Director of Digital, Cisco Systems, Inc.
Laura Mitchell heads the Cisco.com digital marketing team responsible for architecting customer focused digital experiences leveraging SEO, Data insights, UX/IA & Content Strategy. Prior to Cisco, Laura managed the Intel.com team and was the sole global SEO strategist for over nine years where she developed the centralized SEO global program. Laura has spearheaded site migrations, new content intent models, new SEO executions relative to mobile, content and process localization all leveraging search best practices and search insights data. She was recently named “50 Top Rising Stars in Digital”. Laura currently resides in Chandler, Arizona.