Head of Evangelism for Search, Microsoft
Christi is a Evangelist of Bing Ads at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM; living and breathing through the evolution of the search updates that have kept us on our toes and adjusting our digital strategies. Christi is passionate about digital marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Her deep love for digital has driven her to speak at more than 20 conferences globally including SMX, PubCon, HeroConf, State of Search, and the Unbounced Road Show.
Prior to joining the team at Bing Ads, Christi has worked in Marketing and Analytics at both large and small digital agencies in the Pacific Northwest, as well as start-ups to large corporations such as Expedia, Harry and David, Microsoft (MSN, Bing, Windows), and the Altria Corporation. Christi is a University of Idaho Vandal alumnus and when she's not geeking out over Search and Analytics she can be found either doing Crossfit or running crazy distances, and trying to build her own Martha Stewart-esque empire for HomeEc hobbies, and just spending time with her husband, two schnauzers, and pug.