VP of Client Solutions and Co-Founder, Invesp
Ayat Shukairy spent the last decade working with companies across the globe, explaining how they can create websites which users fall in love while generating great revenue. In her amazon.com best-selling book "Conversion Optimization: The Art and Science of Converting Prospects into Customers", she explains how the six marketing principles: customer persona, trust and confidence, buying stages, engagement, FUDs, and incentives define success of all types of marketing initiatives, from websites to policy strategies.Ayat is the brains and driving force behind Invesp, a globally recognized provider of conversion optimization software and services. She has worked with some of the world top brands such as, 3M, O'Reilly, the Special Olympics, Discovery, helping them increase online revenue by creating successful marketing campaigns. Her tenure years as a professional includes helping companies grow from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies. She is a frequent speaker at conferences, different business groups and academic forums throughout the world. She continues to generate one of the most positive word-of-mouth and referrals. Ayat speaks on digital marketing, marketing optimization, and how to build a world class website.