SEM Analyst, Viator, a TripAdvisor Company
Digital Marketing Manager with 6+ years of experience developing and executing growth strategies, with a focus on eCommerce and the travel industry. My prior focus was online merchandising but I began concentrating purely on SEM since October, 2015, when I joined the SEM team at Viator. Since then, I have been running our testing efforts to optimize our Ad creatives on our search accounts, mainly through AB testing using Google's Ad Variation tool. I grew up in Santiago, Chile, where I studied Business & Economics at Pontifical Catholic University and graduated on 2010. Have been living in San Francisco, California, after graduating from University.