Search Marketing Expo Speaker:

Colleen McCaskell

iProspect Edinburgh, Paid Media Manager

  

Colleen has been specialising in paid media since 2015 with a particular focus on Paid Search and Paid Social channels, working in a selection of different organisations from agile start-ups to large, global agencies. She has built up a wealth of experience across numerous verticals but is particularly experienced with lead generation accounts and enjoys the challenges posed by sectors with long sales cycles such as education, travel and B2B.

In her current role at iProspect, she manages a variety of tier 1 clients and trains and manages a team of paid professionals in striving to meet and exceed client expectations and KPIs. She thrives on responding to complicated briefs, crafting cross-channels strategies and getting stuck into the data analysis that will inform the next campaign. When not at work, she can probably be found weightlifting, swimming, cycling or hiking.