Marketing Land Events Speaker:

Babak Pahlavan

Senior Director of Measurement & Analytics, Google


Babak Pahlavan has led Product Management for Google Analytics since Dec. 2012. He oversees product & strategy for Google Analytics Premium, Attribution Premium (Adometry), Mobile Apps, Universal Analytics, A/B Testing, Google Tag Manager and integrations with AdWords and DoubleClick, among other aspects of the business.

Prior to Google, Babak was the co-founder and CEO of Clever Sense, an analytical, context-aware recommendation engine, which was acquired by Google in December of 2011.

Babak was selected as one of the 30 under 30 from Forbes in the technology category in 2013. He holds a Masters degree in EE with focus on CS from Stanford University and Bachelor's degree from UC Berkeley in EE and CS.

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