Jeff Ferguson is the CEO of Fang Digital Marketing. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota.

No stranger to the industry speaking circuits throughout the US, Europe, and Asia, Jeff is a regular presenter at Digital Hollywood, Online Marketing Summit (OMS), Search Marketing Expo (SMX), Consumer Electronics Show (CES), Ad:tech, and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.

Jeff can be found on Twitter @fangdigital and @countxero.

Claudia Virgilio has more than 23 years of revenue-generating experience that includes expertise in SAAS and Technology with a focus on SEM, SEO, Social, eCommerce, Consulting and CRM/loyalty channels.

Claudia has been at Kenshoo for over 8 years initially headed up sales efforts with notable deals including Expedia, Hilton, Walmart, Shutterfly, HP, and more. She also led the Agency Team Globally and was been instrumental in developing Kenshoo agency solutions and partnerships. Currently she focuses on Global Strategic Partnerships including Amazon, Oath a Verizon Company, SAP, IBM and new emerging partnerships. Prior to Kenshoo, Claudia lead West Coast Sales for Performics/DoubleClick/Google/Publicis for 7 years, managing a team and instrumental in building the Western region, including accounts like HP, Patagonia, Norm Thompson, Safeway, Wells Fargo, Walmart, Disney, Countrywide, Adidas and more. Claudia has also held sales positions at Xpedite, Netcentives, Creditland, and Naviant.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Adam is a partner at NordicClick Interactive, a 25 person Digital Marketing agency in Minneapolis. He's an 19 year veteran of the online marketing world who cut his teeth working for Digital River (a global e-commerce provider) in the late 90's. He spent almost nine years there working on such clients as Symantec, Autodesk, Motorola, and Connectix.

Adam has spoken at several industry conferences over the last few years including SES, SMX, Pubcon, OMS, B2B, eMetrics, MN Search, and MDMA. He is also a past instructor at the Online Marketing Institute and the University of San Francisco.

When he’s not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading. He is also the dad who can be found in the summer telling his kids to “get outside! You’ll have all winter to park your butts in front of the TV!” is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.

Andrew is Founder and President of Toronto-based Page Zero Media, a digital marketing agency founded in 2000. Page Zero manages clients' paid search campaigns; Findability (SEO, content, social, paid social); and other forms of effective audience targeting. Andrew also co-founded HomeStars, a Canadian consumer review site (recently acquired by HomeAdvisor, part of IAC Interactive). Andrew's content claims to fame include iron man streaks of conference speaking, and authoring the first major published how-to book (2005, 2008) about the Google Ads platform. His side hustle, Zerobot, is wholly owned by Page Zero.

A performance-driven, global digital marketer with more than 10 years’ experience, Casey Wilson has provided thought-leadership of varying scale in a notoriously agile industry. Hired as the second employee at Chacka Marketing, today Casey serves as Vice President of Digital Media, overseeing global digital media planning and buying. Joining Chacka in its infancy, Casey has been cast in varied, heterogeneous roles responsible for new client onboarding, digital campaign management, client relationship management and new business development over the course of her tenure.

Prior to joining Chacka, Casey worked at Acquirgy, Inc. (formerly SendTec, Inc.), a direct response media firm in St. Petersburg, Fla. Hired as an SEM Launch Manager, Casey quickly ascended the ranks and consummated her time there as the SEM Supervisor of Performance Consulting and Development. In this role, Casey was responsible for paid search performance of the agency’s client portfolio, including SMBs and large digital advertising enterprises across verticals.

Casey graduated Summa Cum Laude with a Bachelor of Arts in Journalism from Eckerd College in 2003, and double minor in Creative Writing and Human Development. In 2009, Casey completed her Master of Art’s Degree in Management and Leadership from Webster University.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Todd Mosier is an experienced marketer, developer, and the VP of Marketing at Adwerx. Melding his technical and creative backgrounds, he leads the amazing marketing team at the rapidly growing startup, which has helped over 100,000 real estate agents and other small businesses achieve their online advertising objectives – usually in just 4 clicks.

Todd is driven to find the intersection between creative design and technical analysis, pushing the limits of marketing tools and automation. In fact, he and his team are likely targeting you with a sophisticated blend of email and digital advertising as you read this.

Along with being a passionately engaged member of his community in Durham, NC, he has traveled to over 50 countries, and is a lapsed polyglot, musician and DevOps engineer.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Todd Mosier is an experienced marketer, developer, and the VP of Marketing at Adwerx. Melding his technical and creative backgrounds, he leads the amazing marketing team at the rapidly growing startup, which has helped over 100,000 real estate agents and other small businesses achieve their online advertising objectives – usually in just 4 clicks.

Todd is driven to find the intersection between creative design and technical analysis, pushing the limits of marketing tools and automation. In fact, he and his team are likely targeting you with a sophisticated blend of email and digital advertising as you read this.

Along with being a passionately engaged member of his community in Durham, NC, he has traveled to over 50 countries, and is a lapsed polyglot, musician and DevOps engineer.

AJ runs and consults for the world's top LinkedIn advertising accounts. He fell in love with LinkedIn advertising back in 2011, and left his job to found B2Linked.com in 2014. He loves to help B2B companies make the most of the LinkedIn for recruiting and lead generation. He's an exotic car nut and a triathlete. He lives in Utah with his wife and 4 kids.

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.

An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

At eBay, I'm responsible across all markets for everything SEO, Product Pages/Listings, User Reviews & other UGC and Site Architecture as part of the Shopping Experience team (how people find, engage and buy on eBay). I also work closely with our Paid Search teams and Affiliate network which I'll occasionally blog for.

I've been in eBay for >2 years moving over in mid 2015 from Hotels.com/ Expedia where I led SEO there for 5+ years. Previously a designer, e-commerce developer & analyst I've covered a wide range of disciplines but SEO as always been a core discipline for the past 12 years+.

Dave McAnally serves as the Head of Content Orchestration at Resolution Media, an Omnicom Media Group Company, where he manages a team with members in the San Francisco, New York, Charlotte and Chicago offices. In this role, Dave oversees the development and training for search engine optimization (SEO) in the company, building content strategy solutions to orchestrate content across screens, and works directly with Fortune 500 brands like Disney, GSK and Unilever to execute SEO strategies.

During his ten-year tenure with Resolution, Dave has worked with client teams to grow the SEO practice from less than 5% of the company’s services to nearly 30% of the total revenue with more than 60% of clients employing Resolution Media for both paid and organic services. In addition to overseeing client work and capability development, Dave is a frequent guest speaker for marketing classes at University of Chicago.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Caitlin graduated from Dartmouth College and is a native of Vermont. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She's worked with a variety of clients from eCommerce to subscription services to B2B lead generation.

Caitlin specializes in data-focused digital marketing experimentation to push past "best practices" to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.

Sergio Cano is a Senior Paid Search & CRO Manager at Wpromote, a marketing agency based Los Angeles but spanning 8 offices nationally. Born and raised in Hollywood, CA, he holds dual degrees in Mathematics and Economics from UC Davis and has worked in the digital marketing space for several years. He has worked in several work environments ranging from corporate to small business and has held several positions ranging from Paid Search Manager, SEM Analyst, Marketing Manager, and Online Marketing Manager. Additionally, he has worked with brands such as Verizon Telematics, generating leads, brands such as Macy’s, Kohl’s, Foot Locker, Boost Mobile, Vera Bradley, ShoeBuy (now Shoes.com), and Michael Kors driving top-line affiliate sales across search, and younger brands such as Q-See and TPC Trainco driving sales across all paid search and media channels.

As a Senior Paid Search & CRO Manager, he provides deep data insights and top-line growth for all his accounts and where he goes by the motto: “let’s make every month, the best month ever.” He loves theorizing and devising new search strategies as well as analyzing competitive search result landscape for close study. Once, he added “(Recommended)” into his ad copy and his CTR jumped 316% and other affiliate marketers now adopted this practice. When he isn’t strategizing how he is going to best the previous month, he enjoys baking and creating complex excel spreadsheets to tackle real world problems. You can sometimes find him contributing in the AdWords and PPC Reddit community forums through troubleshooting, providing insights or scripts for PPC.

In 2017, he spoke at Hero Conf in Los Angeles and later in the year he oversaw the account team within Wpromote to win the Landy Award for SEM Agency of the Year.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Sana Ansari, General Manager of 3Q Accelerate, has worked in digital marketing since 2009. Sana's expertise in SEM, the Google Display Network, landing page optimization, copy and creative optimization, remarketing, and driving lead quality has been fueled by a data-centric methodology reinforced in all of her team members. In her time at 3Q, she has been responsible for driving some of the agency's greatest success stories, taking companies with limited budgets and big ideas and turning them into names familiar across the country.

Robert is a PPC wizard and conversion optimization extraordinaire. He has worked on PPC accounts of all sizes across many industries and has a soft spot for helping small businesses succeed with paid search.

Robert also loves to share his expertise with others by blogging regularly on PPC topics on the Clix Marketing blog, Search Engine People & his personal blog, Righteous Marketing. You'll also find his posts on SmallBizTrends.com, PPC Hero, 3QDigital.com and PracticalEcommerce.com among others. He is also an active participant in #PPCchat on Twitter.

Recreationally, Robert loves playing ultimate frisbee & basketball, riding his mountain bike and downhill skiing. He loves making new friends, so feel free to reach out on Twitter - @robert_brady

I'm incredibly passionate about revenue-focused B2B marketing and I don't know what I'd do without coffee and spell check. I run marketing and customer success at Bizible, which makes revenue attribution and planning software.

I am also a co-founder and serve on the board of a marketing operations association called MarketingOps.com, and PipelineMarketing.com which produces the yearly State of Pipeline Marketing report.

I've spoken at Dreamforce, Marketo Summit, SMX Advanced, Demandbase Marketing Innovation Summit, #FlipMyFunnel, SEMPO Global, and a number of other marketing events about demand generation, marketing operations / technology, and account-based marketing.

Before Bizible I worked at Microsoft on the Bing marketing team and graduated with a degree in entrepreneurship and marketing from the University of Toledo.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Jeremy Epperson is the Director of Conversion Optimization at 3Q Digital. He has a track record of growing revenue for businesses with his unique approach to conversion rate optimization and UX research. His passion for the past decade has been combining direct response marketing with data-driven research to drive results for clients. Jeremy has consulted with industry leaders on the web including Zillow, HP, TripAdvisor, SolarCity, Disney, and SurveyMonkey.

Jonathan Kagan, senior director of search and biddable media at MARC USA | Results Digital, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.

Prior to working with MARC USA, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.

You may of seen some of his presentations on mobile and multi-screen marketing at conferences like SES New York, ClickZ Live, Ad-Tech and SMX.

James Svoboda is CEO at WebRanking and has been in search marketing since 1999. James is also Co-Founder and former President of MnSearch, the Minnesota Search Engine Marketing Association, a contributor to Marketing Land, member of the Which Test Won advisory board, a Landy awards judge, and #PPCchat supporting partner.

James has also been honored as a Top 25 Most Influential PPC Expert by PPC Hero, selected as a contributor to the Moz Search Ranking Factors, and David Mihm's Local Search Ranking Factors. Previous volunteer efforts include editor for the Open Directory Project, GoGuides and Sphinn, with speaking engagements at SearchFest, State of Search, Hero Conf, Local U Advanced, eMarketing Summit, Integrated Marketing Summit, Social Media Breakfast, Minnesota Blogger Conference and more. He currently resides in Eden Prairie with his lovely wife and two beautiful children, whom he works tirelessly with to convert into lifelong Star Wars fans.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Andrew Garberson is Manager of Search at LunaMetrics, a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC teams, Andrew is a GAIQ certified analytics junkie with a special interest in marketing attribution.

JD Prater is a performance marketer and digital media strategist with a passion for organizing data into actionable stories. As the Director of Growth Marketing at AdStage, JD stewards over full-funnel marketing strategy, including demand generation, advertising, and content marketing.

Voted among the top 25 most influential PPC experts in 2017, JD regularly contributes to top marketing industry publications, speaks at PPC conferences, and co-hosts the weekly PPC Show podcast.

Jonathan Kagan, senior director of search and biddable media at MARC USA | Results Digital, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.

Prior to working with MARC USA, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.

You may of seen some of his presentations on mobile and multi-screen marketing at conferences like SES New York, ClickZ Live, Ad-Tech and SMX.

Noble Digital Founder, CEO and Creative Director Allen Martinez has created national campaigns for some of the largest brands on the planet, including Coca-Cola, Plated, In-Bev, Subway, Nestle, AT&T, Anheuser-Busch, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, McDonald’s, Heineken, Orbitz, Wrigley’s and many others.
 He began his career in film and television production when he was hired out of Art Center College of Design by Quentin Tarantino’s production company A Band Apart.

After working in film and television for 15 years, Martinez founded Noble Digital in 2012 to create dynamic videos and online marketing campaigns to help grow businesses. Noble Digital specializes in helping start-ups and small businesses develop the strategies and creative that make campaigns scale. Thomson Reuters published Martinez’s writings as part of their 'Inside the Minds' series targeting CMOs for a glimpse into his digital advertising insights.

In addition to consulting for a variety of small to mid-sized advertising agencies, Cory Henke founded Variable Media in early 2017 and currently handles all business development, client growth and decision making. He writes and presents on a variety of topics each month about YouTube, Facebook, and the growing social landscape from a paid media perspective. He brings over ten years of experience beginning on the direct response agency side at ID Media under the IPG Holding umbrella before obtaining publisher experience at Yahoo! Working with Fortune 500 brands in both the Los Angeles and San Francisco offices.

Before launching Variable Media, Cory led the media and analytics department for Molio Inc., a pioneer in the YouTube advertising space combining creative & media analysis to understand, improve, and scale social video campaigns.

Adam is a partner at NordicClick Interactive, a 25 person Digital Marketing agency in Minneapolis. He's an 19 year veteran of the online marketing world who cut his teeth working for Digital River (a global e-commerce provider) in the late 90's. He spent almost nine years there working on such clients as Symantec, Autodesk, Motorola, and Connectix.

Adam has spoken at several industry conferences over the last few years including SES, SMX, Pubcon, OMS, B2B, eMetrics, MN Search, and MDMA. He is also a past instructor at the Online Marketing Institute and the University of San Francisco.

When he’s not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading. He is also the dad who can be found in the summer telling his kids to “get outside! You’ll have all winter to park your butts in front of the TV!” is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.

Simon fell in love with the internet at an early age. As a child growing up in New Zealand, he found the idea that he could connect with anyone, anywhere in the world very intriguing. He developed his first website when I was 12 and never looked back. In addition to a love for the digital world, he studied Psychology at UCLA where we fell in love with the world of statistics. Combining his two passions, he is currently the Director of Digital Intelligence at Wpromote, the largest independent Digital Marketing agency in the USA.

Prior to joining Wpromote, Simon lead the Digital Marketing at Laserfiche, and, in 2014, was named by IBM & the Economist as one of the global top 25 social business leaders (Link: http://live.wavecast.co/socialbusinessleaders/2014/07/19/simon-poulton/ ). As an early adopter in the world of Paid Social, this inspired him to find new measurement solutions to better understand the impact of Digital Advertising on B2B sales cycles.

In addition to leading the Digital Intelligence team at Wpromote, he also serves as a Strategic Director and has worked closely with national brands like Charming Charlie, Providence Healthcare, Proactiv & Forever 21. In this role he leads internal teams with channel-specific experts to both design & executive Digital Marketing initiatives across all digital channels.

In addition to sharing his thoughts via text mediums, Simon has presented on numerous topics at SMX East 2017, SMX West 2018, Google (Los Angeles) & the annual Laserfiche conference. Not one to shy away from the stage, while in college Simon performed as UCLA mascot Joe Bruin regularly to over 80,000 fans at the Rose Bowl in Pasadena, CA.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.

An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).

Dana was born in a steel mill but overcame these humble beginnings to move to Edmonton in 2010. In her spare time, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.

Ruth Burr Reedy has been working in SEO since 2006. She has spoken on SEO strategies and tactics at conferences such as SMX West and Advanced, PubCon, MozCon, and NamesCon.

Ruth specializes in strong technical SEO as the foundation for a holistic inbound marketing strategy. She is currently the Director of Strategy at UpBuild, an SEO agency using technical SEO, web analytics and conversion rate optimization for end-to-end improvement of the customer journey.

Ruth lives in Oklahoma City, OK with her husband and dog. Prior to her move to UpBuild, she was the Senior SEO Manager at BigWing Interactive, a full-service digital marketing agency; previously, she was the head of SEO at Moz.

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Ben Wood is the Marketing Services Director at UK based digital agency Hallam Internet, a well-established and experienced full service digital marketing agency with offices in Nottingham and London, serving a wide variety of clients throughout the UK and internationally. Ben has previously worked at Experian, a FTSE100 company and specialises in advanced SEO, Paid Search and Analytics.

Ben oversees an award winning consultancy team of 40+ digital marketers and is responsible for the online performance of a wide range of national and international clients including Raleigh, The United Nations and Saint-Gobain. Outside of work, Ben plays Ice Hockey for the Nottingham Lions in the English National League, and enjoys playing golf and watching football (soccer).

Ben currently contributes to both Search Engine Journal and State of Digital on a monthly basis and has previously been featured in Net magazine, B2B Marketing and The Drum as well as being nominated as one of The Guardian's 'Rising Stars' in 2014.

A performance-driven, global digital marketer who serves industry thought leadership, Monika Doyle is a digital media director at Chacka Marketing, overseeing the optimization team. Joining Chacka in 2012, Monika has worked in various roles where she has been responsible for digital campaign management, client relationship management and new hire training over the course of her career. Monika plays a critical role in improving internal processes to save time, enabling the team to focus on more strategic developments of accounts.

Monika graduated from The University of Florida with a Bachelor of Arts in Business Administration, Marketing with a minor in Oral and Written Communications Studies in 2009. In her free time, Monika enjoys volunteering at St. Frances Society Animal Rescue.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Andrew is Founder and President of Toronto-based Page Zero Media, a digital marketing agency founded in 2000. Page Zero manages clients' paid search campaigns; Findability (SEO, content, social, paid social); and other forms of effective audience targeting. Andrew also co-founded HomeStars, a Canadian consumer review site (recently acquired by HomeAdvisor, part of IAC Interactive). Andrew's content claims to fame include iron man streaks of conference speaking, and authoring the first major published how-to book (2005, 2008) about the Google Ads platform. His side hustle, Zerobot, is wholly owned by Page Zero.

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Kris is a 10+ year veteran of digital marketing and has managed over $100 Million in online ad spend for B2B and B2C global organizations. As the Director of Digital Marketing Strategy at Firewood, Kris helps clients obtain exceptional results through detailed planning, execution, and optimization. He possesses extensive experience working across search, display and video, and specializes in media planning, digital strategy, video advertising, and web analytics. Prior to joining Firewood, Kris drove digital marketing efforts for shopping comparison site, Become.com, and Ebates.com. He recently earned his MBA University of California Haas School of Business.

Interests/Areas of Expertise:
Cross/omni channel marketing
Utility Marketing (Using rich media to engage with the customer, not just talk to them)
Reporting and Web Analytics (especially around using data to tell your marketing story inside your organization)
YouTube Advertising

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Caitlin graduated from Dartmouth College and is a native of Vermont. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She's worked with a variety of clients from eCommerce to subscription services to B2B lead generation.

Caitlin specializes in data-focused digital marketing experimentation to push past "best practices" to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.

Greg Sterling is a Contributing Editor to Search Engine Land the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.

Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.

Ayat and her partner Khalid recently launched their new growth-hacking software Figpii into private beta.

Greg Finn is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 7+ years and has managed social media campaigns for all clients of all shapes and sizes.

In addition to Cypress North, he is a regular blogger on Search Engine Land and has spoken about Internet Marketing in a variety of marketing conferences and you can also find Greg on Twitter (@gregfinn) or LinkedIn.

Nate Elliott is the principal of Nineteen Insights, a research and advisory firm that helps brands create great marketing programs and helps technology vendors build great products. He's worked at the leading edge of marketing and technology for more than two decades.

Before launching Nineteen Insights, Nate was VP and Principal Analyst at Forrester, where he developed big ideas like the Marketing RaDaR and The Database of Affinity and then helped marketers implement those ideas. Over 12 years he led Forrester’s coverage of social media, European marketing, and rich media and video advertising. Nate created Forrester’s Social Technographics Score data model and ran the annual Forrester Groundswell Awards. Previously he developed online ad products and standards for DoubleClick (now Google), Macromedia (now Adobe), and the IAB.

Clients and the media call on Nate to provide insight into digital marketing and media. He has been quoted in lots of places and speaks at big events like SXSW, NEXT Berlin, and Ad:Tech.

Nate was born in Syracuse, NY, and graduated from Cornell University. He's worked in New York, London, Berlin and Vancouver. In his spare time he cooks at St. Joseph's Soup Kitchen and helps disabled people learn to sail on Jubilee Sailing Trust tall ships.

Greg Sterling is a Contributing Editor to Search Engine Land the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.

Dan Leibson is the Vice President of Local & Product at Local SEO Guide, a boutique full-service SEO consultancy. He runs a department that specializes in local SEO for multi-location businesses as well as agency consulting. He is a huge craft beer aficionado & foodie and when he isn't contemplating how to best unlock the secrets of the Local SEO universe spends his spare time hanging with his wife and daughter.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.

Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.

Ayat and her partner Khalid recently launched their new growth-hacking software Figpii into private beta.

Currently the Senior Director of e-Commerce Growth Services at CommerceHub where she leads the team in search and account management for brands and retailers in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.

Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.

Aaron has been in digital for a decade, starting when he was "given the keys to the car", managing Paid Search for DuPont as a college junior. He's worked in verticals ranging from local adoption agencies & small retailers to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of two dozen. Now a Sr. Account Executive at Elite SEM, he leads relationships and teams overseeing some of the largest B2C brands in the world.

In addition to his duties in the digital media world, Aaron's an adjunct instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a homebrewer, hockey player, slow cyclist and claims to be the industry's top chef.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Caitlin graduated from Dartmouth College and is a native of Vermont. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She's worked with a variety of clients from eCommerce to subscription services to B2B lead generation.

Caitlin specializes in data-focused digital marketing experimentation to push past "best practices" to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.

Adam is a partner at NordicClick Interactive, a 25 person Digital Marketing agency in Minneapolis. He's an 19 year veteran of the online marketing world who cut his teeth working for Digital River (a global e-commerce provider) in the late 90's. He spent almost nine years there working on such clients as Symantec, Autodesk, Motorola, and Connectix.

Adam has spoken at several industry conferences over the last few years including SES, SMX, Pubcon, OMS, B2B, eMetrics, MN Search, and MDMA. He is also a past instructor at the Online Marketing Institute and the University of San Francisco.

When he’s not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading. He is also the dad who can be found in the summer telling his kids to “get outside! You’ll have all winter to park your butts in front of the TV!” is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.