Accelerate your retail campaigns with expert-led sessions and actionable SEM tactics
It’s been another record-breaking year for e-commerce, and smart marketers are already looking for ways to top their 2017 performance. Only time will tell which online retail platforms will launch, which will sunset, and which will evolve beyond recognition. Staying sharp with the latest tactics and techniques requires near-constant vigilance and practice.
You’re serious about strengthening your online retail strategies. You crave the latest tactics and techniques to reach shoppers. That’s why you should attend SMX West.
Join us March 13-15, 2018 in San Jose, CA for three full days of SEM and PPC sessions specially designed for e-commerce pros like you. Major players, including Google and Bing, will be there to share firsthand advice that can help you effectively reach your customers and increase overall sales.
Together, we will dive deep into the areas of online retail that matter most to you and your bottom line.
Our expert in-house and agency speakers will teach you how to:
Become a master of online marketplaces
Think outside the SEM box to outperform competitors
Create compelling ads that resonate with customers
Integrate dynamic ad formats into your shopping campaigns
Boost product sales, cut costs, and maximize profits
Effectively test offers without reducing margins
Leverage proven tactics for reaching shoppers on social media
…and much, much more.
Here’s a taste of the retail and paid search sessions in store:
Beyond Text: Mastering Other Ad Formats
Perfect Your SEM Testing: How & Why To Evaluate Everything
Unleashing The Power Of Online Video Ads
Winning More Customers With E-commerce Offer Testing
Product Campaign Structures That Pay Off
See all the Retail & SEM sessions below.
Retail Sessions
Go deep with retail tactics and learn from the best in the business – real world practitioners and experts who can show you what works and what doesn’t in the fast paced world of retail advertising.
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Thinking Outside the SEM Box
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New ad formats, bidding capabilities and targeting possibilities -- it can be hard for SEMs to keep up, much less take advantage of every new opportunity as an advertiser.
In this session, you'll hear out-of-the-box thinking about new platform features that delivered fresh leads, more sales and ROI. Come with your questions -- there will be lots of Q&A for open discussion.
Editor-in-Chief, Third Door Media, Inc., @ginnymarvin
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
SMX West Speaker:
Jeff Ferguson
CEO & Founder, Fang Digital Marketing, @fangdigital
Jeff Ferguson is the CEO of Fang Digital Marketing. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota.
No stranger to the industry speaking circuits throughout the US, Europe, and Asia, Jeff is a regular presenter at Digital Hollywood, Online Marketing Summit (OMS), Search Marketing Expo (SMX), Consumer Electronics Show (CES), Ad:tech, and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.
Jeff can be found on Twitter @fangdigital and @countxero.
A true west coast native, Sean was born in Washington, grew up in Oregon, and now enjoys his time in California. After several years as a management consultant road warrior, his passion for skiing and need for a creative outlet landed him a spot on Liftopia's marketing team as a performance marketer. While at Liftopia he’s managed migrating all search engine marketing efforts from an agency to in house, as well as implemented a wide breadth of account upgrades. He continues to execute digital marketing strategies to maximize Liftopia’s search marketing presence, and thrives in the constantly changing dynamics of the field.
Claudia Virgilio has more than 23 years of revenue-generating experience that includes expertise in SAAS and Technology with a focus on SEM, SEO, Social, eCommerce, Consulting and CRM/loyalty channels.
Claudia has been at Kenshoo for over 8 years initially headed up sales efforts with notable deals including Expedia, Hilton, Walmart, Shutterfly, HP, and more. She also led the Agency Team Globally and was been instrumental in developing Kenshoo agency solutions and partnerships. Currently she focuses on Global Strategic Partnerships including Amazon, Oath a Verizon Company, SAP, IBM and new emerging partnerships. Prior to Kenshoo, Claudia lead West Coast Sales for Performics/DoubleClick/Google/Publicis for 7 years, managing a team and instrumental in building the Western region, including accounts like HP, Patagonia, Norm Thompson, Safeway, Wells Fargo, Walmart, Disney, Countrywide, Adidas and more. Claudia has also held sales positions at Xpedite, Netcentives, Creditland, and Naviant.
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The Art & Science Of Crafting Successful Ads
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With all the options available in Adwords and Bing Ads, creating simple, effective creative has never been so complex. In this session, you'll learn both the art and the mechanics of crafting great online ads.
You'll get insights and learn how to:
- write creative copy that works. - assemble ad formats, extensions and targeting options for greatest potency. - design and deploy display ads of every shape and size. - use automation for greater scale and messaging precision.
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
Adam is a partner at NordicClick Interactive, a 25 person Digital Marketing agency in Minneapolis. He's an 19 year veteran of the online marketing world who cut his teeth working for Digital River (a global e-commerce provider) in the late 90's. He spent almost nine years there working on such clients as Symantec, Autodesk, Motorola, and Connectix.
Adam has spoken at several industry conferences over the last few years including SES, SMX, Pubcon, OMS, B2B, eMetrics, MN Search, and MDMA. He is also a past instructor at the Online Marketing Institute and the University of San Francisco.
When he’s not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading. He is also the dad who can be found in the summer telling his kids to “get outside! You’ll have all winter to park your butts in front of the TV!” is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.
Andrew is Founder and President of Toronto-based Page Zero Media, a digital marketing agency founded in 2000. Page Zero manages clients' paid search campaigns; Findability (SEO, content, social, paid social); and other forms of effective audience targeting. Andrew also co-founded HomeStars, a Canadian consumer review site (recently acquired by HomeAdvisor, part of IAC Interactive). Andrew's content claims to fame include iron man streaks of conference speaking, and authoring the first major published how-to book (2005, 2008) about the Google Ads platform. His side hustle, Zerobot, is wholly owned by Page Zero.
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Casey Wilson
Vice President of Digital Media, Chacka Marketing, @ChackaMarketing
A performance-driven, global digital marketer with more than 10 years’ experience, Casey Wilson has provided thought-leadership of varying scale in a notoriously agile industry. Hired as the second employee at Chacka Marketing, today Casey serves as Vice President of Digital Media, overseeing global digital media planning and buying. Joining Chacka in its infancy, Casey has been cast in varied, heterogeneous roles responsible for new client onboarding, digital campaign management, client relationship management and new business development over the course of her tenure.
Prior to joining Chacka, Casey worked at Acquirgy, Inc. (formerly SendTec, Inc.), a direct response media firm in St. Petersburg, Fla. Hired as an SEM Launch Manager, Casey quickly ascended the ranks and consummated her time there as the SEM Supervisor of Performance Consulting and Development. In this role, Casey was responsible for paid search performance of the agency’s client portfolio, including SMBs and large digital advertising enterprises across verticals.
Casey graduated Summa Cum Laude with a Bachelor of Arts in Journalism from Eckerd College in 2003, and double minor in Creative Writing and Human Development. In 2009, Casey completed her Master of Art’s Degree in Management and Leadership from Webster University.
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Beyond Text: Mastering Other Ad Formats
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Although most advertisers rely heavily on workhorse text ads, a large percentage of available ad impressions are made up by dynamic search ads, responsive ads, Gmail and other ad formats.
In this session, we'll take a deep dive into creating and optimizing these additional ad formats to maximize your campaign performance.
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West Speaker:
Michelle Morgan
Director of Client Services, Clix Marketing, @michellemsem
Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
Todd Mosier is an experienced marketer, developer, and the VP of Marketing at Adwerx. Melding his technical and creative backgrounds, he leads the amazing marketing team at the rapidly growing startup, which has helped over 100,000 real estate agents and other small businesses achieve their online advertising objectives – usually in just 4 clicks.
Todd is driven to find the intersection between creative design and technical analysis, pushing the limits of marketing tools and automation. In fact, he and his team are likely targeting you with a sophisticated blend of email and digital advertising as you read this.
Along with being a passionately engaged member of his community in Durham, NC, he has traveled to over 50 countries, and is a lapsed polyglot, musician and DevOps engineer.
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Fundamentals of SEM
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With searchers turning to Google and Bing more than 5 billion times every day, search advertising (SEM) enables you to effectively generate quality traffic on an efficient cost-per-click (CPC) basis.
This beginner-level session covers the basics of how to purchase ads from the major search engines, including best practices for achieving success and profitability.
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
Todd Mosier is an experienced marketer, developer, and the VP of Marketing at Adwerx. Melding his technical and creative backgrounds, he leads the amazing marketing team at the rapidly growing startup, which has helped over 100,000 real estate agents and other small businesses achieve their online advertising objectives – usually in just 4 clicks.
Todd is driven to find the intersection between creative design and technical analysis, pushing the limits of marketing tools and automation. In fact, he and his team are likely targeting you with a sophisticated blend of email and digital advertising as you read this.
Along with being a passionately engaged member of his community in Durham, NC, he has traveled to over 50 countries, and is a lapsed polyglot, musician and DevOps engineer.
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Using Search Ads & Social To Deliver The Ultimate Knockout Punch
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SEM practitioners and strategists are ideally suited to master the growing complexity of search and social media advertising -- and use them in concert. Tackling social requires similar thinking and detailed execution to get positive results.
In this intermediate level session, you'll learn how to apply your hard-earned SEM expertise to marrying search and social media advertising, creating the ultimate combination of push and pull.
Editor-in-Chief, Third Door Media, Inc., @ginnymarvin
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Caitlin Jeansonne is Social Media Director at MMI Agency in Houston, Texas. Caitlin specializes in strategic paid social media programs for clients in a variety of B2B and B2C industries. With more than 10 years of focus on digital strategy, Caitlin's past experience includes SEO/SEM, social media management, and user experience roles. In 2008, Caitlin served as the strategy lead on the relaunch of Southwest Airlines' blog, "Nuts About Southwest," which was named Best Corporate Blog in the Platinum PR Awards for 2008 and 2009. Caitlin has been published in Marketing Land and The Public Relations Strategist, and has spoken to groups that have included the NTEN Nonpro?t Technology Conference, Pubcon Social Media and Optimization Summit, and to students as a guest lecturer at her alma mater Texas A&M University.
AJ runs and consults for the world's top LinkedIn advertising accounts. He fell in love with LinkedIn advertising back in 2011, and left his job to found B2Linked.com in 2014. He loves to help B2B companies make the most of the LinkedIn for recruiting and lead generation. He's an exotic car nut and a triathlete. He lives in Utah with his wife and 4 kids.
I wear many hats, but my favorite hat is helping grow and nurture the SS Digital team and partners. I am one of three partners at my integrated digital marketing and advertising agency in Michigan. I lead our top accounts in communicating client visions, developing specific, measurable campaign objectives and establishing integrated marketing plans. I also enjoy educating others through speaking engagements and workshops.
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AMP: Do Or Die?
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Google has doubled down on Accelerated Mobile Pages (AMP), pushing site owners in every business vertical to convert their sites to support the specification. The company justifies its support of AMP with multiple case studies showing significant gains in traffic and conversions.
But there's another side of the story. We asked the readers of Search Engine Land about AMP adoption, the benefits and drawbacks of implementing and the difficulty of implementation. The results from our exclusive research indicate adoption is not widespread. To understand why, hear about our panelists' experiences with AMP. You'll get insights from a technical SEO as well as from representatives of a large publisher and an e-commerce site. This session is for all search marketers with intermediate and above experience.
Former SVP Content & Marketing Technology, Third Door Media, @MichelleRobbins
Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
Patrick Stox is a SEO Specialist for IBM. He writes for Search Engine Land and is an organizer of the Raleigh SEO Meetup (the most successful in the US). He was founder of the Technical SEO Slack group and was a judge for the 2017 US Search Awards and 2017 UK Search Awards.
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Pete Dainty
Global Head of SEO, eBay
At eBay, I'm responsible across all markets for everything SEO, Product Pages/Listings, User Reviews & other UGC and Site Architecture as part of the Shopping Experience team (how people find, engage and buy on eBay). I also work closely with our Paid Search teams and Affiliate network which I'll occasionally blog for.
I've been in eBay for >2 years moving over in mid 2015 from Hotels.com/ Expedia where I led SEO there for 5+ years. Previously a designer, e-commerce developer & analyst I've covered a wide range of disciplines but SEO as always been a core discipline for the past 12 years+.
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Dave McAnally
Head of Content Orchestration, Resolution Media, @dave_mcanally
Dave McAnally serves as the Head of Content Orchestration at Resolution Media, an Omnicom Media Group Company, where he manages a team with members in the San Francisco, New York, Charlotte and Chicago offices. In this role, Dave oversees the development and training for search engine optimization (SEO) in the company, building content strategy solutions to orchestrate content across screens, and works directly with Fortune 500 brands like Disney, GSK and Unilever to execute SEO strategies.
During his ten-year tenure with Resolution, Dave has worked with client teams to grow the SEO practice from less than 5% of the company’s services to nearly 30% of the total revenue with more than 60% of clients employing Resolution Media for both paid and organic services. In addition to overseeing client work and capability development, Dave is a frequent guest speaker for marketing classes at University of Chicago.
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Perfect Your SEM Testing: How & Why To Evaluate Everything
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Want to write the best ads the world has ever seen, and then prove you've done it?
This session focuses on the process of designing, implementing and measuring the results of search advertising testing. You'll learn what can and cannot be tested, how to design robust tests and the skills to identify all the biases and underlying problems of testing PPC campaigns.
Our panelists will talk about best-practice processes and illustrate with case studies how to design the most effective keyword, bid level, messaging and landing page tests. You'll also get insights into how to test and validate higher-level business questions that you must answer to successfully implement search advertising campaigns.
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Caitlin graduated from Dartmouth College and is a native of Vermont. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She's worked with a variety of clients from eCommerce to subscription services to B2B lead generation.
Caitlin specializes in data-focused digital marketing experimentation to push past "best practices" to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.
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Jared Stier
Senior Paid Media Associate, Red Ventures, @jared_stier
After graduating NC State with a mechanical engineering degree, Jared made the transition to digital marketing to pursue his true passion. While not wasting the engineering background, Jared approaches digital marketing with the mindset of solving a problem at its root and smallest components, all while keeping the bigger picture in mind. To highlight this approach, Jared developed an automated bidding platform from scratch during his first year at Red Ventures, and is currently leading the proprietary technology’s ongoing initiatives across Red Ventures’ portfolio of Fortune 100 partners. Jared brings a statistical rigor to testing, ensuring that all decisions we’re making are validated, significant and will lead to the optimal results for our businesses.
Sergio Cano is a Senior Paid Search & CRO Manager at Wpromote, a marketing agency based Los Angeles but spanning 8 offices nationally. Born and raised in Hollywood, CA, he holds dual degrees in Mathematics and Economics from UC Davis and has worked in the digital marketing space for several years. He has worked in several work environments ranging from corporate to small business and has held several positions ranging from Paid Search Manager, SEM Analyst, Marketing Manager, and Online Marketing Manager. Additionally, he has worked with brands such as Verizon Telematics, generating leads, brands such as Macy’s, Kohl’s, Foot Locker, Boost Mobile, Vera Bradley, ShoeBuy (now Shoes.com), and Michael Kors driving top-line affiliate sales across search, and younger brands such as Q-See and TPC Trainco driving sales across all paid search and media channels.
As a Senior Paid Search & CRO Manager, he provides deep data insights and top-line growth for all his accounts and where he goes by the motto: “let’s make every month, the best month ever.” He loves theorizing and devising new search strategies as well as analyzing competitive search result landscape for close study. Once, he added “(Recommended)” into his ad copy and his CTR jumped 316% and other affiliate marketers now adopted this practice. When he isn’t strategizing how he is going to best the previous month, he enjoys baking and creating complex excel spreadsheets to tackle real world problems. You can sometimes find him contributing in the AdWords and PPC Reddit community forums through troubleshooting, providing insights or scripts for PPC.
In 2017, he spoke at Hero Conf in Los Angeles and later in the year he oversaw the account team within Wpromote to win the Landy Award for SEM Agency of the Year.
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B2B SEM: Meeting Specific Challenges With Really Smart Tactics
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Some challenges facing B2B search advertising buyers are unique: - finding enough search volume on technical, niche keywords - keeping clear of high volume consumer-oriented keywords - attributing properly despite long sales cycles and conversions that frequently take place offline ... to mention just to mention a few.
In this session, seasoned B2B SEMs will share their hard-learned strategies and tactics for creating profitable B2B ad campaigns.
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Sana Ansari, General Manager of 3Q Accelerate, has worked in digital marketing since 2009. Sana's expertise in SEM, the Google Display Network, landing page optimization, copy and creative optimization, remarketing, and driving lead quality has been fueled by a data-centric methodology reinforced in all of her team members. In her time at 3Q, she has been responsible for driving some of the agency's greatest success stories, taking companies with limited budgets and big ideas and turning them into names familiar across the country.
Robert is a PPC wizard and conversion optimization extraordinaire. He has worked on PPC accounts of all sizes across many industries and has a soft spot for helping small businesses succeed with paid search.
Robert also loves to share his expertise with others by blogging regularly on PPC topics on the Clix Marketing blog, Search Engine People & his personal blog, Righteous Marketing. You'll also find his posts on SmallBizTrends.com, PPC Hero, 3QDigital.com and PracticalEcommerce.com among others. He is also an active participant in #PPCchat on Twitter.
Recreationally, Robert loves playing ultimate frisbee & basketball, riding his mountain bike and downhill skiing. He loves making new friends, so feel free to reach out on Twitter - @robert_brady
I'm incredibly passionate about revenue-focused B2B marketing and I don't know what I'd do without coffee and spell check. I run marketing and customer success at Bizible, which makes revenue attribution and planning software.
I am also a co-founder and serve on the board of a marketing operations association called MarketingOps.com, and PipelineMarketing.com which produces the yearly State of Pipeline Marketing report.
I've spoken at Dreamforce, Marketo Summit, SMX Advanced, Demandbase Marketing Innovation Summit, #FlipMyFunnel, SEMPO Global, and a number of other marketing events about demand generation, marketing operations / technology, and account-based marketing.
Before Bizible I worked at Microsoft on the Bing marketing team and graduated with a degree in entrepreneurship and marketing from the University of Toledo.
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Conversion Optimization: Turning Quick Wins Into Winning Streaks
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SEMs are under tremendous pressure to improve conversion performance ASAP! But don't rush. Knowing where to focus and what to test first could be the difference between success and failure.
In this session, expert search advertising practitioners show you how they identify quick wins and repeat successes over time. You'll learn landing page optimization techniques for B2B, B2C, lead generation, e-commerce and more.
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
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Jeremy Epperson
Vice President of Conversion Optimization, 3Q Digital, @Jeremy3Q_CRO
Jeremy Epperson is the Director of Conversion Optimization at 3Q Digital. He has a track record of growing revenue for businesses with his unique approach to conversion rate optimization and UX research. His passion for the past decade has been combining direct response marketing with data-driven research to drive results for clients. Jeremy has consulted with industry leaders on the web including Zillow, HP, TripAdvisor, SolarCity, Disney, and SurveyMonkey.
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Jonathan Kagan
Sr Director of Search & Biddable Media, MARC USA, @jonkagan
Jonathan Kagan, senior director of search and biddable media at MARC USA | Results Digital, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.
Prior to working with MARC USA, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.
You may of seen some of his presentations on mobile and multi-screen marketing at conferences like SES New York, ClickZ Live, Ad-Tech and SMX.
James Svoboda is CEO at WebRanking and has been in search marketing since 1999. James is also Co-Founder and former President of MnSearch, the Minnesota Search Engine Marketing Association, a contributor to Marketing Land, member of the Which Test Won advisory board, a Landy awards judge, and #PPCchat supporting partner.
James has also been honored as a Top 25 Most Influential PPC Expert by PPC Hero, selected as a contributor to the Moz Search Ranking Factors, and David Mihm's Local Search Ranking Factors. Previous volunteer efforts include editor for the Open Directory Project, GoGuides and Sphinn, with speaking engagements at SearchFest, State of Search, Hero Conf, Local U Advanced, eMarketing Summit, Integrated Marketing Summit, Social Media Breakfast, Minnesota Blogger Conference and more. He currently resides in Eden Prairie with his lovely wife and two beautiful children, whom he works tirelessly with to convert into lifelong Star Wars fans.
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Must-Have Reports For Search Advertisers
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Actionable reports are essential to creating and tuning SEM campaigns. Determining which data to include and how to display it are crucial to effective campaign optimization. And the information you share with your boss or clients can make the difference in the perceived value of your position and can impact your career growth.
In this session, SEM experts share their favorite reports that help them maximize returns, gain an edge on the competition -- and delight and satisfy key stakeholders.
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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Andrew Garberson
Director, Digital Marketing Strategy, LunaMetrics, @garberson
Andrew Garberson is Manager of Search at LunaMetrics, a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC teams, Andrew is a GAIQ certified analytics junkie with a special interest in marketing attribution.
JD Prater is a performance marketer and digital media strategist with a passion for organizing data into actionable stories. As the Director of Growth Marketing at AdStage, JD stewards over full-funnel marketing strategy, including demand generation, advertising, and content marketing.
Voted among the top 25 most influential PPC experts in 2017, JD regularly contributes to top marketing industry publications, speaks at PPC conferences, and co-hosts the weekly PPC Show podcast.
Corey serves as the Vice President of Marketing for Voltage-a full-service digital marketing agency based in Kansas City, MO. He has spent a dozen years working in strategic and leadership roles focused on growing both national and local client brands with award winning, ROI-generating digital strategies. In addition to his role at Voltage, he serves on the board of SEMPO as the VP of Cities and previously led the local SEMPO Cities initiative in Kansas City upon founding the KC Search Marketing Conference. He is currently a contributor to Search Engine Journal, speaks locally and nationally on SEO and digital marketing topics including at SMX (2015 and 2012) and SEMPO events, and formerly served as co-host of a monthly tech radio show in KC. He has a passion for learning and sharing knowledge in the search industry and seeing people connect and make meaningful relationships in our industry.
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Unleashing The Power Of Online Video Ads
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Investment in video advertising is growing rapidly, particularly on mobile. With more options to grab audience attention on more channels, brands and performance advertisers with all types of budgets are seeing the power of digital video ads.
In this intermediate SEM session, you'll learn how to develop killer creative, optimize your campaigns, ensure brand safety and much more. You'll also better understand how to extend your video efforts beyond YouTube and gain clarity on platform-dependent differences in targeting, creative and measurement capabilities.
Editor-in-Chief, Third Door Media, Inc., @ginnymarvin
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
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Jonathan Kagan
Sr Director of Search & Biddable Media, MARC USA|Results:Digital, @jonkagan
Jonathan Kagan, senior director of search and biddable media at MARC USA | Results Digital, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.
Prior to working with MARC USA, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.
You may of seen some of his presentations on mobile and multi-screen marketing at conferences like SES New York, ClickZ Live, Ad-Tech and SMX.
Noble Digital Founder, CEO and Creative Director Allen Martinez has created national campaigns for some of the largest brands on the planet, including Coca-Cola, Plated, In-Bev, Subway, Nestle, AT&T, Anheuser-Busch, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, McDonald’s, Heineken, Orbitz, Wrigley’s and many others. He began his career in film and television production when he was hired out of Art Center College of Design by Quentin Tarantino’s production company A Band Apart.
After working in film and television for 15 years, Martinez founded Noble Digital in 2012 to create dynamic videos and online marketing campaigns to help grow businesses. Noble Digital specializes in helping start-ups and small businesses develop the strategies and creative that make campaigns scale. Thomson Reuters published Martinez’s writings as part of their 'Inside the Minds' series targeting CMOs for a glimpse into his digital advertising insights.
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Cory Henke
Founder / Business Development, Variable Media Agency
In addition to consulting for a variety of small to mid-sized advertising agencies, Cory Henke founded Variable Media in early 2017 and currently handles all business development, client growth and decision making. He writes and presents on a variety of topics each month about YouTube, Facebook, and the growing social landscape from a paid media perspective. He brings over ten years of experience beginning on the direct response agency side at ID Media under the IPG Holding umbrella before obtaining publisher experience at Yahoo! Working with Fortune 500 brands in both the Los Angeles and San Francisco offices.
Before launching Variable Media, Cory led the media and analytics department for Molio Inc., a pioneer in the YouTube advertising space combining creative & media analysis to understand, improve, and scale social video campaigns.
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How To Develop Multichannel Attribution Models That Move The Needle
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For many, attribution remains both a data and practical challenge. Even as tools such as Adwords, Analytics and Google Attribution come online and evolve, attribution hasn't gotten easier. Nor has it been "solved" for most advertisers.
In this advanced SEM session, attribution experts will discuss how to develop and implement models that can inform campaign optimization and budget allocation for all stages of the marketing funnel.
Editor-in-Chief, Third Door Media, Inc., @ginnymarvin
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Adam is a partner at NordicClick Interactive, a 25 person Digital Marketing agency in Minneapolis. He's an 19 year veteran of the online marketing world who cut his teeth working for Digital River (a global e-commerce provider) in the late 90's. He spent almost nine years there working on such clients as Symantec, Autodesk, Motorola, and Connectix.
Adam has spoken at several industry conferences over the last few years including SES, SMX, Pubcon, OMS, B2B, eMetrics, MN Search, and MDMA. He is also a past instructor at the Online Marketing Institute and the University of San Francisco.
When he’s not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading. He is also the dad who can be found in the summer telling his kids to “get outside! You’ll have all winter to park your butts in front of the TV!” is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.
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Heather Cooan
Founder & Principal Growth Strategist, HDC Digital, @HeatherCooan
Heather is an entrepreneur, author, international speaker, & an ex-roller girl. She founded HDC Digital, a Phoenix-based digital & demand marketing agency revolutionizing the way companies think about and approach growth. Over her career, Heather has served in digital marketing roles both in-house and agency-side, spanning the full funnel, across many verticals, both lead generation, and eCommerce. Credits include The Smithsonian, UGG Australia, Teva, Google, PapaJohns, ISOTONER, Totes, ESET, PetSmart, Infusionsoft, and numerous others.
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Simon Poulton
Director of Digital Intelligence, Wpromote, @spoulton
Simon fell in love with the internet at an early age. As a child growing up in New Zealand, he found the idea that he could connect with anyone, anywhere in the world very intriguing. He developed his first website when I was 12 and never looked back. In addition to a love for the digital world, he studied Psychology at UCLA where we fell in love with the world of statistics. Combining his two passions, he is currently the Director of Digital Intelligence at Wpromote, the largest independent Digital Marketing agency in the USA.
Prior to joining Wpromote, Simon lead the Digital Marketing at Laserfiche, and, in 2014, was named by IBM & the Economist as one of the global top 25 social business leaders (Link: http://live.wavecast.co/socialbusinessleaders/2014/07/19/simon-poulton/ ). As an early adopter in the world of Paid Social, this inspired him to find new measurement solutions to better understand the impact of Digital Advertising on B2B sales cycles.
In addition to leading the Digital Intelligence team at Wpromote, he also serves as a Strategic Director and has worked closely with national brands like Charming Charlie, Providence Healthcare, Proactiv & Forever 21. In this role he leads internal teams with channel-specific experts to both design & executive Digital Marketing initiatives across all digital channels.
In addition to sharing his thoughts via text mediums, Simon has presented on numerous topics at SMX East 2017, SMX West 2018, Google (Los Angeles) & the annual Laserfiche conference. Not one to shy away from the stage, while in college Simon performed as UCLA mascot Joe Bruin regularly to over 80,000 fans at the Rose Bowl in Pasadena, CA.
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The Great SEM Toolbox Roundup
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Managing SEM campaigns without the right tools is like hammering nails with a screwdriver. You can do it, but it's not going to be pretty.
In this session, you'll hear what tools SEM experts can't live without, which tools they've ditches and which shiny new tools they are most excited about. You'll want to take notes in this session.
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
Bosley Jarrett is an award winning designer and photographer turned paid search analyst at Red Ventures where he has managed multi-million dollar accounts in the telecom, energy, insurance, home services, and financial services verticals. Before coming to RV, Bosley graduated from Vanderbilt University with a degree in Human & Organizational Development where he was named AP College Photographer of the Year twice and a recipient of digital storytelling awards from the Tennessee Associated Press and Michigan State University. Outside of work, you can find him nerding out about color combinations or owning other Charlotteans at trivia at one of the local breweries.
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers. SEMCopilot is an innovative and rapidly evolving software platform dedicated to making PPC account managers successful, and much of it is focused on solving problems that Ted has personally encountered (particularly his own mistakes he’s learned from) managing many dozens of AdWords accounts over the years.
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Analytics Clinic
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Feel that you aren't taking full advantage of Google Analytics? Welcome to the club! In this clinic, you can get your GA questions answered by experts. Our panels of analytics pros will provide answers to the lingering questions and issues you struggle with, such as: how to combat spam, the settings that seek and destroy your data, which reports to avoid and which to live by, when to use a filter, when you use a segment and much more.
You can also request that our experts look at your Google Analytics in real time, if you're so inclined. Grant smxwest@kickpoint.ca edit access to your account, and we'll pop the hood and offer you live advice on how to get the most from your search marketing campaign.
Former SVP Content & Marketing Technology, Third Door Media, @MichelleRobbins
Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).
Dana was born in a steel mill but overcame these humble beginnings to move to Edmonton in 2010. In her spare time, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.
Ruth Burr Reedy has been working in SEO since 2006. She has spoken on SEO strategies and tactics at conferences such as SMX West and Advanced, PubCon, MozCon, and NamesCon.
Ruth specializes in strong technical SEO as the foundation for a holistic inbound marketing strategy. She is currently the Director of Strategy at UpBuild, an SEO agency using technical SEO, web analytics and conversion rate optimization for end-to-end improvement of the customer journey.
Ruth lives in Oklahoma City, OK with her husband and dog. Prior to her move to UpBuild, she was the Senior SEO Manager at BigWing Interactive, a full-service digital marketing agency; previously, she was the head of SEO at Moz.
Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers. SEMCopilot is an innovative and rapidly evolving software platform dedicated to making PPC account managers successful, and much of it is focused on solving problems that Ted has personally encountered (particularly his own mistakes he’s learned from) managing many dozens of AdWords accounts over the years.
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How To Maximize & Measure Performance On The Google Display Network
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Maximizing the reach, awareness and performance of your display campaigns is critical to success of Google Display Network (GDN) campaigns.
In this advanced SEM session, you'll get insight into the successful prioritization of ad formats, creative uses of audience segmentation, strategies for picking placements, considerations for brand protection and the employment of attribution methods for display.
Editor-in-Chief, Third Door Media, Inc., @ginnymarvin
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers. SEMCopilot is an innovative and rapidly evolving software platform dedicated to making PPC account managers successful, and much of it is focused on solving problems that Ted has personally encountered (particularly his own mistakes he’s learned from) managing many dozens of AdWords accounts over the years.
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Joe Martinez
Senior Manager, Paid Media & Community, Granular
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Michelle Morgan
Director of Client Services, Clix Marketing, @michellemsem
Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
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Advanced Audience Targeting & Management Tactics
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Audience targeting allows you to be precise in choosing who sees your ads. Google provides basic audience targeting tools that are easy to use, but you can do better with remarketing lists, custom combination lists, and custom affinity lists. You can even exclude groups that don't fit you demographic or other criteria.
In this SEM session, you'll learn how to get the most from advanced audience targeting to reach conversion-ready prospects and maximize the ROI of your campaigns.
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Ben Wood is the Marketing Services Director at UK based digital agency Hallam Internet, a well-established and experienced full service digital marketing agency with offices in Nottingham and London, serving a wide variety of clients throughout the UK and internationally. Ben has previously worked at Experian, a FTSE100 company and specialises in advanced SEO, Paid Search and Analytics.
Ben oversees an award winning consultancy team of 40+ digital marketers and is responsible for the online performance of a wide range of national and international clients including Raleigh, The United Nations and Saint-Gobain. Outside of work, Ben plays Ice Hockey for the Nottingham Lions in the English National League, and enjoys playing golf and watching football (soccer).
Ben currently contributes to both Search Engine Journal and State of Digital on a monthly basis and has previously been featured in Net magazine, B2B Marketing and The Drum as well as being nominated as one of The Guardian's 'Rising Stars' in 2014.
A performance-driven, global digital marketer who serves industry thought leadership, Monika Doyle is a digital media director at Chacka Marketing, overseeing the optimization team. Joining Chacka in 2012, Monika has worked in various roles where she has been responsible for digital campaign management, client relationship management and new hire training over the course of her career. Monika plays a critical role in improving internal processes to save time, enabling the team to focus on more strategic developments of accounts.
Monika graduated from The University of Florida with a Bachelor of Arts in Business Administration, Marketing with a minor in Oral and Written Communications Studies in 2009. In her free time, Monika enjoys volunteering at St. Frances Society Animal Rescue.
Jill Nagle is a digital marketing associate at Red Ventures, where she has lead accounts across B2B, telecommunications, and financial services verticals. During her time at Red Ventures, she has specialized in personalization, segmentation, and audience strategy. Jill began her career in digital marketing right after college, where a religious studies degree from Wake Forest totally prepared for a paid media role. When not at the office, she is skyping her family in Abu Dhabi, hitting up Charlotte breweries, and debating her paid social boyfriend on which paid channel is cooler.
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SEM Tune-Up Clinic With The SMX Mechanics
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Just like your favorite old car, even the best search advertising campaigns can use a tuneup every now and then to keep them running well.
In this hands-on clinic, our certified (and certifiable!) SMX SEM Mechanics will offer you their expert advice on your PPC ads, bidding tactics and anything else on your mind. Bring your toughest paid search questions! Based loosely on the hilarious NPR radio show, "Car Talk" this session is guaranteed to be as fun as it is informative.
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
Andrew is Founder and President of Toronto-based Page Zero Media, a digital marketing agency founded in 2000. Page Zero manages clients' paid search campaigns; Findability (SEO, content, social, paid social); and other forms of effective audience targeting. Andrew also co-founded HomeStars, a Canadian consumer review site (recently acquired by HomeAdvisor, part of IAC Interactive). Andrew's content claims to fame include iron man streaks of conference speaking, and authoring the first major published how-to book (2005, 2008) about the Google Ads platform. His side hustle, Zerobot, is wholly owned by Page Zero.
Cady Condyles is a Senior Product Marketing Manager at Microsoft, with a focus on Retail and Campaign Optimization for Bing Ads. Cady has over decade of experience working in online advertising and search. Before joining Microsoft, she was managing search for Amazon’s worldwide retail business and spent several years as the Director of Marketing at Merkle|RKG. She has spoken about search at industry events including several webinar series and SMX conferences.Cady graduated from the Executive MBA program at the Foster School of Business at the University of Washington. Cady also attended the University of Virginia with degrees in Economics and Psychology. Follow Cady on Twitter @CadyCondyles.
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
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Your Mission: Increase Sales, Cut Costs, Maximize Profits
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Increasing revenue while maximizing profit is the definition of success for commerce-driven marketers. Yet this remains an elusive goal for many. In this SEM and retail-focused session, you'll hear success stories from marketers who've been able to drive efficient revenue with innovative digital campaign strategies and tactics.
You'll learn: - how to refine ad extensions for optimal payoff. - how to streamline product feeds for maximum efficiency. - how to boost product desirability. - how to find new ways to drive revenues and maximize profits!
Editor-in-Chief, Third Door Media, Inc., @ginnymarvin
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Hailing from the sunny Bahamas, Leandra joined Workshop Digital in 2015 with agency and client-side
experience. She earned a B.S. in Mass Communications from the University of West Georgia, and started
her career in SEO at a digital marketing agency in Atlanta. While there, Leandra was exposed to the paid
search space and quickly found her passion learning from her peers and her own self-teaching.
At Workshop Digital, Leandra is excited about developing creative solutions to her clients most
challenging business problems integrating paid digital platforms with a strategic approach.
Andreas Reiffen is an entrepreneur, marketing technologist and thought leader in data-driven advertising and in 2017, he was named PPC Hero’s number one Rising Star of PPC. In 2008, Andreas founded Crealytics, the Berlin-based retail intelligence and performance platform that improves ecommerce performance by connecting product advertising with pricing and inventory optimization systems for holistic revenue management. In 2016 we generated over $3B in client revenue and are proud to count Worldwide IR500 notables such as Foot Locker, ASOS, and Urban Outfitters as clients.
Glyn Powditch is the Co-Founder & CTO of Dream Agility, a multi award winning, machine learning ad tech platform. A 1st class economist, qualified accountant and MBA, Glyn has spoken on AI & Machine Learning at University of Manchester and instigated several joint academic / commercial partnerships on this subject since 2009. He has also led some of the largest Adwords campaigns in the UK and Europe at Sky Bet, Webuyanycar, and LateRooms / TUI.
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Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
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Whether you are running a single campaign or managing multiple accounts for different clients, your ability to stay ahead of your competition depends on how quickly and effectively you manage and leverage your time.
In this session we'll show you tactics, strategies and tools to move from manual to automated management of repetitive tasks. You'll also get prepared for new artificial intelligence (AI) tools that promise to radically change how you'll manage your campaigns.
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
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Kristoffer Belau
Sr. Director, Digital Marketing Strategy, Firewood Marketing, @GoodStoryKris
Kris is a 10+ year veteran of digital marketing and has managed over $100 Million in online ad spend for B2B and B2C global organizations. As the Director of Digital Marketing Strategy at Firewood, Kris helps clients obtain exceptional results through detailed planning, execution, and optimization. He possesses extensive experience working across search, display and video, and specializes in media planning, digital strategy, video advertising, and web analytics. Prior to joining Firewood, Kris drove digital marketing efforts for shopping comparison site, Become.com, and Ebates.com. He recently earned his MBA University of California Haas School of Business.
Interests/Areas of Expertise: Cross/omni channel marketing Utility Marketing (Using rich media to engage with the customer, not just talk to them) Reporting and Web Analytics (especially around using data to tell your marketing story inside your organization) YouTube Advertising
Julia is a performance media strategist for large enterprises of all kinds. Ask her about app downloads & engagement, video promotion, alternate ppc platforms, and crowdfunding. There's no better way to improve your performance than to listen to what your audience is telling you.
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
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Shopping Campaigns That Keep Paying Off
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Developing and executing solid structures for shopping campaigns can mean the difference between "meh" and "marvelous" results. In this SEM and retail session, our e-commerce experts will take you well beyond basic structure and feed optimization with clever and effective strategies, tactics and tips on driving higher year-round ROAS and increased profit margins.
Editor-in-Chief, Third Door Media, Inc., @ginnymarvin
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Caitlin graduated from Dartmouth College and is a native of Vermont. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She's worked with a variety of clients from eCommerce to subscription services to B2B lead generation.
Caitlin specializes in data-focused digital marketing experimentation to push past "best practices" to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.
Cady Condyles is a Senior Product Marketing Manager at Microsoft, with a focus on Retail and Campaign Optimization for Bing Ads. Cady has over decade of experience working in online advertising and search. Before joining Microsoft, she was managing search for Amazon’s worldwide retail business and spent several years as the Director of Marketing at Merkle|RKG. She has spoken about search at industry events including several webinar series and SMX conferences.Cady graduated from the Executive MBA program at the Foster School of Business at the University of Washington. Cady also attended the University of Virginia with degrees in Economics and Psychology. Follow Cady on Twitter @CadyCondyles.
Kirk is the owner of ZATO, his Search & Social Marketing agency, and has been working in Paid Search since 2010. In 2017, he was named the #4 Most Influential PPCer by PPC Hero and has written articles for many industry publications. He is also an avid conference speaker, having traveled across the US and UK to talk about Paid Search. Kirk currently resides in Billings, MT with his wife, four children, and little sleep.
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Competitive Research For SEM
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It's not enough to be brilliant with your own SEM efforts. You need to know what your competitors are up to. That means identifying their keywords, their landing page and quality score strategies and their campaign management practices. In short, you need to know everything they're doing to enhance their visibility and diminish yours.
Attend this SEM session to learn how to apply time-tested techniques of competitive intelligence to your campaigns to sharpen your marketing edge and deliver the results you are seeking.
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.
Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.
Ayat and her partner Khalid recently launched their new growth-hacking software Figpii into private beta.
Maddie Cary is the VP of Client Service at Point It Digital Marketing in Seattle. Her role oversees ensuring a team of talented client managers deliver outstanding growth-focused digital marketing service across Paid Search, SEO, Paid Social, and Programmatic Display. Maddie began her career in paid search marketing. In 2015, she won the US Search Award for “Young Search Professional”, as well as was acknowledged as a “Rising Star in PPC” by both SearchEngineLand & PPC Hero. You can find her sharing client successes and account learnings when she speaks at conferences like SMX, HeroConf, MNSearch, and PubCon.
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Driving Sales On Social Media
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Paid social campaigns now go hand-in-hand with retailers' paid search efforts. In this session, we'll show you more advanced ways to get ahead of the pack. Learn from experts how to improve your targeting, create higher impact ad formats and craft creatives to succeed on social networks across Facebook, Instagram, Snapchat, Pinterest, Twitter, LinkedIn et al. See how retailers are using social networks to bring in new customers and nurture higher lifetime values from existing customers.
Greg Finn is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 7+ years and has managed social media campaigns for all clients of all shapes and sizes.
In addition to Cypress North, he is a regular blogger on Search Engine Land and has spoken about Internet Marketing in a variety of marketing conferences and you can also find Greg on Twitter (@gregfinn) or LinkedIn.
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Jennifer Barry
Director of Social Advertising, DragonSearch, @jenkiaba
Jen Kiaba Barry is the Director of Social Advertising at DragonSearch and the author of the book "Perfect Facebook Ads," a beginning platform guide for photographers (www.photographyspark.com/products/perfect-facebook-ads/). As a director she brings her extensive creative experience, operations background, and tech savvy into play to push the envelope of success for DragonSearch's eCommerce clients. In her time at DragonSearch she has managed & mentored a team of paid search and social advertising specialists while running digital advertising campaigns for internationally known brands, startups and local, service-based businesses.
Nate Elliott is the principal of Nineteen Insights, a research and advisory firm that helps brands create great marketing programs and helps technology vendors build great products. He's worked at the leading edge of marketing and technology for more than two decades.
Before launching Nineteen Insights, Nate was VP and Principal Analyst at Forrester, where he developed big ideas like the Marketing RaDaR and The Database of Affinity and then helped marketers implement those ideas. Over 12 years he led Forrester’s coverage of social media, European marketing, and rich media and video advertising. Nate created Forrester’s Social Technographics Score data model and ran the annual Forrester Groundswell Awards. Previously he developed online ad products and standards for DoubleClick (now Google), Macromedia (now Adobe), and the IAB.
Clients and the media call on Nate to provide insight into digital marketing and media. He has been quoted in lots of places and speaks at big events like SXSW, NEXT Berlin, and Ad:Tech.
Nate was born in Syracuse, NY, and graduated from Cornell University. He's worked in New York, London, Berlin and Vancouver. In his spare time he cooks at St. Joseph's Soup Kitchen and helps disabled people learn to sail on Jubilee Sailing Trust tall ships.
Lauren’s remit lies within the Catalyst social practice, ensuring that staffing, delivery, and best practices adhere to and advance the rigorous standards of both Catalyst and GroupM. Currently a Social Group Director in the Boston office, she has 11 years of digital marketing experience and a proven track record in global social media marketing, brand equity management, and business development. Most recently, Lauren has led Catalyst to win a Gold Distinction in the 2017 Shorty Awards Home & Décor category. Lauren is also co-chair of the 4A’s social media committee and assists in developing and distributing industry guidance papers for social agencies nationwide.
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Understanding Offline Targeting And Attribution
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Attribution remains a mystery and a significant challenge for many search marketers. Finding a balance in attribution models that is fair to each channel can impact budgets, expectations and campaigns success. Google, Facebook and an array of others now have the ability to connect digital media and advertising to offline store visits, delivering new insights into your conversion data.
In this advanced-level session, you'll better understand these capabilities, how they work and how "closed loop" attribution will impact your media planning and ROI measurement.
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.
Dan Leibson is the Vice President of Local & Product at Local SEO Guide, a boutique full-service SEO consultancy. He runs a department that specializes in local SEO for multi-location businesses as well as agency consulting. He is a huge craft beer aficionado & foodie and when he isn't contemplating how to best unlock the secrets of the Local SEO universe spends his spare time hanging with his wife and daughter.
Sathya Krishnamurthy, VP of Product at Milestone, is a product thoughtleader in conceptualizing and building highly differentiated search marketing software and services. Well versed in identifying technology solutions for challenging problems. Milestone is a cutting-edge, software and services company providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference in Enterprise retail and in Travel industry by maximizing marketing on the Web, representing over 1000 clients worldwide, including major hotel brands and premier resorts. Prior to Milestone, Sathya lead the product team at Reputation.com, a leading Enterprise online reputation management company. Sathya lives in Silicon Valley and enjoys running marathons and chess.
Eddie Smith, a seasoned executive with more than 20 years of expertise in data, sales and business development, is PlaceIQ's VP of Data. Most recently, Eddie served as Head of Ads API at Twitter, where he was responsible for building a partner ecosystem that created significant value for advertisers. Previously, Eddie served as Chief Revenue Officer at Topsy Labs.
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Winning More Customers With E-commerce Offer Testing
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Online offers can be effective both for customer acquisition and for rewarding customer loyalty. But you need to be careful with offers so you don't risk reducing margins, damaging your brand or acquiring unprofitable, transactional customers. Are you fully testing all your options -- such as prices, discounts, shipping, limited-time sales, coupons, social sharing, reviews and more? Do you understand (and know how to execute) offers that encourage user to shop and buy from you time and time again?
In this SEM and retail session, you'll learn how to build compelling offers and rigorously test them to ensure you are maximizing your campaigns and revenue opportunities.
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.
Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.
Ayat and her partner Khalid recently launched their new growth-hacking software Figpii into private beta.
Currently the Senior Director of e-Commerce Growth Services at CommerceHub where she leads the team in search and account management for brands and retailers in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.
Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.
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Aaron Levy
Manager of Client Strategy, Elite SEM, @bigalittlea
Aaron has been in digital for a decade, starting when he was "given the keys to the car", managing Paid Search for DuPont as a college junior. He's worked in verticals ranging from local adoption agencies & small retailers to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of two dozen. Now a Sr. Account Executive at Elite SEM, he leads relationships and teams overseeing some of the largest B2C brands in the world.
In addition to his duties in the digital media world, Aaron's an adjunct instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a homebrewer, hockey player, slow cyclist and claims to be the industry's top chef.
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Best Of Show / Key #SMXInsights
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After three days of thought leadership and immersive learning, you'll have your own list of top #SMXInsights, favorite sessions and speakers.
We know you wish you could have attended every session, but have no fear! In our "Best of Show" session, speakers and fellow attendees will share their top #SMXInsights, "ah-ha" moments and actionable tactics you can put to use right away.
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Caitlin graduated from Dartmouth College and is a native of Vermont. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She's worked with a variety of clients from eCommerce to subscription services to B2B lead generation.
Caitlin specializes in data-focused digital marketing experimentation to push past "best practices" to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.
Adam is a partner at NordicClick Interactive, a 25 person Digital Marketing agency in Minneapolis. He's an 19 year veteran of the online marketing world who cut his teeth working for Digital River (a global e-commerce provider) in the late 90's. He spent almost nine years there working on such clients as Symantec, Autodesk, Motorola, and Connectix.
Adam has spoken at several industry conferences over the last few years including SES, SMX, Pubcon, OMS, B2B, eMetrics, MN Search, and MDMA. He is also a past instructor at the Online Marketing Institute and the University of San Francisco.
When he’s not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading. He is also the dad who can be found in the summer telling his kids to “get outside! You’ll have all winter to park your butts in front of the TV!” is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.
Patrick Stox is a SEO Specialist for IBM. He writes for Search Engine Land and is an organizer of the Raleigh SEO Meetup (the most successful in the US). He was founder of the Technical SEO Slack group and was a judge for the 2017 US Search Awards and 2017 UK Search Awards.
With an eye for the big picture and a history in increasing online visibility for some of the largest brands on the internet, Laura has focused on content strategy and technical optimization, straddling the divide between marketing, engineering and product teams for Fortune 500 & 1000, enterprise and agencies for over 15 years. Laura currently does Organic Search & Technical Optimization at Netflix in the Silicon Valley, has started and run several boutique agencies, has held previous roles that include Technical Marketing Director for Yahoo Media, SEO Specialist for CNET and, in a past life, was a professional athlete.