February 19-20, 2020
San Jose Convention Center

SMX West Search Marketing Workshops

Friday, February 21, 2020


Extend the SMX experience! Take a deep dive on SEO, PPC, and more with an SMX workshop. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and industry networking opportunities. Keep reading for a look at the workshops coming to SMX West 2020.

Amazon Advertising for Performance Marketers

It doesn’t seem that long ago that Amazon Advertising was a beta that digital marketers were contemplating testing and trying out. Fast forward just five years and it’s now projected to be a $3 billion dollar business for Amazon in 2019. For those of us, though, that grabbed ahold of the opportunity and are already running sponsored product campaigns and have been some time, you’re now asking “now what?” Learn insider tips and actionable insights from Elizabeth Marsten, Senior Director of Strategic Marketplace Services at Tinuiti, and her team of industry experts.

Paid Social Commerce: Turning Buzz Into Biz

Does it feel like no matter how hard you work optimizing your site, your catalog, and your bidding strategies… you can’t seem to squeeze one more penny out of your ROAS? The problem isn’t converting qualified shoppers (you’re an ace at converting on purchase intent). What you need is more people shopping! Fortunately, paid social media is an effective and inexpensive way to bring more customers to your business. In this workshop, social marketing expert Michelle Stinson Ross unlocks the secrets of expanding your customer base and increasing sales.

Workshop Presenter

Advanced Local & Multi-Location SEO Strategies

Does your organization grapple with multiple store locations spread across a metro region or across the country – all needing SEO attention? Level-up on your Local SEO skills for maximum effect with this workshop devoted to the unique issues involved in achieving higher rankings in map-box results as well as in the organic listings for local queries.

Advanced SEO Training

Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines.

Workshop Presenter

Advanced Google Ads Training

Even with all of the new marketing channels that have opened up over the years, Google Ads (formerly AdWords) is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full-day advanced Google Ads workshop, training, and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing.

Workshop Presenter

Hardcore Technical SEO Tactics & Techniques

Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for. You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search.

Workshop Presenter


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