Expo+ Passes = Outstanding Value
Expo+ passes are FREE with pre-registration until March 13, 2018. After that, Expo+ passes are $49 at the door and online.
Check out what you get:
- Learn With Google. Spend Tuesday, March 13 training alongside members of Google (I believe you’ve heard of them?). Legendary snacks and swag included.
- Solutions Track Sessions. Enjoy full-length presentations featuring case studies and online marketing best practices conducted by leading solutions providers.
- The SMX® Theater. Industry leaders will cover emerging search marketing topics and technologies. Don’t miss this veritable cornucopia of knowledge. See full descriptions here.
- The Expo Hall. Meet the market-defining vendors. Our exhibitors are available to answer your search marketing questions and provide you with demonstrations of solutions. SMX West exhibitors include the major search engines, SEM management platforms, web analytics solutions, site development tools, and a host of others.
- The Expo Hall Reception. Your Expo+ pass grants you entry to the Expo Hall Reception Tuesday, March 13 – 6:00PM to 7:00PM. Meet and mingle with our exhibitors and fellow attendees while sipping on cocktails and enjoying some tasty snacks. This event takes place in the San Jose McEnery Convention Center.
- The Keynote. Join experts from Microsoft and Bing as they explore how the rapidly evolving space of personal agents, voice search, and chatbots will impact your marketing efforts, plus how to future-proof your marketing for the emerging era of intelligent search.
Come to SMX West and spend a couple of focused hours, a day, or both days! You’ll walk away a more knowledgeable, inspired, and motivated search marketer. The SMX West Expo floor is open:
- Tuesday, March 13: 12:00PM – 7:00PM
- Wednesday, March 14: 10:00AM – 4:00PM
Tuesday, March 13, 2018 |
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| Time | Solutions Track | Classroom | ||||
| 7:00-9:00 AM | Registration | |||||
| 8:00-8:30 AM | Better Together: Search + Video Deliver More Conversions And Stronger ROI
Sponsored by:
 Better Together: Search + Video Deliver More Conversions And Stronger ROIOverviewHave you tried the new AdWords experience? Hundreds of thousands of advertisers are already tapping into the new innovations including ad variations and promotion extensions. Join AdWords product director, Anthony Chavez, and YouTube product manager, Nicky Rettke, as they unveil the latest innovations and best practices that will help you take your business to the next level. As a special treat, Search Engine Land's Ginny Marvin will lead a dynamic fireside chat to address all of your top questions. Speakers Anthony ChavezDirector of Product Management, AdWords & DoubleClick Search, Google Nicky RettkeGroup Product Manager, YouTube Performance Ads, GoogleSponsorGoogle's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com. |
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| 9:00-10:15 AM | ALLKeynote: The Future Of AI & Intelligent SearchKeynote: The Future Of AI & Intelligent SearchOverviewSearch is no longer limited to text on a computer screen - it's often voice activated and happens across mobile and internet of things devices like smart home speakers. Search is also powering intelligent agents that are becoming a growing focal point for connecting with your customers. In this keynote, hear how the rapidly evolving space of personal agents, voice search and chatbots will impact your marketing efforts, and how to future-proof your marketing for the emerging era of intelligent search. Speakers
Regional Vice President Sales, Bing Ads, 
Senior Manager, Strategic Partnerships, HomeAdvisor, Moderator
Chris Sherman Partner & VP Event Programming, Third Door Media, Inc., @CJSherman |
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| 10:15-10:45 AM | Refreshments | |||||
| 10:45 AM-12:00 PM | Drive Conversions with Outstanding AdWords Landing Pages
Drive Conversions with Outstanding AdWords Landing PagesOverview4:45 - 5:30 PM Drive Conversions with Outstanding AdWords Landing Pages After working so hard to build your AdWords campaigns, it's crucial to keep customers interested with a great site. One of the biggest optimizations to your AdWords campaign can be improving someone's experience on your site. This session outlines how to give users the best possible experience after clicking an ad by using Google Optimize, improving your site speed, and more. Sponsor |
Bridging the Online and Offline WorldsBridging the Online and Offline WorldsOverviewSuccessful digital marketing in 2018 means much more than just driving performance from your website. As mobile-first consumers move easily between online and offline channels, it's critical to optimize your digital campaigns to assist them at every relevant touchpoint. Join us as we deep dive into Google's latest offerings for local, calls and messaging to help you improve omni-channel performance. Sponsor
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| Noon-1:30 PM | Expo Hall & SMX Theater Opens Sponsored by:  |
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| 1:30-2:45 PM |
AdWords in 2018: Audiences, Ads and Smart Bidding
AdWords in 2018: Audiences, Ads and Smart BiddingOverviewThe one constant in AdWords is change. Across audiences, ads and bidding, things have been changing in 2018. Come hear some common sense advice, both old and new, directly from Googlers about how to make the most of this ever-changing platform. Sponsor |
An Inside Look at Google AttributionAn Inside Look at Google AttributionOverviewGoogle Attribution is a new product to answer the question that has challenged marketers for ages, "Is my marketing working?" Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place. Come hear from Google about how why attribution matters and how you can get started using attribution to improve your marketing. Sponsor
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| 2:45-3:15 PM | Refreshments & Expo Hall Time | |||||
| 3:15-4:30 PM | An Inside Look at Google Attribution
An Inside Look at Google AttributionOverviewGoogle Attribution is a new product to answer the question that has challenged marketers for ages, "Is my marketing working?" Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place. Come hear from Google about how why attribution matters and how you can get started using attribution to improve your marketing. Sponsor |
AdWords in 2018: Audiences, Ads and Smart BiddingAdWords in 2018: Audiences, Ads and Smart BiddingOverviewThe one constant in AdWords is change. Across audiences, ads and bidding, things have been changing in 2018. Come hear some common sense advice, both old and new, directly from Googlers about how to make the most of this ever-changing platform. Sponsor
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| 4:30-4:45 PM | Break | |||||
| 4:45-6:00 PM | Bridging the Online and Offline Worlds
Bridging the Online and Offline WorldsOverviewSuccessful digital marketing in 2018 means much more than just driving performance from your website. As mobile-first consumers move easily between online and offline channels, it's critical to optimize your digital campaigns to assist them at every relevant touchpoint. Join us as we deep dive into Google's latest offerings for local, calls and messaging to help you improve omni-channel performance. Sponsor |
Drive Conversions with Outstanding AdWords Landing PagesDrive Conversions with Outstanding AdWords Landing PagesOverview4:45 - 5:30 PM Drive Conversions with Outstanding AdWords Landing Pages After working so hard to build your AdWords campaigns, it's crucial to keep customers interested with a great site. One of the biggest optimizations to your AdWords campaign can be improving someone's experience on your site. This session outlines how to give users the best possible experience after clicking an ad by using Google Optimize, improving your site speed, and more. Sponsor
Powering Your Search With Other Digital Channels Powering Your Search With Other Digital ChannelsOverview5:30 - 6:00 PM TBD Keeping track of today's complex customer journey that spans across search, social and display can be difficult. Come learn how to bring your data across different channels together in one place, and how doing so can help you improve the performance of your Search ads. Sponsor
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| 6:00 - 7:00 PM |
Expo Hall Reception
Sponsored by:
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Wednesday, March 14, 2018 |
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|---|---|---|---|---|
| Time | Solutions Track | |||
| 7:00-9:00 AM | Registration | |||
| 9:00-10:15 AM | ||||
| 10:15-10:45 AM | Refreshments, Expo Hall & SMX Theater Opens Sponsored by: |
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| 10:45 AM-12:00 PM | ||||
| Noon-1:30 PM | Expo Hall Time Sponsored by: |
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| 1:30-2:45 PM | Mastering SEO Silos
Mastering SEO SilosOverviewCome learn about SEO siloing from the person who invented it. This powerful “ranking factor” is often overlooked or implemented incorrectly. Attendees will learn the concepts and approaches to designing a silo architecture and the steps in the process. You will learn:
SponsorBruce Clay’s innovative search marketing methodology allows businesses of all sizes around the world to reach their target markets online with speed and efficiency. Founded in 1996 by Bruce M. Clay, known as “The Godfather of SEO,” Bruce Clay Inc. is a world leader in SEO training, proprietary SEO tools, and fully customized, ROI-driven search marketing campaigns. Their proprietary technology and methodology has been utilized by thousands of companies and top name brands worldwide. Bruce Clay Inc. is headquartered in Los Angeles with offices in Japan, Switzerland, India, and Dubai. For more information, visit www.bruceclay.com. |
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| 2:45 - 3:30 PM | Refreshments & Expo Hall Time | |||
