Marketing Land Events Speaker:

Julie Collins

Vice President, Head of Paid Search, Integrated Brand Marketing, Morgan Stanley

  

With Morgan Stanley since 2012, Julie is a member of the Integrated Brand Marketing team, responsible for strategizing, executing and optimizing how the Morgan Stanley brand is articulated across various media and advertising channels. Julie manages Paid Media strategy for the firm’s global advertising campaign, serving as head of the Morgan Stanley Paid Search (SEM) program, and driving Paid Social Media and Content Amplification strategy. Prior to joining Morgan Stanley, Julie worked at Boston-based digital advertising agency Digitas, as well as in the in-house advertising agency at Polo Ralph Lauren in New York City. She earned her degree in Business Marketing from Fairfield University in Connecticut.


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