Benu Aggarwal, founder and president of Milestone, is an expert in internet marketing strategies for the travel industry. An award-winning internet marketing firm, Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Benu works with clients every step of the way to ensure their success.

Benu has penned several articles on Search Engines Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating “can do” attitude, Benu has the ability to communicate technical ideas into tangible practice through step by step instruction. Benu’s speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Benu has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nation wise conferences on travel, search engines and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express.

On paper, Karen Amundson might look like your typical marketing professional—a background in “nerding out” with Excel while managing Fortune 500 paid search campaigns; a position at a San Francisco B2B SaaS startup. But, there’s more than meets the eye.

Karen quit her job to travel the globe while picking up some remote consulting work, courtesy of supportive former colleagues. In the process of hitchhiking on mail trucks to work on New Zealand dairy farms, and tagging along with NGO workers to schools in a mangrove-ladened remote region of Bangladesh, Karen was exposed to relentless ingenuity and creativity which inspired her entrepreneurial thinking as she grew her consulting work from a solo endeavor into founding Apiary Digital, a collective of experienced professionals with backgrounds from brands like Google, Facebook, LinkedIn, Twitter, Microsoft, and NASA. Within the first two years, the Apiary collective grew to 20 members responsible for managing multimillion dollar ad campaigns.

The Apiary collective doesn’t just deliver impressive results, such as doubling year-over-year leads for an enterprise B2B technology brand and achieving a 60% year-over-year revenue growth with an improved cost-per-booking for a global travel brand—Karen’s company is also reshaping what a “job” looks like, solidifying a model that enables top-performers to maintain high-impact careers while living out their stories—traveling the world, raising children, pursuing passion projects, and much more. These diverse experiences help fuel a deeper understanding of the audiences Karen and her company strive to captivate in marketing campaigns.

Besides being an international SEO Consultant and Search Strategist, Dawn is also a lecturer at Manchester Metropolitan University, Pg Dip DigM, MSc Researcher and judge for the EU, US, UK and Northern Digital Search Awards. Over the years she has worked with industry leading digital marketing agencies and brands on enterprise and startup SEO campaigns across fashion, legal, auto, travel, finance, telecoms, insurance and gambling.

Olga is the Head of Global Marketing at SEMrush. Olga specializes in conversion and relationship marketing and has built one of the strongest communities in the SEO industry using social media. Together with her team, Olga has made social media an integral part of the marketing mix at SEMrush ensuring customer support, conferences, online events, PR and other marketing activities are supported through the social platforms SEMrush is officially using.

Sana Ansari, General Manager of 3Q Accelerate, has worked in digital marketing since 2009. Sana's expertise in SEM, the Google Display Network, landing page optimization, copy and creative optimization, remarketing, and driving lead quality has been fueled by a data-centric methodology reinforced in all of her team members. In her time at 3Q, she has been responsible for driving some of the agency's greatest success stories, taking companies with limited budgets and big ideas and turning them into names familiar across the country.

Jen Kiaba Barry is the Director of Social Advertising at DragonSearch and the author of the book "Perfect Facebook Ads," a beginning platform guide for photographers (www.photographyspark.com/products/perfect-facebook-ads/). As a director she brings her extensive creative experience, operations background, and tech savvy into play to push the envelope of success for DragonSearch's eCommerce clients. In her time at DragonSearch she has managed & mentored a team of paid search and social advertising specialists while running digital advertising campaigns for internationally known brands, startups and local, service-based businesses.

Kris is a 10+ year veteran of digital marketing and has managed over $100 Million in online ad spend for B2B and B2C global organizations. As the Director of Digital Marketing Strategy at Firewood, Kris helps clients obtain exceptional results through detailed planning, execution, and optimization. He possesses extensive experience working across search, display and video, and specializes in media planning, digital strategy, video advertising, and web analytics. Prior to joining Firewood, Kris drove digital marketing efforts for shopping comparison site, Become.com, and Ebates.com. He recently earned his MBA University of California Haas School of Business.

Interests/Areas of Expertise:
Cross/omni channel marketing
Utility Marketing (Using rich media to engage with the customer, not just talk to them)
Reporting and Web Analytics (especially around using data to tell your marketing story inside your organization)
YouTube Advertising

Robert is a PPC wizard and conversion optimization extraordinaire. He has worked on PPC accounts of all sizes across many industries and has a soft spot for helping small businesses succeed with paid search.

Robert also loves to share his expertise with others by blogging regularly on PPC topics on the Clix Marketing blog, Search Engine People & his personal blog, Righteous Marketing. You'll also find his posts on SmallBizTrends.com, PPC Hero, 3QDigital.com and PracticalEcommerce.com among others. He is also an active participant in #PPCchat on Twitter.

Recreationally, Robert loves playing ultimate frisbee & basketball, riding his mountain bike and downhill skiing. He loves making new friends, so feel free to reach out on Twitter - @robert_brady

Ruth Burr Reedy has been working in SEO since 2006. She has spoken on SEO strategies and tactics at conferences such as SMX West and Advanced, PubCon, MozCon, and NamesCon.

Ruth specializes in strong technical SEO as the foundation for a holistic inbound marketing strategy. She is currently the Director of Strategy at UpBuild, an SEO agency using technical SEO, web analytics and conversion rate optimization for end-to-end improvement of the customer journey.

Ruth lives in Oklahoma City, OK with her husband and dog. Prior to her move to UpBuild, she was the Senior SEO Manager at BigWing Interactive, a full-service digital marketing agency; previously, she was the head of SEO at Moz.

Sergio Cano is a Senior Paid Search & CRO Manager at Wpromote, a marketing agency based Los Angeles but spanning 8 offices nationally. Born and raised in Hollywood, CA, he holds dual degrees in Mathematics and Economics from UC Davis and has worked in the digital marketing space for several years. He has worked in several work environments ranging from corporate to small business and has held several positions ranging from Paid Search Manager, SEM Analyst, Marketing Manager, and Online Marketing Manager. Additionally, he has worked with brands such as Verizon Telematics, generating leads, brands such as Macy’s, Kohl’s, Foot Locker, Boost Mobile, Vera Bradley, ShoeBuy (now Shoes.com), and Michael Kors driving top-line affiliate sales across search, and younger brands such as Q-See and TPC Trainco driving sales across all paid search and media channels.

As a Senior Paid Search & CRO Manager, he provides deep data insights and top-line growth for all his accounts and where he goes by the motto: “let’s make every month, the best month ever.” He loves theorizing and devising new search strategies as well as analyzing competitive search result landscape for close study. Once, he added “(Recommended)” into his ad copy and his CTR jumped 316% and other affiliate marketers now adopted this practice. When he isn’t strategizing how he is going to best the previous month, he enjoys baking and creating complex excel spreadsheets to tackle real world problems. You can sometimes find him contributing in the AdWords and PPC Reddit community forums through troubleshooting, providing insights or scripts for PPC.

In 2017, he spoke at Hero Conf in Los Angeles and later in the year he oversaw the account team within Wpromote to win the Landy Award for SEM Agency of the Year.

Maddie Cary is the VP of Client Service at Point It Digital Marketing in Seattle. Her role oversees ensuring a team of talented client managers deliver outstanding growth-focused digital marketing service across Paid Search, SEO, Paid Social, and Programmatic Display. Maddie began her career in paid search marketing. In 2015, she won the US Search Award for “Young Search Professional”, as well as was acknowledged as a “Rising Star in PPC” by both SearchEngineLand & PPC Hero. You can find her sharing client successes and account learnings when she speaks at conferences like SMX, HeroConf, MNSearch, and PubCon.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Cady Condyles is a Senior Product Marketing Manager at Microsoft, with a focus on Retail and Campaign Optimization for Bing Ads. Cady has over decade of experience working in online advertising and search. Before joining Microsoft, she was managing search for Amazon’s worldwide retail business and spent several years as the Director of Marketing at Merkle|RKG. She has spoken about search at industry events including several webinar series and SMX conferences. Cady graduated from the Executive MBA program at the Foster School of Business at the University of Washington. Cady also attended the University of Virginia with degrees in Economics and Psychology. Follow Cady on Twitter @CadyCondyles.

Heather is an entrepreneur, author, international speaker, & an ex-roller girl. She founded HDC Digital, a Phoenix-based digital & demand marketing agency revolutionizing the way companies think about and approach growth. Over her career, Heather has served in digital marketing roles both in-house and agency-side, spanning the full funnel, across many verticals, both lead generation, and eCommerce. Credits include The Smithsonian, UGG Australia, Teva, Google, PapaJohns, ISOTONER, Totes, ESET, PetSmart, Infusionsoft, and numerous others.

At eBay, I'm responsible across all markets for everything SEO, Product Pages/Listings, User Reviews & other UGC and Site Architecture as part of the Shopping Experience team (how people find, engage and buy on eBay). I also work closely with our Paid Search teams and Affiliate network which I'll occasionally blog for.

I've been in eBay for >2 years moving over in mid 2015 from Hotels.com/ Expedia where I led SEO there for 5+ years. Previously a designer, e-commerce developer & analyst I've covered a wide range of disciplines but SEO as always been a core discipline for the past 12 years+.

Lauren’s remit lies within the Catalyst social practice, ensuring that staffing, delivery, and best practices adhere to and advance the rigorous standards of both Catalyst and GroupM. Currently a Social Group Director in the Boston office, she has 11 years of digital marketing experience and a proven track record in global social media marketing, brand equity management, and business development. Most recently, Lauren has led Catalyst to win a Gold Distinction in the 2017 Shorty Awards Home & Décor category. Lauren is also co-chair of the 4A’s social media committee and assists in developing and distributing industry guidance papers for social agencies nationwide.

Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).

Dana was born in a steel mill but overcame these humble beginnings to move to Edmonton in 2010. In her spare time, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.

Jason has 20+ years of experience building innovative and successful platforms that make users' lives easier by delivering the data & services they need in the way they need it, including Actions on Google for the Google Assistant, Knowledge Graph in Google Search, Freebase for open data in applications, PointCast with personalized news, and Grand Central with cloud-based application integration.

A performance-driven, global digital marketer who serves industry thought leadership, Monika Doyle is a digital media director at Chacka Marketing, overseeing the optimization team. Joining Chacka in 2012, Monika has worked in various roles where she has been responsible for digital campaign management, client relationship management and new hire training over the course of her career. Monika plays a critical role in improving internal processes to save time, enabling the team to focus on more strategic developments of accounts.

Monika graduated from The University of Florida with a Bachelor of Arts in Business Administration, Marketing with a minor in Oral and Written Communications Studies in 2009. In her free time, Monika enjoys volunteering at St. Frances Society Animal Rescue.

Nate Elliott is the principal of Nineteen Insights, a research and advisory firm that helps brands create great marketing programs and helps technology vendors build great products. He's worked at the leading edge of marketing and technology for more than two decades.

Before launching Nineteen Insights, Nate was VP and Principal Analyst at Forrester, where he developed big ideas like the Marketing RaDaR and The Database of Affinity and then helped marketers implement those ideas. Over 12 years he led Forrester’s coverage of social media, European marketing, and rich media and video advertising. Nate created Forrester’s Social Technographics Score data model and ran the annual Forrester Groundswell Awards. Previously he developed online ad products and standards for DoubleClick (now Google), Macromedia (now Adobe), and the IAB.

Clients and the media call on Nate to provide insight into digital marketing and media. He has been quoted in lots of places and speaks at big events like SXSW, NEXT Berlin, and Ad:Tech.

Nate was born in Syracuse, NY, and graduated from Cornell University. He's worked in New York, London, Berlin and Vancouver. In his spare time he cooks at St. Joseph's Soup Kitchen and helps disabled people learn to sail on Jubilee Sailing Trust tall ships.

Jeremy Epperson is the Director of Conversion Optimization at 3Q Digital. He has a track record of growing revenue for businesses with his unique approach to conversion rate optimization and UX research. His passion for the past decade has been combining direct response marketing with data-driven research to drive results for clients. Jeremy has consulted with industry leaders on the web including Zillow, HP, TripAdvisor, SolarCity, Disney, and SurveyMonkey.

I wear many hats, but my favorite hat is helping grow and nurture the SS Digital team and partners. I am one of three partners at my integrated digital marketing and advertising agency in Michigan. I lead our top accounts in communicating client visions, developing specific, measurable campaign objectives and establishing integrated marketing plans. I also enjoy educating others through speaking engagements and workshops.

Jeff Ferguson is the CEO of Fang Digital Marketing. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota.

No stranger to the industry speaking circuits throughout the US, Europe, and Asia, Jeff is a regular presenter at Digital Hollywood, Online Marketing Summit (OMS), Search Marketing Expo (SMX), Consumer Electronics Show (CES), Ad:tech, and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.

Jeff can be found on Twitter @fangdigital and @countxero.

James Finlayson is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.

Formerly a lawyer, James took on SEO as a geeky hobby on the side. In his spare time, he'd rank his friends websites for competitive legal terms just to see if he could. Eventually, solicitors noticed and the rest is history. 7 years since, James has worked with SMEs through to multi-national household brands, advising on technical SEO and creative campaigns.

James has talked internationally at conferences including the Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing (Oslo). He's also due to speak at BrightonSEO in April.

Verve Search specializes in international SEO & Content Marketing campaigns for medium and large businesses, currently servicing clients in 10 different countries. In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.

Glenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.

Andrew Garberson is Manager of Search at LunaMetrics, a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC teams, Andrew is a GAIQ certified analytics junkie with a special interest in marketing attribution.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Keith Goode is the SEO Manager for Systems at IBM and brings over 20 years of experience in the online sphere and over 10 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, Cross Forum, and Clarity.

With an amicable and approachable presentation style, Keith is able to translate technical topics into easily digestible material as well as turn complex internal policy issues into straight-forward solutions. A big proponent of democratizing SEO, Keith helped build the Search Certification program at Dell University and regularly presented a Technical SEO class, and he currently presents internal learning sessions at IBM.

Andrew is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero manages clients' paid search campaigns; full service organic search "Findability" from SEO audit through content strategy; display advertising, and other forms of effective audience targeting. Clients include fast-growth companies (eg. Well.ca) and recognized brands alike. He is author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and a co-founder and longtime board member of HomeStars, a consumer review site that recently reached #71 on PROFIT mag's Profit 500. His current goals include improving Page Zero's "inbound strategy" and authoring new tools.

Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.

Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Caitlin graduated from Dartmouth College and is a native of Vermont. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She's worked with a variety of clients from eCommerce to subscription services to B2B lead generation.

Caitlin specializes in data-focused digital marketing experimentation to push past "best practices" to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.

Chanelle Harbin is an experienced digital marketing professional leading SEO and ASO strategy at Disney ABC Television Group. As a part of the Audience Development team, Chanelle has supported a variety of marketing initiatives for the Oscars, the Bachelor Fantasy League and various product marketing and fan engagement efforts. With a strong agency background and a strong focus on SEO, she executes digital marketing strategies to maximize video consumption while supporting multiple brands including ABC, Oscars, Freeform and DisneyNOW.

Marie Haynes is obsessed about Google penalties and algorithm changes such as Penguin and Panda. She writes regularly for search engine publications such as Search Engine Watch and Moz on these subjects. Her company, HIS Web Marketing specializes in helping business owners who are struggling with their rankings due to a Google penalty or issues with the Google algorithm.

In addition to consulting for a variety of small to mid-sized advertising agencies, Cory Henke founded Variable Media in early 2017 and currently handles all business development, client growth and decision making. He writes and presents on a variety of topics each month about YouTube, Facebook, and the growing social landscape from a paid media perspective. He brings over ten years of experience beginning on the direct response agency side at ID Media under the IPG Holding umbrella before obtaining publisher experience at Yahoo! Working with Fortune 500 brands in both the Los Angeles and San Francisco offices.

Before launching Variable Media, Cory led the media and analytics department for Molio Inc., a pioneer in the YouTube advertising space combining creative & media analysis to understand, improve, and scale social video campaigns.

Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers. SEMCopilot is an innovative and rapidly evolving software platform dedicated to making PPC account managers successful, and much of it is focused on solving problems that Ted has personally encountered (particularly his own mistakes he’s learned from) managing many dozens of AdWords accounts over the years.

Bosley Jarrett is an award winning designer and photographer turned paid search analyst at Red Ventures where he has managed multi-million dollar accounts in the telecom, energy, insurance, home services, and financial services verticals. Before coming to RV, Bosley graduated from Vanderbilt University with a degree in Human & Organizational Development where he was named AP College Photographer of the Year twice and a recipient of digital storytelling awards from the Tennessee Associated Press and Michigan State University. Outside of work, you can find him nerding out about color combinations or owning other Charlotteans at trivia at one of the local breweries.

Caitlin Jeansonne is Social Media Director at MMI Agency in Houston, Texas. Caitlin specializes in strategic paid social media programs for clients in a variety of B2B and B2C industries. With more than 10 years of focus on digital strategy, Caitlin's past experience includes SEO/SEM, social media management, and user experience roles. In 2008, Caitlin served as the strategy lead on the relaunch of Southwest Airlines' blog, "Nuts About Southwest," which was named Best Corporate Blog in the Platinum PR Awards for 2008 and 2009. Caitlin has been published in Marketing Land and The Public Relations Strategist, and has spoken to groups that have included the NTEN Nonpro?t Technology Conference, Pubcon Social Media and Optimization Summit, and to students as a guest lecturer at her alma mater Texas A&M University.

Nathan is a Senior Search Quality Analyst at Google. He has spent the past 13 years keeping spam out of the search results. Nathan's worked on several areas in search quality such as policy, enforcement, workflow, and design. He also enjoys being active in webmaster outreach and communications.

Before search, Nathan worked on both Gmail and Google product support.

Jonathan Kagan, senior director of search and biddable media at MARC USA | Results Digital, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.

Prior to working with MARC USA, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.

You may of seen some of his presentations on mobile and multi-screen marketing at conferences like SES New York, ClickZ Live, Ad-Tech and SMX.

Sathya Krishnamurthy, VP of Product at Milestone, is a product thoughtleader in conceptualizing and building highly differentiated search marketing software and services. Well versed in identifying technology solutions for challenging problems. Milestone is a cutting-edge, software and services company providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference in Enterprise retail and in Travel industry by maximizing marketing on the Web, representing over 1000 clients worldwide, including major hotel brands and premier resorts. Prior to Milestone, Sathya lead the product team at Reputation.com, a leading Enterprise online reputation management company. Sathya lives in Silicon Valley and enjoys running marathons and chess.

Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy's training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices.

Cindy's book, Mobile marketing: Finding your customers no matter where they are, by Que Publishing is a top-rated mobile marketing book available in most book stores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.

Dan Leibson is the Vice President of Local & Product at Local SEO Guide, a boutique full-service SEO consultancy. He runs a department that specializes in local SEO for multi-location businesses as well as agency consulting. He is a huge craft beer aficionado & foodie and when he isn't contemplating how to best unlock the secrets of the Local SEO universe spends his spare time hanging with his wife and daughter.

Aaron has been in digital for a decade, starting when he was "given the keys to the car", managing Paid Search for DuPont as a college junior. He's worked in verticals ranging from local adoption agencies & small retailers to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of two dozen. Now a Sr. Account Executive at Elite SEM, he leads relationships and teams overseeing some of the largest B2C brands in the world.

In addition to his duties in the digital media world, Aaron's an adjunct instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a homebrewer, hockey player, slow cyclist and claims to be the industry's top chef.

With an eye for the big picture and a history in increasing online visibility for some of the largest brands on the internet, Laura has focused on content strategy and technical optimization, straddling the divide between marketing, engineering and product teams for Fortune 500 & 1000, enterprise and agencies for over 15 years. Laura currently does Organic Search & Technical Optimization at Netflix in the Silicon Valley, has started and run several boutique agencies, has held previous roles that include Technical Marketing Director for Yahoo Media, SEO Specialist for CNET and, in a past life, was a professional athlete.

Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.

Currently the Senior Director of e-Commerce Growth Services at CommerceHub where she leads the team in search and account management for brands and retailers in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.

Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.

Joe Martinez is the Senior Manager of Paid Media and Community for Granular in Milwaukee, Wisconsin. He loves to spend just as much time on marketing psychology and user experience improvement as he does with physical optimization to improve paid search results. In addition to being the main blogger for Granular, he has written for PPC Hero, SEMrush, Leadpages, Optmyzr, and BizTimes Media. He has hosted webinars for SEMrush and recently spoke at Confluence Conference in OKC. In 2016, he was named a Top 5 Rising Star in PPC by PPC Hero.

Noble Digital Founder, CEO and Creative Director Allen Martinez has created national campaigns for some of the largest brands on the planet, including Coca-Cola, Plated, In-Bev, Subway, Nestle, AT&T, Anheuser-Busch, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, McDonald’s, Heineken, Orbitz, Wrigley’s and many others.
 He began his career in film and television production when he was hired out of Art Center College of Design by Quentin Tarantino’s production company A Band Apart.

After working in film and television for 15 years, Martinez founded Noble Digital in 2012 to create dynamic videos and online marketing campaigns to help grow businesses. Noble Digital specializes in helping start-ups and small businesses develop the strategies and creative that make campaigns scale. Thomson Reuters published Martinez’s writings as part of their 'Inside the Minds' series targeting CMOs for a glimpse into his digital advertising insights.

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

Dave McAnally serves as the Head of Content Orchestration at Resolution Media, an Omnicom Media Group Company, where he manages a team with members in the San Francisco, New York, Charlotte and Chicago offices. In this role, Dave oversees the development and training for search engine optimization (SEO) in the company, building content strategy solutions to orchestrate content across screens, and works directly with Fortune 500 brands like Disney, GSK and Unilever to execute SEO strategies.

During his ten-year tenure with Resolution, Dave has worked with client teams to grow the SEO practice from less than 5% of the company’s services to nearly 30% of the total revenue with more than 60% of clients employing Resolution Media for both paid and organic services. In addition to overseeing client work and capability development, Dave is a frequent guest speaker for marketing classes at University of Chicago.

David Mihm is first and foremost an advocate for sustainable digital marketing techniques for small businesses. In 2012, he sold his former company GetListed.org to Moz, helping over 3 million businesses get better visibility in the local search engines. He’s a co-founder of the Local University conference series.

David now runs Tidings and his weekly newsletter, Minutive.

Laura Mitchell heads the Cisco.com digital marketing team responsible for architecting customer focused digital experiences leveraging SEO, Data insights, UX/IA & Content Strategy. Prior to Cisco, Laura managed the Intel.com team and was the sole global SEO strategist for over nine years where she developed the centralized SEO global program. Laura has spearheaded site migrations, new content intent models, new SEO executions relative to mobile, content and process localization all leveraging search best practices and search insights data. She was recently named “50 Top Rising Stars in Digital”. Laura currently resides in Chandler, Arizona.

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Corey serves as the Vice President of Marketing for Voltage-a full-service digital marketing agency based in Kansas City, MO. He has spent a dozen years working in strategic and leadership roles focused on growing both national and local client brands with award winning, ROI-generating digital strategies. In addition to his role at Voltage, he serves on the board of SEMPO as the VP of Cities and previously led the local SEMPO Cities initiative in Kansas City upon founding the KC Search Marketing Conference. He is currently a contributor to Search Engine Journal, speaks locally and nationally on SEO and digital marketing topics including at SMX (2015 and 2012) and SEMPO events, and formerly served as co-host of a monthly tech radio show in KC. He has a passion for learning and sharing knowledge in the search industry and seeing people connect and make meaningful relationships in our industry.

Merry is the Social Advertising Director at aimClear® specializing in social media marketing, full-contact Facebook advertising & deep psychographic research. She writes regularly for Search Engine Watch and aimClearblog; and speaks all over the world. Appearances include: keynote at Facebook Congress, the Netherlands; SMX (Advanced, West, East, Social, London, & Sydney), SES (NYC, SFO & Chicago), International Search Summit London 2011, Hero Conf, SearchFest PDX, WebFest Global, and Zenith Social Conference. Merry has also presented multiple Search Marketing Now webcasts on Facebook Advertising, is a ClickZ workshop trainer and presents at aimClear’s® Community Management Master Class and Facebook Marketing Intensive Workshops. Thrives on the ever-changing dynamics of Internet marketing, brilliant & deep red wine, authentic ethnic food, exotic travel, is sustained by strong coffee & resides along the shores of Lake Superior in beautiful Duluth, MN.

Todd Mosier is an experienced marketer, developer, and the VP of Marketing at Adwerx. Melding his technical and creative backgrounds, he leads the amazing marketing team at the rapidly growing startup, which has helped over 100,000 real estate agents and other small businesses achieve their online advertising objectives – usually in just 4 clicks.

Todd is driven to find the intersection between creative design and technical analysis, pushing the limits of marketing tools and automation. In fact, he and his team are likely targeting you with a sophisticated blend of email and digital advertising as you read this.

Along with being a passionately engaged member of his community in Durham, NC, he has traveled to over 50 countries, and is a lapsed polyglot, musician and DevOps engineer.

Jill Nagle is a digital marketing associate at Red Ventures, where she has lead accounts across B2B, telecommunications, and financial services verticals. During her time at Red Ventures, she has specialized in personalization, segmentation, and audience strategy. Jill began her career in digital marketing right after college, where a religious studies degree from Wake Forest totally prepared for a paid media role. When not at the office, she is skyping her family in Abu Dhabi, hitting up Charlotte breweries, and debating her paid social boyfriend on which paid channel is cooler.

Hailing from the sunny Bahamas, Leandra joined Workshop Digital in 2015 with agency and client-side experience. She earned a B.S. in Mass Communications from the University of West Georgia, and started her career in SEO at a digital marketing agency in Atlanta. While there, Leandra was exposed to the paid search space and quickly found her passion learning from her peers and her own self-teaching. At Workshop Digital, Leandra is excited about developing creative solutions to her clients most challenging business problems integrating paid digital platforms with a strategic approach.

Simon fell in love with the internet at an early age. As a child growing up in New Zealand, he found the idea that he could connect with anyone, anywhere in the world very intriguing. He developed his first website when I was 12 and never looked back. In addition to a love for the digital world, he studied Psychology at UCLA where we fell in love with the world of statistics. Combining his two passions, he is currently the Director of Digital Intelligence at Wpromote, the largest independent Digital Marketing agency in the USA.

Prior to joining Wpromote, Simon lead the Digital Marketing at Laserfiche, and, in 2014, was named by IBM & the Economist as one of the global top 25 social business leaders (Link: http://live.wavecast.co/socialbusinessleaders/2014/07/19/simon-poulton/ ). As an early adopter in the world of Paid Social, this inspired him to find new measurement solutions to better understand the impact of Digital Advertising on B2B sales cycles.

In addition to leading the Digital Intelligence team at Wpromote, he also serves as a Strategic Director and has worked closely with national brands like Charming Charlie, Providence Healthcare, Proactiv & Forever 21. In this role he leads internal teams with channel-specific experts to both design & executive Digital Marketing initiatives across all digital channels.

In addition to sharing his thoughts via text mediums, Simon has presented on numerous topics at SMX East 2017, SMX West 2018, Google (Los Angeles) & the annual Laserfiche conference. Not one to shy away from the stage, while in college Simon performed as UCLA mascot Joe Bruin regularly to over 80,000 fans at the Rose Bowl in Pasadena, CA.

Glyn Powditch is the Co-Founder & CTO of Dream Agility, a multi award winning, machine learning ad tech platform. A 1st class economist, qualified accountant and MBA, Glyn has spoken on AI & Machine Learning at University of Manchester and instigated several joint academic / commercial partnerships on this subject since 2009. He has also led some of the largest Adwords campaigns in the UK and Europe at Sky Bet, Webuyanycar, and LateRooms / TUI.

JD Prater is a performance marketer and digital media strategist with a passion for organizing data into actionable stories. As the Director of Growth Marketing at AdStage, JD stewards over full-funnel marketing strategy, including demand generation, advertising, and content marketing.

Voted among the top 25 most influential PPC experts in 2017, JD regularly contributes to top marketing industry publications, speaks at PPC conferences, and co-hosts the weekly PPC Show podcast.

Max Prin is the Head of Technical SEO at Merkle. The SEO technical team ensures the accuracy, feasibility and scalability of the agency's technical recommendations. Max supports Merkle's SEO department by developing SEO best practices, tools and processes through research and testing. Max is also in charge of developing and publishing TechnicalSEO.com.

http://marketingland.com/author/max-prin
https://maxxeight.com

Adam is a partner at NordicClick Interactive, a 25 person Digital Marketing agency in Minneapolis. He's an 19 year veteran of the online marketing world who cut his teeth working for Digital River (a global e-commerce provider) in the late 90's. He spent almost nine years there working on such clients as Symantec, Autodesk, Motorola, and Connectix.

Adam has spoken at several industry conferences over the last few years including SES, SMX, Pubcon, OMS, B2B, eMetrics, MN Search, and MDMA. He is also a past instructor at the Online Marketing Institute and the University of San Francisco.

When he’s not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading. He is also the dad who can be found in the summer telling his kids to “get outside! You’ll have all winter to park your butts in front of the TV!” is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.

Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.

In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.

The company is now ten people strong with offices in Sherman Oaks and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology startups.

Arsen was born in Odessa, Ukraine and immigrated to the US with his family in 1991 at the age of 10. He is a self-proclaimed SEO junkie with a passion for food, animals, science, technology and everything that has to do with digital marketing.

I am an experienced marketing and technology sales leader with a proven track record of increasing accountabilities in managing teams, developing partnerships and driving revenue. With strong communication and presentation skills I effectively collaborate across teams at all levels of an organization. Operational excellence, strategic planning and decision making rooted in data are part of my DNA as is a bias toward action. A high-growth, evolving environment is where I thrive; contributing to building teams and building businesses.

My career is built on cultivating passionate teams and clients for the products and services I represent.

Andreas Reiffen is an entrepreneur, marketing technologist and thought leader in data-driven advertising and in 2017, he was named PPC Hero’s number one Rising Star of PPC. In 2008, Andreas founded Crealytics, the Berlin-based retail intelligence and performance platform that improves ecommerce performance by connecting product advertising with pricing and inventory optimization systems for holistic revenue management. In 2016 we generated over $3B in client revenue and are proud to count Worldwide IR500 notables such as Foot Locker, ASOS, and Urban Outfitters as clients.

I'm incredibly passionate about revenue-focused B2B marketing and I don't know what I'd do without coffee and spell check. I run marketing and customer success at Bizible, which makes revenue attribution and planning software.

I am also a co-founder and serve on the board of a marketing operations association called MarketingOps.com, and PipelineMarketing.com which produces the yearly State of Pipeline Marketing report.

I've spoken at Dreamforce, Marketo Summit, SMX Advanced, Demandbase Marketing Innovation Summit, #FlipMyFunnel, SEMPO Global, and a number of other marketing events about demand generation, marketing operations / technology, and account-based marketing.

Before Bizible I worked at Microsoft on the Bing marketing team and graduated with a degree in entrepreneurship and marketing from the University of Toledo.

Alexis Sanders works as a Technical SEO Account Manager at Merkle. The SEO technical team ensures the accuracy, feasibility and scalability of the agency’s technical recommendations across all verticals. She is a regular contributor to Search Engine Land, the Moz blog, OnCrawl, as well as TechnicalSEO.com, and is the creator of the TechnicalSEO.expert challenge. During the day lives a normal life as an SEO account manager. Currently she’s been really passionate about developing knowledge of machine learning and data science.

Eli Schwartz is the Director of Organic Product for SurveyMonkey, the world’s leading People Powered Data platform enabling curious individuals and companies – including 99% of the Fortune 500 – to have conversations at scale with the people who matter most. He oversees SurveyMonkey’s SEO, ASO and viral product strategies for the entire product portfolio of SurveyMonkey, Wufoo, SurveyMonkey Apply, and Tech Validate. Prior to his current role, Eli was the Director of APAC Marketing for SurveyMonkey based out of Singapore. In this role, he oversaw a significant expansion of SurveyMonkey’s user penetration all across the Asia and Oceania regions. Eli is also a frequent speaker at marketing and growth conferences and a regular author for popular business and marketing publications.

Paul Shapiro is the Director of Strategy and Innovation for Catalyst in Boston. Paul loves to get down and dirty with innovative digital marketing. As an industry thought leader, Paul is frequently featured in key trade publications and invited to speak at industry events. Most recently, Paul has spoken at SEMPO Cities Boston, SMX East, SMX West, and SearchLove. Paul is regularly featured in Search Engine Land, Marketing Land, and other industry news sites. Paul enjoys watching old horror movies, programming, collecting ancient artifacts, and writing about SEO on his blog, Search Wilderness.

Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.

Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.

Ayat and her partner Khalid recently launched their new growth-hacking software Figpii into private beta.

Ken Shults is VP of Strategic Innovation at BrightEdge where he partners with clients to identify what’s next in digital marketing and ensure that the BrightEdge platform helps lead the way. Ken has more than 10 years’ experience as an Enterprise SEO and Content Strategy consultant focused on helping global enterprise companies make the organizational and workflow changes needed to drive success with the philosophy that – SEO is not something you do. It is what happens when you do everything else right.

A true west coast native, Sean was born in Washington, grew up in Oregon, and now enjoys his time in California. After several years as a management consultant road warrior, his passion for skiing and need for a creative outlet landed him a spot on Liftopia's marketing team as a performance marketer. While at Liftopia he’s managed migrating all search engine marketing efforts from an agency to in house, as well as implemented a wide breadth of account upgrades. He continues to execute digital marketing strategies to maximize Liftopia’s search marketing presence, and thrives in the constantly changing dynamics of the field.

Eddie Smith, a seasoned executive with more than 20 years of expertise in data, sales and business development, is PlaceIQ's VP of Data. Most recently, Eddie served as Head of Ads API at Twitter, where he was responsible for building a partner ecosystem that created significant value for advertisers. Previously, Eddie served as Chief Revenue Officer at Topsy Labs.

After graduating NC State with a mechanical engineering degree, Jared made the transition to digital marketing to pursue his true passion. While not wasting the engineering background, Jared approaches digital marketing with the mindset of solving a problem at its root and smallest components, all while keeping the bigger picture in mind. To highlight this approach, Jared developed an automated bidding platform from scratch during his first year at Red Ventures, and is currently leading the proprietary technology’s ongoing initiatives across Red Ventures’ portfolio of Fortune 100 partners. Jared brings a statistical rigor to testing, ensuring that all decisions we’re making are validated, significant and will lead to the optimal results for our businesses.

Igal Stolpner is the Head of Growth & Marketing at Investing.com, a global financial markets platform in 25 different languages. Igal was the company's first employee when it was founded in 2007 and managed the SEO team until 2014.

Today, Igal's department runs Investing.com's International SEO, Web Analytics, Product and Mobile Marketing, Social Media and PR. Additionally, Igal's experience includes eCommerce SEO, SEM, and Affiliate Marketing.

Patrick Stox is a SEO Specialist for IBM. He writes for Search Engine Land and is an organizer of the Raleigh SEO Meetup (the most successful in the US). He was founder of the Technical SEO Slack group and was a judge for the 2017 US Search Awards and 2017 UK Search Awards.

I was born in Ukraine and have been living in Brooklyn for the past 20 years. I’m VP of Software Engineering at Forbes.com where I’ve been working for the past 10 years. I love to travel and explore food and culture around the world My favorite Rock Band is Queen, favorite Rapper is Fabolose. Favorite sports are Soccer and Basketball.

James Svoboda is CEO at WebRanking and has been in search marketing since 1999. James is also Co-Founder and former President of MnSearch, the Minnesota Search Engine Marketing Association, a contributor to Marketing Land, member of the Which Test Won advisory board, a Landy awards judge, and #PPCchat supporting partner.

James has also been honored as a Top 25 Most Influential PPC Expert by PPC Hero, selected as a contributor to the Moz Search Ranking Factors, and David Mihm's Local Search Ranking Factors. Previous volunteer efforts include editor for the Open Directory Project, GoGuides and Sphinn, with speaking engagements at SearchFest, State of Search, Hero Conf, Local U Advanced, eMarketing Summit, Integrated Marketing Summit, Social Media Breakfast, Minnesota Blogger Conference and more. He currently resides in Eden Prairie with his lovely wife and two beautiful children, whom he works tirelessly with to convert into lifelong Star Wars fans.

Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skill set to recover websites from Google penalties and help clients to max out the potential of their websites in search engines.

Andy Taylor is Associate Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences and events. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate of the University of Virginia with a degree in Economics, he likes to spend his free time watching documentaries and selling homemade ice cream sandwiches at farmer's markets with his wife.

Shari Thurow has optimized, designed, and architected websites since 1995. She is outsourced to many firms worldwide. As a pioneer of search-engine friendly web design, she has a 100% success rate for getting client sites ranked at the top of search engines.

She currently serves on the Editorial Advisory Board of the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and theUser Experience Professionals Organization (UXPA).

She is the co-author of When Search Meets Web Usability, which shows how to bridge the gap between a search-engine query and your website. She is also the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian.

Her doctoral work is in Information Sciences with an emphasis on Human and Computer Interfaces (HCI), including search usability, interaction design, and searcher experience. Shari received her M.A. in Asian Studies/Japanese and B.A. in Genetics and Developmental Biology from University of Illinois.

Omni Marketing Interactive is a full-service search engine optimization (SEO), website usability, information architecture (IA), and UX design firm.

Clients include Huffington Post, Sony Music, ABC News, Home Depot, Fisher-Price, Microsoft, Encyclopedia Britannica, Angie’s List, the National Cancer Institute, Loyola Medicine, and WebMD.

Leslie To, Director of SEO for 3Q Digital, spends her most of her time digging around in Google Analytics. Her career in SEO kicked off in 2011 with iSearch Media, She has worked with a wide range of clients, including RelaxTheBack and California Closets, and has years of experience applying advanced analytics in optimization strategy.

Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Cheney is a Sr. Solutions Consultant at Google focused on the Mobile Web. He primarily works with Google's top partners as an advocate of Progressive Web Apps, Accelerated Mobile Pages and UX. He's spent time as an engineer at various startups as well as consulting with Deloitte.

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Claudia Virgilio has more than 23 years of revenue-generating experience that includes expertise in SAAS and Technology with a focus on SEM, SEO, Social, eCommerce, Consulting and CRM/loyalty channels.

Claudia has been at Kenshoo for over 8 years initially headed up sales efforts with notable deals including Expedia, Hilton, Walmart, Shutterfly, HP, and more. She also led the Agency Team Globally and was been instrumental in developing Kenshoo agency solutions and partnerships. Currently she focuses on Global Strategic Partnerships including Amazon, Oath a Verizon Company, SAP, IBM and new emerging partnerships. Prior to Kenshoo, Claudia lead West Coast Sales for Performics/DoubleClick/Google/Publicis for 7 years, managing a team and instrumental in building the Western region, including accounts like HP, Patagonia, Norm Thompson, Safeway, Wells Fargo, Walmart, Disney, Countrywide, Adidas and more. Claudia has also held sales positions at Xpedite, Netcentives, Creditland, and Naviant.

Julia is a performance media strategist for large enterprises of all kinds. Ask her about app downloads & engagement, video promotion, alternate ppc platforms, and crowdfunding. There's no better way to improve your performance than to listen to what your audience is telling you.

Over his 10+ years in SEO and digital marketing, Brian Weiss has been a consultant to some of the largest and highest traffic sites in the world, including four different Fortune 500 retailers and a number of major online brands. He is currently a Managing Consultant at Stone Temple, the 2016 US Search Awards large SEO Agency of the year, as well as a columnist at Searchengineland.

Brian’s previous experience includes a consulting role at Performics and several years as an in-house SEO at OpticsPlanet, an Internet Retailer Top 200 company. Brian has degrees in Business Management and Psychology from the University of Wisconsin-Madison.

Ryan is a Global Business Development Manager with extensive experience in: B2C and B2B sales / marketing, product development / management, and team leadership. His current role as Senior Manager of Strategic Partnerships is to drive consumer acquisition through special projects for the HomeAdvisor and Angie’s List brands in the following industries: Smart Home / IoT, Retail, and technology. Ryan is a die-hard Broncos fan and spends his free time snowboarding in the winter and hiking in the summers in Colorado and Montana. Ryan attended the University of Colorado at Boulder where he got his degree in Business Management and Operations and Information Management.

AJ runs and consults for the world's top LinkedIn advertising accounts. He fell in love with LinkedIn advertising back in 2011, and left his job to found B2Linked.com in 2014. He loves to help B2B companies make the most of the LinkedIn for recruiting and lead generation. He's an exotic car nut and a triathlete. He lives in Utah with his wife and 4 kids.

Kirk is the owner of ZATO, his Search & Social Marketing agency, and has been working in Paid Search since 2010. In 2017, he was named the #4 Most Influential PPCer by PPC Hero and has written articles for many industry publications. He is also an avid conference speaker, having traveled across the US and UK to talk about Paid Search. Kirk currently resides in Billings, MT with his wife, four children, and little sleep.

A performance-driven, global digital marketer with more than 10 years’ experience, Casey Wilson has provided thought-leadership of varying scale in a notoriously agile industry. Hired as the second employee at Chacka Marketing, today Casey serves as Vice President of Digital Media, overseeing global digital media planning and buying. Joining Chacka in its infancy, Casey has been cast in varied, heterogeneous roles responsible for new client onboarding, digital campaign management, client relationship management and new business development over the course of her tenure.

Prior to joining Chacka, Casey worked at Acquirgy, Inc. (formerly SendTec, Inc.), a direct response media firm in St. Petersburg, Fla. Hired as an SEM Launch Manager, Casey quickly ascended the ranks and consummated her time there as the SEM Supervisor of Performance Consulting and Development. In this role, Casey was responsible for paid search performance of the agency’s client portfolio, including SMBs and large digital advertising enterprises across verticals.

Casey graduated Summa Cum Laude with a Bachelor of Arts in Journalism from Eckerd College in 2003, and double minor in Creative Writing and Human Development. In 2009, Casey completed her Master of Art’s Degree in Management and Leadership from Webster University.

Ben Wood is the Marketing Services Director at UK based digital agency Hallam Internet, a well-established and experienced full service digital marketing agency with offices in Nottingham and London, serving a wide variety of clients throughout the UK and internationally. Ben has previously worked at Experian, a FTSE100 company and specialises in advanced SEO, Paid Search and Analytics.

Ben oversees an award winning consultancy team of 40+ digital marketers and is responsible for the online performance of a wide range of national and international clients including Raleigh, The United Nations and Saint-Gobain. Outside of work, Ben plays Ice Hockey for the Nottingham Lions in the English National League, and enjoys playing golf and watching football (soccer).

Ben currently contributes to both Search Engine Journal and State of Digital on a monthly basis and has previously been featured in Net magazine, B2B Marketing and The Drum as well as being nominated as one of The Guardian's 'Rising Stars' in 2014.

Anthony Chavez is Director of Product Management at Google responsible for AdWords and DoubleClick Search. Previously Anthony worked on Mobile Search Ads including offline measurement and calls. Before joining Google in 2011, Anthony worked at Microsoft for 15 years where he led program management and engineering teams for a wide range of projects. Anthony holds a SB and MEng degree in computer science from the Massachusetts Institute of Technology.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.

Nicky Rettke is a Group Product Manager for YouTube ads, focused on building end-to-end solutions for performance advertisers. Nicky has been at Google for almost 10 years and led the efforts around YouTube mobile ads before building YouTube's direct response business. Nicky graduated from the University of Pennsylvania with a B.S. and M.S. in Computer Telecommunications Engineering.