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February 19-20, 2020
San Jose Convention Center

Paid Social Commerce: Turning Buzz Into Biz

Friday, February 21, 2020

SEO, PPC & Digital Marketing Workshops @SMX

Does it feel like no matter how hard you work optimizing your site, your catalog, and your bidding strategies… you can’t seem to squeeze one more penny out of your ROAS? Your bottom of the funnel metrics are great; high click-through rates, excellent conversion rate and still… sales have leveled off or worse, started dropping year over year. Your problem isn’t converting qualified shoppers (you’re an ace at converting on purchase intent). What you need is more people shopping!

Fortunately, paid social media is an effective and inexpensive way to bring more customers to your business. In this workshop, social marketing expert Michelle Stinson Ross unlocks the secrets of expanding your customer base and increasing sales.

This Paid Social Commerce workshop will cover:

Auditing your current paid social efforts and identifying new advertising opportunities. You’ll understand how your current paid social may need to be adjusted for better results and where there may be new advertising opportunities.

Developing audience pools of potential customers based on SEO and PPC data. You’ll learn how to use keyword data, search volume information, and existing customer intelligence to create audience pools in social media.

Designing top of funnel paid social campaigns that drive qualified leads. There are several tactics involving audience layering and creative layering to serve the right content to the right people in the right moment.

Understanding how brand tactics contribute to overall return on total ad spend. Getting the most benefit from all of your paid efforts means that you understand the paid touchpoints all the way along the journey and can quantify how early customer journey engagement impacts the final return on ad spend.

At the end of this workshop, you’ll be able to:

  • Set up and launch social campaigns that drive customers
  • Test and adjust targeting, placements, and creative for commerce objectives
  • Report on full funnel attribution and metrics

Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:

Registration OptionsSuper Early Bird
Now - Dec 21
Early Bird
Dec 22 - Jan 18
Last Chance
Jan 19 - Feb 18
On site
Feb 19
All Access Pass + Workshop$2,297$2,547$2,797$2,997
Workshop Only* (Workshop Descriptions)$897$997$1,097$1,197

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available.

Note: This workshop will be held on Friday, February 21 at the San Jose McEnery Convention Center. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch, and snacks will be served. The seminar will end at approximately 5:00pm.

Have questions? E-mail us at registration@searchmarketingexpo.com or call (877) 242-5242.

Workshop Instructor Michelle Stinson Ross

Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the operation of holistic marketing systems that include content, search, social media, and marketing automation. As the Managing Director of Marketing Ops for Apogee Results, she is a key consultant and senior strategist to the internal team and agency clients. Michelle has written award winning case studies for the US Search Awards and is a judge for the EU Search Awards and the EU Content Awards.

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