Search Marketing Expo Speaker:

Jason White

PMG, SEO Director

  

Recognized as one of the top minds in SEO, Jason White leads PMG’s team in crafting strategy for and developing against modern SEO objectives. With over a decade of digital experience focused on mastering the art and science of SEO, Jason brings deep knowledge of best practices, and is uniquely able to help brands navigate challenges since he’s been on both the agency and client sides of the business.

Prior to joining PMG, Jason was the Director of SEO at Hertz, where he led customized strategy for the company’s namesake brand as well as its Dollar and Thrifty car rental brands. While at Hertz, he drove over $130M in organic search growth, turning around a decade’s worth of brand degradation. Before that, Jason was VP of SEO & Social Media Marketing at Dragon360, a NY-based firm servicing clients such as MassMutual, Pantone and Pinkerton.

Jason’s SEO thought leadership has been featured in key industry publications both as bylines and via interviews, and he speaks regularly at some of the biggest digital conferences, including SMX, Search Insider Summit and ClickZ. He has also lectured at New York University, and given talks at the American Marketers Association and other events. Jason’s forward-thinking SEO philosophies have also earned his teams numerous awards for content marketing, including accolades from Traveler’s Weekly, the Shorty Awards, and the Content Marketing Association.

Jason attended the University of Massachusetts. He is an avid cycler and has competed in races across 32 states.