SMX West Search Marketing Workshops
Friday, February 21, 2020
Extend the SMX experience! Take a deep dive on SEO, PPC, and more with an SMX workshop. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and industry networking opportunities. Keep reading for a look at the workshops coming to SMX West 2020.
Amazon Advertising for Performance Marketers
It doesn’t seem that long ago that Amazon Advertising was a beta that digital marketers were contemplating testing and trying out. Fast forward just five years and it’s now projected to be a $3 billion dollar business for Amazon in 2019. For those of us, though, that grabbed ahold of the opportunity and are already running sponsored product campaigns and have been some time, you’re now asking “now what?” Learn insider tips and actionable insights from Elizabeth Marsten, Senior Director of Strategic Marketplace Services at Tinuiti, and her team of industry experts.
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Paid Social Commerce Training
Does it feel like no matter how hard you work optimizing your site, your catalog, and your bidding strategies… you can’t seem to squeeze one more penny out of your ROAS? The problem isn’t converting qualified shoppers (you’re an ace at converting on purchase intent). What you need is more people shopping! Fortunately, paid social media is an effective and inexpensive way to bring more customers to your business. In this workshop, social marketing expert Michelle Stinson Ross unlocks the secrets of expanding your customer base and increasing sales.
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Advanced SEO Training
Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines.
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Advanced Google Ads Training
Even with all of the new marketing channels that have opened up over the years, Google Ads (formerly AdWords) is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of advanced Google Ads training and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing.
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Hardcore Technical SEO Tactics & Techniques
Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for. You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search.
Workshop Presenter
SMX East 2020 Workshop Speaker:
Elizabeth Marsten
Senior Director, Strategic Marketplace Services, Tinuiti
Currently the Senior Director, Strategic Marketplace Services at Tinuiti. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.
Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing’s “All in One Web Marketing for Dummies.” Elizabeth is honored to be able to share what she’s learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.
SMX East 2020 Workshop Speaker:
Michelle Stinson Ross
Content & Outreach Goddess, AuthorityLabs
Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the operation of holistic marketing systems that include content, search, social media, and marketing automation. As the Managing Director of Marketing Ops for Apogee Results, she is a key consultant and senior strategist to the internal team and agency clients. Michelle has written award winning case studies for the US Search Awards and is a judge for the EU Search Awards and the EU Content Awards.
SMX West 2020 Workshop Speaker:
Bruce Clay
President, Bruce Clay, Inc.
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Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.Bruce Clay, Inc.’s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book “Search Engine Optimization All-in-One for Dummies” is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book “Content Marketing for Professionals” covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.
Noted Accomplishments
- Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
- Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special “Google’s Deep Impact”
- Co-author of “Search Engine Optimization All-in-One for Dummies,” with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
- Co-author of “Content Marketing Strategies for Professionals,” a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
- Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
- Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning
SMX East 2020 Workshop Speaker:
Brad Geddes
Founder, AdAlysis
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Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. Brad is also a co-founder of AdAlysis, an automatic ad testing platform. He is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Britannica, and Red Lobster.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX West 2020 Workshop Speaker:
Eric Enge
General Manager, Perficient Digital
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Eric Enge publishes on a regular basis, including: Search Engine Land, The Digital Marketing Excellence blog, and Moz. He is also the lead co-author of “The Art of SEO”, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola.
Eric speaks at many industry conferences, including: Search Marketing Expo, Pubcon, State of Search, and others.
Eric is the General Manager, Perficient Digital, a digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America.
