Analytics / Conversion Consultant, Onlinemarkethink / 2care4kids
Arnout Hellemans has been in the analytics / search space for 10+ years, and just loves leveraging data points (mostly Google Analytics) to increase the profitability of any business. His biggest thing is tweaking any online business. He really loves digging around in google analytics finding new stuff he can optimise. Worked for big and small sites, he has been involved in all kinds of projects over the years from saas to ecommerce and lead generation.