Search-Engine Friendly Mobile Design & Development
Don’t miss out on this exciting opportunity to learn from the pros!
Learn how to create mobile-friendly sites and applications (apps) that are equally appealing to mobile search engines and human visitors.
Mobile optimization ensures that mobile visitors have an experience optimized for their mobile device. The mobile experience includes findability – how quickly and easily mobile users can find your products, services, and apps via mobile search engines.
This mobile SEO workshop will show you how to establish and develop a “natural” mobile SEO strategy — increasing your mobile search engine visibility and conversions.
This full-day mobile SEO workshop will cover:
- How mobile SEO is different
- Users goals & behaviors
- Why mobile first is NOT mobile only
- Mobile sites vs. mobile applications (apps) — how to decide
- Responsive vs. adaptive design — advantages & disadvantages
- App store optimization & app indexing
- Accelerated Mobile Pages (AMP)
- Planning your mobile user experience (UX)
- Key factors of search-engine friendly mobile design
- Writing for mobile — content to include, add, or remove
- Optimizing graphic images
- Mobile navigation & accessibility
- Designing for speed
- Mobile performance metrics
- Mobile keyword research & content creation — app & web content
- Designing for mobile interaction: touch, gestures, & voice
- How to fix mobile-friendly errors’
- Tools for diagnosing mobile issues
- Case studies & solutions
- Mobile / tablet design dos & don’ts
- Site Clinic
- Tool tips & resources
- Downloadable training materials included!
Who Will Benefit From This Workshop
Anyone who designs, develops, and promotes mobile websites & apps as part of their work should attend this workshop!
Bring your mobile designs & apps with you – this workshop also includes a Site Clinic to address your most important mobile SEO questions.
For new and experienced mobile SEOs: Whether you are new to mobile SEO or a seasoned professional, this workshop will help you focus on the most critical mobile SEO ranking factors. Our workshop and Site Clinic will answer questions you may have so you can better communicate to developers, or do it on your own.
For new and experienced mobile designers/developers: Website and app designers / developers will learn how to increase mobile visibility, engagement, user satisfaction, and sales…without sacrificing the mobile experience.
Outstanding Value – Register Now!
Register today to ensure your spot. Seating is limited. Here are the two ways to attend:
Interested in sending a team? Check out our special Team Rates!
There are a limited number of tickets available.
Instructors: Bryson Meunier & Shari Thurow
SEO Director, Vivid Seats
Bryson is the SEO Director at Vivid Seats, is an SEO veteran with more than 14 years experience both agency and in-house, and is a thought leader in permission marketing as a columnist and a frequent speaker on SEO and mobile marketing.
Founder and SEO Director, Omni Marketing Interactive (@sharithurow)
Shari has been designing and promoting websites since 1995, and she is outsourced to many firms worldwide. As a pioneer in the area of search-engine friendly web design, she has a 100% success rate for getting client sites ranked at the top of search engines.
She is the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian. Her book, When Search Meets Web Usability, recently translated into Chinese, teaches how to bridge the gap between a search-engine query and the right web page.
Shari has served on the Board of Directors for the Information Architecture Institute (IAI) and the User Experience Professionals Association (UXPA). She is currently on the Editorial Advisory Board for the ASLIB Journal of Information Management (AJIM).
Shari’s areas of expertise include search-engine optimization (SEO), website usability, web design and development, and information architecture. Clients include the National Cancer Institute, WebMD, AOL, Huffington Post, ABC News, Sony Music, and Microsoft.