Obsessed With SEO & SEM

February 19-20, 2020
San Jose Convention Center

Craft superior ad campaigns and exceed your goals with actionable tactics from the pros

The bounty of options available to search marketers continues to multiply. And yet with each new choice comes new responsibilities. Expanded Text Ads (ETAs) were just the beginning. Audience targeting, automated ad testing, and retargeting continue to evolve and promise higher conversions and ROI, but add complexity to the search marketer’s role at an equally dizzying rate.

You’re devoted to staying up on the latest search marketing tactics and tools. You know the value of learning straight from the experts, including the people behind the ad platforms you use every day. That’s why you should attend SMX West.

Join us February 19-20, 2020 in San Jose, CA for two full days of SEM and PPC sessions specifically designed for search marketers like you. Leave confident of your ability to leverage new formats for your search advertising campaigns. Major players will be there to share firsthand advice on exactly what they’re looking for when it comes to outstanding ad campaigns.

We know that employing fresh SEM tactics is just a single ingredient for success. Having quality, digestible data that provides deeper insights into your paid search performance only reinforces your continued investment. That’s why SMX West will feature a full-day track dedicated to conversions, data, and analytics – areas crucial to proving the value of your search marketing efforts.

Together, we will dive deep into the areas of search marketing that matter most to you and your bottom line.

SEM Sessions

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Why And How To Run Top-Of-Funnel (Search) Campaigns: KPIs, Expectations

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Overview

Coming soon.

Speakers

Moderator

Matt Van Wagner
President, Find Me Faster - SMX Programming Team, @mvanwagner

The Art Of Structuring Campaigns

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Overview

Coming soon.

Speakers

Moderator

Brad Geddes
Co-Founder, AdAlysis - SMX Programming Team, @bgTheory

Shopping Actions, Structure, Bids & Formats: How To Get The Most From Google Shopping Ads

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Overview

Coming soon.

Speakers

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

SEM/PPC Roundtable

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Overview

Coming soon.

Speakers

Moderator

Brad Geddes
Co-Founder, AdAlysis - SMX Programming Team, @bgTheory

Conversion Rate Optimization Tips From The Pros

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Overview

Coming soon.

Speakers

Moderator

Matt Van Wagner
President, Find Me Faster - SMX Programming Team, @mvanwagner

Ad Testing In An Automation World

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Overview

Coming soon.

Speakers

Michael Crimmins

Digital Manager, Firmidable, @mikecrimmins

Moderator

Brad Geddes
Co-Founder, AdAlysis - SMX Programming Team, @bgTheory

Driving Profitable Sales With Amazon Search Ads

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Overview

Coming soon.

Speakers

Kaitlin McGrew

Senior SEM Manager, PMG Digital Agency, @kaitlinppc

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

How To Manage And Optimize B2B PPC Accounts

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Overview

Coming soon.

Speakers

Tim Jensen

Campaign Manager, Clix Marketing, @timothyjjensen

Robert Brady

Founder, Righteous Marketing, @robert_brady

Moderator

Brad Geddes
Co-Founder, AdAlysis - SMX Programming Team, @bgTheory

Genius-level Microsoft Ads, Google Ads Optimization

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Overview

Coming soon.

Speakers

Moderator

Matt Van Wagner
President, Find Me Faster - SMX Programming Team, @mvanwagner

Optimize Your Holiday Plans To Beat The Competition

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Overview

Coming soon.

Speakers

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

LinkedIn Ads: Advanced Strategies and Tactics for B2B

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Overview

Coming soon.

Speakers

Michelle Morgan

Director of Client Services, Clix Marketing, @michellemsem

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

Understanding And Analyzing The Customer Journey

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Overview

Coming soon.

Speakers

Moderator

Brad Geddes
Co-Founder, AdAlysis - SMX Programming Team, @bgTheory

Automation: How To Push Forward; When To Push Back

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Overview

Coming soon.

Speakers

Moderator

Matt Van Wagner
President, Find Me Faster - SMX Programming Team, @mvanwagner

Deep Dive Into Data Flow

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Overview

Coming soon.

Speakers

Aaron Levy

Director, SEM, Tinuiti, @bigalittlea

Moderator

Brad Geddes
Co-Founder, AdAlysis - SMX Programming Team, @bgTheory

Getting Reports Right

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Overview

Coming soon.

Speakers

Moderator

Matt Van Wagner
President, Find Me Faster - SMX Programming Team, @mvanwagner

Tackling Rising CPAs On Facebook And Instagram

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Overview

Coming soon.

Speakers

Madeline Fitzgerald

Sr. Strategy Development Manager, 3Q Digital, @3QDigital

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

SEM/PPC Hot Topic

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Overview

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Speakers

Moderator


Editor-in-Chief, Search Engine Land, @ginnymarvin

Optimizing Your Day, Optimizing Your Month - Roadmap Of What You Look At When

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Overview

Coming soon.

Speakers

Robert Brady

Founder, Righteous Marketing, @robert_brady

Moderator

Brad Geddes
Co-Founder, AdAlysis - SMX Programming Team, @bgTheory

SEM/PPC Hot Topic

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Overview

Coming soon.

Speakers

Moderator


Co-Founder, AdAlysis - SMX Programming Team, @bgTheory

How To Understand and Beat Your Competitors

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Overview

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Speakers

Moderator

Brad Geddes
Co-Founder, AdAlysis - SMX Programming Team, @bgTheory

SEM/PPC Clinic

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Overview

Coming soon.

Speakers

Moderator

Matt Van Wagner
President, Find Me Faster - SMX Programming Team, @mvanwagner

SEM/PPC Insights

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Overview

Coming soon.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Making Your Case For More Budget, New Tests: How To Communicate What Matters And Get Buy-In

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Overview

Coming soon.

Speakers

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

Video And YouTube In Google Search: It's A Really Big Deal

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Overview

Coming soon.

Speakers

Moderator

Barry Schwartz
Contributing Editor, Search Engine Land and Owner, RustyBrick, @rustybrick

Tactical Tips For Creating More Persuasive Ads

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Overview

Coming soon.

Speakers

Brad Geddes

Co-Founder, Adalysis, @bgTheory

Moderator

Matt Van Wagner
President, Find Me Faster - SMX Programming Team, @mvanwagner

SEO and SEM teams: Why Sharing Your Data Matters

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Overview

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Speakers

Moderator

Jessica Bowman
Editor at Large, Search Engine Land, Owner, SEO In-house, @jessicabowman

Landing Page Clinic

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Overview

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Speakers

Moderator


Editor at Large, Search Engine Land, Owner, SEO In-house, @jessicabowman

Experts Tips For Creating Killer Cross-Channel Reports

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Overview

Coming soon.

Speakers

Benu Aggarwal

President, Milestone, INC, @benuaggarwal

Moderator

Jessica Bowman
Editor at Large, Search Engine Land, Owner, SEO In-house, @jessicabowman

SEM/PPC Insights

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Overview

Coming soon.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

SMX Highlights: 30 Ideas In 30 minutes

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Overview

Coming soon.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Obsessed with SEM and SEO?

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