Tom Affinito joined Kenshoo after leading the product marketing team for Acxiom’s marketing data services. Before focusing on advertising solutions, Tom led various pure technology launches within leading Silicon Valley companies, including Oracle, Netscape, IBM, Apple, and NeXT Computer.

When not keeping up on the latest innovations from Apple, Facebook, Google, and Amazon, Tom leads programming workshops for high school students and works on extending his collection of antique board games.

Benu Aggarwal, founder and president of Milestone, is an expert in internet marketing strategies for the travel industry. An award-winning internet marketing firm, Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Benu works with clients every step of the way to ensure their success.

Benu has penned several articles on Search Engines Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating “can do” attitude, Benu has the ability to communicate technical ideas into tangible practice through step by step instruction. Benu’s speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Benu has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nation wise conferences on travel, search engines and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express.

Jessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.

Jim's knowledge and experience have made him one of the most respected and referenced SEO's in the industry and his passion for innovation and growth has led his company to become one of the world's leading online marketing firms.

Jim has been very actively involved in SEO and Internet marketing community over the past 20+ years, and he has built a reputation as an expert and thought leader in the SEO industry, having presenting at over 100 conferences in 15 countries. Jim is also the former CEO of the leading Internet marketing communities Threadwatch, Cre8aSiteForums, and WebmasterWorld.

Jim first launched his company in 1999 as a one-man SEO company, but his deep obsession with ranking factors in Google led his business to develop into one of the world's most well-known and sought after content marketing agencies.

When Jim isn't staying at the office until 2:00am he enjoys spending time with his wife and two sons and seeing live concerts. His eclectic musical tastes range from John Denver to Black Sabbath.

Robert is a PPC wizard and conversion optimization extraordinaire. He has worked on PPC accounts of all sizes across many industries and has a soft spot for helping small businesses succeed with paid search.

Robert also loves to share his expertise with others by blogging regularly on PPC topics on the Clix Marketing blog, Search Engine People & his personal blog, Righteous Marketing. You'll also find his posts on SmallBizTrends.com, PPC Hero, 3QDigital.com and PracticalEcommerce.com among others. He is also an active participant in #PPCchat on Twitter.

Recreationally, Robert loves playing ultimate frisbee & basketball, riding his mountain bike and downhill skiing. He loves making new friends, so feel free to reach out on Twitter - @robert_brady

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.

After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.

Mike Crimmins is in charge of everything digital for Firmidable, a legal marketing agency based out of New Orleans. His main passion is generating leads for clients via paid search. He enjoys paid search from the top level of designing strategies and creating campaigns, to the day to battles on the front line, hands on managing of the accounts and battling for quality leads at the best CPA.

When he's not in front of the computer, you can find Mike running through the mud, crawling under the barbed wire and jumping over mud at obstacle course races. He's a retired coffee blogger, part time craft beer taste tester and has a five year old that keeps him on his toes.

Stoney leads the SEO and PPC teams at The Karcher Group (TKG), a full-service digital marketing agency based out of Canton, OH. In his role as VP of Search and Advertising, Stoney works with a diverse group of clients to build their online presence in a competitive digital landscape. With over 21 years of hands-on, practical experience, Stoney leads his team in developing optimization strategies and processes that help his clients outperform the competition. Additionally, he dedicates his spare time to collaborating and contributing to the SEO community by writing articles and participating in interviews with publications such as Search Engine Journal, Marketing Land, Visibility Magazine and Search Engine Land.

Between publishing his own book, The Best Damn Web Marketing Checklist Period!, and maintaining a lively Twitter presence, Stoney regularly speaks at national conferences in hopes of helping other brands grow their online authority through strategic and effective digital marketing strategies.

He also shares how to accelerate your web marketing efforts in several e-books, including E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing Your Website Online; Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing Your Keywords into a High-Performance SEO Campaign; Destination Search Engine Marketing: SEO Without Compromise.

Matthew Edgar is a partner at Colorado-based Elementive (www.elementive.com), a consulting firm specializing in analytics, research, and technical SEO. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has worked in the web performance analytics field since 2001. He has been interviewed by Forbes, American Express, and other publications about analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon and teaching courses with O’Reilly Media. Matthew holds a Master’s in Information and Communications Technology from the University of Denver. Learn more and connect at MatthewEdgar.net.

Madeline Fitzgerald joined 3Q in September 2016. She leads business development for the High Growth Division, working with potential clients to identify strategic opportunities for customer acquisition. Madeline has expertise in a variety of media channels ranging from SEM, paid social, Amazon, and remarketing. Prior to joining 3Q, Madeline’s marketing experience included both B2B tech and B2C companies, and coursework at the Booth School of Business. Outside of work, Madeline enjoys audiobooks, cooking, and learning how to hike and camp as a recovering indoors-only-bookworm. She recently authored 3Q's whitepaper on 2020 Digital Growth Disruptors for SMBs: https://3qdigital.com/wp-content/uploads/2019/11/2020-SMB-Digital-Marketing-Growth-Disruptors.pdf

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.

Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.

She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.

She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.

Colleen Harris is the Product Manager for Business Intelligence at CDK Global and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for Google Analytics, data storytelling and content creation, and has been referred to here at CDK as the “Google Whisperer” and “Google Analytics Jedi Master”. Outside of CDK, Colleen has volunteered as a digital consultant for non-profits in the Seattle area. Colleen is a member of SEMPO and has written for multiple industry websites on local search, content marketing and Google Analytics. Colleen has published white papers on Google Analytics best practices in automotive, using “near me” in content and the impact local call tracking numbers have on SEO. Recent speaking engagements include Digital Summit Seattle and Detroit, SMX Advanced, Driving Sales Executive Summit, Seattle Women in Technology, Year Up, Seattle Search Network, 501 C Commons and the National SEMPO member conference.

Russ Jeffery is Duda's Director of Strategic Integrations and leads product and technology integrations with large industry partners, such as Thryv, Hibu, 1&1 Ionos and Yell. Over his 8 years at Duda, Russ has served in nearly every role at Duda, but currently runs Duda's App Store initiative and is responsible for adding best-in-breed products and services to Duda's ecosystem of Agencies, Franchises, SaaS Platforms and Hosting companies.

Russ holds a Bachelor of Science from the University of Oregon and has deep experience with and passion for nearly anything related to the web, ranging from SEO to Web Design to TLS/SSL configurations.

Other writing can be found here: https://www.duda.co/blog/author/russ/

Tim Jensen is a Campaign Manager at Clix Marketing. With close to a decade of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC.

Tim frequently contributes to the industry through writing articles for sites such as Search Engine Journal, Search Engine Land, Smashing Magazine, and the Clix Marketing blog, as well as joining webinars and podcasts. He also actively participates in the #ppcchat Twitter community and occasionally hosts the weekly chat.

Detlef Johnson is Editor at Large for Third Door Media. He writes a column for Search Engine Land entitled "Technical SEO for Developers." Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef has a strong understanding of Technical SEO and a passion for Web programming. As a noted technology moderator at our SMX conference series, Detlef will continue to promote SEO excellence combined with marketing-programmer features and webmaster tips.

In the 14 years I’ve been in the SEO business, I’ve worked with Fortune 100 companies and small businesses alike. I’ve headed up the SEO practice at consulting firms like IBM iX, digital agencies like ResourceAmmirati, and SEO agencies like Stephen Spencer’s Netconcepts. But I've also been the client – as the SEO manager at Groupon and the webmaster at Intel – so I know what it's like to try to implement sometimes-unrealistic agency recommendations. SEO is my passion: I married an SEO director, I’ve written the SEO articles at PracticalEcommerce.com for 10 years, and I’ve edited SEO books for O’Reilly – including “The Art of SEO.”

Ecommerce is my wheelhouse: I love the scalable performance improvement that makes ecommerce SEO a particularly valuable form of SEO. Page-by-page manual content optimization definitely has its place in ecommerce SEO, but scalable optimization provides large-scale opportunity for growth. For me, the overlap between scalable and technical SEO strategies is an exciting bonus.

Aaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.

He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.

Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube.

He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.

Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

As a Senior SEM Manager at PMG Digital Agency, Kaitlin McGrew leads paid search and shopping digital strategy across Amazon, Google and Microsoft. Kaitlin currently leads the strategy for Cole Haan and The Container Store, in addition to Amazon-specific strategy for Lilly Pulitzer, Cole Haan and Chaps. Before joining the PMG team, Kaitlin worked as a Paid Search & Social Manager at Standing Dog, which was acquired by Wpromote. Kaitlin earned her degree at the University of North Texas.

Cata Milos is a Principal Program Manager for the Bing Document Understanding team. He has been driving the Document Understanding efforts for the past six years, dealing with how Bing processes the web content and semantic markup, extracting the essential information powering ranking, featured snippet generation, knowledge graph.

Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 9 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social. She’s a regular industry speaker at events like Pubcon, SMX, HeroConf, and others. In 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards and was voted a Top 25 PPC Influencer in 2019.

Niki Mosier has been doing SEO for almost a decade, mostly agency side. She's worked at both large and small agencies with clients across a wide range of verticals. Niki is one of those unique SEO's who loves both technical and local SEO. Niki lives in Denver, Colorado and is a Sr. SEO Manager/SEO practice lead at Two Octobers.

Mordy Oberstein is the CMO at Rank Ranger, a leading SEO software platform. When not marketing Rank Ranger, Mordy can be found writing original SEO insights & analysis. A Search Engine Land author, industry speaker, & host of The In Search SEO Podcast, Mordy is a ‘search marketing educator’.

Masaki Okazawa is an SEO specialist for AutoZone based in Memphis, TN. At AutoZone, he executes local search strategies and likes to overwhelm his team with unsolicited one-off insights. Prior to AutoZone, Masaki worked on the agency side at Merkle where he served as a part of the internal local search team and built his expertise around hotel and restaurant SEO. Outside of a professional setting, he enjoys baking bread, writing basic python scripts, and traveling for good eats.

Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.

Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.

Khalid Saleh is co-founder of conversion rate optimization company Invesp. He is the co-author of Amazon.com bestselling book "Conversion Optimization: The Art and Science of Converting Visitors into Customer" by O'Reilly media.

Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, Conversion Conference, ACCM and DMA, among others. A recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. His 18 years of professional and entrepreneurial experience includes growing companies from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies.

A respected thought leader, he is a trusted advisor to a growing number of global companies. His in-the-trenches experience working with hundreds of executives and entrepreneurs has allowed them refocus their marketing strategies to achieve higher profits while capturing the hearts of their customers. Through his firm, Invesp, he has helped leading companies including 3M, O'Reilly, the Special Olympics, DishNetwork, Discovery, and more increase their online revenue by creating successful marketing campaigns.

Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Ashley is an international speaker and VP of Operations at TopHatRank, a search and social agency based in Los Angeles. She has worked extensively both in-house and with multiple agencies helping brands grow their businesses online.

Speaking both internationally and throughout the US, Ashley regularly teaches digital marketing workshops and speaks at industry conferences like Content Marketing World, Pubcon, BrightonSEO, SearchLove, Digital Summit, Retail Global, and the prestigious SMS Sydney.

Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs. With over 8 years of experience in the digital marketing industry and a journalism/PR background, Ashley provides tons of first-hand experience and case studies.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization.

Jennifer is a longtime respected member of the online marketing community. She is known by many as her handle Jenstar on Twitter and on various webmaster forums.

Jennifer is also the founder and editor of The SEM Post, an advanced look at search engine industry news and more with featured expert columnists.

Greg Sterling is a Contributing Editor to Search Engine Land the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.

Patrick Stox is a SEO Specialist for IBM. He writes for Search Engine Land and is an organizer of the Raleigh SEO Meetup (the most successful in the US). He was founder of the Technical SEO Slack group and was a judge for the 2017 US Search Awards and 2017 UK Search Awards.

Dana has been working in SEO since 2003, when she purchased a membership website and left the classical music world to go full on digital geek. The first 8 years were spent working in-house for small eComm sites, all which migrated at some point. Moving with her family to San Diego in 2011, she spent 4 years working agency side with enterprise clients, including Samsung, Netapp, SendGrid and Coupons.com. In 2018 she accepted the role of Sr. Global SEO Manager at Under Armour in Baltimore, MD. When not untangling SEO puzzles, she loves cooking, adult beverages, trying new foods and container gardening (tomatillos!).

Shari Thurow has optimized, designed, and architected websites since 1995. She is outsourced to many firms worldwide. As a pioneer of search-engine friendly web design, she has a 100% success rate for getting client sites ranked at the top of search engines.

She currently serves on the Editorial Advisory Board of the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and theUser Experience Professionals Organization (UXPA).

She is the co-author of When Search Meets Web Usability, which shows how to bridge the gap between a search-engine query and your website. She is also the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian.

Her doctoral work is in Information Sciences with an emphasis on Human and Computer Interfaces (HCI), including search usability, interaction design, and searcher experience. Shari received her M.A. in Asian Studies/Japanese and B.A. in Genetics and Developmental Biology from University of Illinois.

Omni Marketing Interactive is a full-service search engine optimization (SEO), website usability, information architecture (IA), and UX design firm.

Clients include Huffington Post, Sony Music, ABC News, Home Depot, Fisher-Price, Microsoft, Encyclopedia Britannica, Angie’s List, the National Cancer Institute, Loyola Medicine, and WebMD.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Starting his career as a high school English and Literature teacher for At-Risk students in Milwaukee for several years, he found his second (and more lucrative) passion in digital marketing and eCommerce after coming home from a tour in Iraq.

With over 11 years of SEO, eCommerce, and multi-discipline digital marketing experience (Paid Search, Social, Analytics, and UX) under his belt, he’s helping to pave the future of eCommerce and digital at Integer. He is currently heading up eCommerce for ExxonMobil, building and executing strategies to connect, parallel, and intersect the consumer journey at multiple touchpoints to accelerate commerce.

Those who know him best would tell you that his passion, knowledge, and relentless quest for “better” in digital marketing and eCommerce are the driving forces behind the work. He spent his career, like his peers, bridging and blending the gap between the Art and Science of digital marketing, as well as educating those around him to disassemble the black box around digital marketing disciplines. He helped to build the Search Strategy and Digital Shelf practice at Rockfish Interactive from the ground-up, working with brands like Unilever, Kimberly-Clark, Mars Pet Foods, and Conagra.

Julia has spent her career focused on performance media for large enterprises of all kinds. Across different sectors, paid search and social present different challenges.

Franchisee organizations with hundreds of locations require different strategies and tactics than a government entity that can't make use of pixels for privacy reasons. A client like KPMG will have different goals than a franchisee developer, but we're all present on the same platforms.

Daniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.

Kirk is the owner of ZATO, his Search & Social Marketing agency, and has been working in Paid Search since 2010. In 2017, he was named the #4 Most Influential PPCer by PPC Hero and has written articles for many industry publications. He is also an avid conference speaker, having traveled across the US and UK to talk about Paid Search. Kirk currently resides in Billings, MT with his wife, four children, and little sleep.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.