Benu Aggarwal, founder and president of Milestone, is an expert in internet marketing strategies for the travel industry. An award-winning internet marketing firm, Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Benu works with clients every step of the way to ensure their success.

Benu has penned several articles on Search Engines Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating “can do” attitude, Benu has the ability to communicate technical ideas into tangible practice through step by step instruction. Benu’s speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Benu has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nation wise conferences on travel, search engines and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express.

Besides being an international SEO Consultant and Search Strategist, Dawn is also a lecturer at Manchester Metropolitan University, Pg Dip DigM, MSc Researcher and judge for the EU, US, UK and Northern Digital Search Awards. Over the years she has worked with industry leading digital marketing agencies and brands on enterprise and startup SEO campaigns across fashion, legal, auto, travel, finance, telecoms, insurance and gambling.

Samantha is Associate Director of Data Analytics at Bounteous, Inc., working with enterprise brands to develop smart, strategic behavior tracking to increase data intelligence for business performance. She has trained hundreds of professionals on web analytics and data visualization across the country and loves being a part of the vast digital marketing community. From technical implementation to visualization, she believes in the importance of data accessibility to provide quality over quantity.

Natalie Barreda is a digital marketing enthusiast who is passionate about embracing change in the industry and challenging assumptions. She has spent the last 8+ years of her career agency side working with a wide variety of brands, varying from Fortune 100 enterprises to industry disruptive startups. She has since settled in to an in-house role at the UnCarrier as a Sr. Manager, Media at T-Mobile leading T-Mobile and Metro By T-Mobile’s paid search team. In her downtime, Natalie enjoys packing her bags and traveling around the world, but if she’s not traveling you can find her at the local brewery enjoying a cold craft beer.

Hamlet Batista is CEO and founder of RankSense, an agile SEO platform for online retailers and manufacturers. He holds U.S. patents on innovative SEO technologies, started doing SEO as a successful affiliate marketer back in 2002, and believes great SEO results should not take 6 months.

Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative, a performance marketing agency. When not working, you can find her speaking at industry events, writing for Search Engine Land and Search Engine Journal, and talking shop on Twitter.

Jessica is the In House SEO Adviser for Search Engine Land and a member of the programming team for SMX events. She is the founder and owner of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, and started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.

Jim's knowledge and experience have made him one of the most respected and referenced SEO's in the industry and his passion for innovation and growth has led his company to become one of the world's leading online marketing firms.

Jim has been very actively involved in SEO and Internet marketing community over the past 20+ years, and he has built a reputation as an expert and thought leader in the SEO industry, having presenting at over 100 conferences in 15 countries. Jim is also the former CEO of the leading Internet marketing communities Threadwatch, Cre8aSiteForums, and WebmasterWorld.

Jim first launched his company in 1999 as a one-man SEO company, but his deep obsession with ranking factors in Google led his business to develop into one of the world's most well-known and sought after content marketing agencies.

When Jim isn't staying at the office until 2:00am he enjoys spending time with his wife and two sons and seeing live concerts. His eclectic musical tastes range from John Denver to Black Sabbath.

Robert is a PPC wizard and conversion optimization extraordinaire. He has worked on PPC accounts of all sizes across many industries and has a soft spot for helping small businesses succeed with paid search.

Robert also loves to share his expertise with others by blogging regularly on PPC topics on the Clix Marketing blog, Search Engine People & his personal blog, Righteous Marketing. You'll also find his posts on SmallBizTrends.com, PPC Hero, 3QDigital.com and PracticalEcommerce.com among others. He is also an active participant in #PPCchat on Twitter.

Recreationally, Robert loves playing ultimate frisbee & basketball, riding his mountain bike and downhill skiing. He loves making new friends, so feel free to reach out on Twitter - @robert_brady

James Brockbank is Managing Director and Founder at Digitaloft, a UK-based SEO and content marketing agency who specialize in driving organic growth for brands in competitive sectors such as retail eCommerce, travel and finance.

With a 12 year SEO career behind him, James is a growth-focused marketer with a personal focus upon eCommerce; having taken responsibility for executing an organic strategy for fast-growing stores in fast fashion, homeware and children’s toys.

James has previously spoken at conferences including BrightonSEO, YoastCon, Learn Inbound and Ungagged, with a confirmed session at PubCon Florida in 2020, and is a regular contributor to industry publications including Search Engine Journal and Search Engine Watch.

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.

After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.

Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.

Fabrice is a 23 year search veteran at Microsoft. Fabrice is a Principal Program Manager leading the team crawling, processing and indexing at Bing, so dealing with the hundreds of billions of new or updated web pages every day.

In 2006, Fabrice joined the MSN Search Beta project and since, he has been driving evolution of the Bing platform to insure the Bing index is fresh and comprehensive and he is responsible for many protocols and standards as robots.txt, Sitemaps.org . Prior to MSN Search, Fabrice was the Lead Program Manager for search across Microsoft Web sites in a role covering all aspect of search from Search Engines technology to Search User Experience to content in the very early days of SEO.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Mike Crimmins is in charge of everything digital for Sunpro Solar, a leading provider of rooftop solar based out of Louisiana. His main passion is generating leads via paid search. He enjoys paid search from the top level of designing strategies and creating campaigns, to the day to battles on the front line, hands on managing of the accounts and battling for quality leads at the best CPA.

When he's not in front of the computer, you can find Mike running through the mud, crawling under the barbed wire and jumping over mud at obstacle course races. He's a retired coffee blogger, part time craft beer taste tester and has a six year old that keeps him on his toes.

Romain Damery is a Senior Strategist and Technical SEO Lead for digital marketing agency Path Interactive in New York, NY. With over a decade of agency-side and client-side marketing experience, his sweet spot is the overlap between the web technology stack and online marketing. He currently supports the agency’s organic search and digital content departments and oversees the most technical aspects of SEO for large ecommerce brands and enterprise clients where JavaScript-heavy websites and millions of pages are common environments. He is also passionate about automation, web performance, and speeding things up.

Romain also is a trusted Search Engine Land contributor and has been instrumental in winning many industry awards and recognition. When he’s not at the office geeking out on digital marketing strategy, hacks, and tools, he can likely be found traveling the world seeking new adventures!

Joey Daoud is an award-winning documentary filmmaker. His past films have appeared on Netflix, The New York Times, and National Geographic. He is also a YouTube creator across multiple channels with videos garnering millions of views.

In his free time he likes to climb mountains, backpack, and brew obscure coffees.

Dave Davies is the CEO of Beanstalk Internet Marketing. Dave and his wife Mary started Beanstalk in 2004 and have grown it from a purely organic SEO firm to one offering a full range of services including SEO, SEM, social media and training and consulting. Dave is a regular author on Search Engine Land, the Beanstalk blog as well as other industry publications. He also hosts a weekly radio show on WebmasterRadio.fm and has spoken at a number conferences over the years from SMX Advanced all the way across the pond to SMX London.

With over 15 years of experience in internet marketing Dave has seen a lot of SEO strategies come and go but never has there been more rapid evolution that since the introduction of machine learning into the search algorithms.

Beanstalk Internet Marketing has been offering SEO and PPC services since 2004. They are also pleased to offer consulting, training and link building services as well as paid search management. Keeping up with the latest trends and learning from experience which are likely to bare fruit, Beanstalk helps steer client in the directions that will produce the highest ROI for their business.

Mary Davies, President of Beanstalk Internet Marketing, Inc. began her career as a web designer in 2002 and quickly began to see the importance of SEO and Internet marketing as part of a truly strong web presence. She soon began to approach web design with a strong leaning to not only the design aesthetic but also keeping in mind the necessary technical elements of SEO. In 2004 she chose to switch her primary focus from design to SEO and started the company Beanstalk Internet Marketing Inc. along with her husband and business partner Dave Davies.

Over the past many years she has honed her skills and expertise with a strong focus on user experience. Mary is actively engaged and keeping up with the current trends and changes within the search industry. Her main focus and passion is the user journey though all online platforms whether it be paid search, social media or onsite.

Stoney deGeyter is a digital marketing consultant available for long- or short-term work. With over 21 years of hands-on, practical experience, Stoney has helped hundreds of businesses build a successful online presence in competitive digital landscapes. He leads teams, develops strategies, organizes processes, analyzes goals, and produces results that drive leads, sales, revenues, and profits.

With expertise in website architecture, content optimization, user experience, social media, content marketing strategy, paid advertising, and analytics, Stoney is positioned to push your digital strategy or team to the next level. He’s the author of The Best Damn Web Marketing Checklist, Period!, the go-to desk reference for digital marketing processes that keeps managers and strategists on task, leaving no stone unturned and no essential overlooked on their way to success.

Stoney is dedicated to the improvement of the digital marketing community. He’s written thousands of articles for Search Engine Journal, Marketing Land, Search Engine Land, and his own company blog. Stoney speaks regularly at marketing and other national conferences to help brands grow their online authority through strategic and effective digital marketing strategies.

Josh Dreller is Kenshoo’s Director of Content Marketing and has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting-edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion for monitoring the constantly evolving intersection between marketing and technology.

Matthew Edgar is a partner at Colorado-based Elementive (www.elementive.com), a consulting firm specializing in analytics, research, and technical SEO. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has worked in the web performance analytics field since 2001. He has been interviewed by Forbes, American Express, and other publications about analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon and teaching courses with O’Reilly Media. Matthew holds a Master’s in Information and Communications Technology from the University of Denver. Learn more and connect at MatthewEdgar.net.

Eric Enge is General Manager for Digital Marketing at Perficient Digital, a full-service, award-winning digital agency. Previously Eric was the founder and CEO of Stone Temple, an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO known in the industry as “the bible of SEO.” In 2018, Eric was awarded Search Personality of the Year by the Drum US Search Awards, which is the third time he’s personally been recognized by the industry. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

Jeremy Epperson is the Director of Conversion Optimization at 3Q Digital. He has a track record of growing revenue for businesses with his unique approach to conversion rate optimization and UX research. His passion for the past decade has been combining direct response marketing with data-driven research to drive results for clients. Jeremy has consulted with industry leaders on the web including Zillow, HP, TripAdvisor, SolarCity, Disney, and SurveyMonkey.

As a specialist in local SEO, Ben has been helping businesses grow their online presence since 1994. Thanks to his contributions to the Google My Business Forum, Ben has been hand-picked by Google as a Google My Business Gold Product Expert. Ben is also a contributor to the annual Moz Local Search Ranking Factors Study, and a regular contributor to BrightLocal.

Ben is the co-founder of Steady Demand, a local SEO and social media company. The team at Steady Demand specializes in helping clients fight map spam, deal with suspensions, navigate the most complex Google My Business issues, and troubleshoot ranking issues on Google.

Madeline Fitzgerald joined 3Q in September 2016. She leads business development for the High Growth Division, working with potential clients to identify strategic opportunities for customer acquisition. Madeline has expertise in a variety of media channels ranging from SEM, paid social, Amazon, and remarketing. Prior to joining 3Q, Madeline’s marketing experience included both B2B tech and B2C companies, and coursework at the Booth School of Business. Outside of work, Madeline enjoys audiobooks, cooking, and learning how to hike and camp as a recovering indoors-only-bookworm. She recently authored 3Q's whitepaper on 2020 Digital Growth Disruptors for SMBs: https://3qdigital.com/wp-content/uploads/2019/11/2020-SMB-Digital-Marketing-Growth-Disruptors.pdf

As the head of growth and innovation, Justin is tasked with finding new opportunities for his company and for his clients. Whether it is the launch of a new technology or determining a new way to market his clients, Justin brings technology and data together to uncover opportunities. With an extensive background across all forms of marketing, Justin oversees the SEM, SEO, social media, new business and product development efforts at CMI/Compas.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Greg Gifford is the Vice President of Search Marketing at SearchLab Chicago, a boutique marketing agency based in Chicago. He’s one of the most in-demand speakers at digital marketing conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 17 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches.

He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Andrew is Founder and President of Toronto-based Page Zero Media, a digital marketing agency founded in 2000. Page Zero manages clients' paid search campaigns; Findability (SEO, content, social, paid social); and other forms of effective audience targeting. Andrew also co-founded HomeStars, a Canadian consumer review site (recently acquired by HomeAdvisor, part of IAC Interactive). Andrew's content claims to fame include iron man streaks of conference speaking, and authoring the first major published how-to book (2005, 2008) about the Google Ads platform. His side hustle, Zerobot, is wholly owned by Page Zero.

Paxton Gray is the Executive Vice President of Operations at 97th Floor. He is responsible for the overall work the agency does for clients. Since joining 97th Floor in 2013, he has played an integral role in shaping the agency into what it is today.

He’s been a featured speaker at industry conferences all over the world and teaches SEO and analytics at Brigham Young University. Prior to his current role, he worked directly on client work overseeing a team and building numerous award winning campaigns. He holds a degree in advertising from BYU.

Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.

Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.

She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.

She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.

Abby Hamilton is an SEO Associate Manager with Merkle and contributor to Search Engine Journal. At Merkle, she contributes to a team that supports Fortune 1,000 companies and leading nonprofit organizations in driving organic performance. Outside of work, she is an avid traveler and above-average skier who loves to cook.

Colleen Harris is the Product Manager for Business Intelligence at CDK Global and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for Google Analytics, data storytelling and content creation, and has been referred to here at CDK as the “Google Whisperer” and “Google Analytics Jedi Master”. Outside of CDK, Colleen has volunteered as a digital consultant for non-profits in the Seattle area. Colleen is a member of SEMPO and has written for multiple industry websites on local search, content marketing and Google Analytics. Colleen has published white papers on Google Analytics best practices in automotive, using “near me” in content and the impact local call tracking numbers have on SEO. Recent speaking engagements include Digital Summit Seattle and Detroit, SMX Advanced, Driving Sales Executive Summit, Seattle Women in Technology, Year Up, Seattle Search Network, 501 C Commons and the National SEMPO member conference.

Greg is a seasoned social marketer with experience across a variety of different verticals, including: retail, CPG, tech, banking, and more. He is well versed in all areas of the funnel and relies on data informed decisions to drive success at scale. In recent years, Greg has developed a focus on retail in the social space, building several commerce based strategies for large scale clients across Facebook, Instagram, Snapchat and Pinterest.

Genevieve oversees the client base, recruitment and growth of the Account Management team in Metric Theory’s NYC office. She has grown the team from 3 people to 20 over the course of 3 years and is responsible for the development and career progression of those team members.

Over the course of 7 years in paid advertising, Genevieve has managed several of Metric Theory’s larger enterprise accounts, in both the B2B and B2C spaces. She was awarded Search Engine Land’s SEM Female Marketer of the Year 2017 for her work in account management and her experience with management and people development.

Prior to Metric Theory, Genevieve worked as a Publicity Coordinator for Allied-THA Regional Marketing, an entertainment publicity company, where she was responsible for organizing and executing events, publicity and promotions for several major studios, including Screen Gems, Open Road Films, Universal Home Entertainment, IFC Films and 20th Century Fox.

Genevieve received her Bachelors of Arts in Sociology from the University of California, Berkeley.

Sinead Hultman is an SEM Lead at PMG, overseeing search and shopping campaigns for key retail brands like The Container Store, Cole Haan, Lilly Pulitzer and Madewell. She works closely with PMG's SEO team to drive cross-channel learnings and performance gains on critical platforms like Amazon, Google and Bing. Prior to PMG, Sinead was the Director of Performance Marketing at Advantix Digital. She is an alumna of the University of Texas at Austin.

Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Bing Ads, and Facebook. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the country, such as SMX, Social Media Week, and Pubcon. His work has also been featured on CNET, The Washington Post, MSNBC, BBC and CNN. In 2017, Mark was named the 5th most influential PPC Experts by PPC Hero.

Russ Jeffery is Duda's Director of Strategic Integrations and leads product and technology integrations with large industry partners, such as Thryv, Hibu, 1&1 Ionos and Yell. Over his 8 years at Duda, Russ has served in nearly every role at Duda, but currently runs Duda's App Store initiative and is responsible for adding best-in-breed products and services to Duda's ecosystem of Agencies, Franchises, SaaS Platforms and Hosting companies.

Russ holds a Bachelor of Science from the University of Oregon and has deep experience with and passion for nearly anything related to the web, ranging from SEO to Web Design to TLS/SSL configurations.

Other writing can be found here: https://www.duda.co/blog/author/russ/

Tim Jensen is a Campaign Manager at Clix Marketing. With close to a decade of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC.

Tim frequently contributes to the industry through writing articles for sites such as Search Engine Journal, Search Engine Land, Smashing Magazine, and the Clix Marketing blog, as well as joining webinars and podcasts. He also actively participates in the #ppcchat Twitter community and occasionally hosts the weekly chat.

Jenny Jiang is a SEO developer for Autodesk and oversees technical SEO for 40 international websites. She brings her skills in data science and front-end web development to SEO to better collaborate with engineers, developers, and product managers to ensure the overall health of Autodesk websites. She’s passionate about experimenting with new techniques and schema. She also specializes in SEO for Asia Pacific and optimizes for search engines in Baidu, Naver, and Sogou.

Zenia is a Chicago native who joined the 3Q Digital team in March of 2017. She has more than 6 years of experience managing paid media for clients in a wide range of verticals, with a client portfolio that includes Ulta Beauty, Northwestern Mutual and Miami Children’s Hospital.

Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef has a strong understanding of Technical SEO and a passion for Web programming.

Jonathan Kagan, senior director of search and biddable media at MARC USA | Results Digital, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.

Prior to working with MARC USA, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.

You may of seen some of his presentations on mobile and multi-screen marketing at conferences like SES New York, ClickZ Live, Ad-Tech and SMX.

In the 14 years I’ve been in the SEO business, I’ve worked with Fortune 100 companies and small businesses alike. I’ve headed up the SEO practice at consulting firms like IBM iX, digital agencies like ResourceAmmirati, and SEO agencies like Stephen Spencer’s Netconcepts. But I've also been the client – as the SEO manager at Groupon and the webmaster at Intel – so I know what it's like to try to implement sometimes-unrealistic agency recommendations. SEO is my passion: I married an SEO director, I’ve written the SEO articles at PracticalEcommerce.com for 10 years, and I’ve edited SEO books for O’Reilly – including “The Art of SEO.”

Ecommerce is my wheelhouse: I love the scalable performance improvement that makes ecommerce SEO a particularly valuable form of SEO. Page-by-page manual content optimization definitely has its place in ecommerce SEO, but scalable optimization provides large-scale opportunity for growth. For me, the overlap between scalable and technical SEO strategies is an exciting bonus.

Sathya Krishnamurthy, VP of Product at Milestone, is a product thoughtleader in conceptualizing and building highly differentiated search marketing software and services. Well versed in identifying technology solutions for challenging problems. Milestone is a cutting-edge, software and services company providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference in Enterprise retail and in Travel industry by maximizing marketing on the Web, representing over 1000 clients worldwide, including major hotel brands and premier resorts. Prior to Milestone, Sathya lead the product team at Reputation.com, a leading Enterprise online reputation management company. Sathya lives in Silicon Valley and enjoys running marathons and chess.

Dan is a data driven marketer with over a decade experience in search. Having worked both in-house and agency side, Dan works to drive business results for Local SEO Guide’s clients. Dan spends his spare hanging out with his wife and daughter. He enjoys sick gainz, good whiskey and beer, nerd culture and amazing food. Weirdo.

Aaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.

He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.

Currently the Senior Director, Strategic Marketplace Services at Tinuiti. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.

Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.

Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube.

He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.

Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

Abigail comes from a diverse professional background, and has held positions in finance, strategy & operations before landing in digital analytics. She enjoys solving complex strategic challenges across industries, and regularly collaborates with healthcare, pharmaceutical, financial, supply chain, technology, manufacturing, ecommerce retailers, and other services to uncover and analyze their most pertinent business challenges & needs. A perpetual student, Abigail holds a BS in International Business & Operations from New York University Stern School of Business, and a Masters in Information Technology from Carnegie Mellon University.

As a Senior SEM Manager at PMG Digital Agency, Kaitlin McGrew leads paid search and shopping digital strategy across Amazon, Google and Microsoft. Kaitlin currently leads the strategy for Cole Haan and The Container Store, in addition to Amazon-specific strategy for Lilly Pulitzer, Cole Haan and Chaps. Before joining the PMG team, Kaitlin worked as a Paid Search & Social Manager at Standing Dog, which was acquired by Wpromote. Kaitlin earned her degree at the University of North Texas.

Originally from South Africa, Nancy has both agency and brand management experience. She’s a results-oriented leader and has directed strategy for digital natives, emerging brands, and Fortune 500 companies. Nancy specializes in digital marketplaces, and currently leads a senior team of Marketplace Analysts at Tinuiti where she develops and drives forward new business lines like Amazon’s DSP and Walmart.

Nancy is a dynamic speaker and has led sessions at many top industry events, including SearchLove, HeroConf, Glossy, AdNYC, Elite SEM Summit, Outdoor Retailer, and Ad Diego. She’s frequently cited as an Amazon expert and has been featured in Vox, Glossy, and the Tinuiti blog.

Garrett Mehrguth is the CEO of Directive, a MozLocal, Unbounce, Google & Bing partner serving mid-enterprise level firms with industry trusted SEO, PPC, Content & Social. He has been published in Moz, CrazyEgg, PPCHero, Ahref, Convince and Convert, Wordstream, Raven, Local Search Ranking Factors, Kissmetrics, SitePoint, Marin, Acquisio, and more. He has spoken at Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, PeopleSpace Innovation Labs, SoCal Code Camp and others.

Heather Mezzetta is the Director of SEO for Gap Inc., driving natural search strategy and execution for all brands including Athleta, Banana Republic, Gap, Hill City and Old Navy. She got her start in natural search on the agency side, working on a variety of CPG, financial services and technology brands before moving in-house in 2012. She has been in natural search long enough to remember the days of getting keyword data from Google and submitting websites to Yahoo’s directory.

Cata Milos is a Principal Program Manager for the Bing Document Understanding team. He has been driving the Document Understanding efforts for the past six years, dealing with how Bing processes the web content and semantic markup, extracting the essential information powering ranking, featured snippet generation, knowledge graph.

Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 9 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social. She’s a regular industry speaker at events like Pubcon, SMX, HeroConf, and others. In 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards and was voted a Top 25 PPC Influencer in 2019.

Corey serves as Vice President of Marketing for Voltage. He has spent 15 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. He's a recent recipient of the KCDMA 2019 Marketer of the Year award.

In addition to his role at Voltage, he has served on the global board of SEMPO as the VP of Cities and previously led the local SEMPO Cities initiative in Kansas City upon founding the KC Search Marketing Conference. His role in establishing the conference was recognized by being presented the SEMPO Skyscraper Award. He is currently a VIP contributor to Search Engine Journal, a contributor to Forbes, speaks locally and through North America on search and digital marketing topics including at SMX events, and formerly served as co-host of a monthly tech radio show.

Niki Mosier has been doing SEO for almost a decade, mostly agency side. She's worked at both large and small agencies with clients across a wide range of verticals. Niki is one of those unique SEO's who loves both technical and local SEO. Niki lives in Denver, Colorado and is a Sr. SEO Manager/SEO practice lead at Two Octobers.

Julia Muller is an extraordinary digital marketer with over a decades experience of proven success in the field.

She holds deep expertise in the areas of search engine marketing and optimization, having worked across the United States on both the client and agency side. As a specialist within Google Ads and Bing, Julia helps marketers understand where and how they show up in the world.

Julia crafts strategic brand marketing tactics through her understanding of search, YouTube and display advertising. She's produced innovative and effective work for a variety of industries - from B2B SaaS software and healthcare to B2C online retail.

Since joining JUST Media as Search Supervisor, she's committed to advancing business growth for B2B technology companies both domestically and internationally. She's passionate about delivering brand success through both performance and brand awareness campaigns.

Offline, Julia likes to bike, ski, swim and watch tennis matches with her husband and daughter.

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.

Mordy Oberstein is the CMO at Rank Ranger, a leading SEO software platform. When not marketing Rank Ranger, Mordy can be found writing original SEO insights & analysis. A Search Engine Land author, industry speaker, & host of The In Search SEO Podcast, Mordy is a ‘search marketing educator’.

Masaki Okazawa is an SEO specialist for AutoZone based in Memphis, TN. At AutoZone, he executes local search strategies and likes to overwhelm his team with unsolicited one-off insights. Prior to AutoZone, Masaki worked on the agency side at Merkle where he served as a part of the internal local search team and built his expertise around hotel and restaurant SEO. Outside of a professional setting, he enjoys baking bread, writing basic python scripts, and traveling for good eats.

A rare breed among her San Diego peers, Brittany is a native San Diegan who admittedly cannot drive in the rain and is freezing if temperatures drop below 60. She joined 3Q in January 2017 after previously working in house at Netgear and other reputable San Diego agencies, working with clients including Levi’s, Oakley, and HP.

Outside of work, Brittany enjoys being active: running, triathlons, hiking, and surfing (even managing to stand up on more than one occasion). She also enjoys reading a great book, Netflixing her weekends away, and all things sports. Unfortunately for her, she is a Padres, Chargers, Lakers, and UCLA Bruins fan. Brittany currently resides in Encinitas with her partner, two needy dogs, and cat who thinks he’s a dog.

JD Prater is the Quora Evangelist. Voted #4 most influential digital marketing expert, he is also the podcast host of Grow with Quora and The PPC Show. He's an award-winning marketer with a passion for organizing data into actionable stories. On the weekends, JD is learning how to live the van life in style along the California coast while sneaking in some time to surf waves.

Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.

In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.

The company is now ten people strong with offices in Sherman Oaks and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology startups.

Arsen was born in Odessa, Ukraine and immigrated to the US with his family in 1991 at the age of 10. He is a self-proclaimed SEO junkie with a passion for food, animals, science, technology and everything that has to do with digital marketing.

Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.

Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.

Joe Robledo serves as the Vice President of SEO at 97th Floor, a top-tier digital marketing agency, building out SEO strategy for clients like Salesforce, Capital One, and LogMeIn. Joe holds a degree in Sociology with an emphasis in business from Brigham Young University and lives in Utah with his beautiful wife and daughter.

Damian Rollison, VP of Product Strategy at Brandify, has more than a decade of experience in local SEO, reputation management, and listings management. Damian helped to create one of the first reputation management products for small businesses and has been involved with business listing management from the early days of Google Maps. At Brandify, Damian works with multi-location enterprise clients to ensure their store locations are prominent on all the digital channels consumers use to find local information.

Damian writes a regular column at Street Fight covering various topics in local, and has been a contributor to Search Engine Land, Bright Local, and LSAInsider as well as a speaker at Street Fight, SMX, LSA, and many other conferences. You can connect with him on Twitter at @damianrollison.

A self-proclaimed "data junkie" and passionate innovator, Sam brings a diverse background spanning finance, business and marketing communications to impact change and digital transformation at all levels of an organization.

As Warschawski's Vice President of Digital Strategy & Data Analytics, Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing & data analytics initiatives. He embraces the cross-pollination of ideas to create innovative, results-driven strategies that help clients uncover hidden opportunities, optimize their marketing spends and drive bottom-line revenue growth.

Since joining Warschawski, Sam has led marketing communications & data analytics projects for numerous clients, including Chesapeake Utilities Corporation (NYSE: CPK), Biologics Consulting, Bright MLS, Hogan Lovells, Greenspring Associates, Global Telecom Brokers, Janet, Jenner, & Suggs, JMT Engineering, Sap on Tap, the Law Offices of Evan K. Thalenberg & Alex Cooper Auction House, among others.

Khalid Saleh is co-founder of conversion rate optimization company Invesp. He is the co-author of Amazon.com bestselling book "Conversion Optimization: The Art and Science of Converting Visitors into Customer" by O'Reilly media.

Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, Conversion Conference, ACCM and DMA, among others. A recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. His 18 years of professional and entrepreneurial experience includes growing companies from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies.

A respected thought leader, he is a trusted advisor to a growing number of global companies. His in-the-trenches experience working with hundreds of executives and entrepreneurs has allowed them refocus their marketing strategies to achieve higher profits while capturing the hearts of their customers. Through his firm, Invesp, he has helped leading companies including 3M, O'Reilly, the Special Olympics, DishNetwork, Discovery, and more increase their online revenue by creating successful marketing campaigns.

Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Ashley is an international speaker and VP of Operations at TopHatRank, a search and social agency based in Los Angeles. She has worked extensively both in-house and with multiple agencies helping brands grow their businesses online.

Speaking both internationally and throughout the US, Ashley regularly teaches digital marketing workshops and speaks at industry conferences like Content Marketing World, Pubcon, BrightonSEO, SearchLove, Digital Summit, Retail Global, and the prestigious SMS Sydney.

Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs. With over 8 years of experience in the digital marketing industry and a journalism/PR background, Ashley provides tons of first-hand experience and case studies.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.

Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.

Ayat and her partner Khalid recently launched their new growth-hacking software Figpii into private beta.

Chris Silver Smith is founder of Argent Media, a search marketing consultancy located in Dallas, Texas, and has a long history in search engine optimization, online reputation management, internet technology, expert witness consulting and internet marketing. He has worked for some of the top agencies in the field of SEO, researching and developing search optimization and social media marketing techniques, and providing online strategy for Fortune 500 and Internet Retailer 500 companies.

Chris also previously worked at Verizon Superpages.com for a decade, and served as head of their technology department. His work there included R&D, local search engine development, UI & UX design, map-based search interfaces, mobile apps, and more. Chris was awarded the Individual Excellence Award by Verizon in 2004 for his SEO projects, and he also has two patents awarded for local search technologies.

Chris regularly contributes articles to Search Engine Land, Marketing Land, and the [Ag] Search Blog. Chris currently serves on the Board of Advisors for Universal Business Listing (UBL), and Thomas-Reuters FindLaw's SEO Advisory Board.

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization.

Jennifer is a longtime respected member of the online marketing community. She is known by many as her handle Jenstar on Twitter and on various webmaster forums.

Jennifer is also the founder and editor of The SEM Post, an advanced look at search engine industry news and more with featured expert columnists.

Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").

Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.

From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.

Benjamin has nearly 20 years of experience in technology, advertising and marketing. His focus has been on developing digital first campaigns for global brands and institutions leveraging disruptive digital technologies and capabilities. Prior to joining P&G Beauty as Global Chief Digital Officer he has led the search practice across the GroupM, led the P&G business for Catalyst, and most recently served as CEO of MMI Agency. Today Benjamin brings to P&G Beauty his unique and significant depth & breadth of experience and leadership in the digital space.

Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the operation of holistic marketing systems that include content, search, social media, and marketing automation. As the Managing Director of Marketing Ops for Apogee Results, she is a key consultant and senior strategist to the internal team and agency clients. Michelle has written award winning case studies for the US Search Awards and is a judge for the EU Search Awards and the EU Content Awards.

Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He writes for Search Engine Land and is an organizer of the Raleigh SEO Meetup (the most successful in the US). He was founder of the Technical SEO Slack group and was a judge for the 2017 US Search Awards and 2017 UK Search Awards.

Dana has been working in SEO since 2003, when she purchased a membership website and left the classical music world to go full on digital geek. The first 8 years were spent working in-house for small eComm sites, all which migrated at some point. Moving with her family to San Diego in 2011, she spent 4 years working agency side with enterprise clients, including Samsung, Netapp, SendGrid and Coupons.com. In 2018 she accepted the role of Sr. Global SEO Manager at Under Armour in Baltimore, MD. When not untangling SEO puzzles, she loves cooking, adult beverages, trying new foods and container gardening (tomatillos!).

Anthony Tedesco is a Sr. SEM Program Manager with DWA Media, A Merkle Company. The company grew its revenue by over 80% in 2018, making it one of the fastest growing media and marketing agencies in the B2B space. Since joining DWA, Anthony has played in integral role of the search strategy of one of DWA’s flagship partners, a Fortune 100 company that dominates the B2B tech landscape. Anthony began his career at Red Ventures, in Charlotte, North Carolina. There he optimized SEM strategy for household brands across a wide range of industries, including Financial Services, Security, Insurance, Telecommunications, and Energy/Utilities.

Shari Thurow has optimized, designed, and architected websites since 1995. She is outsourced to many firms worldwide. As a pioneer of search-engine friendly web design, she has a 100% success rate for getting client sites ranked at the top of search engines.

She currently serves on the Editorial Advisory Board of the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and theUser Experience Professionals Organization (UXPA).

She is the co-author of When Search Meets Web Usability, which shows how to bridge the gap between a search-engine query and your website. She is also the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian.

Her doctoral work is in Information Sciences with an emphasis on Human and Computer Interfaces (HCI), including search usability, interaction design, and searcher experience. Shari received her M.A. in Asian Studies/Japanese and B.A. in Genetics and Developmental Biology from University of Illinois.

Omni Marketing Interactive is a full-service search engine optimization (SEO), website usability, information architecture (IA), and UX design firm.

Clients include Huffington Post, Sony Music, ABC News, Home Depot, Fisher-Price, Microsoft, Encyclopedia Britannica, Angie’s List, the National Cancer Institute, Loyola Medicine, and WebMD.

Bob Tripathi is a passionate Digital Marketing leader helping companies build their digital businesses since 2001. Bob has B2C and B2B marketing skills helping Startups, SMB’s and Enterprises like Discover Financial, Sears Holdings, Asure Software and many others achieve massive growth through digital marketing skills and thought leadership.

Bob speaks at numerous marketing conferences, has co-authored a content marketing book and written many articles, grants interviews, creates digital training workshops and has hosted hundreds of webinars. After saying goodbye to the big brand corporate life, Bob is a self-starting entrepreneur scaling companies including a digital marketing training company, a Demand Generation SaaS platform and currently heads Digital Sparx Marketing, a company specializing in digital marketing services.

Brian Ussery is Director of SEO at Razorfish's office in Atlanta, GA. He is a leading authority on Google related SEO issues and personally recognized by Google as a Product Expert. As a Trusted Partner, Brian regularly connects with Google to stay in-the-know about new and improved product features

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.

Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.

With over 12 years of SEO, eCommerce, and multi-discipline digital marketing experience under his belt, I’m working to help to pave the future of eCommerce and digital marketing at The Integer Group, currently heading up eCommerce for ExxonMobil, Helen of Troy, and others.

My passion, knowledge, and relentless quest for “better” in digital marketing and eCommerce drive the work. I’ve helped to build the search strategy and digital shelf practice from the ground-up for global brands like Unilever, Kimberly-Clark, Mars Pet Foods, and Conagra.

I spend my free time practicing the art of husbandry, being a dad to three amazing daughters, and reading and writing poetry and philosophy in the early hours of the morning.

Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and future search trends. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and Hero Conf and is a columnist for Search Engine Land and Search Engine Watch.

An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji

Julia has spent her career focused on performance media for large enterprises of all kinds. Across different sectors, paid search and social present different challenges.

Franchisee organizations with hundreds of locations require different strategies and tactics than a government entity that can't make use of pixels for privacy reasons. A client like KPMG will have different goals than a franchisee developer, but we're all present on the same platforms.

Daniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.

Kirk is the owner of ZATO, his Search & Social Marketing agency, and has been working in Paid Search since 2010. In 2017, he was named the #4 Most Influential PPCer by PPC Hero and has written articles for many industry publications. He is also an avid conference speaker, having traveled across the US and UK to talk about Paid Search. Kirk currently resides in Billings, MT with his wife, four children, and little sleep.

Starting in finance and finding her way to the interwebs by chance, Benish has always had a keen eye on networking and learning new business models. Her experience in sales, marketing and business development specialization around media clients spans IYP's, publishers, newspapers, agencies and vertical industries. Benish has a BA in English and Criminal Justice, graduating with honors from the University of North Carolina.

Kelly Benish is a recognized national speaker including engagements through BIA Kelsey, Borrell, Local Media Association, Local Search Association, Association of Alternative Newsweeklies, Association of Directory Publishers, Inland Press Association, SMX & more.

Jim Boykin has been actively involved in SEO and Internet marketing since 1999. Jim's knowledge and experience have made him one of the most respected and referenced SEO's in the industry and his passion for innovation and growth has led his company, Internet Marketing Ninjas, to become one of the world's leading online marketing firms. Jim is also the former CEO of the leading Internet marketing community Threadwatch, the Cre8aSiteForums, the Developer Shed properties, and Webmaster World.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.

Andreas is an ex-Google product specialist lead with multiple patents in SEO and SEM. He has a passion for excellence in user experience for search, and has worked with the core team in Mountain View on the first AdWords Editor, the first Mobile Ads, as well as on the introduction of the Quality Score metric that Google uses at the foundation of its ad platform.

Eric Enge is a Principal at Perficient Digital and was previously the founder and CEO of Stone Temple, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that's known in the industry as "the bible of SEO." In 2018, Enge was awarded Search Personality of the Year by the Drum US Search Awards, which is the third time he's personally been recognized by the industry. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

Alex Goldfarb is a Senior Account Manager at ClickCease. Born and raised in Ann Arbor Michigan, Alex moved to Tel Aviv in 2017 where he has embraced and excelled in the Hi-Tech world. He is an expert in PPC click fraud protection and has mastered the art of getting the most out of your campaigns.

Zach Hoffman is the founder and CEO of Exults, a digitally-focused marketing agency headquartered in South Florida. Zach's love for fast-paced culture and growing business markets coupled with his entrepreneurial spirit lead to the creation of several brands- including Exults, UNIM, and Digital PR. After 15 years in the digital space helping brands realize their dreams of internet domination, Zach now focuses on software development, large-scale business growth, consulting, and branding.

Michael has been in the SEO industry for over six years and he's developed hundreds of SEO campaigns and strategies for companies of all sizes, ranging from mom-n-pop shops to Fortune 500 brands. As Sales Manager at Page One Power, Michael works with prospective partners to ensure goals, expectations, and beliefs all align before the launch of every campaign.

Tyson Quick is the Founder and CEO of Instapage, the leader in post-click automation. He founded Instapage in 2012 after seeing how marketers and advertisers were losing money in underperforming advertising campaigns. Since then, his vision has been to create a suite of post-click automation products that maximize returns through advertising personalization. He brings a lifetime's worth of entrepreneurial experience and has built an organization that is poised to revolutionize digital advertising through audience targeting and post-click personalization.