Obsessed With SEO & SEM

February 19-21, 2020
San Jose Convention Center

Search Marketing Workshops @ SMX West

Friday, February 21

Extend the SMX experience! Take a deep dive on SEO, PPC, social, and more with an SMX workshop, hosted Friday, February 21.

Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and industry networking opportunities. Choose one of these outstanding workshops and enjoy a full day of learning!

(Just starting out in the industry? Our Search Marketing Boot Camp might be perfect for you!)

Advanced SEO Training

Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines.

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Advanced AdWords Training

Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of advanced Google AdWords training and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing.

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Hardcore Technical SEO Tactics & Techniques

Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for. You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search.

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In-House SEO Exchange

Join Jessica Bowman for a full-day of “open the kimono” knowledge sharing in the only event designed by in-house SEOs for in-house SEOs. Because attendees are all in-house SEOs, the walls come down and you get to talk to the people actually doing SEO at the big brands, build relationships, and share solutions that you would normally only hear behind closed doors. There is no other workshop with this level of sharing!

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Advanced Conversion Rate Optimization & A/B Testing

The marketing game, as we know, has changed forever. Channels to reach the consumer such as SEO, PPC, display and social continue to evolve. Data has evolved with the prevalence of attribution models and third party data. Technology has evolved with the large number of mar-tech technologies available.

But more importantly is that we as consumers have also changed. We expect user-friendly websites. We expect personalized experience. And we expect a long term-relationship with those companies we choose to do business with.

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Search Marketing Boot Camp

Search marketing can be overwhelming when you are just starting out. That’s why we created the Search Marketing Boot Camp — a one-day experience set of sessions that will prepare you to implement traffic- and revenue-boosting search marketing techniques immediately.

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