Obsessed With SEO & SEM

March 13-15, 2018

10 years of search marketing success

Mastering Social Media Advertising

As more social networks develop increasingly sophisticated targeting, tracking and attribution capabilities, paid social strategy and management has become a key focus for digital marketing agencies and in-house marketing departments. Social has also been at the leading edge of the advertising shift to mobile, making paid social a must-have discipline for both B2B and B2C companies.

Designed for paid social practitioners and managers, this day-long workshop will be an intensive dive into getting more out of paid social — from advanced-level learning on creative strategies to efficiently managing campaigns to discussions on broader trends that will impact companies and digital marketers in the years to come.

This will be a great opportunity to network with other marketers and hear from seasoned pros on addressing pain points and tapping new opportunities in paid social.

Topics will include:

  • Setting up for paid social success: Tracking, Attribution and Reporting
  • Advanced audience targeting & retargeting strategies for higher conversion rates
  • Visuals & formats that pack a punch & drive action (even when resources are limited)
  • Truly integrating paid social with other channels, including search

Workshop speakers:

  • Paid Social Network Selection: A New Hope – The Secret Plans To Selecting The Right Paid Channel Mix, Luke Alley, Director Of PPC, Avalaunch Media
  • Setting Up For Paid Social Success: Tracking, Attribution And Reporting, Caitlin Jeansonne, ‎Social Media Director, MMI Agency
  • Getting The Most From Facebook Ads, Susan Wenograd, Partner and SEM Manager, Five Mill
  • Advanced Audience Targeting & Retargeting Strategies For Higher Conversion Rates, Manny Rivas, VP, Client Services, aimClear
  • Integrating Paid Social, Social & More, John Lee, Senior Manager Client Training and Development, Microsoft
  • Video-Powered Social Success, Bryant Garvin, Director Of Digital Marketing, Purple
  • Social Commerce, Dynamic Ads, Elizabeth Marsten, Director of Paid Search, Commercehub
  • Linkedin & B2B Social, AJ Wilcox, LinkedIn Ads Evangelist, B2 Linked
  • The Power Of Visuals: Facebook, Pinterest, Instagram & Twitter, Lauren Donovan, Community Manager, Search Engine Land & Marketing Land

Whether you’re in-house or at an agency, if you’re serious about maximizing the impact of paid social campaigns, join us today!

Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:

Registration Options Super Early Bird
Now – Dec 17
Early Bird
Dec 18 – Feb 11
Conference Rate
Feb 12 – Mar 20
On Site
All Access Pass + Workshop $2,395 $2,595 $2,795 $2,995
Workshop Only $895 $995 $1,095 $1,195

Interested in sending a team? Check out our special Team Rates!

Pass Options Super Early Bird
Now – Dec 17
Early Bird
Dec 18 – Feb 11
Conference Rate
Feb 12 – Mar 20
On Site
All Access + Workshop
3 Pack – Save 10% $6,700 $7,200 $7,800 N/A
6 Pack – Save 15% $12,700 $13,700 $14,700 N/A
12 Pack – Save 20% $24,000 $25,900 $27,800 N/A
Workshop Only
3 Pack – Save 10% $2,400 $2,700 $2,900 N/A
6 Pack – Save 15% $4,500 $5,100 $5,600 N/A
12 Pack – Save 20% $8,600 $9,500 $10,500 N/A

There are a limited number of tickets available.

REGISTER NOW – Mastering Social Media Advertising

Instructor: Ginny Marvin, Contributing Editor, Marketing Land

ginnymarvin-lgGinny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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