Why Should You Attend SMX?

The only constant in our profession is change. Daily algorithm updates change SEO strategies. New advertising formats change SEM. And new channels like digital commerce marketing (Amazon and more!) spell opportunity.

Keep up with all of it. Attend Search Marketing Expo – SMX West, February 19-20 in San Jose, the premier search marketing conference on the West Coast. Programmed by the Search Engine Land editors, the agenda features 60+ unique and tactic-rich sessions covering SEO, SEM, and digital commerce marketing (new!). Nearly 70,000 marketers from around the planet have trusted SMX to deliver actionable, brand-safe tactics that generate more traffic, leads, conversions, and sales. Now, it’s your turn.

Keep reading for more reasons to attend…

Triple the takeaways.

This year’s all-new agenda packs 60+ tactic-rich sessions into two intense days of training. That’s triple the amount of last year’s conference! Customize the agenda based on what you want to learn. You’ll choose from as many as six concurrent SEO, SEM, and digital commerce marketing sessions.

All-new digital commerce marketing focus.

Does your company or clients sell on Amazon, Facebook, Google, Walmart, Pinterest or any of the other emerging channels? SMX West features two full days of training devoted to digital commerce marketing and the paid and organic tactics to boost traffic and sales.

Unbiased, trustworthy content.

SMX is programmed by the team at Search Engine Land, the publication of record for search marketers. That means the content you get will be unbiased, trustworthy, and hot off the press.

Form matches function.

Sessions are constructed so the format matches the topic. Solo sessions offer expert-led deep dives. Panels provide a variety of viewpoints. Roundtables ditch PowerPoints when free-flowing discussion is most valuable. Clinics address your specific, case-by-case needs in a dedicated Q&A environment.

Invaluable connections.

Networking is a cornerstone of the SMX experience. You’ll meet prospective clients, partners — even future talent — and grow your professional network. Trade ideas, talk shop, and discuss innovative ways to overcome common marketing challenges with people who are where you are.

100% white hat.

Speakers are held to the highest ethical standards. You only learn tactics that are safe for your brand or clients. No get-rich-quick schemes that might land you in hot water with regulators, the search engines, or your boss.

Deep dive workshops.

Hungry for more? Add a full-day, post-conference workshop to your itinerary. Train with industry experts in an intimate, hands-on environment and maximize your learning.

Ultimate team-building experience.

Divide and conquer this year’s massive agenda when you bring your team. Attending as a group boosts morale and gets everyone on the same page — speaking the same language and working towards a shared vision of success. Bonus: Unlock special discounts when you send a group of three or more!

Exceptional amenities.

Being away from your home and office can be exhausting. At SMX, you’ll enjoy amenities that keep you productive on-the-go: Breakfasts, hot lunches, delicious refreshments, free WiFi, and more.

Safe environment.

We are proud to deliver a welcoming, harassment-free conference experience for everyone – attendees, speakers, sponsors, staff. No exceptions. Period.

But don’t take our word for it. Read what past attendees have to say about their experiences at SMX: