Director, Digital Marketing, Firewood Marketing
Kris is a 10+ year veteran of digital marketing and has managed over $100 Million in online ad spend for B2B and B2C global organizations. As the Director of Digital Marketing Strategy at Firewood, Kris helps clients obtain exceptional results through detailed planning, execution, and optimization. He possesses extensive experience working across search, display and video, and specializes in media planning, digital strategy, video advertising, and web analytics. Prior to joining Firewood, Kris drove digital marketing efforts for shopping comparison site, Become.com, and Ebates.com. He recently earned his MBA University of California Haas School of Business.
Interests/Areas of Expertise:
Cross/omni channel marketing
Utility Marketing (Using rich media to engage with the customer, not just talk to them)
Reporting and Web Analytics (especially around using data to tell your marketing story inside your organization)