Obsessed With SEO & SEM

January 30-31, 2019
San Jose Convention Center

Optimize your online presence with fresh SEO insights from the experts

Search engine optimization (SEO) is an indisputable cornerstone of online marketing, but the shape and scope of SEO have evolved tremendously over recent years. Gone are the days of keyword-stuffed copy and a coveted place among 10 blue links. Successful content must be optimized for a vast array of mediums, including video, apps, and voice search. Mobile is more important than ever. Structured markup, JavaScript… it’s a massive landscape, and just when you get your footing, it changes.

You understand the importance of an optimized web presence. You’re serious about staying fresh on the latest SEO tactics and how to implement them. That’s why you should attend SMX West.

Join us January 30-31, 2019 in San Jose, CA for two full days of SEO sessions specifically designed for professionals like you. Major players, including Google and Bing, will be there to share firsthand advice on exactly what they’re looking for when it comes to outstanding content.

Together, we will dive deep into the areas of online marketing that matter most to you and your bottom line.

Our expert speakers are ready to teach you how to:

  • Understand the most crucial SEO ranking factors of 2018
  • Create content with search engines’ mobile-first indexing in mind
  • Make the most of Google’s Accelerated Mobile Pages (AMP)
  • Optimize your content for virtual assistants like Siri and Alexa
  • Master the complexities of Enterprise SEO

… and much, much more.

 

SEO Sessions

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Keynote with Google: Age Of Assistance

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Overview

Ready for some crystal ball gazing? Search is no longer limited to text on a computer screen - it's often voice activated and happens across mobile and internet of things devices like smart home speakers. In this keynote talk, our speaker from the Google Assistant team will take you on a roller coaster ride from where we are today to what the future holds, including how some future tech is already here and having a significant impact on marketing campaigns.

Speakers

Marco Lenoci

Head of North America Global Partnerships, Google, @marcolenoci

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Machine vs. Man: What Really Matters For SEO Success

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Overview

When it comes to presenting the best results for any given query, Google favors generalized algorithmic improvements over band-aids that address specific problems. Yet Google also employs a team of search quality raters to evaluate and provide feedback on search results.

As an SEO, should you be meticulously analyzing search ranking algorithm updates or carefully studying each word of the 164-page Google quality raters guidelines?

In this session, you'll learn what you should focus on and what really matters for SEO success in today's algorithmically-driven yet human-mediated ranked environment.

Speakers

Lily Ray

Director, SEO, Path Interactive, @lilyraynyc

Dave Davies

CEO, Beanstalk Internet Marketing, @beanstalkim

Frédéric Dubut

Senior Program Manager, Bing, @CoperniX

Nagu Rangan

Senior Program Manager, Bing, @nagu_rangan

Moderator

Barry Schwartz
News Editor, Search Engine Land, RustyBrick, @rustybrick

Mobile First Indexing & Mobile Friendly SEO

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Overview

Not focused on delivering a great user experience to mobile users? You are missing a huge and growing opportunity.

Start by understanding the difference between mobile-first indexing and mobile-friendly SEO. Though linked at the hip, they are not the same. Mobile-first indexing means that Google's crawlers now primarily see your web pages as they are rendered by a smartphone. SEO for the mobile-first index is different from traditional SEO.

In this session, you'll learn how to construct a mobile-friendly SEO site for search engines that delivers exceptional user experiences for your human visitors.

Speakers

Eric Enge

General Manager, Stone Temple Consulting, now a part of Perficient Digital, @stonetemple

Max Prin

Head of Technical SEO, Merkle Inc., @maxxeight

Moderator

Barry Schwartz
News Editor, Search Engine Land, RustyBrick, @rustybrick

SEO Site Clinic

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Overview

Even the most knowledgeable SEOs are stumped sometimes, and everyone could use a regular SEO tuneup.

In this session, you'll have the opportunity to volunteer your site, describe the issues you are facing, and our SEO rockstars will diagnose your challenges in real time and offer specific actionable advice to repair or enhance your performance.

Speakers

Dave Davies

CEO, Beanstalk Internet Marketing, @beanstalkim

Lily Ray

Director, SEO, Path Interactive, @lilyraynyc

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Google's New Dynamic Rendering Workaround: A Must For JavaScript-Heavy Sites

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Overview

Developers love JavaScript for its flexibility and capabilities. But search engines still find it difficult to process JavaScript successfully. Google recently released a new SEO workaround, called dynamic rendering, that will support modern sites with JavaScript and sites that have a strong social media presence.

This session dives into the promise and reality of dynamic rendering. You'll get insights into how to implement this new process of switching between client-side rendering and pre-rendered content, and an up-close look at how dynamic rendering provides positive benefits for sites that rely heavily on JavaScript.

Speakers

Bartosz Goralewicz

Co-Founder, Head of SEO, Elephate, @ElephateSEO

Moderator

Barry Schwartz
News Editor, Search Engine Land, RustyBrick, @rustybrick

Optimizing Content For Voice Search & Virtual Assistants

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Overview

Apple's Siri, Amazon's Alexa, Microsoft's Cortana and Google Assistant are accelerating the use of voice search. That means forward-thinking SEOs must now prepare for a future where voice search and virtual assistants play a significant -- and in some cases, principal -- role in content discovery and conversions.

This advanced-level session explores how to use SEO tactics to optimize your content and user experience for a future in which half or more of all queries will be spoken.

Speakers

Upasna Gautam

Manager, SEO, Ziff Davis, @upasnagautam

Benu Aggarwal

President & Founder, Milestone, Inc, @benuaggarwal

Stephan Spencer

Founder, Science of SEO, @sspencer

Moderator

Greg Sterling
Founding Principal, Sterling Market Intelligence, @gsterling

Keynote with Microsoft: The Quest For Intelligent Search

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Overview

In this keynote conversation you'll hear holistically about what's new with search at Microsoft and what future developments and opportunities are coming to Bing and Bing Ads. In this keynote, you'll hear directly about how AI is emerging as a key force in the evolving search landscape and the move from keywords towards intent and audiences.

Speakers

Christi Olson

Search Evangelist, Microsoft, @christijolson

Junaid Ahmed

Partner Group Engineering Manager for Microsoft Bing, Microsoft

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Solving Complex SEO Problems When Standard Fixes Don't Apply

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Overview

Most technical audit presentations cover tools and theory, but few help you piece it all together or sort out the issues when standard fixes have been implemented and are not performing as expected.

In this session, our speakers share the metrics that indicate significant SEO problems. And they'll offer strategies and tactics that work when standard technical SEO fixes do not.

Speakers

Arsen Rabinovich

Founder/Director of SEO, TopHatRank.com LLC, @tophatarsen

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Everything You Need To Know To Execute A Successful Site Migration

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Overview

Are you planning on switching to HTTPS, introducing a new CMS, changing hosting providers or relaunching your templates? Beware. Many things can go wrong. And the consequences can be severe.

Don't worry. We've got you covered! You'll leave this session with a comprehensive strategy for executing an error-free site migration that will deliver all the benefits you expect with none of the headaches. You'll get hands-on advice on how you should plan your relaunch from speakers who have executed dozens of successful migrations on a variety of types of sites around the world.

Speakers

Patrick Stox

Technical SEO, IBM, @patrickstox

Bastian Grimm

CEO & Director Organic Search, Peak Ace AG, @basgr

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Enterprise SEOs, Unite!

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Overview

Implementing SEO for large organizations requires specialized skills:
- maintaining multiple websites
- getting different content management systems to play nice together
- juggling the unique requirements of countries and languages
- domain management
to name just a few.

Being responsive to the needs and opinions of internal stakeholders (including top management) further compounds the complexity.

In this session, our panel of enterprise SEOs delivers a needed sanity check along with the latest tactical and technical issues that are especially relevant to large enterprise implementations.

Speakers

Eli Schwartz

Director of Growth, SurveyMonkey, @5le

Jordan Silton

Director, SEO Marketing, Apartments.com (Costar Group), @jsilton

Sharon Conner

Manager – Search & CRO, Autodesk, @anemptyroad

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Maximizing Visual Search Potential

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Overview

With recent improvements in both camera phones and search engine image feature detection capabilities, people are increasingly turning to visual search for finding products, planning travel and other activities. Optimizing for visual search can drive more traffic and significantly enhance user experience and conversion rates. This session explores the important techniques to fully leverage visual search.

Speakers

Amy Balliett

CEO, Co-Founder, & Chief Swiss Army Knife, Killer Infographics, @topinfographics

Kristopher Jones

Founder / CEO, LSEO.com, @krisjonescom

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

The New Realities Of Local Search

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Overview

While traditional SEO techniques are integral in achieving local SEO success, many other factors play a significant role in effective geotargeting. Your results will improve by focusing on reviews, questions & answers, knowledge panel management and other organic tactics, as well as taking full advantage of the functions of Google My Business.

But you'll also have to keep an eye on new options for local advertising: Product listing and map ads, location extensions, local inventory ads -- the list goes on.

Join out expert speakers for an exploration of the rapidly evolving local marketing landscape and discover how you can best leverage new opportunities.

Speakers

Conrad Saam

President, Mockingbird, @conradsaam

Damian Rollison

VP Product, Brandify, @damianrollison

Dana DiTomaso

President & Partner, Kick Point Inc., @danaditomaso

Moderator

Greg Sterling
Founding Principal, Sterling Market Intelligence, @gsterling

 

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