Bing Ads Insights Lead, Microsoft
Itir Aloba-Curi is currently an Insights Director for the Advertiser Analytics and Insights team at Microsoft. She leads the East Coast Insights team, with a focus on providing unique and actionable advertising insights for Microsoft's Bing Ads clients.
Itir has 16 years of advertising and media experience focused on digital media and paid search on both the publisher and agency sides.
Prior to her current role, she held roles at Arthur Anderson Consulting, Thomas Publishing, Carat Interactive and at Microsoft's search advertising team during its inception. She has also founded and built a successful food & beverage company as an entrepreneur
Itir earned her Master's in Organizational Change and Development, as well as an undergraduate degree in Business, from Hawaii Pacific University