Obsessed With SEO & SEM

January 30-31, 2019
San Jose Convention Center

Optimize your online presence with fresh SEO insights from the experts

Search engine optimization (SEO) is an indisputable cornerstone of online marketing, but the shape and scope of SEO have evolved tremendously over recent years. Gone are the days of keyword-stuffed copy and a coveted place among 10 blue links. Successful content must be optimized for a vast array of mediums, including video, apps, and voice search. Mobile is more important than ever. Structured markup, JavaScript… it’s a massive landscape, and just when you get your footing, it changes.

You understand the importance of an optimized web presence. You’re serious about staying fresh on the latest SEO tactics and how to implement them. That’s why you should attend SMX West.

Join us January 30-31, 2019 in San Jose, CA for two full days of SEO sessions specifically designed for professionals like you. Major players, including Google and Bing, will be there to share firsthand advice on exactly what they’re looking for when it comes to outstanding content.

Together, we will dive deep into the areas of online marketing that matter most to you and your bottom line.

Our expert speakers are ready to teach you how to:

  • Understand the most crucial SEO ranking factors of 2018
  • Create content with search engines’ mobile-first indexing in mind
  • Make the most of Google’s Accelerated Mobile Pages (AMP)
  • Optimize your content for virtual assistants like Siri and Alexa
  • Master the complexities of Enterprise SEO

… and much, much more.

 

SEO Sessions

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Keynote - TBA

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Overview

TBA

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Machine vs. Man: What Really Matters For SEO Success

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Overview

When it comes to presenting the best results for any given query, Google favors generalized algorithmic improvements over band-aids that address specific problems. Yet Google also employs a team of search quality raters to evaluate and provide feedback on search results.

As an SEO, should you be meticulously analyzing search ranking algorithm updates or carefully studying each word of the 164-page Google quality raters guidelines?

In this session, you'll learn what you should focus on and what really matters for SEO success in today's algorithmically-driven yet human-mediated ranked environment.

Speakers

Moderator

Barry Schwartz
News Editor, Search Engine Land, RustyBrick, @rustybrick

Mobile First Indexing & Mobile Friendly SEO

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Overview

Not focused on delivering a great user experience to mobile users? You are missing a huge and growing opportunity.

Start by understanding the difference between mobile-first indexing and mobile-friendly SEO. Though linked at the hip, they are not the same. Mobile-first indexing means that Google's crawlers now primarily see your web pages as they are rendered by a smartphone. SEO for the mobile-first index is different from traditional SEO.

In this session, you'll learn how to construct a mobile-friendly SEO site for search engines that delivers exceptional user experiences for your human visitors.

Speakers

Moderator

Barry Schwartz
News Editor, Search Engine Land, RustyBrick, @rustybrick

SEO Site Clinic

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Overview

TBA

Speakers

Moderator


News Editor, Search Engine Land, RustyBrick, @rustybrick

Google's New Dynamic Rendering Workaround: A Must For JavaScript-Heavy Sites

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Overview

Developers love JavaScript for its flexibility and capabilities. But search engines still find it difficult to process JavaScript successfully. Google recently released a new SEO workaround, called dynamic rendering, that will support modern sites with JavaScript and sites that have a strong social media presence.

This session dives into the promise and reality of dynamic rendering. You'll get insights into how to implement this new process of switching between client-side rendering and pre-rendered content, and an up-close look at how dynamic rendering provides positive benefits for sites that rely heavily on JavaScript.

Speakers

Moderator

Barry Schwartz
News Editor, Search Engine Land, RustyBrick, @rustybrick

Everything You Need To Know To Execute A Successful Site Migration

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Overview

Are you planning on switching to HTTPS, introducing a new CMS, changing hosting providers or relaunching your templates? Beware. Many things can go wrong. And the consequences can be severe.

Don't worry. We've got you covered! You'll leave this session with a comprehensive strategy for executing an error-free site migration that will deliver all the benefits you expect with none of the headaches. You'll get hands-on advice on how you should plan your relaunch from speakers who have executed dozens of successful migrations on a variety of types of sites around the world.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Keynote - TBA

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Overview

TBA

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

A Google Insider's Guide To Getting The Most From The Search Console, All About Penalties & More

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Overview

Ever wish you could get the inside story from someone at Google who helped shape the company's ranking algorithms and spam policies?

Here's your chance! In this session, former senior Google Search Quality team member Fili Wiese takes you on a deep dive into all of the goodies in the new Google Search Console. He'll also explain Google manual penalties, their impact on your website and how to deal with them swiftly and successfully.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Enterprise SEOs, Unite!

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Overview

Implementing SEO for large organizations requires specialized skills:
- maintaining multiple websites
- getting different content management systems to play nice together
- juggling the unique requirements of countries and languages
- domain management
to name just a few.

Being responsive to the needs and opinions of internal stakeholders (including top management) further compounds the complexity.

In this session, our panel of enterprise SEOs delivers a needed sanity check along with the latest tactical and technical issues that are especially relevant to large enterprise implementations.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Optimizing Content For Voice Search & Virtual Assistants

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Overview

Apple's Siri, Amazon's Alexa, Microsoft's Cortana and Google Assistant are accelerating the use of voice search. That means forward-thinking SEOs must now prepare for a future where voice search and virtual assistants play a significant -- and in some cases, principal -- role in content discovery and conversions.

This advanced-level session explores how to use SEO tactics to optimize your content and user experience for a future in which half or more of all queries will be spoken.

Speakers

Moderator

Greg Sterling
Founding Principal, Sterling Market Intelligence, @gsterling

The New Realities Of Local Search

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Overview

While traditional SEO techniques are integral in achieving local SEO success, many other factors play a significant role in effective geotargeting. Your results will improve by focusing on reviews, questions & answers, knowledge panel management and other organic tactics, as well as taking full advantage of the functions of Google My Business.

But you'll also have to keep an eye on new options for local advertising: Product listing and map ads, location extensions, local inventory ads -- the list goes on.

Join out expert speakers for an exploration of the rapidly evolving local marketing landscape and discover how you can best leverage new opportunities.

Speakers

Moderator

Greg Sterling
Founding Principal, Sterling Market Intelligence, @gsterling

 

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