Widely considered a leading search engine expert, Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade.

Danny's expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC's Nightline.

Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as "A Webmaster's Guide To Search Engines," a pioneering effort to answer the many questions site designers and Internet publicists had about search engines.

Danny works as the founding editor of Search Engine Land and Marketing Land, which cover all aspects of digital marketing, search marketing and search engine news. Danny also serves as Third Door Media's chief content officer, which owns Search Engine Land and the SMX: Search Marketing Expo conference series.

Scott Sala has worked in the agency world for the last 10+ years, and on the client side for 6 more years. His expertise is in both paid and organic search, with the most recent work focusing on enterprise SEO.

Scott’s SEO experience includes significant international, complex technical frameworks, migrations and content growth. He’s familiar with retail, travel, finance , insurance and publishing, with clients that include Microsoft, Bank of America, Coca Cola, MetLife, Edmunds and Motor Trend.

Scott has degrees in Journalism and English from Washington State University. Outside of his agency day jobs, he has run several online businesses as well as blogs.

Paul Shapiro is the Director of Strategy and Innovation for Catalyst in Boston. Paul loves to get down and dirty with innovative digital marketing. As an industry thought leader, Paul is frequently featured in key trade publications and invited to speak at industry events. Most recently, Paul has spoken at SEMPO Cities Boston, SMX East, SMX West, and SearchLove. Paul is regularly featured in Search Engine Land, Marketing Land, and other industry news sites. Paul enjoys watching old horror movies, programming, collecting ancient artifacts, and writing about SEO on his blog, Search Wilderness.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Leslie To, Director of SEO for 3Q Digital, spends her most of her time digging around in Google Analytics. Her career in SEO kicked off in 2011 with iSearch Media, She has worked with a wide range of clients, including RelaxTheBack and California Closets, and has years of experience applying advanced analytics in optimization strategy.

Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.

Cindy's book, Mobile marketing: Finding your customers no matter where they are, by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.

An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

Benu Aggarwal, founder and president of Milestone, is an expert in internet marketing strategies for the travel industry. An award-winning internet marketing firm, Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Benu works with clients every step of the way to ensure their success.

Benu has penned several articles on Search Engines Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating “can do” attitude, Benu has the ability to communicate technical ideas into tangible practice through step by step instruction. Benu’s speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Benu has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nation wise conferences on travel, search engines and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express.

Paul Shapiro is the Director of Strategy and Innovation for Catalyst in Boston. Paul loves to get down and dirty with innovative digital marketing. As an industry thought leader, Paul is frequently featured in key trade publications and invited to speak at industry events. Most recently, Paul has spoken at SEMPO Cities Boston, SMX East, SMX West, and SearchLove. Paul is regularly featured in Search Engine Land, Marketing Land, and other industry news sites. Paul enjoys watching old horror movies, programming, collecting ancient artifacts, and writing about SEO on his blog, Search Wilderness.

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.

An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

At eBay, I'm responsible across all markets for everything SEO, Product Pages/Listings, User Reviews & other UGC and Site Architecture as part of the Shopping Experience team (how people find, engage and buy on eBay). I also work closely with our Paid Search teams and Affiliate network which I'll occasionally blog for.

I've been in eBay for >2 years moving over in mid 2015 from Hotels.com/ Expedia where I led SEO there for 5+ years. Previously a designer, e-commerce developer & analyst I've covered a wide range of disciplines but SEO as always been a core discipline for the past 12 years+.

Dave McAnally serves as the Head of Content Orchestration at Resolution Media, an Omnicom Media Group Company, where he manages a team with members in the San Francisco, New York, Charlotte and Chicago offices. In this role, Dave oversees the development and training for search engine optimization (SEO) in the company, building content strategy solutions to orchestrate content across screens, and works directly with Fortune 500 brands like Disney, GSK and Unilever to execute SEO strategies.

During his ten-year tenure with Resolution, Dave has worked with client teams to grow the SEO practice from less than 5% of the company’s services to nearly 30% of the total revenue with more than 60% of clients employing Resolution Media for both paid and organic services. In addition to overseeing client work and capability development, Dave is a frequent guest speaker for marketing classes at University of Chicago.

Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.

Shari Thurow has optimized, designed, and architected websites since 1995. She is outsourced to many firms worldwide. As a pioneer of search-engine friendly web design, she has a 100% success rate for getting client sites ranked at the top of search engines.

She currently serves on the Editorial Advisory Board of the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and theUser Experience Professionals Organization (UXPA).

She is the co-author of When Search Meets Web Usability, which shows how to bridge the gap between a search-engine query and your website. She is also the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian.

Her doctoral work is in Information Sciences with an emphasis on Human and Computer Interfaces (HCI), including search usability, interaction design, and searcher experience. Shari received her M.A. in Asian Studies/Japanese and B.A. in Genetics and Developmental Biology from University of Illinois.

Omni Marketing Interactive is a full-service search engine optimization (SEO), website usability, information architecture (IA), and UX design firm.

Clients include Huffington Post, Sony Music, ABC News, Home Depot, Fisher-Price, Microsoft, Encyclopedia Britannica, Angie’s List, the National Cancer Institute, Loyola Medicine, and WebMD.

At eBay, I'm responsible across all markets for everything SEO, Product Pages/Listings, User Reviews & other UGC and Site Architecture as part of the Shopping Experience team (how people find, engage and buy on eBay). I also work closely with our Paid Search teams and Affiliate network which I'll occasionally blog for.

I've been in eBay for >2 years moving over in mid 2015 from Hotels.com/ Expedia where I led SEO there for 5+ years. Previously a designer, e-commerce developer & analyst I've covered a wide range of disciplines but SEO as always been a core discipline for the past 12 years+.

Dave McAnally serves as the Head of Content Orchestration at Resolution Media, an Omnicom Media Group Company, where he manages a team with members in the San Francisco, New York, Charlotte and Chicago offices. In this role, Dave oversees the development and training for search engine optimization (SEO) in the company, building content strategy solutions to orchestrate content across screens, and works directly with Fortune 500 brands like Disney, GSK and Unilever to execute SEO strategies.

During his ten-year tenure with Resolution, Dave has worked with client teams to grow the SEO practice from less than 5% of the company’s services to nearly 30% of the total revenue with more than 60% of clients employing Resolution Media for both paid and organic services. In addition to overseeing client work and capability development, Dave is a frequent guest speaker for marketing classes at University of Chicago.

Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Benu Aggarwal, founder and president of Milestone, is an expert in internet marketing strategies for the travel industry. An award-winning internet marketing firm, Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Benu works with clients every step of the way to ensure their success.

Benu has penned several articles on Search Engines Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating “can do” attitude, Benu has the ability to communicate technical ideas into tangible practice through step by step instruction. Benu’s speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Benu has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nation wise conferences on travel, search engines and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express.

Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.

In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.

The company is now ten people strong with offices in Sherman Oaks and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology startups.

Arsen was born in Odessa, Ukraine and immigrated to the US with his family in 1991 at the age of 10. He is a self-proclaimed SEO junkie with a passion for food, animals, science, technology and everything that has to do with digital marketing.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Keith Goode is the SEO Manager for Systems at IBM and brings over 20 years of experience in the online sphere and over 10 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, Cross Forum, and Clarity.

With an amicable and approachable presentation style, Keith is able to translate technical topics into easily digestible material as well as turn complex internal policy issues into straight-forward solutions. A big proponent of democratizing SEO, Keith helped build the Search Certification program at Dell University and regularly presented a Technical SEO class, and he currently presents internal learning sessions at IBM.

Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Max Prin is the Head of Technical SEO at Merkle. The SEO technical team ensures the accuracy, feasibility and scalability of the agency's technical recommendations. Max supports Merkle's SEO department by developing SEO best practices, tools and processes through research and testing. Max is also in charge of developing and publishing TechnicalSEO.com.

http://marketingland.com/author/max-prin
https://maxxeight.com

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.

An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).

Dana was born in a steel mill but overcame these humble beginnings to move to Edmonton in 2010. In her spare time, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.

Ruth Burr Reedy has been working in SEO since 2006. She has spoken on SEO strategies and tactics at conferences such as SMX West and Advanced, PubCon, MozCon, and NamesCon.

Ruth specializes in strong technical SEO as the foundation for a holistic inbound marketing strategy. She is currently the Director of Strategy at UpBuild, an SEO agency using technical SEO, web analytics and conversion rate optimization for end-to-end improvement of the customer journey.

Ruth lives in Oklahoma City, OK with her husband and dog. Prior to her move to UpBuild, she was the Senior SEO Manager at BigWing Interactive, a full-service digital marketing agency; previously, she was the head of SEO at Moz.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skill set to recover websites from Google penalties and help clients to max out the potential of their websites in search engines.

Ruth Burr Reedy has been working in SEO since 2006. She has spoken on SEO strategies and tactics at conferences such as SMX West and Advanced, PubCon, MozCon, and NamesCon.

Ruth specializes in strong technical SEO as the foundation for a holistic inbound marketing strategy. She is currently the Director of Strategy at UpBuild, an SEO agency using technical SEO, web analytics and conversion rate optimization for end-to-end improvement of the customer journey.

Ruth lives in Oklahoma City, OK with her husband and dog. Prior to her move to UpBuild, she was the Senior SEO Manager at BigWing Interactive, a full-service digital marketing agency; previously, she was the head of SEO at Moz.

Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Glenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.

An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

Over his 10+ years in SEO and digital marketing, Brian Weiss has been a consultant to some of the largest and highest traffic sites in the world, including four different Fortune 500 retailers and a number of major online brands. He is currently a Managing Consultant at Stone Temple, the 2016 US Search Awards large SEO Agency of the year, as well as a columnist at Searchengineland.

Brian’s previous experience includes a consulting role at Performics and several years as an in-house SEO at OpticsPlanet, an Internet Retailer Top 200 company. Brian has degrees in Business Management and Psychology from the University of Wisconsin-Madison.

James Finlayson is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.

Formerly a lawyer, James took on SEO as a geeky hobby on the side. In his spare time, he'd rank his friends websites for competitive legal terms just to see if he could. Eventually, solicitors noticed and the rest is history. 7 years since, James has worked with SMEs through to multi-national household brands, advising on technical SEO and creative campaigns.

James has talked internationally at conferences including the Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing (Oslo). He's also due to speak at BrightonSEO in April.

Verve Search specializes in international SEO & Content Marketing campaigns for medium and large businesses, currently servicing clients in 10 different countries. In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.

An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

Nathan is a Senior Search Quality Analyst at Google. He has spent the past 13 years keeping spam out of the search results. Nathan's worked on several areas in search quality such as policy, enforcement, workflow, and design. He also enjoys being active in webmaster outreach and communications.

Before search, Nathan worked on both Gmail and Google product support.

James Finlayson is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.

Formerly a lawyer, James took on SEO as a geeky hobby on the side. In his spare time, he'd rank his friends websites for competitive legal terms just to see if he could. Eventually, solicitors noticed and the rest is history. 7 years since, James has worked with SMEs through to multi-national household brands, advising on technical SEO and creative campaigns.

James has talked internationally at conferences including the Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing (Oslo). He's also due to speak at BrightonSEO in April.

Verve Search specializes in international SEO & Content Marketing campaigns for medium and large businesses, currently servicing clients in 10 different countries. In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.

James Finlayson is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.

Formerly a lawyer, James took on SEO as a geeky hobby on the side. In his spare time, he'd rank his friends websites for competitive legal terms just to see if he could. Eventually, solicitors noticed and the rest is history. 7 years since, James has worked with SMEs through to multi-national household brands, advising on technical SEO and creative campaigns.

James has talked internationally at conferences including the Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing (Oslo). He's also due to speak at BrightonSEO in April.

Verve Search specializes in international SEO & Content Marketing campaigns for medium and large businesses, currently servicing clients in 10 different countries. In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.

James Finlayson is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.

Formerly a lawyer, James took on SEO as a geeky hobby on the side. In his spare time, he'd rank his friends websites for competitive legal terms just to see if he could. Eventually, solicitors noticed and the rest is history. 7 years since, James has worked with SMEs through to multi-national household brands, advising on technical SEO and creative campaigns.

James has talked internationally at conferences including the Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing (Oslo). He's also due to speak at BrightonSEO in April.

Verve Search specializes in international SEO & Content Marketing campaigns for medium and large businesses, currently servicing clients in 10 different countries. In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.

An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.

Cindy's book, Mobile marketing: Finding your customers no matter where they are, by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.

James Finlayson is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.

Formerly a lawyer, James took on SEO as a geeky hobby on the side. In his spare time, he'd rank his friends websites for competitive legal terms just to see if he could. Eventually, solicitors noticed and the rest is history. 7 years since, James has worked with SMEs through to multi-national household brands, advising on technical SEO and creative campaigns.

James has talked internationally at conferences including the Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing (Oslo). He's also due to speak at BrightonSEO in April.

Verve Search specializes in international SEO & Content Marketing campaigns for medium and large businesses, currently servicing clients in 10 different countries. In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.