February 19-20, 2020
San Jose Convention Center

SMX is now available on-demand! Click here to start watching.

SMX is now available on-demand! Click here to start watching.

Why Should You Attend SMX?

The only constant in our profession is change. Daily algorithm updates change SEO strategies. New advertising formats change SEM. And new channels like digital commerce marketing (Amazon and more!) spell opportunity.

Keep up with all of it. Attend Search Marketing Expo – SMX West – the premier search marketing conference on the West Coast. Programmed by the Search Engine Land editors, the agenda features unique and tactic-rich sessions covering SEO and SEM. Nearly 70,000 marketers from around the planet have trusted SMX to deliver actionable, brand-safe tactics that generate more traffic, leads, conversions, and sales. Now, it’s your turn.

Keep reading for more reasons to attend…

Unbiased, trustworthy content.

SMX is programmed by the team at Search Engine Land, the publication of record for search marketers. That means the content you get will be unbiased, trustworthy, and hot off the press.

Form matches function.

Sessions are constructed so the format matches the topic. Solo sessions offer expert-led deep dives. Panels provide a variety of viewpoints. Roundtables ditch PowerPoints when free-flowing discussion is most valuable. Clinics address your specific, case-by-case needs in a dedicated Q&A environment.

Invaluable connections.

Networking is a cornerstone of the SMX experience. You’ll meet prospective clients, partners — even future talent — and grow your professional network. Trade ideas, talk shop, and discuss innovative ways to overcome common marketing challenges with people who are where you are.

100% white hat.

Speakers are held to the highest ethical standards. You only learn tactics that are safe for your brand or clients. No get-rich-quick schemes that might land you in hot water with regulators, the search engines, or your boss.

Deep dive workshops.

Hungry for more? Add a full-day, post-conference workshop to your itinerary. Train with industry experts in an intimate, hands-on environment and maximize your learning.

Ultimate team-building experience.

Divide and conquer this year’s massive agenda when you bring your team. Attending as a group boosts morale and gets everyone on the same page — speaking the same language and working towards a shared vision of success. Bonus: Unlock special discounts when you send a group of three or more!

Exceptional amenities.

Being away from your home and office can be exhausting. At SMX, you’ll enjoy amenities that keep you productive on-the-go: Breakfasts, hot lunches, delicious refreshments, free WiFi, and more.

Safe environment.

We are proud to deliver a welcoming, harassment-free conference experience for everyone – attendees, speakers, sponsors, staff. No exceptions. Period.

But don’t take our word for it. Read what past attendees have to say about their experiences at SMX:

Raves For SMX West

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SMX West is hands down one of the best conferences for SEO and SEM managers due to the breadth of topics covered and excellent speakers talking about what's happening *RIGHT NOW*. What really helps me justify attending this conference is the networking opportunities with the speakers and attendees. Each year I go to the conference with questions and I'll meet multiple individuals who can help answer my question as well as provide a fresh perspective so that I can solve the issues at hand and have new tactics and ideas to take into my next fiscal year planning sessions.

- Christi O., Bing Ads

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I came away with a lot of action items that I could implement almost immediately. There were also good high-level discussions on strategy and the future of the industry.

- Andon C., Medical Practice and Research Group

Coming to a conference is an investment. You put a lot in and deserve to get a lot out. Join us at SMX and walk away with fresh tactics, tips, and techniques that can be immediately implemented to drive traffic, convert visitors, and grow your business. You’ll also leave with something else you’ll be hard-pressed to put a price on… a true sense of solidarity with your search marketing community!

Need more help making your case? These Get Your Boss On Board resources should do the trick — including talking points, a pricing breakdown… even a templated letter.

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