Director of Social Media and Visibility, MarketSnare
Kevin Mullett, is the Director of Visibility and Social Media at Cirrus ABS, an award winning marketing technology solutions firm, and MarketSnare, a product to help brands capture local opportunity via SEO for dealer networks. He is an experienced web developer, marketer, and ADDY award winning designer with over 15 years experience in online marketing. Kevin leverages his 15 years experience in sales and marketing along with a passion for social media, SEO, design and usability to help create web marketing solutions that make clients successful. He discovers, tests, and disseminates trends in digital marketing tools for developers, clients and popular conference audiences.
I've spoken at SMX Toronto, Vegas (2x), East, and West, along with numerous other national, regional, and local events. I've also run a local monthly social and marketing breakfast event for the past 3 years, and there is no end in sight.
I've been working with clients to help develop site architectures, and content plans to fill said architecture, based on business objectives since the late Nineties. We were building evergreen and value based solutions back before backlinks and "inbound" was a thing. Based on questions and methods I've developed over the years, I created a tool/template called a Content Opportunity Report that eases the burden of developing content for clients. You can see it at www.contentopportunityreport.com.