Get the Boss Onboard! Attend SMX West 2018
We see it happen all the time: You’re excited to attend SMX®, but convincing your boss proves to be a challenge. He or she may be wondering if SMX is worth your company’s time and investment. You can put your manager’s thoughts and concerns at ease by clearly demonstrating the value of attending SMX. And we can help.
When you approach your boss, have a plan in place for how your tasks and campaigns will be managed while you are at SMX. Being proactive and planning ahead will make your boss and team members feel confident and at ease.
Consider these talking points when you meet with your boss to discuss the show:
“I’ll attend sessions that match my needs, experience level, and goals.” The SMX West agenda is packed with SEO and SEM tactic-rich sessions, which means there will be lots of actionable tips and best practices to support your marketing and sales goals. With our “Send Me My Agenda” tool, you can handpick sessions that apply to your needs and goals and have your custom agenda emailed, so you can demonstrate how SMX West is applicable to your role. At SMX West, we strive to deliver exceptional content that both equips you with the actionable SEO and SEM tactics that you need to be a better search marketer.
“I’ll have access to powerful networking opportunities.” Networking is the cornerstone of SMX. Connecting with your peers is great for personal brand building. It’s also your opportunity to make new friends, partners, and drive awareness to your company. Identify the benefits that your boss would find in our networking activities. Are you seeking new partners or business solutions? Be specific when communicating those goals and building your case to attend.
“I’ll save on travel and accommodations.” Not local to San Jose? Then you’re probably facing a task list of expenses, from registering for a conference ticket to purchasing airfare and booking a hotel. With these costs in mind, we understand your need for getting the most bang for your buck. That’s why we worked closely with the San Jose Marriott on special rates. Take advantage of our $279/night room rate. But you can only lock in this rate at the time of registering for SMX West, or you can email firstname.lastname@example.org. You don’t have to break the bank to fly to San Jose either. Average airfare is $500 round trip. Find cheap tickets with Skyscanner and book at the best price!
“I’ll get time to reinvent myself.” Getting time outside of the office is rewarding and productive. Your employer knows how valuable you are. So while there’s a cost associated with you being out of the office, it can present real value, too. Attending SMX provides you with a platform to focus on things that are outside of your typical day. Take a step back and reevaluate how to do your job differently… and better. Attending SMX could be a career-defining decision. You’ll acquire new and effective marketing information and learn what it takes to implement it successfully.
For many search marketing professionals, attending SMX provides the perfect boost of insights and fresh ideas to create remarkable customer experiences and the opportunity to keep up with the ever-changing marketing landscape.
If your supervisor needs some more convincing, we’ve prepared a thor letter to help you. Just copy the content into an email, customize as you see fit, then send it on for approval. The reasons for coming and the expenses are itemized, so your supervisor will know exactly why you want to come and what it will cost!
Click Ctrl-C (⌘-C on a Mac) to copy/paste the contents below:
Lastly, consider sharing testimonials from past attendees with your boss to help convey benefits and opportunities: