Craft superior ad campaigns and exceed your goals with actionable tactics from the pros
The bounty of options available to search marketers continues to multiply. And yet with each new choice comes new responsibilities. Expanded Text Ads (ETAs) were just the beginning. Audience targeting, automated ad testing, and retargeting continue to evolve and promise higher conversions and ROI, but add complexity to the search marketer’s role at an equally dizzying rate.
You’re devoted to staying up on the latest search marketing tactics and tools. You know the value of learning straight from the experts, including the people behind the ad platforms you use every day. That’s why you should attend SMX West.
Join us January 30-31, 2019 in San Jose, CA for two full days of SEM and PPC sessions specifically designed for search marketers like you. Leave confident of your ability to leverage new formats for your search advertising campaigns. Major players, including Google and Bing, will be there to share firsthand advice on exactly what they’re looking for when it comes to outstanding ad campaigns.
We know that employing fresh SEM tactics is just a single ingredient for success. Having quality, digestible data that provides deeper insights into your paid search performance only reinforces your continued investment. That’s why SMX West will feature a full-day track dedicated to conversions, data, and analytics – areas crucial to proving the value of your search marketing efforts.
Together, we will dive deep into the areas of search marketing that matter most to you and your bottom line.
Our expert in-house and agency speakers will teach you how to:
- Automate campaign management
- Make the most of video advertising
- Develop multi-channel attribution models that move the needle
- Maximize and measure performance on the Google Display Network
- Create compelling ads that resonate with your end-users
- Integrate dynamic ad formats into your campaigns
… and much, much more.
Go deep with SEM tactics and learn from the best in the business – real-world practitioners and experts who can show you what works, and what doesn’t in the fast-paced world of paid search. Select from more than 20 sessions on SEM topics.
Obsessed with SEO and SEM?
View the complete agenda here.