FREE Search Marketing Training & Networking In San Jose
Investing a few hours or two days at SMX is the ideal way to discover new solutions to your marketing challenges. You’ll meet dozens of participating vendors, meet like-minded marketers at exclusive networking events, get answers to specific questions in our clinics, and attend exhibitor presentations in the Solutions Track and in the SMX Theater… all for FREE with an Expo+ pass.
The Expo+ pass packs a ton of value…
- Find the right products and solutions for your business. Efficiently evaluate market-defining exhibitors in the Expo Hall to find the right solution for your company’s needs and budget.
- Attend vendor presentations. Swing by the Solutions Track for full-length presentations from our exhibitors. Visit the SMX Theater for bite-sized case studies and demos.
- Make career-advancing connections. Meet prospective clients, partners — even future talent. You’ll add to your circle of professional contacts at networking events designed to connect you with the search marketing community.
- Get answers to your specific questions. Attend our clinics, full-length 100% Q&A sessions – seriously! No PowerPoints. No presentations. No agenda. Just a panel of friendly experts sitting at a table ready to answer your questions.
Stay tuned for 2021 details!
Wednesday, February 19, 2020 | |
|---|---|
| 7:30-8:45 | Registration |
| Time | Solutions | SMX Theater/Clinics |
| 10:05-10:50 | Turn 4X More Ad Clicks into Conversions with Post-Click Automation™ Turn 4X More Ad Clicks into Conversions with Post-Click Automation™OverviewThe biggest inefficiency in the $273B digital advertising industry is turning ad clicks into conversions. Today, fewer than 4.5% of ad clicks convert into leads or customers, leaving billions of dollars wasted on advertising. This is unacceptable in today's age of data and information. Instapage CEO Tyson Quick will show you how he has used Post-Click Automation to optimize 1:1 ad-to-page personalization for every visitor, creating a cohesive journey from ad to post-click experience. He'll show you how to use advertising data-the same data each of you already possess-to drive growth and acquire new users. Discover how to hack the same targeted experience you provide in your advertising and use it during the conversion process with examples of successful digital advertising campaigns. Improving ROI, reducing ad spend, and delivering more conversions is as easy as making visitors feel like you're talking directly to them, one-on-one. SponsorPostclick is the leader in post-click automation. Our visionary team uses cutting-edge personalization techniques and conversion intelligence to deliver ad-to-page relevancy-giving you the confidence that your advertising investment will yield the highest possible return. | |
| 10:50-11:30 | 10:55-11:10am Bruce Clay SEO for WordPress  Bruce Clay SEO for WordPressOverviewJoin SEO veteran Bruce Clay as he introduces a WordPress plugin that presents unique data and features for WP authors at the time of content creation. SponsorBruce Clay’s innovative search marketing methodology allows businesses of all sizes around the world to reach their target markets online with speed and efficiency. Founded in 1996 by Bruce M. Clay, known as “The Father of SEO,” Bruce Clay Inc. is a world leader in SEO training, proprietary SEO tools, and fully customized, ROI-driven search marketing campaigns. Their proprietary technology and methodology have been utilized by thousands of companies and top name brands worldwide. Bruce Clay Inc. is headquartered in Los Angeles with offices in Japan, Australia, India, and the U.A.E. For more information, visit www.bruceclay.com. 11:15-11:30am How To Survive In E-commerce In A Zero-Click Google World  How To Survive In E-commerce In A Zero-Click Google WorldOverviewFact: Google is making it harder for E-commerce websites to profit in search with Zero-Click organic search results and paid ad formats practices that increasingly put users into a Google walled garden. The good news: there are some simple tactics you can use today to get more users back to your site - and give your site a huge advantage over your competitors. Find out:
SponsorLongtail UX is the only automation platform for Paid and Organic Search. Co-founded and created by an ex-Googler, Longtail UX has invented an entirely new way to automatically generate landing pages at scale. Our aim is to answer each user’s question and connect customers to products in just one click. By creating scalable landing pages for every long tail keyword related to your products, our technology guarantees a perfect match for every keyword searched by your potential customers. As well as boosting your traffic and conversions, we also ensure your SEO investment is 100% measurable, providing detailed analytics that demonstrates results down to a keyword level.
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| 11:30-12:15 | What 'Near Me' Brand Experience Means To Your Customers What 'Near Me' Brand Experience Means To Your CustomersOverviewWith 60% of Google searches coming from mobile devices, "near me" queries and local search have grown explosively. Smartphones are now the primary way customers discover businesses and make buying decisions. And the modern consumer journey creates new competitive challenges for multi-location brands and local businesses alike. In this session you'll learn about:
Uberall's Kelly Benish provides a personal and data-driven look at how marketers can win by creating an outstanding 'Near Me' Brand Experience. SponsorUberall delivers a memorable ‘Near Me’ Brand Experience for SMB and enterprise resellers to offer clients along every step of today’s customer journey — from online interactions to offline sales.
| SEO Site Clinic Christine Churchill - KeyRelevance, President Chris Silver Smith - Argent Media, Founder & CEO SEO Site ClinicOverviewDuring this hands-on, PowerPoint-free Q&A session, you'll be able to:
Speakers KeyRelevance, President @keyrelevance  Argent Media, Founder & CEO @si1very Moderator Chris Sherman Partner & VP Event Programming, Third Door Media, Inc., @CJSherman |
| 1:15-2:00 | Mastering SEO Silos - Bruce ClayMastering SEO Silos - Bruce ClayOverviewCome learn about SEO siloing from the person who invented it. This powerful "ranking factor" is often overlooked or implemented incorrectly. Attendees will learn the concepts and approaches to designing a silo architecture and the steps in the process. You will learn:
SponsorBruce Clay’s innovative search marketing methodology allows businesses of all sizes around the world to reach their target markets online with speed and efficiency. Founded in 1996 by Bruce M. Clay, known as “The Father of SEO,” Bruce Clay Inc. is a world leader in SEO training, proprietary SEO tools, and fully customized, ROI-driven search marketing campaigns. Their proprietary technology and methodology have been utilized by thousands of companies and top name brands worldwide. Bruce Clay Inc. is headquartered in Los Angeles with offices in Japan, Australia, India, and the U.A.E. For more information, visit www.bruceclay.com. | |
| 2:00-2:20 | 2:05-2:20pm Fantastic Links And Where To Find Them - Page One Power  Fantastic Links And Where To Find Them - Page One PowerOverviewMichael Johnson takes you on a magical journey through the (admittedly, not-so-magical) process of earning a quality backlink. In his presentation, Michael will demonstrate how to create and leverage linkable assets, identify relevant link opportunities, and communicate with other site owners in a way that compels them to link to your website. SponsorPage One Power is a link-focused and content creation SEO company that delivers customized SEO services to match the needs of our partners. We help our clients get more from search as a business acquisition channel through strategic content and sustainable link building. | |
| 2:20-3:05 | Digital PR Playbook - The Convergence Of Search, Social, And Your Website Digital PR Playbook - The Convergence Of Search, Social, And Your WebsiteOverviewHow do you shape the search landscape in your favor? Exults, 15-year industry veteran and pioneer, will teach you the nitty-gritty on our Digital PR paradigm. From building relevance to breaking relationships in the SERPS, this Digital PR crash-course will teach you what you need to know to compete in today's digital marketplace. Learn about the best ways influence, optimize, and evolve the search landscape by leveraging the individual components of Digital PR- Search Engine Optimization, Social Media, Sponsored Ads, and Website Architecture. Get the official road map to a better SERP for your brand with Exults and Digital PR. SponsorDigitalPR by Exults is a full service marketing agency that specializes in digital. As a boutique agency, we focus on unparalleled customer service. Our emphasis on client communication means we never deny a meeting, delay a report, or shy away from feedback. Every day we strive to ensure we are ahead of the curve; in order for our clients to stay at the top of their game, we must stay at the top of ours. | Amazon SEO Clinic Brittany Page - 3Q Digital, Assoc. Director of SEO Tony Verre - The Integer Group, VP of eCommerce Amazon SEO ClinicOverviewDuring this hands-on, PowerPoint-free Q&A session, you'll be able to:
Speakers 3Q Digital, Assoc. Director of SEO @3QDigital  The Integer Group, VP of eCommerce @TonyVerre Moderator Kathy Bushman Director, Events Content, Third Door Media, @kathybushman |
| 3:05-3:45 | 3:10-3:25pm Optimizing Your Google Ads Campaign By Reducing Click Fraud  Optimizing Your Google Ads Campaign By Reducing Click FraudOverviewPPC click fraud affects nearly all who advertise on Google. ClickCease's click-fraud detection, prevention, and protection service software helps advertise combat this issue and get the most out of their paid ad campaigns. SponsorClickCease is a click-fraud detection, prevention, and protection service software. Our anti click-fraud service protects our customers who use Google Adwords and Bing by using our industry-leading detection algorithms. ClickCease™ blocks fraudulent IPs automatically. ClickCease™ is not affiliated with any search engine and is an independent provider. 3:30-3:45pm Collective Intelligence Marketing - What Optimization Can Learn From Nature  Collective Intelligence Marketing - What Optimization Can Learn From NatureOverviewMulti-location businesses face unique challenges with local marketing. Often, there is a lack of statistical data from their campaigns to make strategic decisions about performance and something as simple as measuring ROI can seem impossible. Find out how Adplorer's Collective Intelligence Marketing solves these problems by drawing examples from nature's animal groups, who form together as a whole to make better decisions and keep together, rather than leaving each individual to fend for themselves. SponsorAdplorer is the world’s first all-inclusive digital marketing automation platform built specifically to help you manage local marketing campaigns. Our technology enables you to scale marketing campaigns across thousands of SMBs, Franchise Locations, and Enterprises all over the world. Agencies and internal marketing departments use Adplorer to automate the creation and management of campaigns on Google, Bing, and Facebook, as well as manage their Social Media platforms and Reporting all in one platform! | |
| 3:45-4:30 | Google Analytics Clinic Samantha Barnes - Bounteous, Inc, Associate Director of Data Analytics Colleen Harris - CDK Global, Product Manager for Business Intelligence Google Analytics ClinicOverviewDuring this hands-on, PowerPoint-free Q&A session, you'll be able to:
Speakers Bounteous, Inc, Associate Director of Data Analytics @SamanthasData  CDK Global, Product Manager for Business Intelligence @cdawg2610 Moderator Matt Van Wagner President, Find Me Faster, @mvanwagner | |
| 4:30-4:50 | 4:35-4:50pm SEO At Scale: Everything I've Learned After Building 25,000 Backlinks, 2,000 Blog Posts And Selling My First Startup.  SEO At Scale: Everything I've Learned After Building 25,000 Backlinks, 2,000 Blog Posts And Selling My First Startup.OverviewComing soon. SponsorLinkgraph is an award-winning, full-service SEO, digital marketing, and design agency. We specialize in technical SEO, link building, and conversion rate optimization. We also offer free SEO software that's built in house and engineered to help you grow. We use math, not magic, to make your rankings soar! Data-driven strategy for dramatic search engine results, that's our guarantee. | |
| 4:50-5:35 | ||
| 5:35-6:35 | Expo Hall Reception SPONSORED BY:  | 5:40-5:55pm How To Dominate In The Ever Changing SERP Landscape  How To Dominate In The Ever Changing SERP LandscapeOverviewThe search results continue to evolve with more and more new features being tested by Google and with these featured taking up more and more of the SERPs. This creates challenges, but also plenty of new opportunities. Come to this session to learn what the SERP landscape looks like and strategies to gain an advantage for your business. SponsorPerficient Digital, is an award-winning full-service digital agency with a diverse client base that includes Fortune 500 companies. Perficient Digital provides a broad range of SEO, content marketing, analytics, conversion optimization, paid media, and social media marketing services. We have one goal and that is to help our clients beat their competition. By leveraging our in-depth industry expertise and proprietary tools, we produce results that drive success. Our accolades include 2018 US Search Awards’ “Best Large SEO Agency of the Year” and 2018 Interactive Marketing Awards’ “Best Interactive Marketing – B2B” and “Best Use of Video.” |
Thursday, February 20, 2020 | |
|---|---|
| 7:30-9:00 | Registration |
| Time | Solutions | SMX Theater/Clinics | ||||
| 9:00-9:45 | ||||||
| 9:45-10:25 | 9:50-10:05am International SEO/SEM Jeopardy  International SEO/SEM JeopardyOverviewGet your buzzers ready, and formulate your answer as a question please: come along with TransPerfect's global digital marketing team for a quiz-themed trek behind the curtain of what makes or can break an international website. SponsorTranslations.com, part of the TransPerfect family of companies is the world leader in multilingual technology solutions for global business servicing 90% of the Fortune 500; partnering with agencies, consultancies, and systems integrators. Over 4,000 organizations employ Translations.com’s globalization management tool, GlobalLink®, via integrated model or proxy solution. GlobalLink offers seamless website localization, getting content to market 20% faster and reducing spend by 40%. Translations.com’s team of in-market strategists then optimize localized content to drive traffic and conversion. Constantly innovating, Translations.com rolled out a MAM and AI-powered Speech to Text to enhance its customers’ voice search results. Translations.com is ISO certified. 10:10-10:25am Find Your PPC A-Game In 2020: Your 5 Biggest Google Ads Challenges & How To Solve Them  Find Your PPC A-Game In 2020: Your 5 Biggest Google Ads Challenges & How To Solve ThemOverviewTo successfully navigate the paid search landscape marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their PPC 'A-game' (A for automation). Attend this session to discover the five top Google Ads challenges and the solutions that will help you get better results and make your life easier. Learn:
SponsorFounded in 2012, Adthena is The Ultimate Search Intelligence Solution, processing over 10 terabytes of new data, while indexing 500 million advertisements and 200 million keywords in 15 different languages every day. Powered by its AI-driven Whole Market View data set, Adthena’s carefully designed solutions of Market Entry, Campaign Optimization, Strategic Advantage and Brand Protection help marketers target and reach consumers that matter most to their business objectives. Globally, Adthena works with more than 250 clients across 184 different business sectors, including finance, education, gaming, automotive and technology. Brand customers include Autotrader, Air New Zealand, Atlassian, Citibank, Burberry, Toyota, and Volvo. Agency customers include media specialists like GroupM and channel-specific paid search experts like iProspect. In addition, Adthena is the winner of several leading industry awards — including the Search Engine Land Awards, Stevie® Award for Customer Service, and European Search Awards, among others. | |||||
| 10:25-11:10 | Content Strategies To Drive Massive SEO Gains In 2020 And BeyondContent Strategies To Drive Massive SEO Gains In 2020 And BeyondOverviewGoogle's algorithm updates over the past 18 months have focused more than ever on finding the best content to deliver to people who click on search results. As marketers, if we implement content strategies that maximize value to our target audiences, we can expect to see our traffic soar. Come to this session to learn how to use content to drive your SEO to new heights! SponsorPerficient Digital, is an award-winning full-service digital agency with a diverse client base that includes Fortune 500 companies. Perficient Digital provides a broad range of SEO, content marketing, analytics, conversion optimization, paid media, and social media marketing services. We have one goal and that is to help our clients beat their competition. By leveraging our in-depth industry expertise and proprietary tools, we produce results that drive success. Our accolades include 2018 US Search Awards’ “Best Large SEO Agency of the Year” and 2018 Interactive Marketing Awards’ “Best Interactive Marketing – B2B” and “Best Use of Video.” | Technical SEO For Digital Commerce Clinic Matthew Edgar - Elementive, Consultant & Partner Dan Leibson - Local SEO Guide Inc., Vice President of Search Technical SEO For Digital Commerce ClinicOverviewDuring this hands-on, PowerPoint-free Q&A session, you'll be able to:
Speakers Elementive, Consultant & Partner @MatthewEdgarCO  Local SEO Guide Inc., Vice President of Search @danleibson Moderator Detlef Johnson SEO for Developers Expert for Search Engine Land and SMX, , @deckarts | ||||
| 11:10-11:30 | 11:15-11:30am Do Your Backlinks Suck?  Do Your Backlinks Suck?OverviewComing soon. SponsorBASE is an SEO agency that specializes in premium white hat link building services. Through our content-driven guest posting, we have developed relationships with sites in all industries that accept our content without requiring payment. Our link building campaigns have proven to boost SEO rankings for over 100+ businesses, driving more traffic to their sites. Try BASE and discover the phrase, “Link Building Made Easy." | |||||
| 11:30-12:15 | SEM/PPC Clinic Andrew Goodman - Page Zero Media, President Julia Vyse - Vizeum, Digital Media Manager SEM/PPC ClinicOverviewDuring this hands-on, PowerPoint-free Q&A session, you'll be able to:
Speakers Page Zero Media, President @andrew_goodman  Vizeum, Digital Media Manager @JuliaVyse Moderator Matt Van Wagner President, Find Me Faster, @mvanwagner | |||||
| 1:30-2:15 | Featured Snippet Optimization & Backlink Analysis Featured Snippet Optimization & Backlink AnalysisOverviewAfter this session, you'll be able to:
SponsorInternet Marketing Ninjas (IMN) has been a pioneer in search engine optimization ever since industry leader Jim Boykin founded the company in 1999. Since that time, SEO has grown and evolved, the rules have changed, but no matter what, IMN has always stayed ahead of the game. Throughout the companies history they've never strayed from their mission to bring their clients the best and most relevant traffic using safe, white-hat methods. IMN help clients increase their organic search traffic by using the latest best practices and most ethical and fully-integrated search engine optimization (SEO) techniques. They analyze your site and then work with you to turn your website into the ultimate industry resource on the Web. Then they market your website to those places that need to know about your site in order to help searchers find you - so that your website receives the search visibility it deserves. | Content Clinic Paxton Gray - 97th Floor, Executive Vice President of Operations Ashley Segura - TopHatRank, VP of Operations Content ClinicOverviewDuring this hands-on, PowerPoint-free Q&A session, you'll be able to:
Speakers 97th Floor, Executive Vice President of Operations @paxtonmgray  TopHatRank, VP of Operations @ashleymadhatter Moderator Kathy Bushman Director, Events Content, Third Door Media, @kathybushman | ||||
| 5:30-7:00 | After Hours @ Paper Plane | |||||
