CBS Interactive, Senior SEO Analyst
Thom Craver is a Senior SEO Analyst for CBS Interactive, managing all the CBS News properties, including 60 Minutes, Face the Nation and 48 Hours. A seasoned Web developer since 1993, Thom is a technical SEO and digital analytics veteran. From system administration to coding to marketing to measurement, few have the full 360-degree view of modern day digital marketing.
In 1997, Thom started his first Web consultancy, New York Web Works, and never looked back. His career has included time at several renowned digital marketing agencies and hundreds of consultancy clients both large and small in nearly every vertical.
Thom has spoken and trained at numerous digital marketing events and is a veteran of TEDx Flour City. In addition to multiple industry blogs, he has ghost written over a dozen technical instructional training manuals. He has taught digital business courses at Quinnipiac University, SUNY community colleges and the Saunders College of Business at Rochester Institute of Technology.