Catalyst, Director of Strategy & Innovation
Paul Shapiro is the Director of Strategy and Innovation for Catalyst in Boston. Paul loves to get down and dirty with innovative digital marketing. As an industry thought leader, Paul is frequently featured in key trade publications and invited to speak at industry events. Most recently, Paul has spoken at SEMPO Cities Boston, SMX East, SMX West, and SearchLove. Paul is regularly featured in Search Engine Land, Marketing Land, and other industry news sites. Paul enjoys watching old horror movies, programming, collecting ancient artifacts, and writing about SEO on his blog, Search Wilderness.