Vodafone, SEO Lead - Global Channel Optimisation
Nick has been working in digital marketing since 1998. After moving to Moscow in 2003, he became an expert on Russian search, as well as broadening his knowledge in digital channels, content and PR. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Since his return to the UK in 2011, Nick has built and led teams at Arena Media, part of the Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.