommerce is my wheelhouse: I love the scalable performance improvement that makes ecommerce SEO a particularly valuable form of SEO. Page-by-page manual content optimization definitely has its place in ecommerce SEO, but scalable optimization provides large-scale opportunity for growth. For me, the overlap between scalable and technical SEO strategies is an exciting bonus.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.

In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.

The company is now ten people strong with offices in Sherman Oaks and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology startups.

Arsen was born in Odessa, Ukraine and immigrated to the US with his family in 1991 at the age of 10. He is a self-proclaimed SEO junkie with a passion for food, animals, science, technology and everything that has to do with digital marketing.

Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").

Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.

From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.

After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.

Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").

Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.

From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.

Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.

Ayat and her partner Khalid recently launched their new growth-hacking software Figpii into private beta.

Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").

Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.

From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Currently the Senior Director, Strategic Marketplace Services at Tinuiti. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.

Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.

Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").

Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.

From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.

After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.

Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").

Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.

From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.

Currently the Senior Director, Strategic Marketplace Services at Tinuiti. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.

Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.

With over 12 years of SEO, eCommerce, and multi-discipline digital marketing experience under his belt, I’m working to help to pave the future of eCommerce and digital marketing at The Integer Group, currently heading up eCommerce for ExxonMobil, Helen of Troy, and others.

My passion, knowledge, and relentless quest for “better” in digital marketing and eCommerce drive the work. I’ve helped to build the search strategy and digital shelf practice from the ground-up for global brands like Unilever, Kimberly-Clark, Mars Pet Foods, and Conagra.

I spend my free time practicing the art of husbandry, being a dad to three amazing daughters, and reading and writing poetry and philosophy in the early hours of the morning.

Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.

Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.

Ayat and her partner Khalid recently launched their new growth-hacking software Figpii into private beta.