Advanced SEO Training Workshop
Friday, February 21, 2020
SEO pioneer Bruce Clay presents his time-tested SEO Training course Tuesday, November 12 in conjunction with SMX East. Learn SEO methodology, concepts, and strategies taught by an accomplished instructor and search marketing expert. The one-day SEO Training workshop is based on years of research and success in online marketing. Specializing in search engine-approved optimization, otherwise known as “White Hat,” the techniques covered in this training allow site owners to improve rankings and visibility online in a way that provides lasting value to their websites.
With thousands of students taught worldwide, former attendees have great things to say about their SEO education with Bruce Clay. Check out the testimonials below.
The One-day SEO Training Workshop Covers:
- How search engines work and how they rank results
- The anatomy of a website and important on-site and off-site ranking factors
- Technical SEO concepts, methodology and changes to search ranking algorithms in the last year
- Optimizing for Universal Search, personalized search, semantic search and Google Hummingbird
- Ranking penalty identification and repair
- How to use Bruce Clay, Inc.’s SEO tools, the SEOToolSet®
Who Will Benefit From This Workshop
The course focuses on foundational SEO best practices and is designed for business owners, marketing managers, IT specialists and beginner SEOs. Professionals at a beginner to intermediate SEO level will gain the most from attendance, however advanced SEO specialists walk away with new knowledge through personal face-time and Q&A with SEO veteran Bruce Clay.
Registration for the training course includes a three-month subscription to the SEOToolSet® with login access for two domains. Students also receive a copy of “Search Engine Optimization All-in-One For Dummies” by Bruce Clay. Conference students are also eligible to receive special discounts on Bruce Clay, Inc.’s three-day and week-long SEO classroom training in Simi Valley, Calif.
What Attendees Are Saying:
This course will greatly enhance your ability to increase your search rankings which will result in greater search engine generated traffic.
Hundreds of search engine marketing professionals have completed Bruce Clay’s SEO Training. Here are what just a few of them have said about the course…
Do you have any comments about the training?
“Bruce’s SEO Workshop was simply amazing. I didn’t think it was possible to captivate my attention for 8+ hours over the course of a long day, but Bruce made it happen. Totally worth the 90 minutes sleep I got on the red eye later that night! Bruce is also an incredibly humble and gracious guy, posing for pictures with attendees and signing copies of his book. He stuck around for a good hour after his talk to answer follow-up questions and give helpful advice. Looking forward to digging into the toolset and coming up with a list of “to do” items for my team.”
“Every aspect of the course completely surpassed all of my expectations. I assure you I had high expectations, just in case you were wondering.”
Please describe what you liked most about the SEO Training, with respect to the instructor, the materials, and the overall experience.
“What I liked most was being trained by an SEO expert and having access to the materials and tools Bruce designed to catapult SEO results. More gratifying, was the ethics Bruce stands behind. I’m a firm believer in honesty and I admire Bruce’s dedication and promotion of SEO ethics.”
Bruce Clay really made the information sink in (both in a fun and educational way). I will be referencing the materials until they 1) become so overused they are unreadable or 2) they become out of date. I really enjoyed the course overall and will encourage everyone I can to go.”
“Real world, best practices.”
“The training materials, the lab with my Bruce Clay team and the time I had to ask questions and interact w/ Bruce during breaks.”
“SEO-Enlightened is how I describe it. I was one of those people that looked at what other web sites did and would read forums for my SEO information. After the SEO Training, I feel everything I knew before has been thrown out the window. I won’t ever approach a web project the same way.”
“This course will greatly enhance your ability to increase your search rankings which will result in greater search engine generated traffic.”
“…Excellent use of examples. ”
“Interesting information. Good teacher :-)”
What would you change about the teaching methods of the instructors?
“Nothing, [exceeded] my expectations.”
Has the course increased your appreciation of the subject matter?
“Much better understanding of the entire SEO process. It definitely requires good tools as well as good technique(s).”
“Yes. I didn’t have much experience before in SEO and now I realize how important and vital it is to companies.”
“Yes, understand more the “process” nature of SEO.”
“The course is given in such a way that really makes you thirst for what’s coming next. It’s exciting and packed with information.”
“Made me realize that SEO requires an integration of many factors”
“The second time was definitely worth the repeated exposure to the course.”
“I really enjoyed it and I have already had some small victories due to the training.”
“There were things that I didn’t know or mistaken beliefs that I had that have been cleared up so my game has been refined.”
“Yes. I appreciate the level of complexity necessary to make a site successful. I also appreciate the fact that this is always evolving and it’s necessary to stay on top of the changes in the industry.”
Two Ways To Attend
Register today to ensure your spot. Seating is limited. Here are the two ways to attend:
|Registration Options||Super Early Bird|
Now - Dec 21
Dec 22 - Jan 18
Jan 19 - Feb 18
|All Access Pass + Workshop||$2,297||$2,547||$2,797||$2,997|
|Workshop Only* (Workshop Descriptions)||$897||$997||$1,097||$1,197|
Interested in sending a team? Check out our special Team Rates!
There are a limited number of tickets available.
Note: This pre-conference workshop will be held on Friday, February 21 at the San Jose McEnery Convention Center. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch, and snacks will be served. The seminar will end at approximately 5:00pm.
Have questions? E-mail us at firstname.lastname@example.org or call (877) 242-5242.
About Bruce Clay
Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing company recognized as a worldwide leader in search marketing. Bruce began conducting SEO training in 1999, and since then more than 5,000 individuals have attended BCI’s courses internationally.
Bruce wrote the first program for web page analysis, and today BCI’s proprietary SEOToolSet™ is in its sixth generation.
Before founding BCI, Bruce had a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in math and computer science and received his MBA from Pepperdine University.
Bruce has authored many books, including “Search Engine Optimization All-in-One for Dummies” for Wiley. He has spoken at hundreds of marketing industry events, including Search Marketing Expo (SMX), Search Engine Strategies, WebmasterWorld and ad:Tech, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, and many other publications.