Data Scientist, Wordstream
As a Data Scientist at WordStream, Mark Irvine has consulted on over 200 managed accounts, representing over $40 million in annualized ad spend, to help WordStream clients reach their marketing goals. Mark currently runs WordStream’s ongoing education program, developing procedures and processes to minimize churn, increase retention, and increase sales. In addition, he is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Google Analytics, Bing Ads, LinkedIn, and Facebook, alongside WordStream founder, Larry Kim. Mark is AdWords certified and is currently pursuing his PHD in Applied Mathematics at Boston University.