Head of PPC, Etch
Tara has specialised in PPC for over six years, having managed large-scale accounts for both lead-generation and ecommerce accounts. Her experience spans a wide variety of clients and industries, from multi-million pound travel industry brands and leading high street fashion retailers, to SMEs and local businesses. Tara's expertise covers the full biddable landscape, from search to display and social media advertising. She's a regular author on State of Digital, as well as having written for other industry leading blogs such as Wordstream.