Benu Aggarwal, founder and president of Milestone, is an expert in internet marketing strategies for the travel industry. An award-winning internet marketing firm, Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Benu works with clients every step of the way to ensure their success.

Benu has penned several articles on Search Engines Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating “can do” attitude, Benu has the ability to communicate technical ideas into tangible practice through step by step instruction. Benu’s speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Benu has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nation wise conferences on travel, search engines and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express.

Junaid co-designed, developed, and is currently managing at Bing, the Microsoft’s web data and knowledge stack. Junaid leads the team crawling, processing and indexing at Bing, dealing with the hundreds of billions of new or updated web pages every day. This platform powers Bing, Cortana and all Microsoft products which depend on understanding of the web, consisting of the core data sets and the associated AI which translates raw data to deep knowledge.

Amy Balliett has been using digital media to grow her own companies since she was 17, when she took on ownership of an arcade/penny candy store, a venture that paid her way through college. She subsequently built a successful career in SEO and marketing before utilizing both her entrepreneurial spirit and her inner artist to team up with Nick Grant and co-found Killer Infographics, a firm leading the way in visual communication for some of the world's largest brands. As CEO, co-founder and Chief Swiss Army Knife of Killer Infographics, Balliett's roles include new product development, marketing, and speaking at such events as Adobe MAX and SXSW V2V. Pulling from her past and present digital strategies, she now enables clients worldwide to use visual communication in order to grow their brands, connect with customers, and design multi-faceted campaigns that harness the full potential of visual content.

Todd is the Senior Director, Amazon & Product Marketplaces at Merkle. With over 10 years of digital marketing experience, Todd has worked closely with multiple IR 500 clients to effectively grow their PPC, PLA, and Amazon programs. He founded and leads the Feed, Amazon & Product Marketplaces team to ensure that Merkle clients receive industry-leading service through proper feed optimization and management. Todd is a recognized thought-leader on PLAs and Amazon Search management through his multiple Merkle Roadshows and SMX conference presentations.

Jessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.

Robert is a PPC wizard and conversion optimization extraordinaire. He has worked on PPC accounts of all sizes across many industries and has a soft spot for helping small businesses succeed with paid search.

Robert also loves to share his expertise with others by blogging regularly on PPC topics on the Clix Marketing blog, Search Engine People & his personal blog, Righteous Marketing. You'll also find his posts on SmallBizTrends.com, PPC Hero, 3QDigital.com and PracticalEcommerce.com among others. He is also an active participant in #PPCchat on Twitter.

Recreationally, Robert loves playing ultimate frisbee & basketball, riding his mountain bike and downhill skiing. He loves making new friends, so feel free to reach out on Twitter - @robert_brady

With over 10 years of experience in SEO and digital marketing, Sharon Conner is passionate about helping big brands succeed in organic search. At Autodesk, she leads a team of SEOs and analysts that drive organic strategy and conversion rate optimization. She owns global SEO strategy for key products, including AutoCAD, Maya, 3ds Max, Inventor, and Fusion 360. She and her team also lead technical SEO for over 38 international eCommerce websites. In 2019, one of her primary focuses will be developing data science skills within her team to enhance data-driven decision making.

Sharon and her family live in California with their two German Shepherds. In her spare time, Sharon enjoys CrossFit, boxing, and coaching youth soccer.

Dave Davies is the CEO of Beanstalk Internet Marketing. Dave and his wife Mary started Beanstalk in 2004 and have grown it from a purely organic SEO firm to one offering a full range of services including SEO, SEM, social media and training and consulting. Dave is a regular author on Search Engine Land, the Beanstalk blog as well as other industry publications. He also hosts a weekly radio show on WebmasterRadio.fm and has spoken at a number conferences over the years from SMX Advanced all the way across the pond to SMX London.

With over 15 years of experience in internet marketing Dave has seen a lot of SEO strategies come and go but never has there been more rapid evolution that since the introduction of machine learning into the search algorithms.

Beanstalk Internet Marketing has been offering SEO and PPC services since 2004. They are also pleased to offer consulting, training and link building services as well as paid search management. Keeping up with the latest trends and learning from experience which are likely to bare fruit, Beanstalk helps steer client in the directions that will produce the highest ROI for their business.

Cara deBeer is a Paid Search Director at Catalyst. Based in Catalyst’s Boston office, she has over 12 years of experience in the search marketing industry. Cara has worked on the both agency side and client side with some of the largest and best known brands in the world. She has run managed paid search campaigns across a wide of verticals, ranging from legal (most expensive CPCs in the industry, $300+) to tech to CPG and pharma. In addition to paid search, Cara also has SEO and paid social experience.

Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).

Dana was born in a steel mill but overcame these humble beginnings to move to Edmonton in 2010. In her spare time, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.

Frederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.

In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.

Eric was named 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.

Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including this year's Pubcon Las Vegas in a joint keynote with Gary Illyes, and at State of Search. Eric is lead co-author of The Art of SEO (http://shop.oreilly.com/product/0636920032908.do), and also writes columns in sites such as Search Engine Land, and Moz.

Eric is a General Manager at Perficient Digital, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts, and Perficient Digital offers content marketing, SEO, PPC, conversion optimization, and more services. Perficient Digital's clients include some of the world's largest e-tail sites and brands.

I wear many hats, but my favorite hat is helping grow and nurture the SS Digital team and partners. I am one of three partners at my integrated digital marketing and advertising agency in Michigan. I lead our top accounts in communicating client visions, developing specific, measurable campaign objectives and establishing integrated marketing plans. I also enjoy educating others through speaking engagements and workshops.

Upasna, more commonly referred to as Pas, is the Manager of SEO at Ziff Davis, where she architects and executes the organic search strategies for Mashable and PCMag. Holding a degree in Biomedical Laboratory Diagnostics from Michigan State University, she started her career as a Research Scientist, but her love for data drew her into the field of SEO several years ago.

Pas' expertise within the search discipline is in technical search as they apply to crafting holistic strategies that encompass the entire digital ecosystem. Most recently, she' working on machine learning to build a predictive analysis product to more accurately define consumer behaviors and need states throughout the path-to-purchase cycle. By combining her love for data science and organic search, Upasna works to increase web visibility and authority while maintaining brand integrity to drive greater conversion for her clients.

Prior to Mashable and PCMag, Pas has worked on building and executing the search strategies for brands including Ford Motor Company, Valvoline, Mars, Mars Petcare brands, Intel, American Eurocopter, Banfield Pet Hospitals, Dave and Busters, Dr Pepper Snapple Group, Kimberly-Clark, Kroger, Daltile, MetroPCS, Domino's Pizza, and Unilever.

Pas' unique experience in mathematics, science and search has allowed her to bring a truly logical and analytical approach to digital marketing. Her greatest strength is in the ability to process a complex topic, distill it down to the simplest form, and translate it so it can be understood by anyone.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Bing Ads, and Facebook. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the country, such as SMX, Social Media Week, and Pubcon. His work has also been featured on CNET, The Washington Post, MSNBC, BBC and CNN. In 2017, Mark was named the 5th most influential PPC Experts by PPC Hero.

Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers. SEMCopilot is an innovative and rapidly evolving software platform dedicated to making PPC account managers successful, and much of it is focused on solving problems that Ted has personally encountered (particularly his own mistakes he’s learned from) managing many dozens of AdWords accounts over the years.

Kristopher B. Jones is a veteran digital marketer, entrepreneur, and best-selling author. Kris was the founder and former CEO of digital marketing and affiliate network Pepperjam, which he sold to eBay Enterprise in 2009. Kris has founded numerous start-ups, including APPEK Mobile Apps, French Girls App, ReferLocal, Special Guest App, and LSEO.com. LSEO is an award winning SEO and digital marketing company recognized for several consecutive years as a top SEO and PPC agency. In 2008 Kris wrote "SEO Visual Blueprint" for Wiley Publishing - the book is in its 3rd edition and has sold over 100,000 copies. LSEO works with medium to large enterprise and publicly traded companies to scale technical SEO, link building, and paid digital marketing.

Marco leads the North American Global Partnerships team for the Google Assistant. Marco is also the Global Lead for Partner Discovery, helping developers succeed throughout their journey on the Assistant.

Prior to joining the Assistant Team, Marco spent more than 6 years at Google leading the Business Development and Emerging Market Teams across 3 continents and more than 20 countries building monetization partnerships with large web publishers and app developers.

Sam Marsden is an experienced SEO and digital marketer, working as SEO & Content Manager at DeepCrawl. Sam is a regular speaker on the SEO conference circuit and a columnist for Search Engine Journal and State of Digital. When he isn’t writing about technical SEO or experimenting with new Data Studio dashboards, Sam enjoys weekend runs to shake off a mean hangover and scouring the web for dank memes.

Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube.

He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.

Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

Currently a Digital Marketing Manager at Thriftbooks.com where he is manages Paid Search, Affiliates, Social Media & Remarketing efforts. Previously, Seth Meisel was on the in-house Marketing Team for drugstore.com/beauty.com (now a Walgreens company) for 10 years.

Seth has previously spoken at SMX Advanced 2014 on “Maximizing the Synergy of Paid Search & Social” and Click Z Live Chicago 2014 “"Follow, Reach, Convert: Innovative Retargeting/Remarketing.”

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Mark Munroe is the founder of SEORadar.com after spending 10 years an in-house SEO working websites that included Trulia, UsedCars.com, EverydayHealth, Wine.com and Sidestep (acquired by Kayak). He specializes in large complex sites, with millions of pages and dealing with the indexing, performance and technical issues common to those types of sites. He frequently writes on SEO topics for SearchEngineLand, SearchEngineJournal and other publications and can bee seen speaking at SMX & Pubcon.

Mark started SEORadar in 2015 to address the all too-common problem of unplanned changes wreaking havoc to SEO initiatives. The product monitors websites for changes that can have an impact and generates the appropriate alarms to eliminate risk and prevent SEO disasters.

Sean is a paid media leader at Red Ventures, a full-funnel customer acquisition firm based in North Carolina. Sean is responsible for driving the paid media performance for RV's largest partner and developing his team to excel technically and professionally.

Outside of digital marketing execution, his passion is team development. He created and leads the onboarding process for the dozens of new paid media analysts each summer for the last 3 years. Further, he has organized the Training and Development Academy (TADA), a weekly program to improve the technical and business skills of paid media analysts at Red Ventures.

Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017 and 2016 and 2015. She's spoken all over the globe on voice search, organic search and paid search.

Brooke serves as a senior digital manager with over 6 years experience, helping her clients grow their digital strategies using tactics from paid search to social media marketing. With her experience and passion in digital marketing, analytics, and strategic planning, she helps clients deliver relevant customer experiences at every stage of the user funnel.

Brooke has been featured in the Search Engine Journal, contributing to the "28 Experts On The Top 2019 PPC Trends" and her client strategy contributed to NordicClick's 2018 US Search Awards for "Best Use of Video in a Search Campaign."

When not working, you can find her playing with her corgi and cat, enjoying a round of (novice) golf, or catching up on the latest season of Law & Order SVU.

Max Prin is the Head of Technical SEO at Merkle. The SEO technical team ensures the accuracy, feasibility and scalability of the agency's technical recommendations. Max supports Merkle's SEO department by developing SEO best practices, tools and processes through research and testing. Max is also in charge of developing and publishing TechnicalSEO.com.

http://marketingland.com/author/max-prin
https://maxxeight.com

Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.

In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.

The company is now ten people strong with offices in Sherman Oaks and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology startups.

Arsen was born in Odessa, Ukraine and immigrated to the US with his family in 1991 at the age of 10. He is a self-proclaimed SEO junkie with a passion for food, animals, science, technology and everything that has to do with digital marketing.

Andrew Ramm is President and General Manager of Alexa.com, the marketing analytics subsidiary of Amazon. He is responsible for building and developing the executive team, establishing the company’s culture, setting overall direction and driving day-to-day decision making.

During the past 25 years, Andrew has driven significant growth for some of the most well-known and widely respected product lines in the areas of data analytics, digital design, digital music, VR and video technology – including positions at Avid Technology and Autodesk. With Alexa, Andrew has refocused the business on audience and content analytics, leveraging the company’s 20-year history of big data and machine learning expertise to deliver unique insights to marketers and brand builders trying to connect with and engage a broader user base. An industry speaker, Andrew's most recent talk discussed "Context is King: The Secret Sauce for Data Driven Decisions."

Outside of work, Andrew is an accomplished guitarist and an avid reader of books on astrophysics and quantum mechanics. He lives and works in San Francisco.

I am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!

Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.

Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.

With a background in teaching and technology, Damian has focused his career on building innovative products that help businesses large and small get noticed online. His interest in the space has led to writing and speaking engagements with Street Fight, The Local Search Association, Venture Beat, BIA/Kelsey, SMX, Social Media Strategies, State of Search, and others. Damian is VP of Product at Brandify.

After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird, an online marketing agency focused exclusively on the legal market. Called the “Gary V of Legal”, Conrad is the author of The FindLaw Jailbreak Guide, a Google Small Business Advisor and has held positions for various ABA’s Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry. Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers willing to pay a $700 annual subscription to a plaque.

Eli Schwartz is the Director of SEO and Growth for SurveyMonkey, the world’s leading People Powered Data platform enabling curious individuals and companies – including 99% of the Fortune 500 – to have conversations at scale with the people who matter most. He oversees SurveyMonkey’s SEO, ASO and viral product strategies for the entire product portfolio of SurveyMonkey, Wufoo, SurveyMonkey Apply, and Tech Validate. Prior to his current role, Eli was the Director of APAC Marketing for SurveyMonkey based out of Singapore. In this role, he oversaw a significant expansion of SurveyMonkey’s user penetration all across the Asia and Oceania regions. Eli is also a frequent speaker at marketing and growth conferences and a regular author for popular business and marketing publications.

Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Adam Seybold is an award-winning digital strategist specializing in media planning and buying for large, regional retailers to ecommerce start-ups. Focused on continuing the growth and maturity of digital advertising industry and using the power of the internet to fuel growth for all sized of businesses.

Specializing in pay per click advertising (Google Ads, Bing Ads, Facebook Ads, Twitter Advertising, LinkedIn Advertising, Remarketing, Programmatic Display, etc) for clients across multiple verticals. Adam Seybold's knowledge for pay per click tactics that generate real business results has worked for ecommerce, energy, retail, home services, insurance, and financial services clients.

In 2018, Adam Seybold was honored to win a Gold KCDMA AMBIT for Paid Search Marketing (PPC) for his work with an ecommerce start-up. The award-winning work that led to the honor was over doubling return on ad spend for the client's same media budget over the course of an entire year.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Jordan Silton is Director, SEO Marketing at CoStar Group, where he leads the search engine optimization (SEO) practice for the Apartments.com Network of rental marketplaces including Apartments.com™, ForRent.com®, Apartment Finder™, ApartmentHomeLiving.com™, Apartamentos.com™, WestsideRentals.com™, ForRentUniversity.com®, AFTER55.com™ and CorporateHousing.com™.

An accomplished digital marketing professional, Jordan previously crafted and executed SEO and digital media strategies for clients such as Alston & Bird, AT&T U-verse, Atlanta Ballet, Ashton Woods Homes, Cartoon Network, GameStop, Kimberly-Clark, Lowe’s, NASCAR and Zaxby’s. Jordan holds degrees in Marketing and Organization & Management from Emory University’s Goizueta Business School and Theater Studies from Emory College.

Stephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.

Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to paid and organic search software/services agency Covario, which was in turn acquired in 2014 by ad agency conglomerate Dentsu Aegis. Stephan invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. After completing his earn-out in 2010, Stephan continued in the online marketing, ecommerce, and SEO space as a highly sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quiksilver, Bed Bath & Beyond, and Chanel, to name a few.

Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SES, SMX, PubCon, Internet Retailer, Shop.org, eTail, etc.). He’s been a contributor to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, among others.

Stephan is also the creator of the three-day SEO seminar Traffic Control, founder of the three-day professional development seminar Passions into Profits, and the host of two highly acclaimed podcast shows, The Optimized Geek and Marketing Speak.

Stephan is on the board of Impact Network, a 501c3 nonprofit which builds and operates schools in Zambia. He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.

Greg Sterling is a Contributing Editor to Search Engine Land the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.

Patrick Stox is a SEO Specialist for IBM. He writes for Search Engine Land and is an organizer of the Raleigh SEO Meetup (the most successful in the US). He was founder of the Technical SEO Slack group and was a judge for the 2017 US Search Awards and 2017 UK Search Awards.

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.

Tehsin joins Uberall with more than 10 years of experience in location marketing. Before joining Uberall, Tehsin spent six years in a variety of roles including Sr. Director for ReachLocal's partner channel business, and prior to that, on the corporate strategy team, where he lead key ecosystem and strategic partnerships, including Facebook. Tehsin holds a BA from Indiana University, and an MBA from the Pepperdine University.

Eric Enge is a general manager of Perficient Digital a full-service, award-winning digital marketing agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that's known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land's Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals. In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).

Perficient Digital is a 350+ division of Perficient with a broad, diverse client base that includes Fortune 500 companies. Perficient Digital is a full-service digital marketing agency that provides a broad range of SEO, content marketing, analytics, conversion optimization, and social media marketing services.

Follow Eric on Twitter at @stonetemple or connect with him on LinkedIn at https://www.linkedin.com/in/ericenge/

Ashley's career has been honed in search for over ten years. Starting out agency-side as the Head of Online Marketing at Coast Digital, then to BeatThatQuote.com (bought by Google in 2011) leading their in-house marketing team. At Google, Ashley led the marketing of its finance and insurance comparison products across global markets. Continuing his experience in Product Marketing Ashley moved to Criteo, launching the Predictive Search product, an automated performance solution for Google Shopping in UK, US and France.

Now Adthena's VP Marketing, Ashley is responsible for marketing Adthena to a rapidly growing global audience. With an MSc in Global Marketing from the London School of Business and Finance, Ashley is also a graduate of the Google Marketing Academy program at The Wharton School, University of Pennsylvania.

Intense, boisterous, imaginative. Brendan King, co-founder and CEO of Vendasta is the innovative force of the company. Always in discussion with the partners who provide Vendasta's solution to over a quarter million local businesses, Brendan is constantly coming up with new ways to help enhance brand awareness, increase revenue and drive down cost of acquisition. It is his ability to look at the big picture while maintaining quality on the finest details that ensures Vendasta's success.

Vendasta is a white-label product & sales machine for agencies to grow recurring revenue and be the go-to marketing experts for local businesses. The company has been recognized for its steady growth by Deloitte Fast 50 (Canada), Deloitte Fast 500 (North America), Profit 500 and Branham 300 programs and as a Local Visionary in marketing by Street Fight Magazine.

Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

JD Prater is the Quora Evangelist and a regular speaker at conferences across the globe such as INBOUND, SaaStr, BrightonSEO, and SMX. JD is also the podcast host of Grow with Quora and The PPC Show. He's an award-winning marketer with a passion for organizing data into actionable stories. JD is an avid cyclist, proud new father, and weekend traveler in his spare time.

Tyson Quick is a digital marketing and advertising wiz who's addicted to creating amazing user experiences and laser-focused on perfecting the landing page creation and optimization process. As the founder and CEO of Instapage, the post-click optimization platform for advertisers and marketers, Tyson brings a lifetime's worth of entrepreneurial experience and has built an organization that is poised to revolutionize digital advertising through personalized audience targeting.

Kevin Rowe is the founder & CEO of PureLinq, an enterprise solution for contextual link building, as well as a speaker and author. He has developed programs for programs for a range of clients and industries from fortune 100 companies to Silicon Valley startups, campaigning projects for companies like Hyatt Hotels, homes.com, Kaplan University, and more. You can ready his thought leadership in Forbes, Fast Company, Search Engine Journal, and Search Engine Land.

Mark Sullivan leads the demand generation team at CallRail, which has generated 50% year over year new customer acquisition growth for the past four years. His background includes working on the organic search product at Yodle, starting his own growth consultancy, writing about search for publications like VentureBeat and CMO.com, speaking at various marketing conferences, and not least of which--living in a small Nicaraguan surf town for five years where he worked on marketing for several real estate, transportation, and development projects.

Mark Traphagen is Vice President of Content Strategy Director for Aimclear Digital Marketing. He is a sought after speaker at national conferences such as SMX, MozCon, and PubCon, and a featured writer for major online publications, including Marketing Land and Search Engine Land.

Amy Vaduthalakuzhy is a Product Manager for YouTube performance ads, focused on building ad solutions for YouTube's search and discovery experiences, including the YouTube Home feed and YouTube Search. Amy graduated with a B.S. in Electrical Engineering from Georgia Tech and with an MBA from Duke Fuqua School of Business.

Frank is a Digital Marketer with over 10 years of experience in Search Marketing. Frank joined Botify from GroupM where he was practice director of SEO. At Botify, Frank is responsible for helping customers extract the maximum value from the partnership with Botify and deliver impact to their organizations.