Optimize your online presence with fresh SEO insights from the experts
You understand the importance of an optimized web presence. You’re serious about staying fresh on the latest SEO tactics and how to implement them. That’s why you should attend SMX West.
Join us January 30-31, 2019 in San Jose, CA for two full days of SEO sessions specifically designed for professionals like you. Major players, including Google and Bing, will be there to share firsthand advice on exactly what they’re looking for when it comes to outstanding content.
Together, we will dive deep into the areas of online marketing that matter most to you and your bottom line.
Our expert speakers are ready to teach you how to:
- Understand the most crucial SEO ranking factors of 2018
- Create content with search engines’ mobile-first indexing in mind
- Make the most of Google’s Accelerated Mobile Pages (AMP)
- Optimize your content for virtual assistants like Siri and Alexa
- Master the complexities of Enterprise SEO
… and much, much more.
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Machine vs. Man: What Really Matters For SEO Success
When it comes to presenting the best results for any given query, Google favors generalized algorithmic improvements over band-aids that address specific problems. Yet Google also employs a team of search quality raters to evaluate and provide feedback on search results.
As an SEO, should you be meticulously analyzing search ranking algorithm updates or carefully studying each word of the 164-page Google quality raters guidelines?
In this session, you'll learn what you should focus on and what really matters for SEO success in today's algorithmically-driven yet human-mediated ranked environment.
Mobile First Indexing & Mobile Friendly SEO
Not focused on delivering a great user experience to mobile users? You are missing a huge and growing opportunity.
Start by understanding the difference between mobile-first indexing and mobile-friendly SEO. Though linked at the hip, they are not the same. Mobile-first indexing means that Google's crawlers now primarily see your web pages as they are rendered by a smartphone. SEO for the mobile-first index is different from traditional SEO.
In this session, you'll learn how to construct a mobile-friendly SEO site for search engines that delivers exceptional user experiences for your human visitors.
SEO Site Clinic
News Editor, Search Engine Land, RustyBrick, @rustybrick
Everything You Need To Know To Execute A Successful Site Migration
Are you planning on switching to HTTPS, introducing a new CMS, changing hosting providers or relaunching your templates? Beware. Many things can go wrong. And the consequences can be severe.
Don't worry. We've got you covered! You'll leave this session with a comprehensive strategy for executing an error-free site migration that will deliver all the benefits you expect with none of the headaches. You'll get hands-on advice on how you should plan your relaunch from speakers who have executed dozens of successful migrations on a variety of types of sites around the world.
A Google Insider's Guide To Getting The Most From The Search Console, All About Penalties & More
Ever wish you could get the inside story from someone at Google who helped shape the company's ranking algorithms and spam policies?
Here's your chance! In this session, former senior Google Search Quality team member Fili Wiese takes you on a deep dive into all of the goodies in the new Google Search Console. He'll also explain Google manual penalties, their impact on your website and how to deal with them swiftly and successfully.
Enterprise SEOs, Unite!
Implementing SEO for large organizations requires specialized skills:
- maintaining multiple websites
- getting different content management systems to play nice together
- juggling the unique requirements of countries and languages
- domain management
to name just a few.
Being responsive to the needs and opinions of internal stakeholders (including top management) further compounds the complexity.
In this session, our panel of enterprise SEOs delivers a needed sanity check along with the latest tactical and technical issues that are especially relevant to large enterprise implementations.
Optimizing Content For Voice Search & Virtual Assistants
Apple's Siri, Amazon's Alexa, Microsoft's Cortana and Google Assistant are accelerating the use of voice search. That means forward-thinking SEOs must now prepare for a future where voice search and virtual assistants play a significant -- and in some cases, principal -- role in content discovery and conversions.
This advanced-level session explores how to use SEO tactics to optimize your content and user experience for a future in which half or more of all queries will be spoken.
The New Realities Of Local Search
While traditional SEO techniques are integral in achieving local SEO success, many other factors play a significant role in effective geotargeting. Your results will improve by focusing on reviews, questions & answers, knowledge panel management and other organic tactics, as well as taking full advantage of the functions of Google My Business.
But you'll also have to keep an eye on new options for local advertising: Product listing and map ads, location extensions, local inventory ads -- the list goes on.
Join out expert speakers for an exploration of the rapidly evolving local marketing landscape and discover how you can best leverage new opportunities.
Obsessed with SEO and SEM?
View the complete agenda here.