Benu Aggarwal, founder and president of Milestone, is an expert in internet marketing strategies for the travel industry. An award-winning internet marketing firm, Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Benu works with clients every step of the way to ensure their success.

Benu has penned several articles on Search Engines Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating “can do” attitude, Benu has the ability to communicate technical ideas into tangible practice through step by step instruction. Benu’s speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Benu has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nation wise conferences on travel, search engines and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express.

Itir Aloba-Curi is currently an Insights Director for the Advertiser Analytics and Insights team at Microsoft. She leads the East Coast Insights team, with a focus on providing unique and actionable advertising insights for Microsoft's Bing Ads clients.

Itir has 16 years of advertising and media experience focused on digital media and paid search on both the publisher and agency sides.

Prior to her current role, she held roles at Arthur Anderson Consulting, Thomas Publishing, Carat Interactive and at Microsoft's search advertising team during its inception. She has also founded and built a successful food & beverage company as an entrepreneur

Itir earned her Master's in Organizational Change and Development, as well as an undergraduate degree in Business, from Hawaii Pacific University

Andy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.

He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered "search" in early 1997.

He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.

He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.

He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.

Thomas Ballantyne has helped Bulwark Exterminating rank for local search in major metro areas and gain over 4000 positive online reviews.

Amy Balliett has been using digital media to grow her own companies since she was 17, when she took on ownership of an arcade/penny candy store, a venture that paid her way through college. She subsequently built a successful career in SEO and marketing before utilizing both her entrepreneurial spirit and her inner artist to team up with Nick Grant and co-found Killer Infographics, a firm leading the way in visual communication for some of the world's largest brands. As CEO, co-founder and Chief Swiss Army Knife of Killer Infographics, Balliett's roles include new product development, marketing, and speaking at such events as Adobe MAX and SXSW V2V. Pulling from her past and present digital strategies, she now enables clients worldwide to use visual communication in order to grow their brands, connect with customers, and design multi-faceted campaigns that harness the full potential of visual content.

Kris is a 10+ year veteran of digital marketing and has managed over $100 Million in online ad spend for B2B and B2C global organizations. As the Director of Digital Marketing Strategy at Firewood, Kris helps clients obtain exceptional results through detailed planning, execution, and optimization. He possesses extensive experience working across search, display and video, and specializes in media planning, digital strategy, video advertising, and web analytics. Prior to joining Firewood, Kris drove digital marketing efforts for shopping comparison site, Become.com, and Ebates.com. He recently earned his MBA University of California Haas School of Business.

Interests/Areas of Expertise:
Cross/omni channel marketing
Utility Marketing (Using rich media to engage with the customer, not just talk to them)
Reporting and Web Analytics (especially around using data to tell your marketing story inside your organization)
YouTube Advertising

Todd is the Director of CSE and Feed Management at Merkle | RKG and is responsible for leading RKG’s Comparison Shopping Engine (CSE) and Feed Management team. Todd\'s team works in close concert with RKG's SEM teams to optimize PLA feeds in order to allow for and support the granular, targeted structure and bid management of Google Shopping Campaigns and Bing Product Ads.

Todd is a recognized thought-leader on Shopping Campaigns and PLA management. He has presented several webinars on the topic, including “Google Shopping Campaigns – Post Migration” with co-presenters Google and Venus Swimwear. He has also presented at multiple RKG Road Shows and Client Summits about PLAs and is a regular contributor on the RKGBlog.

Founded in 2003, RKG drives business to clients by maximizing a full range of opportunities including paid search, SEO, product listing ads, social media, display advertising, and comparison shopping engine management services. RKG builds proprietary tools to ensure it’s managing client accounts with the best technology available, and has developed its systems to be efficient, flexible and hugely scalable.

RKG currently has more Google Shopping Campaign spend under management than any other agency. RKG also works with more Internet Retailer Top 500 clients than any other search agency and was one of the first agencies to adopt Google PLAs in 2010.

Todd joined RKG in 2007 as a Paid Search Analyst and was promoted to Senior Analyst and Team Leader in 2008. As RKG continued to grow, Todd changed roles to be the Product Manager for the new CSE and Feed Management service offering. Todd served as the Product Manager for 2.5 years until being promoted to Director of CSEs and Feeds in 2013.

In July, RKG was acquired by Merkle (www.merkleinc.com), which is the largest privately-held customer relationship marketing agency in the country. Together they create a truly scaled media agency, with over 720 digital marketing experts and estimated 2014 media billings in excess of $600 million.

Aaron Bradley is an in-house SEO and internet marketer based in Vancouver, BC, who specializes in organic search engine optimization for enterprise-level websites. Aaron has worked at improving the search visibility for sites in numerous industries, including gaming, ecommerce and news.

A former librarian, Aaron has had a keen interest in the semantic web for many years, and is a leading advocate of improving SEO through the application of structured data and other semantic web technologies. In addition to SEO, Aaron also works on information architecture, user interaction design, conversion optimization and website analytics.

Robert is a PPC wizard and conversion optimization extraordinaire. He has worked on PPC accounts of all sizes across many industries and has a soft spot for helping small businesses succeed with paid search.

Robert also loves to share his expertise with others by blogging regularly on PPC topics on the Clix Marketing blog, Search Engine People & his personal blog, Righteous Marketing. You'll also find his posts on SmallBizTrends.com, PPC Hero, 3QDigital.com and PracticalEcommerce.com among others. He is also an active participant in #PPCchat on Twitter.

Recreationally, Robert loves playing ultimate frisbee & basketball, riding his mountain bike and downhill skiing. He loves making new friends, so feel free to reach out on Twitter - @robert_brady

Drew Breunig leads business application efforts at PlaceIQ, mapping client needs and goals to PlaceIQ’s audience, data and analytics products. Drew aims to make advertising and customer intelligence more effective, insightful and manageable through the use of local intelligence. Drew joined PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA and Boost Mobile.

Maddie Cary is the Director of Paid Search at Point It Digital Marketing in Seattle. Her role involves overseeing and developing an amazing team of PPC account managers, while also running the global SEM program for Point It's largest client. In 2015, she won the US Search Award for "Young Search Professional", as well as was acknowledged as a "Rising Star in PPC" by both SearchEngineLand & PPC Hero. You can find her speaking & learning at great conferences like SMX, HeroConf, & PubCon, or writing posts for the Wordstream blog. Outside of PPC, her biggest loves are her family, friends, and her idol, Queen Beyonce.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Sharon Conner is a Search Marketing Strategist for Autodesk and has been working in search and digital marketing for over seven years. She is Autodesk’s lead strategist for Technical SEO, responsible for over 30 international websites in 22 different languages.

Her previous experience includes working in-house with furniture retailers Mattress Firm and Sleep Train Mattress Centers, where she oversaw SEO, SEM, email marketing and display advertising. She especially loved working on the challenges of Local SEO for more than 2000 retail stores across the U.S. She founded online reputation programs for four brands and had great success with review websites like Yelp.

Sharon believes all good SEO work should start with a strong foundation in analytics. She is Google Analytics and AdWords certified and has trained over 30 digital marketers to obtain their GAIQ certifications.

In her free time, Sharon enjoys baking, boxing, gaming, and teaching 3D modeling to her kids.

Kerry Curran, Sr. Partner, Managing Director, Marketing Integration, Catalyst - part of GroupM, has over 18 years of experience in client services, business development, and digital marketing. A passionate digital strategist, Kerry has driven business results through Search and Social channels across multiple industries for many Fortune 1000 clients including: P&G, American Express, Kraft, Land Rover, Unilever, GE, TJX, Victoria's Secret, Liberty Mutual, and BlackRock.

As the Sr. Partner, Managing Director, Marketing Integration, Kerry currently leads the business development and marketing for Catalyst and all Search and Social business within GroupM. Kerry's prior experience includes VP/Group Director at DigitasLBi, where she led a team of Search Marketing practitioners to successfully manage client programs across eCommerce, lead generation, and brand engagement through the use of cross channel tactics including, programmatic display, paid search, SEO, affiliate marketing, and aggregator marketing.

Austin Denny leads the audience science group at PMG, which directs clients' global audience strategy and the development of PMG's industry-leading Audience Management Platform. In his role, he also works closely alongside product teams at Google and Facebook to drive progress on audience-targeting capabilities across media channels.

He brings 10 years of experience in behavioral analysis and integrated marketing, ranging from national intelligence service to Fortune 100 strategy formulation. Prior to joining PMG, Austin worked in the public sector and led a team of joint-service linguists and intelligence analysts to combat terrorism. He holds multiple degrees in business and anthropology.

Caleb Donegan, an expert in national-to-local paid and organic search, has led cutting-edge SEO, SEM and analytics initiatives for brands, agencies, and tech companies throughout his 10+ years in the industry.

As VP of Product & Digital Strategy for Balihoo, Caleb leads the evolution of location-based advertising software and builds search strategies for leading consumer brands such as Aflac and Kohler Plumbing. He has spoken at popular search conferences on topics ranging from map advertising to local SEO strategies, and regularly contributes to industry publications.

Caleb is a bonafide sports addict and avid fly fisherman. He lives in Boise, Idaho where he enjoys the area's ski resorts and outdoor recreation with his family.

Janet Driscoll Miller is the President and CEO of Marketing Mojo, a demand and lead generation firm originally founded as Search Mojo. She has over fifteen years of search engine marketing experience, and her clients have included Activision, LexisNexis, Mazda, National Geographic and many more. She is a columnist for Search Engine Land’s All Things SEO column. She is also a regular conference speaker, having spoken at various SMX events as well as other industry events such as Pubcon, and she is a frequent guest lecturer at the University of Virginia, James Madison University and Penn State University.

You can connect with Janet on Google+ at: https://plus.google.com/+JanetDriscollMiller.

I design online marketing plans that drive relevant traffic & significantly increase leads, sales, downloads, etc. I specialize in paid search/PPC/SEM strategies, CPA marketing, performance marketing, conversion optimization (CRO), landing page optimization (LPO), retargeting/remarketing strategies, mobile advertising, B2B marketing, attribution modelling, etc.

I've successfully grown companies to hundreds of millions in online sales and have been the main online marketing consultant behind successful acquisitions: SAP (acquired SuccessFactors), Phillips Inc. (acquired Apollo Health Inc.) & Blackberry (acquired Epoch Integration). I've also worked for brands like Capital One, Yahoo!, Sony USA, Knowledge Adventure , The Jimmy Pattison Group and Princess Auto to name a few.

I speak regularly at Canadian, US & International online marketing events on search engine marketing (SEM), online marketing strategy, landing page optimization (LPO) & conversion rate optimization (CRO). Some of the events I've spoken at include: Search Marketing Expo (SMX), Web 2.0 Expo, Shop.org, International Marketing Conference (IMC), WebmasterWorld (PubCon), the AMA, etc.

I'm the author of two books on Yahoo!. I also write for publications like The Huffington Post, iMedia Connection, Search Engine Land, The BC American Marketing Association (BCAMA) and Multichannel Merchant to name a few.

Eric Enge publishes on a regular basis, including: Search Engine Land, The Digital Marketing Excellence blog, and Moz. He is also the lead co-author of "The Art of SEO", along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola.

Eric speaks at many industry conferences, including: Search Marketing Expo, Pubcon, State of Search, and others.

Eric is the CEO of Stone Temple Consulting, a 65+ person digital marketing agency that serves many of the world's largest brands.

Jeremy Epperson is the Director of Conversion Optimization at 3Q Digital. He has a track record of growing revenue for businesses with his unique approach to conversion rate optimization and UX research. His passion for the past decade has been combining direct response marketing with data-driven research to drive results for clients. Jeremy has consulted with industry leaders on the web including Zillow, HP, TripAdvisor, SolarCity, Disney, and SurveyMonkey.

Jake Favaro is an Account Director at 3Q Digital. He joined 3Q Digital in August 2013 and has been working in the digital marketing space since 2011. At 3Q Digital, Jake has managed accounts across a variety of verticals including ecommerce, travel, EDU, and B2B with monthly media budgets ranging from tens of thousands to millions of dollars. He is a native of the San Francisco Bay Area and enjoys hiking and playing guitar. Jake received a degree in Communication from UC Santa Barbara where he graduated with High Honors.

Jake has spoken widely on the topic of Google and Bing Shopping best practices, including at 3Q's annual client summit and in a 2016 Google-hosted webinar on holiday best practices.

Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. For the past 14 months, he was the VP, Operations with Bruce Clay, Inc, one of the oldest digital marketing agencies in the United States where he lead the operations for organic and paid search, social, content and design.

Prior to moving to BCI, he was a Sr. Product Manager responsible for Bing’s Webmaster Program, focused on helping small, medium and large businesses improve their digital marketing efforts. During this time, he worked through Microsoft’s SMB and startup incubator programs to advice dozens of early-stage and growth-stage startups from Coast to Coast. Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas. He's also the founding co-chair of SEMPO's In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.

Duane was a moderator at www.searchengineforums.com and maintains his own blog at www.duaneforrester.com. He's written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House's websites.

Justin Freid is a digital marketing veteran with over 10+ years of experience helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI, a WPP Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharma and CPG, Justin brings a unique approach to clients. His expertise across all facets of digital marketing creates an interconnectivity between efforts, leading customers further along down the conversion funnel.

Glenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.

Andrew Garberson is Manager of Search at LunaMetrics, a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC teams, Andrew is a GAIQ certified analytics junkie with a special interest in marketing attribution.

Bryant has over 10 years of SEM experience under his belt he & is considered an "old timer". He has worked in-house for Fortune 500 companies like Choice Hotels, as well as up and coming media companies like Purch Group (TopTenReviews, Space.com etc.). Bryant has also been able to consult for both small and large advertisers, including GreenDot, PersonalCapital, CheckPeople, Infomercials Inc and more.

Bryant is a fanatic when it comes to the marriage of paid search and conversion rate optimization. Without the right messaging and design when a user gets to a landing page, you are essentially throwing money down the drain.

Bryant is the Chief Consultant at Bryant Garvin Consulting - where he works with companies to improve their ROI from their marketing activities. His focus on mobile user experience and conversion rate optimization makes him uniquely suited to help companies focus on the future. He is available for intensive full-day onsite consulting & training for your in-house teams. He is also available on a limited basis for short multi-month marketing consulting engagements.

When he isn't helping companies improve their bottom-line he enjoys spending time with his wife and kids, & watching awesome movies.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He's got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.

Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Casie Gillette is the Director of Online Marketing at KoMarketing, a B2B Online Marketing firm in Boston, MA. She has been in the online marketing industry for over eight years, working on both the agency side and in-house. Casie has been responsible for developing and implementing strategies for both small businesses and Fortune 500 companies. She regularly speaks about search, social, content, and branding at conferences across the country and can be found writing for various marketing publications including iMedia Connection and Search Engine Land.

Chad Gingrich is currently a Senior SEO Manager at Seer Interactive where he drives SEO strategy for various clients and specializes in data scraping, process scaling, and automation.

Emily Grossman is a Mobile Marketing Specialist at MobileMoxie, and has been working with mobile apps since the early days of the app stores in 2010. She specializes in app search marketing, with a focus on strategic deep linking, app indexing, app launch strategy, and app store optimization (also known as ASO). Emily has spoken about mobile application marketing at national and international conferences and has collaborated with major US brands on their mobile marketing and mobile app strategies. Before her work at MobileMoxie, Emily was one of the original employees at Double Encore, Inc, one of the first mobile application development agencies that was acquired by WPP's POSSIBLE in 2014.

Steve Hammer is the President and co-Founder of RankHammer, the 2015 US search awards small agency of the year. Steve is a sought after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries often exceeding growth rates in excess of 50% per year. Steve has held a number of exemplary positions including Director of Search Marketing for ACE Cash Express, General Manager for Stir, and a practicing Chemical Engineer for BASF. He holds a MBA from the prestigious Kellogg School of Management. Steve is very active in the Dallas and Search Marketing community, as a former VP of the DFWSEM. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite e-commerce and Interactive Insights Summit. He will be teaching a course at SMU on AdWords beginning this March.

Rhonda Hanson is an internationally recognized thought leading brand marketer. She has nearly twenty years of global digital marketing experience, spanning acquisition for commerce and business-to-business environments and internet-product sale to online marketing. She has helped create global online acquisition programs for industry leading brands including; Getty Images, Concur, Time, Inc, and Shutterstock.

Rhonda worked in the internet industry since 1992 for various innovative technology start-ups, such as SPRY, iCat and F5 Networks. She began her career in sales and business development and stumbled upon an opportunity to move into a digital marketing role, which reinvigorated her passion for ecommerce and digital acquisition.

Responsibility under Rhonda's management has been global paid and owned media, web strategy and analytics and various other channels, such as affiliate marketing, domain management and more. In addition, Rhonda has lead many strategic platform and tool acquisition projects for both technology and marketing organizations.

As the VP of Innovation at iProspect, Jeremy Hull champions new breakthroughs across all service lines at iProspect US. He pioneers original ways to leverage channel tools and features to drive business results, and aligns strategies across channels to deliver combined success. By testing and launching new partners and internal tech solutions, he increases both efficiency and performance.

Jeremy knows that innovation goes beyond just testing tech and beta features. Innovation is about creating something new—a unique way of using a feature, combining channels, or identifying new solutions for clients’ business challenges.

As Head of Search at Catalyst (part of GroupM Connect), Chris has 15+ years of digital marketing experience overseeing strategy development and search & social integration for brands and companies like NBC Universal, Viacom/MTV Networks, Saks Fifth Avenue, J.Crew, Madewell, and Apple. Prior to joining Catalyst, Chris served as a Group Director at 360i, specializing in optimization strategies for emerging technologies, video, and social media. With a passion for delivering best-in-class service across a myriad of industries, Chris currently leads a team of practice directors working to define holistic search best practices, cross-channel integration, and new search product offerings to meet client needs.

Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.

Bill is considered one of the top thought leader on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker haven spoken at conferences in over 30 countries including SM XAdvanced and East and SM XWest. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

Bill is the co-author of the best selling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site from IBM Press now in it's 3rd Edition. Bill also writes Global Marketing columns for Search Engine Watch And Search Engine Land.

Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites. When not crunching data to find ways to improve web search, Gary is contributing to the Webmaster Central Blog and helps users debug their websites in the Google Webmaster Forums.

Prior to joining Google in 2011, Gary was teaching online journalism in Romania and abroad. He was a technical consultant for several high profile media outlets, and he spent his free time on online forums helping webmasters troubleshoot web- and news-search related issues. He has studied IT at the University of Phoenix and holds an associate's degree in journalism from the Ady Endre College of Journalism in Romania.

As a Data Scientist at WordStream, Mark Irvine has consulted on over 200 managed accounts, representing over $40 million in annualized ad spend, to help WordStream clients reach their marketing goals. Mark currently runs WordStream’s ongoing education program, developing procedures and processes to minimize churn, increase retention, and increase sales. In addition, he is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Google Analytics, Bing Ads, LinkedIn, and Facebook, alongside WordStream founder, Larry Kim. Mark is AdWords certified and is currently pursuing his PHD in Applied Mathematics at Boston University.

Sahil Jain is the co-founder and CEO of AdStage. He co-founded his first company, YC & SV Angel backed Trigger.io at 20. He dropped out of UC Berkeley, where he studied Philosophy and Econ, to join AOL Corp Devt. at 19, dropped out of High School to join Yahoo! Mobile at 17 and worked in the professional video game industry before that.

He has some really unique digital advertising experience, especially when it comes to PPC advertising because we're the only company in the world that supports self-service access to advertising on five networks (Google AdWords, Bing Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads). He's spoken at length on topics like content marketing, online advertising, as well as topics like wearables and advertising.

Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.

Cindy's book, Mobile marketing: Finding your customers no matter where they are, by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.

Adria Kyne is the Manager of SEO for Vistaprint in North America and AU/NZ. She began her search career in 1999 at Microsoft's MSN Search, where she worked on index quality. Since entering the search marketing world in 2002, she has worked for digital agencies and held in-house roles building integrated search strategies. Her clients have included JPMorgan Chase, Pfizer, Constant Contact, Home Shopping Network, and Footlocker.

Adria is a graduate of the University of Connecticut (Anthropology) and holds a master's degree in China Studies from the University of Washington. She insists that only uses her training in social anthropology and her studies of Chinese influence-trading to serve the forces of Good and Righteousness.

Winner of the 2016 U.S. Search Awards Young Search Professional of the year, Mitch is the Ad Operations Lead at Aimclear, a future-forward digital marketing agency dominant in B2C & B2B search, social-psychographic display targeting, organic social media, customer acquisition, content & classic creative values.

Mitch is an integral member of Aimclear’s ad operations department who oversees operations performance goals across all clients. He has deep expertise in managing client communication, developing new department processes and providing high-quality strategy and optimizations.

Outside of marketing, Mitch enjoys mountain biking, kite surfing, snowboarding… and just generally living on the edge.

Dan Leibson is the Vice President of Local & Product at Local SEO Guide, a boutique full-service SEO consultancy. He runs a department that specializes in local SEO for multi-location businesses as well as agency consulting. He is a huge craft beer aficionado & foodie and when he isn't contemplating how to best unlock the secrets of the Local SEO universe spends his spare time hanging with his wife and daughter.

Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.

Currently the Director of PPC at CommerceHub where she leads the search team in Google AdWords, Bing Ads and Facebook Ads in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.

Elizabeth has spoken at conferences around the country, including mozCon, SMX Advanced/East/West, PPC HeroConf, State of Search and Searchfest. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.

Joe Martinez is the Senior Manager of Paid Media and Community for Granular in Milwaukee, Wisconsin. He loves to spend just as much time on marketing psychology and user experience improvement as he does with physical optimization to improve paid search results. In addition to being the main blogger for Granular, he has written for PPC Hero, SEMrush, Leadpages, Optmyzr, and BizTimes Media. He has hosted webinars for SEMrush and recently spoke at Confluence Conference in OKC. In 2016, he was named a Top 5 Rising Star in PPC by PPC Hero.

Garrett Mehrguth is the CEO of Directive Consulting, a MozLocal, Unbounce, Google & Bing partner serving mid-enterprise level firms with industry trusted SEO, PPC, Content & Social. He has been published in Moz, CrazyEgg, PPCHero, Ahref, Convince and Convert, Wordstream, Raven, Local Search Ranking Factors, Kissmetrics, SitePoint, Marin, Acquisio, and more. He has spoken at Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, PeopleSpace Innovation Labs, SoCal Code Camp and others.

Wijnand created his first AdWords campaigns in 2006 and has managed everything from local SMB accounts to international accounts spending millions on PPC. During his years at iProspect, he has been a consultant, team manager, senior strategist and part of the Paid Search Global Product Team. As such, his main focus is to continuously increase the quality and knowledge levels in the Netherlands as well as internationally.

He has guest-blogged on PPC Hero, Certified Knowledge, Dutch Cowboys and Emerce and is probably best known for his ‘Complete AdWords Audit Series’ articles on Certified Knowledge. He regularly gives talks at conferences like Hero Conf, ADworld Experience, Bing Day and the Google Analytics User Conference.

Wijnand has been voted in The Top 25 Most Influential PPC Experts in 2015 and 2016.

Currently a Digital Marketing Manager at Thriftbooks.com where he is manages Paid Search, Affiliates, Social Media & Remarketing efforts. Previously, Seth Meisel was on the in-house Marketing Team for drugstore.com/beauty.com (now a Walgreens company) for 10 years.

Seth has previously spoken at SMX Advanced 2014 on “Maximizing the Synergy of Paid Search & Social” and Click Z Live Chicago 2014 “"Follow, Reach, Convert: Innovative Retargeting/Remarketing.”

Inna Meklin is the Sr. Manager of Search Marketing at Adobe where she leads a global team that is responsible for Creative Cloud and Adobe Stock search strategy. She drives high-impact, cutting-edge acquisition programs, while partnering with cross-functional leaders to ensure Adobe delivers a great customer experience across all marketing channels. Inna started her career in paid search, and has expanded her charter to drive a cohesive “OneSearch” strategy aligning Paid, SEO and Site Search for a seamless user experience across keywords and content.

Inna has over 10 years of experience in digital marketing. Prior to Adobe, she worked in the agency world supporting a wide variety of brands including philosophy cosmetics, Bugaboo and Fisher Investments.

Bryson Meunier is the SEO Director at Vivid Seats, an SEO veteran with more than 14 years experience both agency and in-house, and a thought leader in permission marketing as a columnist for Search Engine Land, Marketing Land and .Net Magazine and a frequent speaker on SEO and mobile marketing.

As a marketer, Bryson focuses on creating relevant content that compels digital audiences to share it organically. Search, social and mobile marketing have a unique ability to qualify prospects with queries, interests and context, and marketers should be taking advantage in order to improve the user experience while increasing traffic and revenue for the brand.

He currently does this in-house for Vivid Seats, a national ticket marketplace headquartered in Chicago.

Prior to joining Vivid Seats in July 2014, Bryson worked for almost 9 years in a large digital agency, Resolution Media, where he created the SEO product, was the SEO strategy lead for Resolution’s largest clients, and created a bleeding edge digital audience segmentation product.

Bryson is a pioneer in understanding how mobility changes SEO and a recognized expert in mobile SEO. His thoughts on mobile SEO have been published by Forrester Research, eMarketer, .Net Magazine, Mobile Marketer, CIO Magazine, B2B Magazine, Mediapost, DM News, Search Engine Land and others. He currently writes a monthly mobile marketing column for Marketing Land.

Bryson has been a featured speaker at both search (SMX, SES, SIS) and mobile marketing (Mobile Insider, Mobile First Look, Digiday Mobile, CTIA, Mobile Monday, etc.) conferences and in various webinars for MarketingProfs University, SEMPO, Mobile Marketer etc.

Prior to joining Resolution Media in 2005, Meunier did enterprise SEO and paid search for Walgreens.com. Meunier holds a BA in English from The Ohio State University, where he graduated summa cum laude with distinction in English. He lives in Park Ridge, IL with his wife and three kids.

Mariya is a Webmaster Trends Analyst at Google, currently based in Zürich. Previously, she was part of the Search Quality and webspam teams, so she's seen it all when it comes to websites,the good, the bad and the ugly. Her mission is to help webmasters understand how search engines work with their sites, and help Google engineers understand what webmasters need. She does this on the Google Webmaster Central blog, in webmaster office hours hangouts on air, in the Google+ webmaster communities, and on the webmaster forums in English, Russian, Bulgarian, and occasionally Japanese. When she's not helping fix websites, she fixes bikes.

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Dan Morrison is Director of Client Services at aimClear, a future-forward digital marketing agency dominant in B2C & B2B search, social-psychographic display targeting, organic social media, customer acquisition, & classic creative values. He has 10 years of experience ranging from eCommerce, Retail, Consumer Market, Financial Services, Agency Services & SaaS Applications. Client credits include Macys.com, Walmart.com, Uber, Crate & Barrel, Bloomingdales.com among others. He is an accomplished & respected thought leader with publications on Search Engine Land as well as various speaking engagements across SMX and SES. He’s effective at working with big and small brands alike and is driven by delighting customers through performance and relationship results no matter the cost.

Garth O'Brien began his Digital Marketing career in 2002 while practicing law. As the youngest attorney in the law firm he was tasked with learning and managing SEO and SEM. This rapidly expanded to blogging and engaging in the very early days of Social Media (StumbleUpon, Mag.Nolia, Digg).

In 2006, Garth left the practice of law to pursue a fulltime career in SEO and SEM. He ran the global Search Marketing program for a small technology company for several years and then worked under Duane Forrester as an SEO Manager for MSN in 2009. Garth was responsible for various MSN channels for North and South America; Money, Real Estate, Autos, Health and Lifestyle. At this point Garth focused primarily on SEO and observed the importance and cross-over with Social Media.

He then joined Catalyst Digital and for several years owned the SEO programs for Hallmark, Chevron, IKEA USA, Xbox, Windows Phone and was one of four SEOs to support Microsoft.com. In this role he was the account and operations director working directly with the client and their internal teams. He also consulted on special SEO projects for Beats by Dre, Hawaiian Airlines and came full circle doing a tour of duty with MSN once more.

In March 2015, Garth joined GoDaddy becoming their Director and Global Head of SEO. Garth also drives several Social Media projects where SEO and Social converge and is one of three members responsible for the 2016 GoDaddy global content strategy. GoDaddy operates in over 40 markets worldwide and recently launched in various APAC countries.

Garth has worked with and trained dozens of engineering, editorial, marketing, PR and executive teams about Search Engine Optimization and Social Media.

Digital Marketing Manager with 6+ years of experience developing and executing growth strategies, with a focus on eCommerce and the travel industry. My prior focus was online merchandising but I began concentrating purely on SEM since October, 2015, when I joined the SEM team at Viator. Since then, I have been running our testing efforts to optimize our Ad creatives on our search accounts, mainly through AB testing using Google's Ad Variation tool. I grew up in Santiago, Chile, where I studied Business & Economics at Pontifical Catholic University and graduated on 2010. Have been living in San Francisco, California, after graduating from University.

Kate joined 3Q Digital in April 2014 after several years at San Diego search agency Covario. Her work with Beachbody earned the 2016 Cross-Channel award from The Drum; she has experience with all size accounts in B2B, lead gen, eCommerce, SaaS, and FinTech. Originally from Albany, NY, Kate chased the sun down to Florida to complete her undergraduate degree in Marketing and her MBA from the University of Tampa. In her free time, Kate enjoys cooking, concerts, spending time at the beach, and watching unrealistic crime dramas.

Chris leads the key account strategy and Client Development teams at Mediative. Prior to Mediative, Chris was a member of Enquiro - one of North America's leading search marketing and eye-tracking research agencies where he developed extensive experience and insight into digital marketing, lead generation, channel strategy, and neuromarketing. He has worked with the digital teams at enterprise companies including Allstate Insurance, 3M, Toys R Us, Avis/Budget Group, Zipcar, The New York Times, Walmart and The American Red Cross.

Chris is a contributor to the book The BuyerSphere Project: How Business Buys From Business in a Digital Marketplace. He's also a speaker with the Google Engage Project, The Conversion Conference, Bing Ads Connect, Digital Strategy Conference and a guest lecturer at the University of British Columbia and Okanagan School of Business.

Jeff Preston manages SEO at Disney Interactive spending most of his time on entertainment sites including Club Penguin, Disney.com, Disney Channel, Disney Games, and Star Wars. He started at the Walt Disney Internet Group at 2008 and specializes in technical SEO and structured data.

Prior to joining Disney, Jeff led an interactive agency in Japan where he was responsible for guiding the growth of the firm's Asia-Pacific business.

Jeff holds a Bachelor of Arts in International Relations from Brigham Young University and a Master of Business Administration degree from the University of San Diego.

Jeff lives with his wife and two daughters in Los Angeles.

Max Prin is the Head of Technical SEO at Merkle. The SEO technical team ensures the accuracy, feasibility and scalability of the agency's technical recommendations. Max supports Merkle's SEO department by developing SEO best practices, tools and processes through research and testing. Max is also in charge of developing and publishing TechnicalSEO.com.

http://marketingland.com/author/max-prin
https://maxxeight.com

Adam is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.

Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.

In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.

The company is now ten people strong with offices in Sherman Oaks and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology startups.

Arsen was born in Odessa, Ukraine and immigrated to the US with his family in 1991 at the age of 10. He is a self-proclaimed SEO junkie with a passion for food, animals, science, technology and everything that has to do with digital marketing.

Andreas Reiffen is an entrepreneur, marketing technologist and thought leader in data-driven advertising. Between 2006 and 2008 Andreas operated as a PPC super affiliate working for Zappos and other retailers. In 2008 he founded crealytics, the Berlin-based provider of camato, the leading Google Shopping Tool to automate PLA campaigns and improve performance. Several of the largest international Ecommerce retailers are using camato to manage Google Shopping in more than 100 markets across the globe, generating over $3B in revenues per year. camato has been shortlisted for numerous awards in 2016 including European Performance Marketing and Drum Search.

As Head of Data Science for Catalyst/GroupM, Andrew uses advanced data modeling and machine learning to build and improve operation systems to maintain competitive advantages for GroupM's search and social clients. Before his role as Head of Data Science, Andrew was Catalyst's Group Director of Analytics & Innovation as well as a Catalyst Search Director, managing +300MM in spend for some of the largest and most recognizable brands in the world. With nearly ten years of digital marketing experience, Andrew is recognized as a thought leader in the industry, frequently contributing to trade publications and speaking on key trends and topics.

Kevin M. Ryan is CEO of Motivity Marketing, a strategic consultancy that helps companies in the world of connected marketing move forward by assisting with business, marketing and media strategy. Mr. Ryan is a global interactive marketing thought leader who has appeared on CNN and featured by The Associated Press, The Wall Street Journal, USA Today, The New York Times and Advertising Age, as well as published hundreds of articles on search and interactive marketing. He is the former CMO of WebVisible, VP, Global Content Director for Search Engine Watch and Search Engine Strategies, VP of Interactive Media for Wahlstrom Interactive and Founder of Kinetic Results, an Advertising Age Top 20 search engine marketing firm. Mr. Ryan has contributed to the growth of the interactive marketing world with contributions to the American Association of Advertising Agencies, Interactive Advertising Bureau (IAB), Microsoft Search Advisory Council, Search Engine Marketing Professional Organization (SEMPO), 212 Interactive Club and Direct Marketers Association (DMA). He currently serves on the board of advisors for Ad:Tech and iMedia.

Currently residing in Las Vegas, Kristine Schachinger has over twelve years experience in the creation, development, implementation & maintenance of websites in all areas including government, academia, entertainment and ecommerce with a focus on design, usability, site architecture and SEO as well as W3C/508/WCAG accessibility standards compliance.

Kristine has designed and/or implemented websites for entities such as SuperPages.com, AOL, Department of Homeland Security, Reba McEntire and works with clients ranging from large corporations to small businesses. She currently works with USA.gov in the areas of code remediation, accessibilty compliance and SEO.

An industry writer and speaker, Kristine also went to China with IBM and the UN to instruct Chinese Province Officials on the WCAG 2.0 standards as part of the G3ict Global Initiative.

As the Director of Digital & Analytics at DialogTech, Kelley Schultz is responsible for all digital acquisition channels and analytics including: SEO, SEM, Display, Email and Social Media. She has been in the digital marketing space for the past 7 years with experience on both the client and agency side working on B2C and B2B clients.

Paul Shapiro is the Director of Strategy and Innovation for Catalyst in Boston. Paul loves to get down and dirty with innovative digital marketing. As an industry thought leader, Paul is frequently featured in key trade publications and invited to speak at industry events. Most recently, Paul has spoken at SEMPO Cities Boston, SMX East, SMX West, and SearchLove. Paul is regularly featured in Search Engine Land, Marketing Land, and other industry news sites. Paul enjoys watching old horror movies, programming, collecting ancient artifacts, and writing about SEO on his blog, Search Wilderness.

Andrew is the proprietor of www.localseoguide.com and one of the top local search consultants in the industry. Andrew offers full service SEO, search engine advertising, website strategy and local search consulting with a specialty in yellow pages and local directories SEO. He has provided his services to numerous media, ecommerce companies, franchises and start-ups including Bing.com, DexKnows.com, Yellowbook.com, The Yellow Pages Group Co. of Canada, Truvo, Telegate Media, Business.com, The Los Angeles Times, Cox Communications, The New York Daily News, Ingenio/AT&T, D&B & Sequoia Capital, Friendster, MOG.com, ChaCha.com and Spoke.com. Local SEO Guide also provides small businesses with search marketing services.

Andrew also is the editor of the popular Local SEO Guide blog, the local search engine optimization and local search marketing blog that provides simple tips, trends, how-to's and strategies for small businesses and marketers in the local search industry.

Andrew has over 15 years of experience in the Internet. He was a founding member of NBC's Internet group and a former GM of NBC.com. While at NBC, Andrew created NBC-IN, the first national network of local TV station websites. Most recently he was VP Business & Product Development at Insider Pages, a pioneering local-social search engine which was recently acquired by CitySearch. At InsiderPages, Andrew developed local SEO strategies and techniques that helped attract over 3 million monthly unique visitors and over 600,000 reviews of local businesses almost entirely via search engine referrals.

Ayat Shukairy spent the last decade working with companies across the globe, explaining how they can create websites which users fall in love while generating great revenue. In her amazon.com best-selling book "Conversion Optimization: The Art and Science of Converting Prospects into Customers", she explains how the six marketing principles: customer persona, trust and confidence, buying stages, engagement, FUDs, and incentives define success of all types of marketing initiatives, from websites to policy strategies.

Ayat is the brains and driving force behind Invesp, a globally recognized provider of conversion optimization software and services. She has worked with some of the world top brands such as, 3M, O'Reilly, the Special Olympics, Discovery, helping them increase online revenue by creating successful marketing campaigns. Her tenure years as a professional includes helping companies grow from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies. She is a frequent speaker at conferences, different business groups and academic forums throughout the world. She continues to generate one of the most positive word-of-mouth and referrals. Ayat speaks on digital marketing, marketing optimization, and how to build a world class website.

Chris Silver Smith is founder of Argent Media, a search marketing consultancy located in Dallas, Texas, and has a long history in search engine optimization, online reputation management, internet technology, expert witness consulting and internet marketing. He has worked for some of the top agencies in the field of SEO, researching and developing search optimization and social media marketing techniques, and providing online strategy for Fortune 500 and Internet Retailer 500 companies.

Chris also previously worked at Verizon Superpages.com for a decade, and served as head of their technology department. His work there included R&D, local search engine development, UI & UX design, map-based search interfaces, mobile apps, and more. Chris was awarded the Individual Excellence Award by Verizon in 2004 for his SEO projects, and he also has two patents awarded for local search technologies.

Chris regularly contributes articles to Search Engine Land, Marketing Land, and the [Ag] Search Blog. Chris currently serves on the Board of Advisors for Universal Business Listing (UBL), and Thomas-Reuters FindLaw's SEO Advisory Board.

Todd leads Edelman’s Paid Media practice in the U.S., redefining client success and pushing groundbreaking work. Since joining the agency in 2014, he has spearheaded growth based on the fundamental principal that all communication channels should work together to drive measurable business results for clients. His Atlanta-based Search team was recently honored as delivering SearchEngineLand’s Best Overall Search Marketing Initiative of 2016.

Todd’s previous ten years were focused on driving interactive marketing strategy for Fortune 500 clients while at 360i, Razorfish and Omnicom, with an emphasis on shaping industry-leading solutions around mobile, social commerce and business intelligence.

Aleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.

With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.

She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.

Matt Storms is now at Viator.com a TripAdvisor company. He first started working in the Internet Marketing arena in 2008 when he convinced his then employer to let him take a stab at rebuilding the company's website. He has since worked for various companies fine-tuning his skills and currently works as an independent SEO, SEM, Organic Growth Hacker & SEO Expert Litigation Witness in Silicon Valley. He is a Google Top Contributor where he is recognized as a Search Expert by Google. As a Google Top Contributor he has answered over 10,000 questions pro bono for webmasters in relation to SEO for Google to help businesses and individuals succeed.

Matt has worked with Fortune 500 companies down to small local businesses, generating in millions of dollars in revenue. Over the course of his career he has worked with a variety of industries always working in an ethical and honest manner to increase traffic and revenue.

Matt has a Bachelors of Science degree in Sports Marketing from The University of Utah. He served in the US Navy as an Air Traffic Controller and loves stress.

David Szetela is owner and CEO of FMB Media, a PPC advertising agency specializing in Google AdWords, BingAds and social media advertising. The company offers comprehensive management of PPC accounts, as well as deep audits to discover mistakes and lost opportunities. Its unique "pay for performance" compensation model keeps the agency focused on building profitable sales and leads for its clients. His two books on PPC advertising have trained a generation of marketers. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.

His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land and MarketingSherpa. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted a weekly radio show called PPC Rockstars, distributed by Webmasterradio.fm and iTunes.

He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, Pubcon and ad:tech. He was recently voted one of the top 25 PPC Experts by PPC Hero for the third year in a row.

Global Product Manager handling the product roadmap for all of Groupon's SEM product, operations & engineering initiatives. Has implemented multiple features through experimentation that has lead to rev gains upward of 25%. Subject Matter Expert on Text Ad & Product Ad based SEM tactics. Been with Groupon for about 3 years. Prior to which, I did consulting work for Bing Search Ads. I have some background in Supply Chain Consulting with McDonalds as well. My master's degree has been in industrial engineering with a focus on optimization from UMich Ann Arbor and undergraduate degree in Production Engineering from NIT, India.

Hannah is Head of SEO at White.net, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.

Shari Thurow has been designing and promoting Web sites since 1995, and she is outsourced to many firms worldwide. As a pioneer in the area of search-engine friendly Web site design, she has a 100% success rate for getting client sites ranked at the top of search engines.

She is the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian. Her new book, When Search Meets Web Usability, which teaches how to bridge the gap between a search-engine query and your Web site. The book was released in April 2009.

Shari has designed and successfully marketed Web sites in the following industries: medical, financial, scientific/biotechnology, software/computer, online stores/e-commerce, real estate, manufacturing, art and interior design, marketing, insurance, employment, education, legal, and Web portal sites.

Shari received her B.A. in Genetics and Developmental Biology and an M.A. in Asian Studies/Japanese from University of Illinois. Shari specializes in XHTML, CSS, Photoshop, Dreamweaver, and other Web design and graphic design software. She is also member of the Usability Professionals Association.

Omni Marketing Interactive is a full-service search engine optimization (SEO), Web design, information architecture (IA) and Web site usability firm. Clients including Yahoo, Microsoft, America Online, ABC News, HSBC, Deloitte and Touche, National Cancer Institute, and WebMD.

Leslie To, Director of SEO for 3Q Digital, spends her most of her time digging around in Google Analytics. Her career in SEO kicked off in 2011 with iSearch Media, She has worked with a wide range of clients, including RelaxTheBack and California Closets, and has years of experience applying advanced analytics in optimization strategy.

Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Virginia Tonning is the Global Manager of Paid Search for Schneider Electric, the global specialist in energy management and automation, operates in over 100 countries with around 160,000 employees worldwide .

Virginia is responsible for the development and growth of the overall corporate paid search strategy and its successful execution across the 100+ countries Schneider Electric does business in, working closely with the Head of Search (SEO) to maximize brand presence across the web.

Mark Traphagen is Senior Director of Marketing for Stone Temple Consulting. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.

In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.

Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Tony is the founder of DreamFire Digital, which focuses on the philosophy of building solid digital and website foundations, then extending that solid foundation outward using search science and consumer insights to build data-driven and ROI-driven digital and search marketing strategies.

Tony is a digital marketing veteran with over 10 years in agency and brand experience, having recently served as Rockfish Director of Search Strategy for over 3 years, and is one of the leading experts in Amazon SEO and digital shelf optimization. He's created and executed digital and search marketing strategy for both small businesses and several Fortune 500 Companies like Kimberly-Clark, Unilever, MARS, ConAgra, and Warner Brothers (to name a few).

Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and future search trends. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and Hero Conf and is a columnist for Search Engine Land and Search Engine Watch.

An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji

I'm a Search Strategist with Mediative. I've been doing search strategy for nearly a decade and I'm excited about the new ways in which we reach one another - apps, video, shopping, and the way online and offline behaviors merge and work together.

Ask me about climbing the rock wall of search for Pharma and the PABS rules that come with that, search for government agencies with three year budget limitations, Health orgs and their restrictions, bilingual campaigns, retailers who don't do ecomm, and search for companies whose industry vertical doesn't exist yet!

Jonathan Weber is the Data Evangelist at LunaMetrics, a digital analytics consultancy. He focuses on bringing the strategic value of data analysis to customers, and has worked extensively with organizations across industries including media, retail, financial services, education, and nonprofits. He regularly trains practitioners to use analytics tools to make decisions, and is the author of a book on Google Analytics and Google Tag Manager implementation.

Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, 2016 winner of three US Search Awards, including Best Large Integrated Agency.

Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, The Washington Post and numerous others. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.

Entrepreneur Magazine wrote the reason for Marty’s success is his “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."​

After helping Aimclear to Inc. 500/5000 status in 2012, 2013, 2014, 2015 & 2016 (5X fastest growing privately held US Firms) Marty advises Aimclear agency vision, services, content & creative-hands-on. aimClear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert,"​ a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The European & UK Search Awards. Aimclear won multiple 2015/14 US Search Awards including "Best Use Of Social In A Search Campaign."

Marty's Wiley/Sybex books, "Killer Facebook Ads"​ and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. He has been cited & quoted in flagship publications including WSJ, Forbes, Inc. MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.

Susan Wenograd is Partner and SEM Manager at FiveMill, a boutique agency made up of experienced SEM professionals that focuses 100% on pay-per-click advertising (PPC). She is responsible for the managing, optimization and growth of clients' media buys across Google AdWords and Bing Ads.

Susan has spent over 10 years in both client-side and agency-side roles that spanned team and digital media management for brands such as General Motors, CircuitCity.com and many others. Her initial roles in digital were in the copywriting and email marketing space, giving her unique perspective on the digital marketing life cycle, and the role of PPC within it. Susan is a frequent speaker at conferences around the country, including Pubcon, State of Search, SMX, and Digital Summit.

Jason White is Director of SEO at Hertz, Dollar and Thrifty, the largest global car rental company with 3,200 locations worldwide. Remaining on the cutting edge of digital marketing means outpacing the technology driven changes happening in the consumer and business markets. With his finger on the pulse of a wide range of digital strategies, Jason leads the way as he drives change and incremental gains in a host of verticals. Jason's work has been featured in numerous print and digital publications and he has spoken at SMX New York, Milan and Advanced, New York University, American Marketers Association, AMPlified and WordCampNYC among others.

Kirk is the owner of ZATO, a PPC Marketing agency and has been working in Paid Search since 2010. He has guest-blogged on Search Engine Land, Moz, PPC Hero, and the Bing Ads blog. In 2015 Kirk was named 1 of the Top 5 Rising Stars of PPC by PPC Hero and 1 of the 30 Best PPC Experts to Follow by White Shark Media. He has spoken at Hero Conference in London, and State of Search in Dallas.

Cindy is the SEO Global Technical Strategy Lead for Hewlett Packard Enterprise, a Fortune 100 company. She focuses on all of the technical aspects of SEO and works closely with the development and UX teams to optimize and enhance all of HPE web properties and templates. Cindy also provides SEO content support for all non-marketing pages.

Cindy began her SEO career 14 years ago by building and managing the SEO program for EDS which was acquired by HP. Her previous experience with EDS included building and maintaining websites for clients. Cindy has helped document SEO migration processes and SEO day to day best practices for HPE.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.

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Online Marketing Executive with a background in Influencer programs, contributor marketing, inbound marketing, technology and international business.

I am a positive and out going team member. Technically savvy with strong communications skills.

Tweet me @francesdr

Specialties: Influencer programs - Brand Champions - Contributor Marketing - Content Marketing - Inbound Marketing - Social media - Facebook marketing - Twitter - Wordpress - Tumblr - Marketing - PR - Public Relations - Cross-Cultural Management - International Business - Outsource Management - Team Building - Team Management - Mentoring - Mentorship - Team Development - Leadership Development - Team Building - Process Development - Product Marketing - Product Strategy - SEO - SEM - A/B Testing - Content Development - Brand Messaging - Google Analytics - SalesForce - Involver - Paid Search - Organic Search

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Responsible for designing online marketing plans that drive relevant traffic & significantly increase leads, sales, downloads, etc. The areas I specialize in are:

- Paid search/PPC/SEM
- Paid social
- CPA marketing
- Performance marketing
- Conversion optimization (CRO)
- Landing page optimization (LPO)
- Retargeting/remarketing strategies
- Mobile advertising
- Analytics & analytics platforms
- B2B marketing

I'm hugely passionate about startups and have successfully grown companies to hundreds of millions in online sales. I've worked with the following companies to name a few:

- SuccessFactors (acquired by SAP)
- Apollo Health Inc (acquired by Phillips Inc.)
- Epoch Integration (acquired by Blackberry)

I also have extensive experience with large brands like Capital One, Yahoo!, Sony USA, Knowledge Adventure, The Jimmy Pattison Group and Princess Auto to name a few.

I speak regularly at Canadian, US & International online marketing events on search engine marketing (SEM), online marketing strategy, landing page optimization (LPO), conversion rate optimization (CRO) & mobile. Some events I've spoken at include: Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Web 2.0 Expo, Shop.org, International Marketing Conference (IMC), WebmasterWorld (PubCon) & The AMA. I often co-present with Google and Bing at their company events.

I'm the author of two books and write for publications like The Huffington Post, iMedia Connection, Search Engine Land, The BC American Marketing Association (BCAMA) and Multichannel Merchant to name a few. I also was a technical editor on Bill Hunt & Mike Moran's Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website (3rd Edition).

I'm on the advisory board for Acquisio Inc. I also served on Yahoo!'s Search Marketing (YSM) board of advisors for 3 years & on the International Internet Marketing Association BOD for 6 years.

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Senior digital marketer with a special interest in extracting advanced data insights.

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John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft, John is a Senior Client Training & Development Manager creating and leading training experiences for Bing Ads customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Watch, The SEM Post, Acquisio Blog, Clix Marketing Blog and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit, Zenith Conference and Bing Ads Connect conferences.

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